The Bottom Line最新文献

{"title":"The digital future of Spanish universities: facing the challenge of a digital transformation","authors":"Teodoro Luque-Martínez, Luis Doña-Toledo, Nina Faraoni","doi":"10.1108/bl-02-2024-0009","DOIUrl":"https://doi.org/10.1108/bl-02-2024-0009","url":null,"abstract":"\u0000Purpose\u0000This study aims to advance the understanding of both the challenges and the priorities facing Spanish universities undergoing the digital transformation era, to identify areas for improvement in university management, from a managerial point of view.\u0000\u0000\u0000Design/methodology/approach\u0000To analyze the importance and adequacy of various aspects related to digitalization, the authors use the importance–performance matrix, by surveying figures who have or have had a managerial position in the university, such as rectors and vice-rectors.\u0000\u0000\u0000Findings\u0000The results showed that the priority areas were related to strategic and financial management, knowledge management and the society and environment dimension. It all revealed imbalances, the most important of which were in the areas referring to attracting talent, sources of financing, strategic management and digitalization.\u0000\u0000\u0000Research limitations/implications\u0000The study could benefit from considering or placing greater emphasis on alternative viewpoints, including those of external experts and administrative managers at public universities.\u0000\u0000\u0000Practical implications\u0000The practical implications relate to university management. In particular, the study highlights two issues that are a priority: attracting talent and training for university management as well as for data management. It follows from these results that legislative development and public funding should be directed towards adapting the training offer as well as the management structure and processes to the context of digitalization.\u0000\u0000\u0000Social implications\u0000These results have implications for the public sphere, for decision-making related to the public funding that organizations receive from governments. Indeed, as the empirical results demonstrate, the proposed framework is effective not only in assessing the status of digitalization in the university but also in providing information on the most important aspects that need particular attention to achieve the desired future condition.\u0000\u0000\u0000Originality/value\u0000The novelty of this study lies in the analysis and evaluation of the digitalization process and how public universities are facing it, from the perspective of university management. Methodologically, the novelty lies in the use of the importance–performance matrix, which not only provides insight into the importance of different aspects to be analyzed but also provides information about their adequacy.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"3 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141796096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unveiling the linkages between entrepreneurial culture, innovation capability, digital marketing capability and sustainable competitive performance of manufacturing SMEs: evidence from emerging countries","authors":"Ibraheem Saleh Al koliby, Nurul Aini Binti Mehat, A. Al‐Swidi, M. A. Al‐Hakimi","doi":"10.1108/bl-08-2023-0241","DOIUrl":"https://doi.org/10.1108/bl-08-2023-0241","url":null,"abstract":"\u0000Purpose\u0000Although the importance of entrepreneurial culture (EC) has been recognized, it remains unclear how EC affects sustainable competitive performance (SCP). This study aims to explore how EC affects SCP via the mediating role of innovation capability (IC) and the moderating role of digital marketing capability (DMC).\u0000\u0000\u0000Design/methodology/approach\u0000Based on data gathered from manufacturing small and medium-sized enterprises (SMEs) in Malaysia, the proposed model was tested using partial least squares structural equation modeling via SmartPLS software.\u0000\u0000\u0000Findings\u0000The analysis results indicate that EC affects IC, which in turn has a positive effect on SCP. In addition, IC mediates the EC-SCP relationship. Importantly, DMC positively moderates the EC–SCP relationship.\u0000\u0000\u0000Research limitations/implications\u0000This study combines IC, DMC and SCP under resource-based view and dynamic capabilities theory into a single framework. Results confirm EC's impact on SMEs' manufacturing sector SCP, with IC mediating this link. However, the cross-sectional design restricts deeper respondent analysis.\u0000\u0000\u0000Practical implications\u0000This study offers SME managers/owners and decision-makers insights on enhancing EC for better performance and competitive edge. It highlights IC's crucial role in translating EC into innovation and value creation. Policymakers can also use these findings to design programs for SMEs in emerging markets.\u0000\u0000\u0000Social implications\u0000This study underscores the significance of EC adoption not only to generate a sustainable competitive advantage for the firm but also to increase the social as well as economic well-being of the firm, especially in the context of emerging economies, such as Malaysia; which are characterized by diverse ethnic groups contributing to their unique social fabric.\u0000\u0000\u0000Originality/value\u0000This work fills the knowledge gap by providing empirical evidence for the mediating and moderating role of IC and DMC, respectively, in the link between EC and SCP, thus significantly contributing to emerging markets, where managers seek to enhance their understanding of using EC for fostering SCP.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"68 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141806722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cryptocurrency’s emergence in North Cyprus: a mixed-methods exploration of attitudes and usage trends of an emerging payment method","authors":"Labaran Isiaku, A. Muhammad, Dokun Oluwajana","doi":"10.1108/bl-02-2023-0043","DOIUrl":"https://doi.org/10.1108/bl-02-2023-0043","url":null,"abstract":"\u0000Purpose\u0000The purpose of this study is to investigate offline retailers’ cryptocurrency adoption through the unified theory of acceptance and use of technology (UTAUT/2), technology acceptance model (TAM) and other related variables.\u0000\u0000\u0000Design/methodology/approach\u0000A mixed-method (QUANT-Qual) was employed. The study employed a quantitative approach (partial least squares-structural equation modeling) for Study 1 and a qualitative focus group discussion for Study 2. The qualitative segment enhances the comprehension and interpretation of outcomes derived from the quantitative analysis.\u0000\u0000\u0000Findings\u0000Study 1 identified six crucial factors in cryptocurrency adoption: trust, personal innovation, hedonic motivation, social influence, safety and a positive attitude. Perceived ease of use, price value and satisfaction were non-significant. Study 2 elaborates on the findings, and highlights the reasons for the insignificant factors.\u0000\u0000\u0000Research limitations/implications\u0000This research contributes to theoretical knowledge by empirically testing established technology acceptance theories like UTAUT/2 and TAM in the context of retail cryptocurrency adoption. It introduces previously unexplored factors, such as personal innovativeness, hedonic motivation and safety/reliability, enriching the theoretical landscape.\u0000\u0000\u0000Practical implications\u0000This study provides practical insights for cryptocurrency stakeholders, including government, regulators, consumers, businesses and the financial sector, regarding retailers' intentions to adopt cryptocurrencies in North Cyprus.\u0000\u0000\u0000Social implications\u0000This study can enhance understanding of factors facilitating cryptocurrency integration into mainstream retail, potentially reshaping traditional finance. Economically, adoption can boost financial inclusion, offering efficient transaction methods. This transition may disrupt existing economic models, drive payment technology innovation and change consumer behavior toward digital assets.\u0000\u0000\u0000Originality/value\u0000This study stands out by using a mixed-method approach to comprehensively examine cryptocurrency adoption by offline retailers, considering various factors and providing a holistic perspective, unlike previous research that often focused on specific user groups.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"22 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141815575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital transformation in Portuguese banking: impact of the COVID-19 pandemic","authors":"A. Fonseca, L. F. Rodrigues, Bráulio Alturas","doi":"10.1108/bl-03-2023-0073","DOIUrl":"https://doi.org/10.1108/bl-03-2023-0073","url":null,"abstract":"\u0000Purpose\u0000Currently, digital transformation is a process that cuts across different sectors of activity, including banks. One of the examples is the availability of products and services on digital channels. This study aims to identify the changes implemented in the digital channels of banks in Portugal that were driven by the COVID-19 pandemic, contributing to the acceleration of digital transformation.\u0000\u0000\u0000Design/methodology/approach\u0000The methods involve a qualitative approach, from the analysis of a selection of 30 results and accounting reports from ten banks between 2019 and 2021 using the Leximancer software to identify the main themes and concepts.\u0000\u0000\u0000Findings\u0000Four themes and 40 most relevant concepts were identified from the results of the analysis. In conclusion, banks have reinforced digital channels regarding products and services with apparent concerns associated with security.\u0000\u0000\u0000Research limitations/implications\u0000This article aims to contribute to two conceptual maps that allow us to understand the measures implemented by banks in digital channels during the pandemic.\u0000\u0000\u0000Practical implications\u0000This investigation aims to enable managers to define other initiatives within the scope of digital channels and enhance those already implemented.\u0000\u0000\u0000Originality/value\u0000The scientific articles identified and published so far do not specifically address the impact that the COVID-19 pandemic has had on the digital channels of banks in Portugal. The originality of this article arises from this gap identified regarding the absence of similar scientific studies. The pandemic is a new phenomenon that occurred for the first time in 2019 and globally, so it is essential to know the impacts on Portuguese banks.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"108 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821537","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Core competencies for digital leadership development: a perspective from the lens of paradox theory","authors":"Muhammad Umar Shahzad","doi":"10.1108/bl-10-2023-0278","DOIUrl":"https://doi.org/10.1108/bl-10-2023-0278","url":null,"abstract":"Purpose\u0000In an era marked by artificial intelligence (AI), virtual reality (VR) and augmented reality (AR), this study presents a research paradigm centered on nurturing fundamental skills crucial for effective digital leadership in a paradoxical age where leaders are ambitious as well as skeptical for the adoption of such technologies. This study offers a strategic framework to seamlessly integrate diverse technologies into leadership development; the objective is to bridge the divide between theoretical understanding and practical implementation, especially through the lens of paradox theory.\u0000\u0000Design/methodology/approach\u0000This conceptual study delineates essential attributes that digital leaders must cultivate, drawing insights from the corpus of literature encompassing leadership, technology and organizational advancement. Synthesizing theoretical perspectives, the study proposes a comprehensive research framework that provides a systematic approach to harnessing the potential of AI, VR and AR to enhance leadership competencies. This conceptual study significantly contributes to paradox theory through method of “theory adaptation” as elaborated in the literature.\u0000\u0000Findings\u0000The study unveils a spectrum of foundational proficiencies, including technological acumen, adaptability, strategic acumen, effective communication, collaborative aptitude and ethical acumen, among others. These competencies underscore the multifaceted skill set required of digital leaders. To adeptly traverse the intricate digital terrain, foster innovation and align technological advancements with organizational objectives, these proficiencies are imperative for digital leaders to possess.\u0000\u0000Originality/value\u0000The distinctiveness of this study lies in its all-encompassing approach to digital leadership development by offering a paradoxical perspective and hence making a contribution to the body of knowledge for paradox theory. By amalgamating AI, VR and AR into a cohesive framework, the study enhances the comprehension of how these technologies collaboratively nurture leaders capable of cultivating organizational triumph in the digital age. This proposed paradigm serves as a bridge between cutting-edge digital technology usage and leadership proficiency paradox, furnishing pragmatic insights to benefit both academic researchers and industry practitioners.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"3 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141640895","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IPO underpricing: a comparative analysis of risk factor disclosures in the financial and non-financial sectors","authors":"Pritpal Singh Bhullar, Krishan Lal Grover, Ranjit Tiwari","doi":"10.1108/bl-04-2023-0123","DOIUrl":"https://doi.org/10.1108/bl-04-2023-0123","url":null,"abstract":"Purpose\u0000This study aims to identify mutually exclusive risk categories and determine whether these categories effectively capture the potential impact of risk disclosures on the initial returns of initial public offerings (IPOs) in the financial and non-financial sectors.\u0000\u0000Design/methodology/approach\u0000Data were collected from 131 Indian IPO prospectuses (104 non-financial and 27 financial) issued between 2015 and 2021. Content analysis was performed to identify mutually exclusive risk categories, and the effects of these categories on initial IPO returns were assessed by regression analysis\u0000\u0000Findings\u0000The findings revealed that risk factor disclosures have a significant impact on underpricing, but not all risk factors are relevant. In the current study, in the financial sector, IPO underpricing was mostly driven by technological and competitive risk factors. In the non-financial sector, underpricing was predominantly influenced by operating risk and compliance risk factors.\u0000\u0000Research limitations/implications\u0000The limitations of this study include the use of sentence-based context analysis, which does not assess the quality of risk disclosures. The statistical data reduction technique used to generate mutually exclusive risk categories may also be a limitation.\u0000\u0000Practical implications\u0000This research has the potential to assist companies in standardizing the disclosure of risks within IPO prospectuses. The insights gained can inform market regulators in designing policies aimed at aiding investors in formulating investment strategies, ultimately enhancing transparency and clarity regarding information disclosure. Moreover, the findings offer valuable guidance to investors in selecting IPOs aligned with their risk tolerance levels.\u0000\u0000Social implications\u0000From a societal perspective, this study represents advancements by guiding regulators towards developing and regulating standardized, mutually exclusive risk factors. Such measures can aid investors in enhancing their decision-making perspectives regarding IPOs, promoting a more informed and confident investment environment.\u0000\u0000Originality/value\u0000This study is a pioneering attempt to address knowledge gaps by identifying distinct categories of risk disclosures in IPO prospectuses and examining their potential influence on IPO underpricing in the financial and non-financial sectors in India.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"6 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141640762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining the potential of virtual and augmented reality in enhancing tourism experiences","authors":"Vishal Shukla, Sudhir Rana, Sanjeev Prashar","doi":"10.1108/bl-05-2023-0139","DOIUrl":"https://doi.org/10.1108/bl-05-2023-0139","url":null,"abstract":"\u0000Purpose\u0000This paper aims to explore the capabilities of virtual reality (VR) and augmented reality (AR) in enhancing the tourism experience and addressing physical travel constraints.\u0000\u0000\u0000Design/methodology/approach\u0000A survey was conducted among 412 tourists who had used VR and AR technologies for tourism purposes. Data was analysed using descriptive statistics, multidimensional scaling, multiple regression analysis, structural equation modelling and mediation and moderation analysis.\u0000\u0000\u0000Findings\u0000VR and AR enhance tourism via immersive experiences. They overcome traditional travel barriers, but accessibility concerns, like cost, persist. The perceived potential of these technologies strongly predicts future adoption, emphasising the need to highlight their immersive benefits.\u0000\u0000\u0000Research limitations/implications\u0000This study offers ground-breaking insights into VR and AR in tourism. It acknowledges inherent limitations in accessibility, with VR and AR technologies not being universally adoptable due to costs and complexity. Theoretically, the research enriches academic discourse by highlighting the pivotal role of perceived potential in technology adoption. It also delineates the intricate relationship between VR/AR experience, satisfaction, destination image and revisit intention.\u0000\u0000\u0000Practical implications\u0000The findings emphasise crafting immersive VR and AR experiences for differentiation. By integrating these technologies into strategic marketing, organisations can enhance customer satisfaction and provide richer destination experiences.\u0000\u0000\u0000Social implications\u0000The research underscores VR and AR’s potential to foster inclusive tourism, benefitting those with limitations. Additionally, promoting cultural exchange and sustainability, these technologies can drive societal harmony and contribute to economic growth through enriched tourism experiences.\u0000\u0000\u0000Originality/value\u0000This study stands out in its distinctive exploration of VR and AR in the tourism domain. The innovation lies in its comprehensive examination of the technologies’ immersive capabilities and their accessibility challenges. The value is accentuated by its insights, which bridge the gap between technological potential and its practical application in tourism.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"22 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141659514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Leadership during crisis: a multi-sector exploration of perceptions of leadership in Australia","authors":"A. Samad, M. Muchiri","doi":"10.1108/bl-05-2023-0134","DOIUrl":"https://doi.org/10.1108/bl-05-2023-0134","url":null,"abstract":"\u0000Purpose\u0000This paper aims to extend our understanding of the concept of crisis leadership based on perceptions of 48 Australian leaders drawn from various sectors including Australian politics, higher education, not-for-profit and corporate sectors.\u0000\u0000\u0000Design/methodology/approach\u0000This qualitative study employed semi-structured virtual interviews of 48 leaders from Australian politics, higher education, not-for-profit and corporate sectors during the COVID-19 pandemic. The Leximancer text analytics program was used for data analysis.\u0000\u0000\u0000Findings\u0000Participants perceived effective leadership during a crisis as encompassing four macro themes: leadership as power, leadership as emanating from people, leadership as management and leadership as specific to the organization. While these findings reinforced extant literature on facets of effective leadership, leaders from different sectors differed on the relative importance of some leadership themes and their relevance to specific sectors.\u0000\u0000\u0000Research limitations/implications\u0000While the data were collected from a convenient sample, our findings from multiple sectors in Australia extend our knowledge on crisis leadership by revealing differences in sectorial perspectives of crisis leadership. Further, these findings help refine the extant traditional explanations of leadership and especially offer an enhanced understanding of leadership during a crisis. Consequently, our findings support future research that could help identify specific attributes of leaders navigating organizational crises. Such future research could subsequently help develop a theory on crisis leadership based on a valid and reliable measurement for assessing crisis leadership effectiveness in diverse organizational settings.\u0000\u0000\u0000Originality/value\u0000Our study is based on multi-sector data and consequently lays a solid foundation for extending the conceptualization of leadership during crisis, and the need to reconceptualize effective leader attributes useful in crisis contexts. Theoretically, the current study extended recent research on crisis leadership, by examining the conceptualizations of crisis leadership within specific Australian sectors.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":" 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141680925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transition to green mobility: a twin investigation behind the purchase reasons of electric vehicles in the Indian market","authors":"Subhash Chander Arora, Vinod Kumar Singh","doi":"10.1108/bl-08-2023-0249","DOIUrl":"https://doi.org/10.1108/bl-08-2023-0249","url":null,"abstract":"Purpose\u0000The study aims to fulfil two objectives, namely, to explore what dimensions comes into play in the current consumer EV purchase behaviour based on relevant literature identified in the past and to find out whether there are other reasons that are peculiar to the Indian automobile market which influenced consumers to adopt this eco-friendly technology.\u0000\u0000Design/methodology/approach\u0000Mixed method approach for collecting the primary data was used. The study was conducted in five cities across India, through a questionnaire administered to 266 existing EV owners using judgemental sampling, that included dimensions as to what made them purchase EVs (any variant whether hybrid or battery) and encouraged their green behaviour. Moreover, the survey also took care of gathering other motivational constructs that may have played a significant role in the Indian EV market. To take care of this, use of single open-ended question was done. Statistical techniques like exploratory factor analysis (EFA) and Partial Least Square-Structural Equation Modelling (PLS-SEM) version 4.0 were performed to gain meaningful insights from this investigation.\u0000\u0000Findings\u0000Based on our analysis, EV purchase behaviour in the Indian market could be explained by six configurational paths identified in conceptual framework of this study. The data analysed revealed long-term operational benefits or relative advantages, trialability or prior driving experience and positive attitude towards EVs playing an important role towards EV purchase decision followed by environmental concern, social norms and personal values of Indian consumers. Besides, several other factors were identified in open comments like favourable government policies, brand consciousness, compatibility and functional benefits in terms of comfortable and noiseless driving which tend to drive the decision of Indian consumers towards buying EVs. The identification of these motivations can help policymakers in targeting the customer market accordingly.\u0000\u0000Research limitations/implications\u0000Although the study is restricted by its scope of sampling criteria, yet is distinct in its methodological approach and thereby adds value to existing literature on marketing and diffusion of EVs. The study explores the untapped gap in the current literature by helping identify reasons on the basis of which consumers made their choices of different EVs. Instead of analysing the potential antecedents of EV uptake, the study brings to light the actual reasons of EV purchase behaviour in the context of an emerging economy like India. That is to say, the horizon of EV motivations spans across technological, individual and regulatory attributes in the Indian automobile market.\u0000\u0000Practical implications\u0000This study is relevant and fulfils the underlying gap in the existing literature related to actual motivations that consumers look for before buying a high involvement product such as EVs. The results can be beneficial for marketers to design eff","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"38 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141265220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"What makes consumers buy from the informal rather than formal retail market? A consumption value perspective","authors":"Moniruzzaman Sarker, Siti Munerah, Angie Teh Yinyi, Nafisa Kasem, Imranul Hoque","doi":"10.1108/bl-07-2023-0225","DOIUrl":"https://doi.org/10.1108/bl-07-2023-0225","url":null,"abstract":"\u0000Purpose\u0000This paper aims to understand consumption values buying from informal retail markets (i.e., street vendor retailing). It also explores why consumers prefer daily necessary goods from the informal compared to the formal retail market (such as supermarkets, retail chain outlets and e-commerce).\u0000\u0000\u0000Design/methodology/approach\u0000Employing the qualitative research approach, this study collected data from nine respondents in two areas in Malaysia. Data were collected using semi-structured interviews and analysed using the thematic analysis technique. Only representative verbatim codes were presented under five themes of consumption value theory.\u0000\u0000\u0000Findings\u0000Consumers are triggered by the convenience, ease, and exclusive products (conditional value), friendly and known relationship with informal sellers, as well as the availability of some particular food items (emotional value) and lower price and freshness of groceries (functional value) while buying from informal compared to formal retail vendor.\u0000\u0000\u0000Research limitations/implications\u0000This study provides knowledge implications to the consumption value theory. Functional, emotional, and conditional values are the dominant components of purchase behaviour in informal compared to formal retail channels. Social values are common, whereas epistemic value is more substantial in formal retailing.\u0000\u0000\u0000Practical implications\u0000Findings are helpful for informal retail businesses to understand consumers' buying behaviour. Informal retail owners should ensure that commodities are fresh, highly affordable and available in the local communities. Building a friendly relationship with consumers would be a key to the success of this retail sector.\u0000\u0000\u0000Social implications\u0000Authorities should support informal sellers to set up mobile retail stores in residential areas. This effort would offer greater convenience to both parties in informal businesses and ensure informal sellers' financial and social well-being.\u0000\u0000\u0000Originality/value\u0000Despite the widespread acceptance of buying goods from informal retail vendors, research on consumption value in informal retailing is largely overlooked. Previous research primarily deals with formal market phenomena due to their size and economic contribution. Consequently, current literature lacks an understanding of why consumers prefer to buy from informal retail vendors for their daily groceries when the formal retail channel could fulfil similar needs. Using a qualitative research design, this research uncovers consumers' buying motives from informal compared to formal vendors.\u0000","PeriodicalId":293295,"journal":{"name":"The Bottom Line","volume":"54 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141098068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}