Jurnal Manajemen Kreatif dan Inovasi最新文献_第2页

Pengembangan Branding Melalui Konten Instagram, Katalog Dan Stiker Label Untuk Meningkatkan Penjualan Produk UD ALINDRA 通过 Instagram 内容、产品目录和标签贴纸进行品牌开发，以提高 UD ALINDRA 产品的销售量

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-11 DOI: 10.59581/jmki-widyakarya.v2i1.2111

Elany Tri Yuliyanti, Ute Chairuz M. Nasution

{"title":"Pengembangan Branding Melalui Konten Instagram, Katalog Dan Stiker Label Untuk Meningkatkan Penjualan Produk UD ALINDRA","authors":"Elany Tri Yuliyanti, Ute Chairuz M. Nasution","doi":"10.59581/jmki-widyakarya.v2i1.2111","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i1.2111","url":null,"abstract":"This journal discusses the strategies applied to develop branding for Micro, Small, and Medium Enterprises (MSMEs) UD ALINDRA by updating the design of catalogs, label stickers, and Instagram content. The aim of this research is to enhance the effectiveness of promotion, marketing, and product sales for these MSMEs. The method employed involves interviews with the owners of MSME UD Alindra to gain in-depth knowledge about consumer perceptions and the current branding strategies, analyzing existing challenges, and planning for production, promotion, and design updates. Through a creative approach in designing product catalogs, eye-catching label stickers, and Instagram content that aligns with trends and consumer needs, it is expected that this research will significantly contribute to increasing product sales margins, optimizing MSME owners' understanding of strong and effective branding strategies, and reinforcing their awareness of the positive impact gained from product branding, including enhancing consumer appeal and the product image for MSMEs. The results of this study indicate that the implemented developments positively contribute to the promotion of products from MSME UD ALINDRA and offer valuable insights for MSME owners to improve and enhance their product branding strategies.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"53 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138982052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Persaingan Harga Saham dalam Cerpen Starbucks Coffee, Suatu Senja Karya A. M. Lilik Agung A. M. Lilik Agung 的短篇小说《星巴克咖啡，一个黄昏》中的股价竞争

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-11 DOI: 10.59581/jmki-widyakarya.v2i1.2101

Eva Dwi Kurniawan, Indri Widiastuti, Febriana Putrika Adhasari

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Peningkatan Kualitas Laporan Keuangan UMKM Kuliner Tradisional di Yogyakarta 提高日惹传统烹饪中小微企业财务报表的质量

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-09 DOI: 10.59581/jmki-widyakarya.v2i1.2076

Silfester Odi, Ratri Paramitalaksmi

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Persaingan Bisnis Dalam Novel Gadis Kretek Karya Ratih Kumala 拉提-库马拉的小说《Gadis Kretek》中的商业竞争

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-08 DOI: 10.59581/jmki-widyakarya.v2i1.2070

Freedianingtias Subekti, Sophia Puspita Ningrum, E. Kurniawan

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Fundamental Stock Assessment Using the Dividend Discount Model and Price Earning Ratio Method for Investment Decisions in the Banking Sector Listed on the Indonesian Stock Exchange 利用股息贴现模型和市盈率法对印尼证券交易所上市银行业的投资决策进行基本股票评估

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-08 DOI: 10.59581/jmki-widyakarya.v2i1.2065

Afi Masruroh, Karina Sekar Rachmadanti, Tessa Eka Tania, Maria Yovita, R. Pandin

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Dampak Rasio Keuangan Dan Pertumbuhan Penjualan Terhadap Masalah Keuangan Pada Consumer Goods Industry 财务比率和销售增长对消费品行业财务问题的影响

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-07 DOI: 10.59581/jmki-widyakarya.v2i1.2035

Ayu Safitri, Yuniatin Trisnawati, Jl. Mr. Sartono, No. 46 Surakarta, Rasio Keuangan, Pertumbuhan Penjualan, Dan Masalah Keuangan, Latar Belakang, Dampak Rasio, Terhadap Masalah, Keuangan

引用次数: 0

Strategi Branding Melalui Inovasi Produk Dan Pemasaran Digital Pada UMKM Emak Farm Dan Hidroponik 通过微小中型企业 Emak Farm 和 Hydroponics 的产品创新和数字营销实施品牌战略

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-06 DOI: 10.59581/jmki-widyakarya.v2i1.2019

Agata Winda Christianti, Halawatul Ulum

{"title":"Strategi Branding Melalui Inovasi Produk Dan Pemasaran Digital Pada UMKM Emak Farm Dan Hidroponik","authors":"Agata Winda Christianti, Halawatul Ulum","doi":"10.59581/jmki-widyakarya.v2i1.2019","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i1.2019","url":null,"abstract":"Emak Farm and Hydroponics is one of the business branches of the East Java Al-Muslim Foundation headed by Drs. Masyhuda. In 2018, Mr. Artha was entrusted to run the Emak Farm and Hidroponic business by Drs. Masyhuda. In his pioneering journey, Pak Artha met Pak Kenta (Head of Surabaya Vegetable Garden). He collaborated with Surabaya Vegetable Garden as a vegetable supplier before finally deciding to go door to door to customers in the Pondok Chand area. The purpose of establishing the Emak Farm and Hidroponic business is to become a useful garden, become a role model and always learn new science or new innovations about hydroponics. In the process of realizing useful gardens, Emak Farm and Hidroponic assisted the Farmer Groups (Poktan) in helping sales and making markets for the groups. The challenge faced by Emak Farm and Hidroponic today is to increase understanding for groups in terms of packaging and shipping to customers who conform to the standard. Another thing that is a challenge as well as motivation for Emak Farm and Hidroponic is in terms of science in hydroponic farming which continues to develop. In this study, researchers intend to review innovative benefit-oriented marketing strategies carried out by UMKM, Emak Farm and Hydroponics.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"26 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138984506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Kelayakan Bisnis Outdoor Plus: Peningkatan Keberlanjutan UMKM Melalui Pendekatan Terpadu 户外活动加商业可行性分析：通过综合方法提高中小微企业的可持续性

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-12-04 DOI: 10.59581/jmki-widyakarya.v2i1.1992

Nurlia Eka Damayanti, Alvaro Jordan Zwageri, Emilya Sahara Putri, Husna Putri Amalinda, Ivana Angelita, Niko Hermawan, Noverinda Maharani

{"title":"Analisis Kelayakan Bisnis Outdoor Plus: Peningkatan Keberlanjutan UMKM Melalui Pendekatan Terpadu","authors":"Nurlia Eka Damayanti, Alvaro Jordan Zwageri, Emilya Sahara Putri, Husna Putri Amalinda, Ivana Angelita, Niko Hermawan, Noverinda Maharani","doi":"10.59581/jmki-widyakarya.v2i1.1992","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v2i1.1992","url":null,"abstract":"This research aims to analyze the business feasibility and sustainability impact of \"Outdoor Plus\" stores as an effort to increase MSMEs. The research methods used are qualitative with data collection through documentation, observation, and interviews. In sustainability analysis, this store emphasizes an integrated approach by utilizing open space to support the visibility of MSMEs products. Loyalty programs, creative marketing strategies, and involvement in local communities are key points in achieving marketing success. Research results show that Outdoor Plus stores have achieved operational efficiency through modern cashier systems, computerized stock management, and online payment integration. Holistic marketing strategies have also succeeded in increasing market share and building strong customer relationships. In addition, effective human resource management, strict legal compliance, and commitment to environmental sustainability have established a strong foundation for sustainable growth. This study is expected to contribute to understanding the potential of sustainable business at the MSMEs level, while providing insights for related stakeholders. \u0000 \u0000 ","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"49 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Motivasi Kerja Dan Lingkungan Kerja Non Fisik Terhadap Kinerja Karyawan Pada PT. Mitra Distribusi Mandiri Cabang Sungai Pareman Makassar 工作动机和非物理环境对PT. Pareman Makassar河分水厂员工表现的影响

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-06-27 DOI: 10.59581/jmki-widyakarya.v1i3.731

Agung Pratama Salassa, Heru sutapa, Nurali Agus Najibul Zamzam, Nur Hidayati

{"title":"Pengaruh Motivasi Kerja Dan Lingkungan Kerja Non Fisik Terhadap Kinerja Karyawan Pada PT. Mitra Distribusi Mandiri Cabang Sungai Pareman Makassar","authors":"Agung Pratama Salassa, Heru sutapa, Nurali Agus Najibul Zamzam, Nur Hidayati","doi":"10.59581/jmki-widyakarya.v1i3.731","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i3.731","url":null,"abstract":"The scope of this study focuses on work motivation (X1) and non-physical work environment (X2) variables on the dependent variable, namely employee performance (Y). The population of employees of PT. Mitra Distribusi Mandiri Sungai Pareman Branch Makassar as many as 30 people. This research uses quantitative methods.The sampling technique uses a saturated side approach. Data analysis techniques used in this study are validity and reliability test instruments, classic assumption test, multiple linear regression test, coefficient of determination, t test and F test. \u0000From the results of this study that the variable work motivation has a partially significant effect on employee performance, this can be seen from the significant t value of 0,000 < 0,05. The non-physical work environment has a partially significant effect on employee performance, this can be seen from the significant t value of 0,000 < 0,05. Simultaneously work motivation and non-physical work environment have a significant influence on employee performance, this can be seen from the significant F value of 0,000 < 0,05.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115486358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kemiskinan Terhadap Peningkatan Pertumbuhan Ekonomi Khususnya Inflasi dan Pengangguran di Kota Surabaya 贫困对经济增长的影响，特别是泗水市的通货膨胀和失业

Jurnal Manajemen Kreatif dan Inovasi Pub Date : 2023-06-03 DOI: 10.59581/jmki-widyakarya.v1i3.445

Pengaruh Kemiskinan, Terhadap Peningkatan, Pertumbuhan Ekonomi, Khususnya Inflasi, dan Pengangguran, Kota Surabaya, M. Yasin

引用次数: 0