Scientific Research of Faculty of Economics. Electronic Journal最新文献_第5页

Conscious Consumption Ideology and Brand Values Perception 自觉消费意识与品牌价值感知

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-10-22 DOI: 10.38050/2078-3809-2021-13-3-7-24

V. Gerasimenko

{"title":"Conscious Consumption Ideology and Brand Values Perception","authors":"V. Gerasimenko","doi":"10.38050/2078-3809-2021-13-3-7-24","DOIUrl":"https://doi.org/10.38050/2078-3809-2021-13-3-7-24","url":null,"abstract":"In modern terms, a new view of consumption is being formed, its impact on human health and the natural environment surrounding it, the commitment to the principles of a healthy lifestyle and a conscious attitude to the surrounding world is growing. As a reflection of these ideas, the trend for conscious, ethical consumption is actively developing. In response to the rapid development of digital communications of consumers and the formation of new demand parameters, there are changes in the market positioning of brands of companies around the world, so it is important to understand the vectors of these changes and the intensity of their impact. It is necessary to assess the real relevance of these issues, in particular, for the Russian markets. including representatives of various, especially youth, consumer audience. The purpose of this study is to obtain evidence of the use of the ideology of conscious consumption in the promotion of leading domestic and foreign brands represented on the Russian market on the example of clothing brands, as well as to test the perception of this ideology among young consumers. The applied methodology for analyzing the marketing content of leading foreign and Russian brands on the Internet showed a slight use of social and ethical parameters in marketing, and the survey of representatives of the youth audience of consumers of premium brands on the examples of clothing brands demonstrated that the parameters of conscious consumption are important for the surveyed youth audience, but differently affect their perception of the brand value.","PeriodicalId":290417,"journal":{"name":"Scientific Research of Faculty of Economics. Electronic Journal","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114598173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Prospects of AI Implementation into Business Management Practices: a Survey (based on the materials of the Research Seminar on Digital Economy Studies at the Faculty of Economics of Lomonosov Moscow State University) 人工智能在企业管理实践中的应用前景:调查(基于莫斯科国立大学罗蒙诺索夫经济学院数字经济研究研讨会资料)

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-10-22 DOI: 10.38050/2078-3809-2021-13-3-57-66

A. Kurdin

引用次数: 2

International Practices for Russian Taxi Market Regulation 俄罗斯出租车市场监管的国际实践

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-10-22 DOI: 10.38050/2078-3809-2021-13-3-25-45

A. Morosanova, A. Meleshkina

{"title":"International Practices for Russian Taxi Market Regulation","authors":"A. Morosanova, A. Meleshkina","doi":"10.38050/2078-3809-2021-13-3-25-45","DOIUrl":"https://doi.org/10.38050/2078-3809-2021-13-3-25-45","url":null,"abstract":"The analysis of international experience in regulating taxi markets allows to identify potential risks of regulatory interference in the passenger transportation markets in Russia. Section 1 examines the international experience of tariff regulation and taxi market deregulation measures, taking into account empirical studies of the tariff restrictions effectiveness. Section 2 contains examples of quotas, restricted the number of passenger taxis or licenses. Since regulatory practice is not limited to these methods, section 3 provides cases of establishing additional requirements for the carrier's activities. The conclusion contains all cases summary and a list of potential risks of implementing the tariff regulation policy in taxi market in Russian Federation. It is concluded that markets with dynamic pricing may react ambiguously to the straightening or weakening of tariff and quotas regulation.The research is based on the theory of institutional change, including developments on the problems of institutional design and regulatory impact assessment.The choice of cases is determined by the information availability about the results of the introduced regime of taxi services regulation. This makes it possible to analyze the qualitative characteristics of relevant market dynamics without diving into quantitative calculations and collecting statistics.","PeriodicalId":290417,"journal":{"name":"Scientific Research of Faculty of Economics. Electronic Journal","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125014053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Review of the 151th meeting of the Dispute club “Economic Policy Knots” of the Association of the Russian Economic Think Tanks on the Topic “What is the Twenty-first year preparing for us?” 俄罗斯经济智库协会争议俱乐部“经济政策结”第151次会议，主题为“21年为我们准备了什么?”

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-10-22 DOI: 10.38050/2078-3809-2021-13-3-67-78

E. A. Zubova, A. Izmailov, L. Tutov

引用次数: 0

Russian Agri-Food Export in the context of Pandemic Shock 大流行冲击下的俄罗斯农产品出口

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-10-22 DOI: 10.38050/2078-3809-2021-13-3-46-56

S. Kiselev

引用次数: 2

Smoke or Breathe? Assessment of the Impact of the Tobacco Industry on the Environment 吸烟还是呼吸?评估烟草业对环境的影响

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-07-20 DOI: 10.38050/2078-3809-2021-13-2-60-79

O. Kudryavtseva, E. Gazizova, E. M. Dubkova, K. N. Lokteva

{"title":"Smoke or Breathe? Assessment of the Impact of the Tobacco Industry on the Environment","authors":"O. Kudryavtseva, E. Gazizova, E. M. Dubkova, K. N. Lokteva","doi":"10.38050/2078-3809-2021-13-2-60-79","DOIUrl":"https://doi.org/10.38050/2078-3809-2021-13-2-60-79","url":null,"abstract":"The tobacco industry has a long history. The use of tobacco products caused controversy among leading doctors, scientists and economists for a long time. A huge number of studies have revealed the undoubted harm of tobacco use on human health. Despite the adoption of laws in many countries that prohibit or restrict smoking, the tobacco industry is still one of the leading branches of the economy. Whereas the harm caused by tobacco products to the human body has been thoroughly studied, and the composition of cigarette smoke has been identified with an accuracy of 7,000 different chemical elements, the damage caused to nature has not yet been discovered. In this study, we will assess the impact of the tobacco industry on the environment. In order to do this, we will consider all stages of the existence of tobacco products: from the cultivation of tobacco leaves to direct consumption and subsequent disposal of cigarette butts. Each of the stages contains clear and threats to the environment. The study is based on the experience of China as one of the largest tobacco producers and consumers. China is a country experiencing serious environmental problems, but plans to reach the level of carbon neutrality by 2060. The result of our analysis will be a quantitative assessment of the harm (in particular, CO2 emissions) caused by the tobacco industry to the environment in China, as well as recommendations for reducing the calculated effect.","PeriodicalId":290417,"journal":{"name":"Scientific Research of Faculty of Economics. Electronic Journal","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116722279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Review of the 149th meeting of the Dispute club “Economic Policy Knots” of the Association of the Russian Economic Think Tanks on the Topic “Fiscal Stimulation in a Pandemic Crisis - How Much, From What Sources, How?” 俄罗斯经济智库协会争端俱乐部“经济政策结”第149次会议的回顾，主题是“流行病危机中的财政刺激——多少，从什么来源，如何?”

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-07-20 DOI: 10.38050/2078-3809-2021-13-2-80-93

E. A. Zubova, A. Izmailov, L. Tutov

引用次数: 0

Digital Protectionism: Myth or Reality? 数字保护主义:神话还是现实?

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-07-20 DOI: 10.38050/2078-3809-2021-13-2-26-40

O. Markova, A. Meleshkina

引用次数: 0

Russia in the Remaking: Civilization, Technogenesis, Economy 重塑中的俄罗斯:文明、技术、经济

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-07-20 DOI: 10.38050/2078-3809-2021-13-2-94-104

E. Zotova

引用次数: 2

Properties of Mass Consciousness in the Digital Economy 数字经济中大众意识的特性

Scientific Research of Faculty of Economics. Electronic Journal Pub Date : 2021-03-31 DOI: 10.38050/2078-3809-2021-13-1-82-95

P. E. Zhiburt, V. S. Kazarova, E. Kruchinkina, A. E. Chikunova

引用次数: 1