葡萄牙银行业的数字化转型:COVID-19 大流行病的影响

A. Fonseca, L. F. Rodrigues, Bráulio Alturas
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引用次数: 0

摘要

目的目前,数字化转型是一个贯穿不同活动领域(包括银行)的过程。其中一个例子就是通过数字渠道提供产品和服务。本研究旨在确定在 COVID-19 大流行的推动下,葡萄牙银行在数字渠道中实施的变革,从而促进数字化转型的加速。研究方法采用定性方法,使用 Leximancer 软件分析了十家银行在 2019 年至 2021 年期间的 30 份精选结果和会计报告,以确定主要的主题和概念。研究结果从分析结果中确定了四个主题和 40 个最相关的概念。研究局限性/意义本文旨在为两个概念图做出贡献,使我们能够了解大流行病期间银行在数字渠道中实施的措施。实践意义这项调查旨在使管理人员能够在数字渠道范围内确定其他举措,并加强已经实施的举措。这篇文章的独创性正是源于缺乏类似科学研究这一空白。该流行病是 2019 年首次在全球范围内出现的新现象,因此了解其对葡萄牙银行的影响至关重要。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital transformation in Portuguese banking: impact of the COVID-19 pandemic
Purpose Currently, digital transformation is a process that cuts across different sectors of activity, including banks. One of the examples is the availability of products and services on digital channels. This study aims to identify the changes implemented in the digital channels of banks in Portugal that were driven by the COVID-19 pandemic, contributing to the acceleration of digital transformation. Design/methodology/approach The methods involve a qualitative approach, from the analysis of a selection of 30 results and accounting reports from ten banks between 2019 and 2021 using the Leximancer software to identify the main themes and concepts. Findings Four themes and 40 most relevant concepts were identified from the results of the analysis. In conclusion, banks have reinforced digital channels regarding products and services with apparent concerns associated with security. Research limitations/implications This article aims to contribute to two conceptual maps that allow us to understand the measures implemented by banks in digital channels during the pandemic. Practical implications This investigation aims to enable managers to define other initiatives within the scope of digital channels and enhance those already implemented. Originality/value The scientific articles identified and published so far do not specifically address the impact that the COVID-19 pandemic has had on the digital channels of banks in Portugal. The originality of this article arises from this gap identified regarding the absence of similar scientific studies. The pandemic is a new phenomenon that occurred for the first time in 2019 and globally, so it is essential to know the impacts on Portuguese banks.
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