CBR - Consumer Behavior Review最新文献_第4页

Attitudes Towards Online Purchases by Low-Income Consumers Who Have Access to the Internet 能上网的低收入消费者对网上购物的态度

CBR - Consumer Behavior Review Pub Date : 2022-03-17 DOI: 10.51359/2526-7884.2022.251162

Luis Gustavo Jucá Bender, Cecília Lima de Queirós Mattoso

{"title":"Attitudes Towards Online Purchases by Low-Income Consumers Who Have Access to the Internet","authors":"Luis Gustavo Jucá Bender, Cecília Lima de Queirós Mattoso","doi":"10.51359/2526-7884.2022.251162","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.251162","url":null,"abstract":"The main objective of this work is to analyze the attitudes and purchase intentions of low-income consumers with internet access in relation to electronic commerce, by examining their beliefs, motives, and underlying objections and, as a result, their purchase intentions. This exploratory study is qualitative in nature. Data was collected through semi-structured interviews with Brazilian low-income consumers. The study indicates that low-income shoppers have an overall negative attitude towards e-commerce and found three variables that are known to be affecting low-income shoppers' attitudes towards the internet, namely: distrust regarding stores policies; negative feelings about e-commerce; and the need for peer approval. This study contributes to the field by applying the traditional ABC Attitude model to analyze online consumption in Brazil. It also furthers our understanding of the variables present in each of the three components of the ABC Attitude model (Affect, Behavior and Cognition) and has detected new variables that emerged from the field research and presents justification and support for them found in the literature by examining what affects these attitudes towards the online market. ","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132950996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Theoretical Framework for Knowledge Sharing and Co-Creation of Messages on Digital Platforms: A consumer knowledge management perspective 数字平台上信息共享与共同创造的理论框架:消费者知识管理视角

CBR - Consumer Behavior Review Pub Date : 2022-03-17 DOI: 10.51359/2526-7884.2022.252642

R. Barker, J. Hanekom

引用次数: 2

Relevant Attributes for Olive Oil Purchasing Decisions: A comparison between Brazil and Portugal 橄榄油购买决策的相关属性:巴西和葡萄牙之间的比较

CBR - Consumer Behavior Review Pub Date : 2022-01-13 DOI: 10.51359/2526-7884.2022.251261

Marcela De Oliveira e Silva Loureiro, Natália Araújo Pacheco, Janaína Carla Kovalski

引用次数: 0

The Impact of Product Tagging on Trust and Purchase Intention: A cross-cultural perspective in visual e-commerce 产品标签对信任和购买意愿的影响:视觉电子商务的跨文化视角

CBR - Consumer Behavior Review Pub Date : 2022-01-07 DOI: 10.51359/2526-7884.2022.250595

Peter Broeder, Michelle Schouten

{"title":"The Impact of Product Tagging on Trust and Purchase Intention: A cross-cultural perspective in visual e-commerce","authors":"Peter Broeder, Michelle Schouten","doi":"10.51359/2526-7884.2022.250595","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.250595","url":null,"abstract":"The present study aims to examine the opportunity of in-app shopping, more specifically, analyzing the influence of product tags and cultural background on consumers’ trust and purchase intention. For this purpose, a comparison was made between European and South American female consumers from two cultures: the Netherlands and Paraguay. A total of 225 subjects, 143 from the Dutch background and 82 from the Paraguayan background, participated in an experimental survey where they judged an Instagram product page (product tag: present vs. absent). The analysis of the results revealed that the Paraguayans had higher purchase intentions than the Dutch. Additionally, the presence of a text appeal in the visual product presentation had a direct positive effect on consumers’ purchase intentions and perceived trust in the shopping environment, for both the Dutch and Paraguayan cultural groups. In virtual web shops, perceiving trust is a decisive point for purchase intentions. This study contributes to the fast-growing investigations on social media effectiveness and visual marketing as an informative and persuasive tool. The findings pinpoint the synergic value of visual and textual cues of product presentation online in the atmospheric trust of in-app shopping.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129339634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Factors Influencing Purchase Intention of Sports Drinks and Carbonated Drinks 影响运动饮料和碳酸饮料购买意愿的因素

CBR - Consumer Behavior Review Pub Date : 2022-01-07 DOI: 10.51359/2526-7884.2022.250715

Ahnaf Chowdhury Niloy

{"title":"Factors Influencing Purchase Intention of Sports Drinks and Carbonated Drinks","authors":"Ahnaf Chowdhury Niloy","doi":"10.51359/2526-7884.2022.250715","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.250715","url":null,"abstract":"Purpose: This study tries to identify the factors that impact a Bangladeshi carbonated drinks and sports drinks consumer if endorsers are used for brand promotion. Design/Methodology/Approach: Quantitative methodology has been adopted for the study. Survey of 460 participants from the target group provided information through a questionnaire designed in Likert scale method, based on the factors – purchase intention, source attractiveness, source credibility, source familiarity and source compatibility. Data has been analyzed through multiple statistical methods including correlation and regression analysis. Findings: The result of the study revealed purchase intention of carbonated drinks and soft drinks consumers of Bangladesh has a significant positive relationship with Resumo Objetivo: Este estudo tenta identificar os fatores que impactam um consumidor de bebidas gaseificadas e esportivas de Bangladesh se endossantes são usados para a promoção da marca. Desenho/Metodologia/Abordagem: A metodologia quantitativa foi adotada para o estudo. A pesquisa com 460 participantes do grupo-alvo forneceu informações por meio de um questionário elaborado na escala do tipo Likert, com base nos fatores intenção de compra, atratividade da fonte, credibilidade da fonte, familiaridade da fonte e compatibilidade da fonte. Os dados foram analisados por meio de vários métodos estatísticos, incluindo correlação e análise de regressão. Resultados: O resultado do estudo revelou que a intenção de compra dos consumidores","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114676821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumers' Complaints: Causal attribution and moral emotions in service failures 消费者投诉:服务失败的因果归因与道德情绪

CBR - Consumer Behavior Review Pub Date : 2022-01-07 DOI: 10.51359/2526-7884.2022.251446

L. M. G. D. S. Neves, Fabio Iglesias

引用次数: 0

Impact of Personal Values on Political Consumption: The moderating role of interpersonal influence in social media 个人价值观对政治消费的影响:社交媒体人际影响的调节作用

CBR - Consumer Behavior Review Pub Date : 2021-09-11 DOI: 10.51359/2526-7884.2021.251206

Juliano Domingues Da Silva, Ana Tereza Delapedra, Ana Maria Campos Manoel, Isis Helena Martins Cassiolato

引用次数: 0

Produto e Ponto de Venda: Aspectos que influenciam a frequência de compra de carne 产品和销售点:影响肉类购买频率的方面

CBR - Consumer Behavior Review Pub Date : 2021-09-11 DOI: 10.51359/2526-7884.2021.251057

Alberdan José da Silva Teodoro, E. Carvalho, Marcos Iury F M da Silva, Rondinelli Heitor Resende Andrade

引用次数: 0

Customer Switching Intentions in Commercial Banks: A case of selected commercial banks in Dar es Salaam 商业银行的客户转换意向:以达累斯萨拉姆选定的商业银行为例

CBR - Consumer Behavior Review Pub Date : 2021-09-11 DOI: 10.51359/2526-7884.2021.250399

Seule Nzowa

{"title":"Customer Switching Intentions in Commercial Banks: A case of selected commercial banks in Dar es Salaam","authors":"Seule Nzowa","doi":"10.51359/2526-7884.2021.250399","DOIUrl":"https://doi.org/10.51359/2526-7884.2021.250399","url":null,"abstract":"The negative consequences of customer switching behaviour in the banking industry cannot be underestimated. Since there are limited studies addressing customer switching intentions and actual switching behaviour in the banking sector of Tanzania, this study intended to bridge the knowledge gap by addressing factors influencing customer switching intentions in the context of Tanzanian commercial banks. The study followed a positivism research paradigm out of which a deductive research approach was adopted. In the same line, an explanatory research design was used. The study was conducted in the city of Dar es Salaam with 400 respondents who were customers from NMB Bank Plc, TPB Bank Plc and NBC Bank Ltd. Multi-stage sampling method was used to generate sample size for this study. Multiple linear regression was employed to analyze the collected data. The findings of Thé study indicated that subjective norms were insignificant in influencing customer switching intentions in commercial banks. These findings suggested that commercial banks customers in the city of Dar es Salaam are not under robust social pressure that requires a vital social group to approve their switching intentions. Further findings revealed that perceived control of bank charges, attitude toward service quality and convenience significantly influenced customer switching intentions in commercial banks.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115932535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Consumption of Visually Impaired Students Based on the Theory of Consumer Vulnerability and Resilience 基于消费者脆弱性与弹性理论的视障学生消费行为

CBR - Consumer Behavior Review Pub Date : 2021-09-11 DOI: 10.51359/2526-7884.2021.250018

Pedro Coelho

{"title":"Consumption of Visually Impaired Students Based on the Theory of Consumer Vulnerability and Resilience","authors":"Pedro Coelho","doi":"10.51359/2526-7884.2021.250018","DOIUrl":"https://doi.org/10.51359/2526-7884.2021.250018","url":null,"abstract":"This study analyzes the consumption of elementary-school educational service by visually impaired individuals based on the theory of consumer vulnerability and resilience of Baker and Mason (2012). To this end, an ethnographic investigation was performed on a non-governmental organization (NGO) involved in the education of visually impaired students and conducted in accordance with the procedure of Transformative Consumer Research described by Crockett, Downey, Firat et al. (2013). Data were collected through narrative interviews with 16 elementary-school students, six in-depth interviews with managers and teachers from the NGO Lar, and five in-depth interviews with the guardians of the students, in addition to seven months of participant observations. The data were analyzed using the data analysis spiral technique. The results indicate that pressures from the individual, family, school community, and macro forces caused the state of vulnerability. Impotence in the face of practices by school managers and teachers as well as dependence on friendly schools appeared in the form of shock caused by two triggers events: the attempt to enroll students and the first days of school. The resilience of the consumers, the school community, and the NGO contributed to reduce the vulnerability.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"199 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115687002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0