ComFin ResearchPub Date : 2023-07-01DOI: 10.34293/commerce.v11i3.6476
N. Kavitha, G. Saran, G. Vignesh Ram
{"title":"Factors Influencing Consumer Buying Behaviour in Modern Era","authors":"N. Kavitha, G. Saran, G. Vignesh Ram","doi":"10.34293/commerce.v11i3.6476","DOIUrl":"https://doi.org/10.34293/commerce.v11i3.6476","url":null,"abstract":"Consumer behavior refers to the buying attitude of the buyer at the time of purchasing the product. A seller to be succeeded in his business must analyze the consumer behavior. Analyzing consumer behavior is alone will not lead for the success the seller must also analyze by what factors the consumer’s buying behavior is influenced. This study is made to bring out the factors which indulge the consumers to buy a product. This study also brings into light the about the buyer’s black box model which helps the buyers to analyze the consumers decision making process. This paper brings into vision about the various factors in a detailed view by using the secondary data. This is a descriptive study which helps us to understand the buyer’s attitude, tastes and preferences.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134397780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-07-01DOI: 10.34293/commerce.v11i3.6276
T. Anitha, N. Maliqjan
{"title":"Brand Preference towards Cement Industry","authors":"T. Anitha, N. Maliqjan","doi":"10.34293/commerce.v11i3.6276","DOIUrl":"https://doi.org/10.34293/commerce.v11i3.6276","url":null,"abstract":"Cement is one of the important building component used worldwide and it has become a brand in its own right. Cement was first invented by the Egyptians. It was later reinvented by the Greeks and Romans sand and heated limestone were used to create lime, which was then mixed coarser stones to make mortar. The aim of the paper is to find out the factors influencing the buying behavior of consumer, awareness level of consumer, brand preference, problem faced by consumer and their satisfaction level. The study concludes the majority of consumer preferring the quality of the cement, Consumer satisfaction helps to increase brand equity. The major problem faced by the consumer is to find preferable brand of cement and its non availability of cement.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131027157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-07-01DOI: 10.34293/commerce.v11i3.6192
S. Sakthivelu, K. Karthikeyan
{"title":"Investors’ Investment Preference towards Various Investment Avenues","authors":"S. Sakthivelu, K. Karthikeyan","doi":"10.34293/commerce.v11i3.6192","DOIUrl":"https://doi.org/10.34293/commerce.v11i3.6192","url":null,"abstract":"A combination of traditional and modern investments refers to putting money into well-known assets (such as Bank & Post office (B&PO), Insurance (I), Share Market (SM), Bonds (B), Gold & Silver (G&S), Real Estate (RE) and Mutual Funds (MF)as well as Crypto Currency (CC)) in the hope of capital appreciation, dividends, interest earnings, and an increase in the amount of the money. Alternative investment options should be compared to traditional investment options. Choosing an investing strategy in the current financial system might be challenging because there are so many options available on the financial marketSome investing options have large risks but give excellent returns, while others have low profits but very low risks. The research to identify the investors’ investment preference avenues based on balanced risk and return.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114595137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-07-01DOI: 10.34293/commerce.v11i3.6379
M. Ramalakshmi, V. D. Selvi, Rani Anna
{"title":"Validity Matters in the Customer Satisfaction towards Online Purchase","authors":"M. Ramalakshmi, V. D. Selvi, Rani Anna","doi":"10.34293/commerce.v11i3.6379","DOIUrl":"https://doi.org/10.34293/commerce.v11i3.6379","url":null,"abstract":"The primary goal of a business is to offer product and services that best serve their consumer needs. A business which fulfills the customer needs with satisfaction very well is more successful than its competitors as satisfied buyers tend to make a repetitive purchase. In this study the researcher used factor analysis tool with the help of SPSS-20 software. The data has been collected from both primary as well as secondary sources. For the purpose of collecting primary data, a detailed questionnaire was framed. Journals, books, magazines, newspapers and relevant websites constitute the secondary sources of data collection. The researcher has taken 124 members as sample who are purchasing through online in Tirunelveli city. The findings of the study is that more over the consumers satisfied with online shopping compared to offline shopping. But facing some difficulties.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122073080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-04-01DOI: 10.34293/commerce.v11i2.6174
M. Kiranekumar, T. Ramanathan
{"title":"Flowers Cultivation in Tamil Nadu: Problems and Prospects","authors":"M. Kiranekumar, T. Ramanathan","doi":"10.34293/commerce.v11i2.6174","DOIUrl":"https://doi.org/10.34293/commerce.v11i2.6174","url":null,"abstract":"Floriculture is a department of horticulture worried with the cultivation of flowering and decorative plant life for gardens and floristry. Owing to the regular call for plant life nationally and the world over floriculture have come to be a vital industrial enterprise in India. Floriculture has come to be a vital industrial interest in agriculture. More than 50% of the floriculture devices are primarily based totally in Karnataka, Andhra Pradesh, and Tamil Nadu. Floriculture interest has developed as a possible and worthwhile alternative, with the capacity to generate remunerative self-employment amongst small and marginal farmers and earn the much-wanted for ex in growing nations consisting of India. The take look is primarily based totally on secondary facts. . The secondary facts had been amassed from numerous reviews and files of the Horticulture Department, Department Horticulture and Plantation Crops, and the Government of India. The goals of the take a look are (1) To study the issues of flowers cultivation in Tamil Nadu. The locating of the take look at is found that the boom charge of beneath neath cultivation of Flower plants is year-clever fluctuating, of which the excessive boom charge (28.7 percent) is located in 2018-2019 and its low boom charge (-5. 4 percent) is in 2013-2014. The identical fashion become located with inside the case of manufacturing, the evaluation suggests that the very best annual boom charge is of manufacturing is (38. 5 percent) in 2018-2019 and the lowest (-10.3) boom in 2019-2020. The boom charge of the productiveness of Flower plants in Tamil Nadu is year-clever growing in which the better boom charge (11. 0 percent) in 2013-2014 and declined to a decrease boom charge (-14.9 percent) in 2019-2020. They take a look at and concluded that the manufacturing and productiveness of Tamil Nadu floricultural merchandise had been continuously growing over the past ten years. It is concluded that almost all of the farmers are dealing with issues consisting of packaging, excessive competition, transportation, marking garage, and cultivation.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130269408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-04-01DOI: 10.34293/commerce.v11i2.5924
Mohammad Farhat Uddin, Vivek Deshwal, S. H. Ashraf
{"title":"A Study of Factors Amplifying Non-Performing Assets in Public and Private Banks in the Indian Economy","authors":"Mohammad Farhat Uddin, Vivek Deshwal, S. H. Ashraf","doi":"10.34293/commerce.v11i2.5924","DOIUrl":"https://doi.org/10.34293/commerce.v11i2.5924","url":null,"abstract":"Banking system is the foundational stone of Indian economy. In recent time, both public and private sector banks were marred by an growing number of NPAs, which is a matter of grave concern for Indian economic stability. This study aims to analyse the significance of growing NPAs on banking industry, identify the factors that contribute to the growth in the number of NPAs in Public and Private Banks in India, analyse them in Indian context and suggests various remedial measures for reducing the growing amount of NPAs with banking industry. The study also endeavours to formulate NPAs amount recovery techniques with explanation of their efficacy in Indian Banking Sector. It tries to provide various suggestions to stakeholders, analyisng both the adavantages and disadvantages of each such measure for the arrest in the growth of NPAs and their remediation.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122008480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-04-01DOI: 10.34293/commerce.v11i2.6127
R. Shunmugaselvi, V. Darling Selvi
{"title":"Passengers’ Reflections on Railway Amenities","authors":"R. Shunmugaselvi, V. Darling Selvi","doi":"10.34293/commerce.v11i2.6127","DOIUrl":"https://doi.org/10.34293/commerce.v11i2.6127","url":null,"abstract":"Indian Railways is the largest railway network in Asia. With a modest beginning in India on April 16, 1853, when the first wheels rolled on rails from Bombay to Thane, the Indian Railways has emerged today as the main vehicle for socio-economic development of the country. Some of the services provided by Indian Railways are freight services, parcel carrier and catering, tourism services and other related services owned by the Government of India. Indian Railways is the largest railway network in Asia. With 1.3 million employees, it is the largest employer in the organized sector in India. The main objective of this study is to analyse the passenger satisfaction and problems regarding the service provided by the Indian railways. Primary data were collected by interviewing 75 passengers of Rail transport in Tirunelveli with a specially prepared interview schedule. The researcher has applied Simple Percentage analysis, Weighted Average and one sample t- test with the help of SPSS. It is observed from the study that the sample group mainly consists of female respondents from the age group of 20-40. Most of the respondents are unmarried and graduates and are living in urban area. Most of the respondents are students and they prefer train travel because of comforts. Passengers are highly satisfied of A/C class fare. If the fare is fixed on the basis of distance, the passengers will be more satisfied.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134265681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-04-01DOI: 10.34293/commerce.v11i2.6129
A. Kumar, M. Anitha, Fathima Thansi, M. Kavya, K. P. Abdul Javad
{"title":"A Study on Employee Stress Management in BSNL, Madurai","authors":"A. Kumar, M. Anitha, Fathima Thansi, M. Kavya, K. P. Abdul Javad","doi":"10.34293/commerce.v11i2.6129","DOIUrl":"https://doi.org/10.34293/commerce.v11i2.6129","url":null,"abstract":"Stress is defined as the pattern of emotional states and physiological reaction occurring in response to demand from within or outside on organization. A stressor, on the other hand, is considered to be a condition or situation that elicits a negative response such as anger, frustration, anxiety or tension. \u0000Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) Is a public sector communications company in India. It is the largest telecommunication company in India and the sixth largest in the world. Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini-ratana a status assigned to reputed Public Sector companies in India. The Government of India corporatizedthe operations wing of Dot on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public sector. \u0000The present study was conducted at BSNL Madurai. The aim was to find the stress levels, personality type of the employees. This was done using a detailed questionnaire. The study reveled that fall under low stress category only a small percentage is highly stressed & needed prevailing in the organization to some extent. Chi-square is statistics to list the goodness of fit the theoretical distribution. It is developed within an initial hypothesis. The study tries to reveal the about the stress of employees with some suggestion which will be of immense aid for the employees as well the organization to reduce the stress level.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127284848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-04-01DOI: 10.34293/commerce.v11i2.6172
Jyoti Prakash Rath, S. Patra
{"title":"Financial Literacy In India – A New Way Forward","authors":"Jyoti Prakash Rath, S. Patra","doi":"10.34293/commerce.v11i2.6172","DOIUrl":"https://doi.org/10.34293/commerce.v11i2.6172","url":null,"abstract":"The concept of Financial Literacy can be presented as a combination of financial awareness, knowledge, skills, attitude and behaviour necessary to make sound financial decisions and ultimately achieve individual financial well-being. The study is made to put light on financial literacy, its need and importance in the current economic situation in India. It will certainly help in understanding the basic need for being financially literate or educated to sustain, survive and compete in this changing dynamic socio-economic environment. It may prove useful for financial institutions involved in providing financial services, investors, Government at center and states, academicians, general people and most importantly to the research scholars undergoing their research on Financial Education, Literacy and Inclusion related areas. The primary objective of the study is to explore the need and importance of financial literacy and to put light on different types of financial services available at present time from different financial institutions with special reference to banks and insurance companies in India. It is purely a descriptive study. Data are collected from secondary sources especially from Internet Sources, Research Papers, Journals, Periodicals; Conference Proceedings and from different books. Concepts are presented in a lucid manner to satisfy the primary objective of the study. Financial literacy can be considered as the need of the hour. Financial Inclusion can be fruitful in true sense if people can understand the benefits of financial services provided by Government and Financial Institutions from time to time. It’s not enough to only be literate, one is to be “Financially Literate”.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128894235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ComFin ResearchPub Date : 2023-04-01DOI: 10.34293/commerce.v11i2.6040
Anita Kumari, Unnati Ubnare
{"title":"Workplace Spirituality, Employee Engagement and Employee Loyalty: A Conceptual Study on their Interconnection","authors":"Anita Kumari, Unnati Ubnare","doi":"10.34293/commerce.v11i2.6040","DOIUrl":"https://doi.org/10.34293/commerce.v11i2.6040","url":null,"abstract":"As opposed to the early modern time, the variety of work has remarkably changed in the contemporary era. Today’s workforce experiences greater desolation and disassociation from associates due to distance working, and continual use of business technology like emailing, and sharing files through various platforms may also make personnels feel less akined in their nest. The level of subjective effort employees are willing to put forth on behalf of their employer is a key indicator of how committed they are to their jobs. This is what is meant when we talk about employee engagement. Highly engaged employees surpass the bottom line commitment marked off in their work specification,bringing in new ideas and thinking unconventionally making headway for the organisations which is very progressive in nature, as has been observed in many prior research results. This is similar to how people make one self-available for handing their time and energy to accommodate a cause they are genuinely zealous about. The idea that each person has internal logics,rightness, and inclination to engage in professions that offer their lives and the lives of others more purpose is included in the concept of spirituality. According to a PwC India report, up to 37% of millennials plan to change jobs in the upcoming year. The goal of the current paper is to investigate the relationship between employee engagement, workplace spirituality (purposeful work, a sense of belonging , and alignment with organisational values) and employee loyalty (intention to stay) {JOUR Aboobaker, Nimitha Edward, Manoj K.A., Zakkariya 2020/01/02 Workplace spirituality and employee loyalty: an empirical investigation among millennials in India } particular relation to millennials, who are three times as likely than other generations to move occupations.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114349308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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