{"title":"Looking Back and Moving Forward: How psychological and demographic factors affect consumer behaviors amid the COVID-19 pandemic","authors":"Ming-Yi Wu","doi":"10.51359/2526-7884.2022.254806","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.254806","url":null,"abstract":"By analyzing survey data collected from 857 U.S. adults, and applying the decision tree analysis, this study explores how psychological and demographic factors may affect consumer behaviors amid the COVID-19 pandemic. Protection motivation theory (PMT) and consumer demographics theory provide the theoretical foundation for this study. Decision tree is used for data analysis because it is a powerful predictive analytics method. There are a number of important findings. First, the result of decision tree analysis suggests that perceived threat/concern is the most important demographic factor that predicts consumers’ overall online shopping behavior. Second, education is the most important predictor for consumers’ online grocery shopping behavior. Third, perceived threat/concern is the most important predictor for consumers’ panic buying/hoarding behavior. Fourth, age is the most important predictor for consumers’ work from home behavior. Finally, race is the most important predictor for consumers’ spending more time watching TV behavior. The results support PMT and consumer demographics theory. This study brings additional insights into consumer behaviors amid the pandemic.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128576179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Understanding Consumer Experience Literature: High academic impact publications bibliometrics from 2010 to 2019","authors":"R. C. T. Cavalcanti","doi":"10.51359/2526-7884.2022.253211","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.253211","url":null,"abstract":"The article aims to acknowledge the characteristics of recent high academic impact consumer experience literature. Bibliometric was used to study the most cited scientific articles published between 2010 and 2019. Results point some traces of the field according to publishing years, related areas and key notions, academic journals and authors: most of them were published between 2010 and 2015; there are 17 areas related to consumer experience, among which stand out technology, marketing and tourism; a few journals have more than one publication among them stand out the International Journal of Hospitality Management and the Journal of Business Research; also a few authors have more than one article in the sample and Andrew Walls can be highlighted; some main seminal authors identified were Bernd Schmitt, James Gilmore and Morris Holbrook. Universities: The United States and The United Kingdom concentrates the most publication in an overall flat distribution. At last, a research agenda is proposed. The article offers landscape for researchers, offering possibilities to access theory and methodology sources more properly. The list of key notions, well regarded and seminal authors given in this article can be pointed out in this perspective.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123764421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Don't Exclude Me: Being Excluded in a Brand Community Owned by Other Users Leads Consumers to Avoid the Brand","authors":"Djonata Schiessl","doi":"10.51359/2526-7884.2022.254313","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.254313","url":null,"abstract":"People are social animals and need to interact in communities to feel included. However, sometimes they face exclusion situations in many interactions. Nevertheless, little is known about how this issue affects consumers’ purchases after being excluded from a brand community. In this study, We performed three laboratory experiments to demonstrate the proposed effects of social exclusion on consumer choice and sequential mediation. In this study, we demonstrated that after being excluded from a brand community, consumers perceive their relationship poorer compared with included consumers (study 1), exhibit lower perceptions of an ideal relationship with the brand (study 2), and are more prone to purchase a product in a rival brand (study 3). Furthermore, the sequential mediation of ideal perceptions of brand relationship and quality drives consumer intention to purchase a product from a rival brand. These findings contribute to the social exclusion theory and brand community literature by demonstrating how consumers felt after being excluded from a brand community and the psychological mechanisms underlying this effect.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125355236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cool Identity Construction in the Context of Young Funk Music Consumers","authors":"Sara Pimenta Resende, M. R. Pinto","doi":"10.51359/2526-7884.2022.253353","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.253353","url":null,"abstract":"Objective: This paper reports the results of a research that aimed to understand the articulation between sociocultural practices and symbolic processes in the construction of a cool identity by young people inserted in the funk environment. Method: Fieldwork focused on participant observation at funk events and dances and in-depth interviews with 3 MCs and 26 young people. To analyze the data, the content analysis methodology proposed by Bardin (1995) was used. Results: Among the results, it is noteworthy that, because funk is part of the daily lives of young people, their diverse experiences with funk enhance the creation of a cool identity that makes these individuals find a place in this universe of signs and meanings. Originality: The article discusses the concept of cool identity in order to understand the (re)construction of the identity of a group of urban young people supported by and in consumption. ","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116061181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Fernando Cabral de Melo Neto, E. Mainardes, Danilo Soares Monte-mor
{"title":"Antecedents of Fan Purchase Intention for Team Color Products","authors":"Fernando Cabral de Melo Neto, E. Mainardes, Danilo Soares Monte-mor","doi":"10.51359/2526-7884.2022.253923","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.253923","url":null,"abstract":"Purpose: This study sought to identify the influence of satisfaction, loyalty, subjective norms, and team image on fans’ purchase intention for products in the team colors.Methods: A survey was conducted with 301 soccer fans, and the results were analyzed with PLS.Findings: The results suggest that the more satisfied a fan is with the team, the greater the influence of the opinion of third parties on them and the greater their loyalty to the team, and hence a greater intention to purchase products in the team’s colors. Regarding the relationship between team image and purchase intention, although the relationship was significant, the sign was negative, indicating an opposite trend in the relationship. In addition, the team's image did not influence the fan's loyalty.Managerial Contributions: Colored product companies do not necessarily need to license team products, but instead focus their sales efforts on products with the team's colors when they recognize the preferences of soccer fans.Originality: The novelty of this study is linked to its consideration of fan purchase intention for the team colors. Another justification is the possibility of clarifying the antecedents of fan purchase intention for products in the team’s colors from the constructs of team image, satisfaction, and behavioral loyalty.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125664000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Celebrating Failure: Learning lessons from a leading consumer behavior journal’s retractions","authors":"Salim Moussa","doi":"10.51359/2526-7884.2022.254032","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.254032","url":null,"abstract":"Purpose : A retraction is the removal of a published article from the scientific record. It is an admission of failure. Yet, every retraction, regardless of its cause(s), is instructive. Using the oxymoron/concept of celebrating failure, this study investigates retractions in the Journal of Consumer Research ( JCR ). Method : The content of each JCR retraction notice was examined to determine the initiator(s) of the retraction, retractors, reason(s) for retraction, and time-to-retraction. Findings : According to the findings, JCR issued ten retraction notices between June 2012 and October 2020. The ten retraction notices generated together, and up to April 11, 2022, some 18,378 pageviews, 3,944 PDF downloads, and a total Altmetric Attention Score of 36. The authors of the retracted articles initiated four of the ten retraction processes. The retractors were the authors in five of the cases. The most common reason for retraction, with five occurrences, is “data and analysis anomalies”. It took 947.6 days on average for a JCR retracted article to be withdrawn. Originality : Instead of pointing fingers and assigning blame, a list of ten lessons learned based on these findings is dressed up. These lessons apply to the JCR and its entire ecosystem, including authors, editors, peer reviewers, readers, its owner, and publisher.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116674017","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luiz Silva Dos Santos, E. Lopes, Ana Karina Santos
{"title":"The Effect of Organizer-Sponsor Congruence on Sponsor Credibility and the Moderating Role of Involvement","authors":"Luiz Silva Dos Santos, E. Lopes, Ana Karina Santos","doi":"10.51359/2526-7884.2022.252806","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.252806","url":null,"abstract":"Sports sponsorship has been increasingly used as a marketing tool and as a financial support for the organization of sporting events. The aim of this study was to investigate whether consumer involvement with the brand, the product and the sporting event moderates the organizer-sponsor congruence, and enhances the perceived sponsor credibility. The sample consisted of 700 runners who participated in three street racing events. Data were analyzed using the partial least squares structural equation modeling. The congruence between the brand and the event sponsorship did not affect the consumer’s perception of the sponsor’s credibility. The perceived sponsor credibility was enhanced by the congruence between the sponsor's product and the sponsorship, and by the consumer's involvement in the sporting event. The empirical evidence of the hypothetical relationships confirmed in this research sheds light on the mechanisms by which sponsorship leads to a beneficial consumer response.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132546180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Italo Rogerio Correia de Santana, A. L. M. Souza-Leão, Vitor de Moura Rosa Henrique, W. Nunes
{"title":"The Prosumer Faces: The representation of the productive consumer in the marketing literature","authors":"Italo Rogerio Correia de Santana, A. L. M. Souza-Leão, Vitor de Moura Rosa Henrique, W. Nunes","doi":"10.51359/2526-7884.2022.252977","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.252977","url":null,"abstract":"Purpose: This research aims to analyze how the productive consumer is portrayed by scientific production in the Marketing area.Methods: A bibliographical research was carried out, and the data were extracted based on articles from the main journals in the Marketing area, according to the ranking developed by the Scimago Journal & Country Rank. From a qualitative research perspective, Interpretative Content Analysis was used in the study of the corpus, developing the codification and correlation of concepts exposed by the various authors.Findings: The study created a systematic review of what the authors treat, elaborate on, and reflect on the productive consumer in the scientific area of Marketing. The results discuss three theoretical fields of interpretation of the object of study: the purpose of the act of prosumption; the interaction established between consumers; and the relationship between consumers and companies.Originality: The article contributes to the field of Marketing as it develops a conceptual framework that demonstrates and interconnects academic approaches to productive consumers. In this way, the study contributes to a better understanding of the prosumer, elucidating the existence of identity relations and contributing to the promotion of new research that uses the characteristics presented or amplifies them.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130872812","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
João Henriques de Sousa Júnior, Rudimar Antunes da Rocha
{"title":"Transformative Consumer Research: How has the fat body been approached from this perspective in Brazilian research?","authors":"João Henriques de Sousa Júnior, Rudimar Antunes da Rocha","doi":"10.51359/2526-7884.2022.253245","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.253245","url":null,"abstract":"Objective: Completing 15 years of Transformative Consumer Research in 2020, this article aims to present an overview of the Brazilian scientific production about how the fat body was approached from this research perspective in this period between 2005 and 2019.Method: To analyze the national scientific production of the fat body in TCR studies from 2005 to 2019, an integrative literature review was carried out according the review steps indicated by Cooper (1984). Thus, a search for the terms \"Transformative Research\", \"Transformative Consumer Research\" and \"TCR\" was carried out in the annals of the main administration events; national journals registered in the SPELL database with Qualis/CAPES 2013-2016 ratings in the strata from B5 to A2 in the area of Administration; and the Brazilian Digital Library of Theses and Dissertations (BDTD).Findings: The results point to a significant growth of publications in TCR in the years 2018 and 2019 but indicate the need to study other groups of vulnerable consumers, in addition to those with some disability, such as consumers of the fat body archetype.Originality: The present study has merit since the results are important to broaden the discussion about the fat body within the theme of consumption, allowing to give visibility to this debate and bringing the theme to the knowledge of managers and market professionals who can contribute to expanding access to consumption by this public; in addition to, specifically, contributing to the propagation of studies from the perspective of transformative research and social marketing, encouraging new researchers and new studies within the aforementioned scopes.","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121771308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Norberto de Almeida Andrade, Giuliano Carlo Rainatto, E. Cohen
{"title":"Neuromarketing and Eye Tracking in Women's Fashion Buying Decision Making","authors":"Norberto de Almeida Andrade, Giuliano Carlo Rainatto, E. Cohen","doi":"10.51359/2526-7884.2022.251844","DOIUrl":"https://doi.org/10.51359/2526-7884.2022.251844","url":null,"abstract":"In recent years, the combination of research methods in neuroscience and neuromarketing and their applications has resulted in a large body of academic and marketing work in an explosion of opportunity for in-depth studies of the brain. The purpose of this article is to provide academic marketing researchers and professionals in the private sector with a methodological reading grid so that they can assess the feasibility, implementation conditions, relevance or even the added value of using consumer neuroscience through the use of tracking. eye on choices and preferences in women's fashion purchase decision making. Marketing and consumer behavior constitute fields of investigation for which understanding the brain dynamics underlying attention, motivation and decision making represents an added value. For this reason, it is essential to understand what it means to use tools to investigate brain activity in an ethical, technical, methodological and financial way, as well as at the level of data analysis and interpretation. ","PeriodicalId":291849,"journal":{"name":"CBR - Consumer Behavior Review","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130410722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}