CBR - Consumer Behavior Review最新文献

Information search and decision-making in credit acquisition 信贷获取中的信息搜索和决策

CBR - Consumer Behavior Review Pub Date : 2024-06-13 DOI: 10.51359/2526-7884.2024.260695

Felipe Alves, Paulo Henrique Muller Prado, Djonata Schiessl, Stephen Edmund Gillam Lea

引用次数: 0

Consumir Sustentável é Ter Status? Um estudo sobre o Consumo Sustentável e o Consumo de Status no segmento vestuário 可持续消费是身份消费吗？服装业的可持续消费和现状消费研究

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.257243

Monique Vigil Klusener, Andressa Hennig Silva, Ricardo Ribeiro Alves

{"title":"Consumir Sustentável é Ter Status? Um estudo sobre o Consumo Sustentável e o Consumo de Status no segmento vestuário","authors":"Monique Vigil Klusener, Andressa Hennig Silva, Ricardo Ribeiro Alves","doi":"10.51359/2526-7884.2024.257243","DOIUrl":"https://doi.org/10.51359/2526-7884.2024.257243","url":null,"abstract":"Objetivo: Analisar a influência do Consumo Sustentável no Consumo de Status no segmento de vestuário do contexto brasileiro.Método: Corresponde a um estudo descritivo com uma abordagem quantitativa, a partir do método Survey. A coleta de dados ocorreu de forma on-line com 420 respondentes. As escalas utilizadas foram Consumo Sustentável de Fischer et al. (2017), com 13 itens, e a escala de Consumo de Status desenvolvida por Eastman et al. (1999) que apresenta 14 itens. A análise dos dados correspondeu a análise estatística descritiva e a análise de regressão linear múltipla.Resultados: Na análise de regressão pode-se denotar que o fator escolha de compra sustentável não apresenta influência no status. Este entendimento esclarece que as práticas sustentáveis abordadas por empresas no cenário da moda não promovem um engajamento em consumidores que compram de forma sustentável. Sem mencionar que as empresas de moda com produtos sustentável, preocupadas em produções ecológicas ou verdes, de materiais orgânicos, bem como, um comércio justo, não estão atingindo aqueles que buscam status.Originalidade: Este estudo contribui com a discussão acerca da sustentabilidade, atrelando questões de status, ainda pouco investigadas de forma conjunta na literatura.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":" 509","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141364345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Atmospherics: Effect of Website Colors on the Evaluation of Utilitarian and Informational Features of Electronic Products 氛围：网站颜色对电子产品实用性和信息性评价的影响

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.258858

Lorena Rodrigues, Paulo Roberto Cavalcanti

{"title":"Atmospherics: Effect of Website Colors on the Evaluation of Utilitarian and Informational Features of Electronic Products","authors":"Lorena Rodrigues, Paulo Roberto Cavalcanti","doi":"10.51359/2526-7884.2024.258858","DOIUrl":"https://doi.org/10.51359/2526-7884.2024.258858","url":null,"abstract":"Objective: to verify the effects of atmospherics of a cool color (i.e., blue) and warm color (i.e., orange) on consumer behavior patterns when evaluating a product. Method: The sample consisted of 90 participants divided into three groups according to the background color of the site. Participants evaluated five products from a video call, and after that, they judged affirmatives. Time was also counted. Results: The blue group obtained the highest informative and utilitarian averages, and there was a high correlation between the informative and utilitarian items and purchase intention, showing that the conditions attached to a product's social status are directly linked to the economic and functional benefits it has and to the motivation to buy. The orange group performed the task with more difficulty, as they took a significant amount of time, so it became an aversive task. The linear regression analyses showed that factors related to the subject's self-esteem when purchasing a product are more determinant than the product's functionality. Originality: The general predictions of the BPM held up despite the color variation, but differences in the measures were still found when analyzing each product individually between the groups. Keywords: atmospherics; colors; Behavioral Perspective Model","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":" 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141365486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Economic behavior of students in e-commerce in the light of semiotics during the Covid-19 从符号学角度看大学生在 Covid-19 期间电子商务中的经济行为

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.260292

Natália Alves Tavares, Rafael Pereira Telha, Paulo Vitor Jordão da Gama Silva

{"title":"Economic behavior of students in e-commerce in the light of semiotics during the Covid-19","authors":"Natália Alves Tavares, Rafael Pereira Telha, Paulo Vitor Jordão da Gama Silva","doi":"10.51359/2526-7884.2024.260292","DOIUrl":"https://doi.org/10.51359/2526-7884.2024.260292","url":null,"abstract":"P\u0000This study evaluates the consumption relations of low-income postgraduate students from Baixada Fluminense in Rio de Janeiro during the Covid-19 pandemic and the impact on economic behavior in the e-commerce environment. We conducted interviews in-depth to collect answers, coded and analyzed by semiotics. We separated them into ten themes inspired by other authors, and these themes are: Financial Education; E-commerce; Data Security; Consumption during the pandemic; Payment Methods; Employability during the pandemic; Economy during the pandemic; Shopping compulsion; Social isolation; E-commerce expectations after the pandemic. Next, we separated these topics into three blocks (Consumption, Financial Level, and Emotions) for more significant interview dynamics. We find that the pandemic impacted people's economic behavior, especially concerning awareness of health protection and social isolation, migrating a large part of consumption to e-commerce; there has been a significant development in the delivery service; and data security is still a relevant issue for customers. We also expect that online shopping will continue to rise because of the pandemic, stimulating and developing e-commerce. This interdisciplinary approach, linking behavioral economics, digital commerce, and semiotic analysis, introduces a unique lens for understanding students' economic behaviors in the context of e-commerce during the pandemic.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"112 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141362987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PANDEMIA, MEDO E CONSUMO: A VULNERABILIDADE NA BASE DA PIRÂMIDE 大流行病、恐惧和消费：金字塔底层的脆弱性

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.256663

Thiago Assunção de Moraes, Francisco Aislan Gomes Leandro, M. L. Mendes, Mauricio Mendes Boavista De Castro

引用次数: 0

Reasons that contribute to the attendance or absence of fans (as consumers) at soccer stadiums 导致球迷（作为消费者）到场或不到场的原因

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.254480

Isaac Aparecido Caldeira Rodrigues Dos Santos, Felipe Bárbaro Bortoleto, Mariane Cristina Vedana, Eric David Cohen, L. Mazzei

{"title":"Reasons that contribute to the attendance or absence of fans (as consumers) at soccer stadiums","authors":"Isaac Aparecido Caldeira Rodrigues Dos Santos, Felipe Bárbaro Bortoleto, Mariane Cristina Vedana, Eric David Cohen, L. Mazzei","doi":"10.51359/2526-7884.2024.254480","DOIUrl":"https://doi.org/10.51359/2526-7884.2024.254480","url":null,"abstract":"The purpose of this study is to understand the factors which contribute to fans of a certain soccer club (as consumers and their respective behaviors) attending or not soccer matches in the state of São Paulo (Brazil). The survey follows a quantitative approach using questionnaires with the Motives for Attendance (MAS) and Motives for Non-attendance (MNAS) scales. The questionnaires were administered in loco in all stadium sectors during matches of the top state soccer league of São Paulo in 2020, and all the respondents signed a consent form. A total of 99 people answered the questionnaire. For the team’s loyal fans and those that follow it as a second team, supporting the team in the stadium and the thrills afforded by the matches are the main factors that drive attendance. For non-supporters, the reasons for attending matches are related with the socialization that occurs during the event. On another hand, the reasons that keep people away from stadiums relate to issues of comfort, infrastructure and ticket prices. In contrast to previous studies in the literature, this study shows the perspective of fans from a smaller soccer club.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"105 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141362221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consuming kids: testing a dichotomous scale for measuring children’s material values 消费儿童：测试衡量儿童物质价值观的二分法量表

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.261690

Belinda Senooane

{"title":"Consuming kids: testing a dichotomous scale for measuring children’s material values","authors":"Belinda Senooane","doi":"10.51359/2526-7884.2024.261690","DOIUrl":"https://doi.org/10.51359/2526-7884.2024.261690","url":null,"abstract":"This study aims to test a dichotomous scale for measuring children’s material values. Research into childhood consumer behaviour has taken a keen interest into the materialism values of children. Studies have sought to understand how materialism develops in children, the material values that children hold and the effects of materialism on children’s well-being. Other studies have sought to investigate the ways in which childhood materialism can be measured. Many of the studies investing children’s materialism have adopted the Material Values Scale for children (MVS-c), which is in a Likert scale format. However, studies on child consumers have shown that younger children struggle to express their attitudes using Likert type questions. This research examines the material values of tween consumers using an adapted Material Values Scale. The aim of the study was to assess the validity and reliability of a dichotomised version of the MVS-c. The dichotomised scale was generated by collapsing the four response categories into a binary response scale. This methodological study uses a 12-item, yes/no response instrument to obtain data from 192 school children. The data was subjected to factor analysis, Kuder-Richardson (KR) 20, item total correlation and structural equation modelling. Factor loadings for the items varied between 0.24 and 0.69, with an acceptable KR-20 value of 0.708 for the scale. While the study confirmed the second-order material values structure, the weak factor loadings, compared to those obtained using Likert scales, suggest that dichotomous questions are not the most reliable for measuring children’s material values. The findings of this study have implications for research with children.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":" January","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141364536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Net Promoter Score: bibliometric review of theory and practice 净促进者得分：理论与实践的文献计量学回顾

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.259042

J. T. D. Sartori

{"title":"Net Promoter Score: bibliometric review of theory and practice","authors":"J. T. D. Sartori","doi":"10.51359/2526-7884.2024.259042","DOIUrl":"https://doi.org/10.51359/2526-7884.2024.259042","url":null,"abstract":"Purpose: This paper aims to provide a comprehensive bibliometric review of the academic discourse on the Net Promoter Score (NPS), a pivotal metric in customer relationship management, thereby broadening the understanding of its application and impact in academic research and practice. Method: The study examines a corpus of 464 publications indexed in the Scopus and Web of Science databases. The analysis encapsulates temporal progression, geographical distribution, publication types, top-cited papers, thematic foci, and collaborative dynamics, realized through co-authorship networks, among others. Findings: The findings suggest growing interest in NPS, particularly in the last five years, with the United States leading the discourse. Major themes like 'customer satisfaction,' 'customer loyalty,' and 'customer retention' were identified, among others, and indications of a moderately collaborative environment in the co-authorship networks. Originality: This study offers an encompassing perspective on the academic landscape of NPS, contributing to the limited body of bibliometric reviews on this topic. It holds value for researchers and practitioners interested in customer relationship management and its theoretical support.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":" 0","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141366399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer behaviour towards the adoption of digital banking channels 消费者采用数字银行渠道的行为

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.260295

N. Matlala

{"title":"Consumer behaviour towards the adoption of digital banking channels","authors":"N. Matlala","doi":"10.51359/2526-7884.2024.260295","DOIUrl":"https://doi.org/10.51359/2526-7884.2024.260295","url":null,"abstract":"Digital banking channels have gained immense popularity and have successfully acquired and retained clients. Despite their growing popularity, some consumers still hesitate to adopt these channels. In this study, we explore the role of personality in influencing consumer behaviour towards adopting digital banking channels. The study utilised the Technology Readiness Index to gauge customers' preference for digital banking channels. To answer the research question, the researcher employed a quantitative methodology. The snowball sampling method was used, with respondents passing the questionnaire to others who met specific criteria. 338 valid responses were collected. The proposed hypotheses were tested using structural equation modelling. The study suggests that mobile banking channels can be a powerful indicator of users' preferences for various banking channels, such as internet banking, ATM, and cell phone banking. Personality traits optimism, innovativeness and insecurity were the criteria responsible for making mobile banking the most preferred digital banking channel. Financial institutions must critically examine their mobile banking platforms and provide various services to support an end-to-end customer experience. Banks must continue to promote the benefits of mobile banking, including convenient access, time-saving, and the ability to conduct basic banking tasks. Further research could examine the impact of mobile banking channels on cybersecurity and data privacy.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":" 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141365175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Food consumption experiences: a framework for understanding Gen-Z’s behavioural intentions on Indonesian local cuisine 饮食消费体验：了解 Z 世代对印尼当地美食行为意向的框架

CBR - Consumer Behavior Review Pub Date : 2024-06-10 DOI: 10.51359/2526-7884.2024.257506

Yoanita Alexandra, Septi Fahmi Choirisa

引用次数: 0