Faisal Restu Ardiansyah, Siti Nur Amalia, Muhammad Yasin
{"title":"Strategi Industrialisasi “Pola IKM Dan UMKM Di Surabaya”","authors":"Faisal Restu Ardiansyah, Siti Nur Amalia, Muhammad Yasin","doi":"10.59581/jmki-widyakarya.v1i3.433","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i3.433","url":null,"abstract":"This paper discusses the industrialization strategy with a focus on the pattern of Small and Medium Industries (IKM) and Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Industrialization has become one of the important efforts to drive a country's economic growth. In the Indonesian context, SMEs and SMEs have a significant role in economic development and job creation. This paper outlines existing patterns in the SMI and MSMEs industry in Indonesia, and describes strategies that can be used to encourage the industrialization of these sectors. In this analysis, several important factors will be discussed, including government policy support, infrastructure development, access to capital and technology, and capacity building and training.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133302589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Lingkungan Internal dalam Pencapaian Tujuan dan Penyusunan Strategi Perusahaan","authors":"Isza Fina Alfiani, Minkhatul Maula, Reza Latifa Lu’lu’a, Gunawan Aji","doi":"10.59581/jmki-widyakarya.v1i2.188","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i2.188","url":null,"abstract":"The research on internal environmental analysis was conducted at PT. Perkebunan Nusantara III (Persero), a public company that focuses on plantation business in Medan, Indonesia. The purpose of this study is to analyze the internal environment in achieving goals and developing company strategies. This research employed a qualitative approach. The conclusion of this study is that the company has not been able to manage its strengths to achieve its goals, but has been successful in managing its human resources, resulting in increased business revenue.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129713744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Konten Instagram Terhadap Kepuasan Followers @barkas.jogjakarta","authors":"Dhety Chusumastuti, Amienah Atthahirah","doi":"10.59581/jmki-widyakarya.v1i2.120","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i2.120","url":null,"abstract":"Digital media is growing rapidly in modern times like today, including the development of social media such as Instagram which is now popular social media. Marked by an increase in active users of Instagram social media every year in Indonesia, it creates new opportunities such as the Instagram account @barkas.jogjakarta. Until now the Instagram account @barkas.jogjakarta has 210.000 followers and 64.300 uploads. The @barkas.jogjakarta account is an account that provides the first and largest service for uploading used goods in Yogyakarta. This study aims to determine and analyze the effect of Instagram @barkas.jogjakarta content on followers' satisfaction. This study uses the Uses and Gratifications theory where social media users actively seek media that can meet their needs and get satisfaction. This study uses a quantitative approach by distributing questionnaires online. The population used in this study were Instagram followers @barkas.jogjakarta and obtained a sample of 100 respondents. The data testing technique in this study was assisted by using SPSS software version 27. The results of this study and also the variable Y (Followers Satisfaction). It is also strengthened by the results of the hypothesis test that there is an influence on Instagram @barkas.jogjakarta content on followers' satisfaction. The results of the coefficient of determination show that 51.6% of followers' satisfaction is influenced by Instagram content and the rest is influenced by other factors. \u0000 \u0000Keywords: Content, Instagram, Satisfaction, Uses and Gratification.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115705938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wayan Ayu Diana Lestari, Jurana Jurana, Nur Riski Islianty
{"title":"Peranan Merek (Labeling) Dalam Meningkatkan Penjualan Produk Olahan Instan Jahe UMKM Desa Enu Kecamatan Sindue Kabupaten Donggala","authors":"Wayan Ayu Diana Lestari, Jurana Jurana, Nur Riski Islianty","doi":"10.59581/jmki-widyakarya.v1i2.63","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i2.63","url":null,"abstract":"Penulis menyumbangkan sedikit usaha dan pemikiran untuk membantu usaha kecil bertahan dan tumbuh dalam segala situasi. UMKM Desa Magrove enu, jahe instan merupakan produk makanan dalam bentuk bubuk, minuman jahe instan digunakan untuk menciptakan produk yang hemat dan memiliki banyak manfaat kesehatan yang disukai oleh semua kalangan mulai dari anak-anak hingga orang dewasa karena sangat mudah disajikan dan bisa juga diminum untuk orang tua, muda atau bahkan anak kecil. penulis berusaha memberikan solusi dan inovasi untuk meningkatkan penjualan dan mengembangkan produk UMKM Magrove di era teknologi yang berkembang. Penulis mencoba membuat label baru untuk UKM jahe instan. . Dengan label yang menarik dapat meningkatkan minat konsumen. Konsumen lebih tertarik dengan label daripada produk yang tidak memiliki label. Label mampu menjadi identitas dan akan masuk dalam ingatan konsumen, hal ini sangat mempengaruhi konsumen jika konsumen berniat untuk membeli kembali.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124963986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Penerapan Teknologi Administrasi Dalam Knowledge Transfer Guru Di SD Inpres Boyaoge","authors":"Anggrini Anggrini, Harnida Wahyuni Adda, Fatlina Zainuddin","doi":"10.59581/jmki-widyakarya.v1i2.117","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i2.117","url":null,"abstract":"Administrasi yang diperlukan setiap guru untuk kegiatan mengajar pasti akan membantu guru dalam mengelola kegiatan mengajar agar tujuan dari kegiatan mengajar tersebut dapat tercapai. Tujuan penelitian ini untuk mengetahui penerapkan teknologi administrasi dalam knowledge transfer guru yang akan dijadikan tindak lanjut untuk menerapkan teknologi administrasi dan juga untuk mengetahui perkembangan para guru dalam melengkapi administrasi menggunakan teknologi. Metode yang digunakan dalam upaya pencapaian tujuan tersebut yaitu observasi dengan melakukakan pengamatan langsung dilapangan untuk mengetahui kondisi yang terjadi apa yang butuhkan oleh sekolah dan apa kendala yang terjadi. Melalui knowledge transfer beberapa guru yang sebelumnya kesulitan menggunakan teknologi khususnya laptop perlahan mulai bisa, mereka mulai menyusun administrasi menggunakan teknologi dan menyimpan arsip-arsip di laptop. Dalam program ini diharapkan dapat memberikan manfaat langsung kepada para guru, khususnya guru SD Inpres Boyaoge dalam meningkatkan pengetahuan, keterampilan, dalam pelengkapan administrasi menggunakan teknologi.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133554248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"STRATEGI PEMASARAN HOME INDUSTRI KACANDIPA DI DESA SUNJU KABUPATEN SIGI SULAWESI TENGAH","authors":"Asriyani Asikin, Rita Yunus, Faruq Lamusa","doi":"10.59581/jmki-widyakarya.v1i2.114","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i2.114","url":null,"abstract":"Strategi pemasaran adalah progam menyeluruh dari sebuah usaha atau perusahaan dalam menentukan target pemasaran dalam mencapai tujuan yaitu keuntungan. Dalam hal ini strategi pemasaran untuk home industri kacandipa yang berada di sunju dilakukan dengan bantuan metode alat–alat digital, khususnya internet berupa aplikasi seperti facebook, instagram dan whattsapp dalam hal jual beli produk. Bagi warga desa sunju, yang terkenal dengan industri rumahan kacandipa sangat penting untuk menguasai strategi markteing berbasis digital untuk mendongkrak pemasarannya. \u0000Metode yang digunakan dalam pengabdian masyarakat ini adalah turun langsung ke lapangan atau tempat yang dimaksud, melakukan wawancara langsung dengan pelaku industri rumahan kacandipa di sunju, serta memberikan pemahaman mengenai strategi pemasaran kepada pelaku industri rumahan kacandipa. Hasil pengabdian berupa data – data informasi dan hasil wawacara kepada pelaku indstri rumahan yang difokuskan pada strategi pemasaran kacandipa. Pentingnya hasil pengabdian ini yaitu pemerataan edukasi mengenai strategi pemasaran secara digital, dan meningkatkan potensi UMKM yang ada di Desa Sunju","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115772424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ryan Ryan, Jurana Jurana, Nur Riski Islianty, Ira Nuriyah Santi
{"title":"PERAN SEMINAR PEMASARAN DI ERA DIGITAL BAGI PELAKU USAHA UMKM MANGROVE DESA ENU","authors":"Ryan Ryan, Jurana Jurana, Nur Riski Islianty, Ira Nuriyah Santi","doi":"10.59581/jmki-widyakarya.v1i2.112","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i2.112","url":null,"abstract":"UMKM Mangrove merupakan kelompok usaha yang berlokasi di Desa Enu yang berdiri sejak tahun 2020 dengan anggota 10 ibu rumah tangga yang dibantu oleh Yayasan Domba dengan memberikan modal usaha kepada mereka. Ada beberapa produk yang dihasilkan oleh kelompok UMKM mangrove yaitu roti pacolo, saus teri, jahe instan, dan rono tapa. Kegiatan ini dilakukan dengan tujuan untuk meningkatkan kemampuan kelompok UMKM mangrove dalam memasarkan produknya secara online maupun melalui media sosial serta cara membuat kemasan yang baik dan menarik. \u0000 \u0000Berdasarkan hasil membangun desa mandiri yang telah dilakukan dapat diketahui bahwa permasalahan yang terjadi sebelum pelaksanaan seminar pemasaran di era digital adalah kelompok usaha yang belum mengenal dan cara bertransaksi melalui pemasaran digital, khususnya pada platform Facebook, kurangnya pengetahuan kelompok UMKM mangrove terhadap teknologi yang mengakibatkan sulitnya melakukan digitalisasi pemasaran produknya, sehingga hal ini mempengaruhi cara mereka memasarkan produknya. Oleh karena itu dirasa perlunya penambahan wawasan bagi kelompok UMKM mangrove di desa Enu terkait konsep digital marketing, pelatihan dan membantu pelaku UMKM memasarkan produknya melalui platform media facebook guna meningkatkan penjualan dan pendapatan dari UMKM tersebut bisnis.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126493322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Petrisia Tawasako, Fatlina Zainuddin, Niluh Putu Evvy Rossanty
{"title":"STRATEGI PENINGKATAN LITERASi SISWA SD INPRES BOYAOGE PALU","authors":"Petrisia Tawasako, Fatlina Zainuddin, Niluh Putu Evvy Rossanty","doi":"10.59581/jmki-widyakarya.v1i2.113","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i2.113","url":null,"abstract":" \u0000Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi pembelajaran literasi siswa pada GLS di SD Inpres Boyaoge, penelitian yang digunakan adalah metode deskriftif kualitatif dengan teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi Subjek penelitian terdiri dari siswa SD Inpres Boyaoge. Dari hasil pengamatan di temukan bahwa di SD Inpres Boyaoge telah memiliki kegiatan program literasi melalui 3 tahap yaitu; fase pembiasaan, fase pengembangan dan fase pembelajaran hal ini dapat di terpkan kepada seluruh siswa gar mampu mengembangkan pelajaran yang tepat sehingga dapat terlaksana dengan baik dan juga meningkatkan kemampuan literasi dan potensi siswa sutuhnya.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125251543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Bisnis Dalam Perspektif Manajemen Sebuah Review Literatur","authors":"Nina Risnawaty, Dety Mulyanti","doi":"10.59581/jmki-widyakarya.v1i1.196","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i1.196","url":null,"abstract":"Business development in the world has entered the era of free competition not only in a small scope but a large scope, this creates fierce competition between companies. Efforts made by a company to win a market by providing advantages in competition, analyzing competing companies, and implementing effective marketing strategies. This study uses Literature Review research with the results of research that management strategies are oriented towards developing macro strategies such as product strategy development, pricing implementation strategies, acquisition strategies, market development strategies, financial and other strategies. The steps of strategy management include: internal and external environment scanning (Internal &; External Scanning), Strategy Formulation, Implementation, Function Control and Evaluation.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128952519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis Kesenjangan Harapan Dan Kinerja Karyawan Wing Hotel Kualanamu Deli Serdang","authors":"Indra Wirawan","doi":"10.59581/jmki-widyakarya.v1i1.118","DOIUrl":"https://doi.org/10.59581/jmki-widyakarya.v1i1.118","url":null,"abstract":"Kemampuan untuk memberikan pelayanan prima, konsep suasana yang nyaman dan menarik serta upayamenciptakan kepuasan absolut dari pengunjung adalah bagian penting yang harus direalisasikan dalam bisnis hotel. Tujuan penelitian ini adalah untuk menganalisis tingkat kesenjangan antara kepentingan dan kinerja dari atribut-atribut kualitas layanan, kepuasan pengunjung pada Wing Hotel Kualanamu. Responden dalam penelitian ini 98 orang karyawan Wing Hotel Kualanamu. Data diperoleh melalui wawancara dan observasi. Teknik analisis data berupa importance performance analysis. Pada analisis IPA untuk penilaian berdasarkan kualitas pelayanan, penilaian harapan dilakukan oleh tamu yang menginap di Wing Hotel Kualanamu sedangkan penilaian kinerja karyawan dilakukan oleh General Manager Wing Hotel Kualanamu dengan merujuk pada 8 indikator, yaitu attitude, dicipline, loyalitas, inisiatif, speedity, work quality, responsible, dan skill and knowledge. Untuk penilaian berdasarkan posisi jabatan, penilaian harapan dilakukan oleh General Manager Wing Hotel Kualanamu sedangkan penilaian kinerja karyawan dilakukan oleh Head of Department. Hasil penelitian menunjukkan bahwa (1) Karyawan yang memerlukan penanganan yang perlu diprioritaskan oleh pihak Wing Hotel Kualanamu dalam hal peningkatan kualitas pelayanan di tahun 2020 ada 6 profesi dan pada tahun 2021 ada 9 profesi; (2) Karyawan yang perlu mempertahankan kinerjanya pada tahun 2020 ada 9 profesi Executive Chef, Steward, Security Crew, Chief Accounting, IT, HRD, HRGA, General Adm, Leader Gardener dan pada tahun 2021 ada 11 profesi; (3)Karyawan dengan kinerja rendah dan tingkat prioritas pekerjaan rendah pada tahun 2020 ada 7 profesi dan pada tahun 2021 ada 6 profesi; (4) Karyawan dengan tingkat kepentingan yang rendah, namun tingkat kinerja tinggi pada tahun 2020 ada 9 profesi dan pada tahun 2021 ada 10 profesi.","PeriodicalId":286760,"journal":{"name":"Jurnal Manajemen Kreatif dan Inovasi","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114660236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}