ComFin Research最新文献

{"title":"Packaged Drinking Water Analysis of Consumers Needs, Awareness, Satisfaction and Loyalty of Krishnagiri District","authors":"S. Karuppasamy, V. Govindaraj","doi":"10.34293/commerce.v12i1.6780","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6780","url":null,"abstract":"Purpose: Drinking Water is most precious for humans, but most of the urban and backward dry places of the study areas were suffering from clean drinking water shortage in the effect of development of industries. It is using huge quantity of water. In this situation consumers are pushing to purchase the packaged drinking water at cost, because in all the places of India drinking water are giving free of cost by government and it is not clean for drinking. The purpose of the present research was to identify and analyze the consumer attitude and behavior of packaged drinking water in Krishnagiri District, Tamilnadu. This research solved consumer fears among the packaged drinking water needs.Methodology: The research used convenient sampling method for collecting the primary data from various users of Krishnagiri district. And it is used interview schedule method and also used various statistical tools for analyzing and interpreting research such as Analysis of Variance test, multiple regression analysis and Chi-square test. It is tested for sampling reliability, pre-test and pilot study before collecting the primary data.Findings: There is no significant difference between the age group in years of packaged drinking water users with regard to factors of consumer attitude, since the P value is greater than 0.05. Hence the null hypothesis is accepted at 5% level with regard to factors of consumer attitude. The study finds Consumer behavior is extracting consumer attitude, because it is continuously change their behavior for choosing their brand. Hence mode of income earning of daily are low level of consumer attitude of packaged drinking water users and business profit withdraw of income are high level of consumer attitude of packaged drinking water users.Originality: The result of the research is there is no significant difference between the age group in years of packaged drinking water users with regard to factors of consumer attitude. The consumer behavior is extracting consumer attitude because continuous changes of behavior makes attitude in preferring the packaged drinking water. The implications of the future and practical research are to analyze the consumer loyalty and consumer satisfaction of the packaged drinking water.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"2 3-4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140520532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Performance of Milk Co-Operatives and its Impact on Milk Production, Marketing, Income and Employment in Vellore District - An Analytical Study","authors":"R. Dharmaraj","doi":"10.34293/commerce.v12i1.6908","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6908","url":null,"abstract":"Milk co-specialists are an essential piece of the milk exhibiting and dairy improvement program in India. prominently known as the “Activity Flood,” which was initiated in July 1970 by the Indian government in collaboration with the United Nations Food Program. The activity flood is one of the largest ever implemented rural development programs and focuses on the establishment of a cutting-edge dairy industry to meet India’s rapidly expanding demand for milk and its products and prepare it for sustainable growth. Action flood helped dairy farmers to facilitate their own new development, putting control of the resources they make in their own hands. A public milk network joins milk creators generally through India with clients in more than 700 towns and metropolitan networks, diminishing periodic and common expense assortments while ensuring that the producer gets fair market costs in a clear manner reliably. The town milk producers, which obtain milk and provide sources of information and services while evaluating the accessibility of current administration and technology, have served as the foundation of the activity flood. Movement flood targets integrate (a) Addition milk creation (“A Food of Milk”) (b) Extend common jobs (c) Reasonable expenses for customers. Movement flood has made a public milk structure associating milk creators generally through India with customers in excess of 700 towns and metropolitan networks, diminishing periodic and regional expense assortments while ensuring that the producer gets a critical part of the expense purchasers pay, by eliminating merchants. It has assisted dairy ranchers in coordinating their own events and taking control of the assets they produce by reducing misbehavior.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"33 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140520770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Elevating Purchase Intentions: The Resonance of Electronic Word of Mouth (eWOM)","authors":"R.V. Suganya, G. Venkateshwaran","doi":"10.34293/commerce.v12i1.6816","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6816","url":null,"abstract":"This research investigates the influential power of Electronic Word of Mouth (eWOM) in elevating purchase intentions among consumers. In the digital age, eWOM has emerged as a dynamic force shaping consumer behavior and brand preferences. This study aims to unravel the mechanisms through which eWOM resonates with consumers, impacting their intentions to make purchases. The research objectives are meticulously defined, focusing on the identification of key eWOM factors, an examination of their impact on consumer perceptions, and an exploration of how these factors influence purchase intentions. A comprehensive review of existing literature in the field sets the stage for this inquiry. To ensure robust findings, the study employs rigorous participant selection methods, embracing diversity across demographics and consumer segments. Data collection strategies encompass surveys, interviews, and analysis of online interactions, underpinned by ethical considerations such as informed consent and privacy protection. The findings of this research illuminate the significant role of eWOM in shaping consumer perceptions and purchase intentions. It offers valuable insights for businesses, marketers, and digital platforms seeking to harness the potential of eWOM as a strategic tool for brand promotion and customer engagement. By shedding light on the resonance of eWOM in the modern marketplace, this study contributes to the evolving discourse on digital marketing and consumer behavior. It equips businesses with actionable strategies to leverage eWOM effectively, fostering brand loyalty and driving purchase intentions in an increasingly interconnected and digital world.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140520788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Impact of Covid-19 on Digital Payment System in Service Industry","authors":"M. Priyanka","doi":"10.34293/commerce.v12i1.6778","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6778","url":null,"abstract":"COVID 19, also referred to as Coronavirus 19, has declared an epidemic worldwide and closed all businesses through the implementation of a worldwide blockade by governments of all countries, leading to the protection of the health and lives of the many. it’s a significant health disease. The present research aims to research the concept of digital payments and therefore the impact of COVID 19 on digital payment services in India, especially in hospitality. Secondary research includes some perspectives or insights from other researchers who have contributed knowledge within the relevant field. Digital payment is an emerging concept that deals with currency transactions between two or more people using an online or digital platform instead of having to exchange physical money. it is a platform where no physical interaction is required to pay or receive an amount to be done via mobile device or computer worldwide 24 hours a day. The most important goal of creating digital payments is to ensure fair recording of all monetary transactions and to protect the public from having their hard-earned money stolen.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"23 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140522533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customer Awareness and Satisfaction towards Services of Life Insurance Corporation of India in Athoor Block Dindigul District","authors":"M. Anuradha, K. Geetha, P. Swathi","doi":"10.34293/commerce.v12i1.6894","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6894","url":null,"abstract":"The insurance sector in India has come a full circle from an open competitive market to a nationalisation and again a liberalised market. Life insurance is generally known as a tool to eliminate risk, replace uncertainty, and ensure timely support to the family in the unfortunate death of an income earner. Sensing risk, measuring it and weighing its cost are an integral part of the administration. The main objective of the study is To know the Customer awareness and satisfaction towards LIC of India and To study the factors influence the customer buying behavior towards LIC products. The insurance business is unique, which is rewarded for managing the risk of the other party. The insurance sector in India not only plays a role in the financial system but also has significant socio-economic functions that provide risk protection to poor people. The insurance sector in India not only plays a role in the financial system but also has significant socio-economic functions that provide risk protection to poor people. The satisfaction of the consumer depends on the actual performance in relation to the buyer’s expectations. If the effectiveness of the product matches the expectations, the consumer is satisfied.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"72 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140525077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Navigating Work-Related Stress: Strategies for IT Professionals in the Tech Industry","authors":"R.V. Suganya, M. Vetrivel, A. Sri Devi","doi":"10.34293/commerce.v12i1.6817","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6817","url":null,"abstract":"In the ever-evolving landscape of the technology industry, work-related stress has become an omnipresent challenge for IT professionals. This study aims to empower individuals in the tech sector by providing a comprehensive guide on navigating work-related stress through effective strategies. Recognizing the multifaceted nature of stressors in the tech industry, this research defines clear objectives, including the identification of prevalent stressors, evaluation of coping mechanisms, and the examination of their impact on job satisfaction and mental well-being. Drawing from a thorough review of existing literature, this study leverages the collective wisdom of past research to inform the strategies outlined. The research employs rigorous participant selection techniques to ensure diverse representation across job roles, experience levels, and organizational contexts within the tech sector. Data collection adopts a mixed-method approach, encompassing surveys, interviews, and observational techniques. Ethical considerations are paramount, with strict adherence to informed consent and participant confidentiality. Quantitative and qualitative data analysis methods are integrated to provide both statistical insights and a profound understanding of the nuanced experiences and perceptions of IT professionals. Comparative analyses are employed to uncover patterns and distinctions across various subgroups within the tech industry. Furthermore, the study suggests a proactive approach to stress management, emphasizing the importance of continuous self-assessment and the utilization of effective stress-coping strategies. It provides recommendations for individuals and organizations to foster a healthier work environment and promote employee well-being. With a longitudinal perspective, the research examines how stress and coping strategies evolve over time in response to industry changes and shifts in work practices. By shedding light on these dynamics, the study equips IT professionals with tools to thrive in the tech industry while managing the challenges of work-related stress effectively. In conclusion, this study serves as a valuable resource for IT professionals, tech organizations, and policymakers alike, offering actionable strategies and insights to alleviate work-related stress and enhance the overall quality of work life in the fast-paced world of technology.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"36 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140524141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Study on Buying Progression of Shampoo for Men and Women A Cross Tuticorin District","authors":"M. Sivasankari, R.V. Suganya, G. Venkateshwaran","doi":"10.34293/commerce.v12i1.6822","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6822","url":null,"abstract":"Consumer attitudes, tastes, and expectations are constantly shifting in the current climate. Additionally, the manufacturers provide a range of goods to satisfy consumer needs, which can differ based on a customer’s gender because different genders have different preferences when it comes to shampoo. This study aims to examine shampoo purchasing patterns in the Tuticorin District with respect to gender preferences. The purpose of the study is to determine whether gender influences the brand of shampoo that is purchased as well as whether male and female perspectives on shampoo purchasing differ or are the same. 1152 customers in the Thoothukudi District were surveyed and interviewed in order to gather data for the study. The study plans to look into the variations in consumer opinions based on gender and their preferences while buying shampoo in relation to associated issues.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140524251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Green Human Resource Management Practises’ Credible IT Employee Behaviour and Environmental Impact in Chennai","authors":"S. Jayakani, S. Vennila Fathima Rani","doi":"10.34293/commerce.v12i1.6849","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6849","url":null,"abstract":"Green Human Resource Management (GHRM) is the implementation of Human Resource Management (HRM) policies to encourage the sustainable use of resources inside businesses. Because of increasing awareness and legislation related to sustainability of environment, the idea of GHRM has been proposed in the search for active Environmental Management (EM) inside organisations. GHRM aids in increasing production while reducing costs. It contributes to the reduction of environmental waste by maximizing the use of restored HR items, equipment, and procedures. Its goal is to encourage employee involvement in a work atmosphere that permits the organization to operate in a green way. Currently, almost all types of businesses are taking steps to ensure their long-term viability. However, most businesses’ first goal is to make more money, which is only temporary, therefore businesses must focus on their long-term viability. The main purpose of this work is to investigate how GHRM practices affect the performance of organizations, enhancing sustainability of organizations and elaborate the function of employee and environmental performance as mediators. Data was collected using a survey questionnaire approach from 320 respondents working in an IT organization. In corporate, GHRM is a new trend which is meant to raise awareness about global warming and pollution in organizations. The study reveals that while green HR practices are widely implemented in Chennai, certain practices are not as outstanding. Organizational sustainability was found to be significantly impacted by GHRM activities such development and training, performance assessment, and incentive and compensation. This study also looks at how environmental performance and employee performance can influence the connection between GHRM practices and long-term organizational viability. In order to help businesses, make ecologically responsible decisions, this research provides innovative methods for improving green employment strategy, green staffing, green selection, green development, and green training. More study is required to determine the impact of GHRM practices in the IT sector and to identify sustainability concerns in poorer countries, where GHRM is still a relatively new concept.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"169 1-2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140516623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rural and Urban Consumer Behavior Towards Consumer Durable and Non-Durable Products: A Comparative Study in Vellore District","authors":"R. Dharmaraj, M. Amudha","doi":"10.34293/commerce.v12i1.6901","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6901","url":null,"abstract":"This study investigates and compares the consumer behavior towards both durable and non-durable products in the context of rural and urban settings within Vellore District. Through a comprehensive analysis, the research aims to uncover distinctive patterns, preferences, and factors influencing consumer choices in these two environments. The findings contribute to a deeper understanding of the dynamics shaping consumer behavior, providing valuable insights for businesses and policymakers seeking to address the diverse needs of both rural and urban markets. Purchaser behavior is an enormous and complex subject. The purchaser, essentially a market influencer, determines the future of associations. Understanding the approach and actions of clients is not a simple task, making it impossible to expect a complete understanding of customer behavior. Consequently, consumers play an increasingly crucial role in today’s marketing and business activities. Every business relies on its customers and invests significant effort in attracting and facilitating deals for them. This is primarily due to intense competition in the market, leading entrepreneurs to develop various strategies to cater to a diverse customer base as the retail market expands. Consumer behavior is dynamic, varying from situation to situation, opportunity to opportunity, customer to customer, and item to item. Therefore, marketers need to grasp customer behavior in different regions and formulate distinct strategies to attract purchasers. Numerous researchers have conducted a considerable number of studies on this subject, although the current review focuses on a smaller scale. Furthermore, there is a necessity for a separate program for each aspect of the buyer. Consequently, the purpose of this investigation is to explore and analyze the customer behavior of rural and metropolitan customers toward both solid and non-solid products in Vellore, Tamil Nadu.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"15 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140527184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the Influence of Social Media Influencers’ Credibility on Consumer Behavior: An Empirical Study","authors":"R.V. Suganya, S. Asan Bawa","doi":"10.34293/commerce.v12i1.6815","DOIUrl":"https://doi.org/10.34293/commerce.v12i1.6815","url":null,"abstract":"In the contemporary landscape of digital marketing, social media influencers play a pivotal role in shaping consumer behavior. This study aims to investigate the impact of social media influencer credibility dimensions on various facets of consumer behavior. Drawing from a comprehensive review of the literature, researcher identify and explore multiple credibility dimensions, including expertise, trustworthiness, attractive, and purchase intention, among others. Methodologically, this research employs a mixed-method approach, combining quantitative surveys and qualitative interviews with both influencers and consumers. The quantitative phase involves a large-scale survey to assess the relationships between credibility dimensions and consumer behaviors, such as purchase intentions, product recommendations, and brand loyalty. In contrast, the qualitative phase delves into the nuanced aspects of credibility through in-depth interviews, shedding light on the influencers’ and consumers’ perspectives. The findings of this study are expected to offer valuable insights into the dynamics of influencer marketing in the digital era. By dissecting the various dimensions of influencer credibility, researcher aim to provide marketers and brand managers with a nuanced understanding of how different facets of credibility impact consumer decision-making processes. Additionally, this research contributes to the evolving literature on influencer marketing by exploring potential moderating factors and contextual variables that may influence the credibility-consumer behavior relationship. In conclusion, this study aspires to bridge the existing gap in understanding the intricate connections between social media influencer credibility dimensions and consumer behavior, ultimately empowering businesses to develop more effective influencer marketing strategies and enhance consumer engagement in the digital age.","PeriodicalId":286082,"journal":{"name":"ComFin Research","volume":"71 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140522400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}