Jurnal Media Wahana Ekonomika最新文献

{"title":"Pengaruh Celebrity Endorsement Dan Harga Terhadap Minat Beli Konsumen (Studi Empiris pada Konsumen Pengguna TikTok Shop di Wilayah Surakarta)","authors":"Farah Aqiella Sakinatun, Soepatini","doi":"10.31851/jmwe.v20i2.12056","DOIUrl":"https://doi.org/10.31851/jmwe.v20i2.12056","url":null,"abstract":"ABSTRAK\u0000 \u0000Tiktok adalah platform jejaring sosial yang saat ini sedang trend di era modern. Tiktok  platform media baru yang diluncurkan pada tahun 2016 oleh perusahaan China ByteDance yang awalnya menyediakan platform bagi individu untuk mengekspresikan dan mengasah bakat mereka melalui konten video. Saat ini Tiktok sedang memperkenalkan fitur tambahan yang berguna untuk bisnis online. Tujuan penelitian ini ialah untuk menganalisis pengaruh Celebrity Endorsement dan harga pada minat beli konsumen. Jenis penelitian ini yaitu kuantitatif. Prosedur pengumpulan data yaitu kuesioner. Populasii penelitian ini terdiri dari pengguna TikTok Shop di wilayah Surakarta. Rumus Slovin digunakan untuk menghitung jumlah sampel yaitu sebanyak 100 responden. Teknik sampel yang digunakan adalah non-probability sampling dengan pengambilan sampel secara accidental dan purposive sampling. Smart PLS 3.0 digunakan untuk menganalisis data dalam penelitian ini. Hasil penelitian ini menunjukan bahwa celebrity endorsement memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. Harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen. Penelitian ini berkontribusi dibidang ecommerce khususnya pada pengguna Tik Tok Shop dengan menyajikan informasi baru dan relevan.\u0000 \u0000Keywords: Celebrity Endorsement, Harga, Minat Beli\u0000 \u0000 \u0000ABSTRACT \u0000 \u0000Tiktok is a social networking platform that is currently trending in the modern era. Tiktok a new media platform launched in 2016 by Chinese company ByteDance that initially provided a platform for individuals to express and hone their talents through video content. Currently Tiktok is introducing additional features that are useful for online businesses. The purpose of this study was to analyse the effect of Celebrity Endorsement and price on consumer buying interest. This type of research is quantitative. The data collection procedure is a questionnaire. The population of this study consists of TikTok Shop users in the Surakarta area. The Slovin formula was used to calculate the sample size, which was 100 respondents. The sample technique used is non-probability sampling with accidental sampling and purposive sampling. Smart PLS 3.0 was used to analyse the data in this study. The results of this study indicate that celebrity endorsement has a positive and significant effect on consumer buying interest. Price has a positive and significant influence on consumer buying interest. This research contributes to the field of ecommerce, especially for Tik Tok Shop users by presenting new and relevant information.","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130928838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk , Citra Merek Dan Celebrity Endorser Terhadap Minat Beli (Studi kasus pada pengguna produk wardah kosmetik di Kota Kendal)","authors":"Y. Lestari, Kristina Anindita Hayuningtias","doi":"10.31851/jmwe.v20i2.12734","DOIUrl":"https://doi.org/10.31851/jmwe.v20i2.12734","url":null,"abstract":"ABSTRAK \u0000Penelitian ini bertujuan untuk menganalisis bagaimana kosmetik Wardah di Kendal, dipengaruhi oleh endorsement selebriti. Konsumen yang tertarik untuk membeli kosmetik wardah merupakan demografi penelitian ini. Seratus orang disurvei secara keseluruhan. Regresi linier berganda digunakan dalam metodologi ini. Studi ini menemukan bahwa kualitas produk dan dukungan selebriti secara signifikan meningkatkan keinginan konsumen untuk membeli produk yang diteliti. Ketertarikan terhadap kosmetik Wardah tidak berkorelasi dengan persepsi konsumen terhadap merek. \u0000Kata kunci : kualitas produk,citra merek,celebrity endorser,minat beli. \u0000  \u0000ABSTRACT \u0000The goal of this research is to analyze how product quality, brand image, and celebrity endorsements all work together to affect sales of wardah cosmetics in Kendal. Participants in the research are made up of those who have shown an interest in buying wardah cosmetics. In all, one hundred persons were asked their opinion. This approach relies on multiple linear regression. This study found that both product quality and celebrity endorsements significantly increased consumers' desire to buy the studied products. Interest in Wardah cosmetics does not correlate with consumers' perceptions of the brand. \u0000Keywords: product quality, brand image, celebrity endorser, purchase intention.","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132705221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Efektivitas Inovasi Digital SRC (Sampoerna Retail Community) Bagi Toko Kelontong Di Kecamatan Kuala Kabupaten Langkat","authors":"P. Nabila, Annio Indah Lestari Nasution, Muhammad Ikhsan Harahap","doi":"10.31851/jmwe.v20i2.12049","DOIUrl":"https://doi.org/10.31851/jmwe.v20i2.12049","url":null,"abstract":"ABSTRAK\u0000 \u0000Perekonomian saat ini berkembang sangat pesat, yang ditandai dengan kemajuan ilmu pengetahuan dan teknologi saat ini. Dengan pesatnya perkembangan teknologi, dunia digital dan internet tentunya telah berdampak pada dunia pemasaran. Tren pemasaran global bergeser dari tradisional (offline) ke digital (daring). Penelitian ini bertujuan untuk mengetahui efektivitas inovasi digital SRC (Sampoerna Retail Community) pada toko kelontong di Kecamatan Kuala Kabupaten Langkat. Penelitian ini menggunakan metode penelitian kualitatif dengan metode indepth interview(wawancara mendalam). Teknik analisis data dalam penelitian ini menggunakan analisis reduksi data. Sampel penelitian ini berjumlah 4 orang yang merupakan 3 pemilik Toko Kelontong yang tergabung dengan mitra SRC (Sampoerna Retail Community) yang berada di Kecamatan Kuala Kabupaten Langkat yang berjumlah 3 Toko dan 1 orang merupakan SRC Coach PT. HM Sampoerna Tbk . Hasil penelitian adalah, inovasi digital SRC (Sampoerna Retail Community) sangat membantu salah satunya  membantu dalam hal peningkatan volume penjualan melalui pengelolaan administrasi yang lebih baik berupa edukasi manajemen toko atau pendampingan dari SRC, yang sesuai berdasarkan indikator efektivitas, termasuk kejelasan tujuan program, penyediaan sarana dan prasarana,  dan operasi program.\u0000 \u0000Kata Kunci: Efektivitas, Inovasi Digital, SRC, Toko Kelontong.\u0000 \u0000 \u0000ABSTRACT\u0000 \u0000Today's economy is developing very rapidly, which is characterized by the current progress in science and technology. With the rapid development of technology, the digital world and the internet have certainly had an impact on the world of marketing. Global marketing trends are shifting from traditional (offline) to digital (online). The purpose of this study was to determine the effectiveness of SRC (Sampoerna Retail Community) digital innovation in grocery stores in Kuala District, Langkat Regency. This study used qualitative research methods with in-depth interview methods. The data analysis technique in this study used data reduction analysis. The sample of this study was a Grocery Store owner who joined SRC (Sampoerna Retail Community) located in Kuala District, Langkat Regency, which amounted to 3 stores.  The results of the study, SRC (Sampoerna Retail Community)'s digital innovation is very helpful one of them in terms of increasing sales volume through better administrative management in the form of store management education or assistance from SRC, which is appropriate based on effectiveness indicators, including clarity of program objectives, provision of facilities and infrastructure, and program operations.\u0000 \u0000Keywords : Effectiveness, Digital Innovation, SRC, Grocery Store.","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130278888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Komparatif Kinerja Keuangan Dengan Menggunakan Metode Economic Value Added (EVA) Dan Metode Market Value Added (MVA) Pada Perusahaan Subsektor Batu Bara Yang Terdaftar Di Bursa Efek Indonesia","authors":"Hendry Saladin, Emma Lilianti, Adie Kurbani, Efran Yulandha Tritama","doi":"10.31851/jmwe.v20i2.12719","DOIUrl":"https://doi.org/10.31851/jmwe.v20i2.12719","url":null,"abstract":"ABSTRAK Penelitian ini bertujuan untuk menguji hipotesis perbedaan Kinerja Keuangan dengan metode Economic Value Added (EVA) dan Market Value Added (MVA) melalui variabel mandiri Kinerja Keuangan. Populasi penelitian ini adalah perusahaan yang bergerak dibidang subsektor batu bara dan terdaftar di Bursa Efek Indonesia. Teknik pengambilan sampel adalah purposive sampling dengan kriteria perusahaan subsektor batu bara yang terdaftar di Bursa Efek Indonesia dan telah menerbitkan Laporan Keuangan Tahun 2020, jumlah sampel sebanyak 18 perusahaan. Teknik analisis data penelitian menggunakan metode komparatif dengan Test of Homogenity of Variances dan Parametric Statistic One Way Anova yang kemudian diteruskan dengan menggunakan Non Parametric Statistic Kruskal Wallis. Hasil uji hipotesis menyimpulkan bahwa nilai signifikan yang diperoleh dari Test of Homogenity of Variance sebesar 0,007 atau kurang dari 0,05 yang berarti hipotesis nol ditolak dan terdapat perbedaan perusahaan sehingga dugaan yang digunakan untuk Parametric Statistic One Way Anova yaitu terdapat persamaan varian berlaku dan pengujian hipotesis tidak dapat dilakukan yang kemudian diteruskan dengan Non Parametric Statistic Kruskal Wallis yang mana sebagai pengganti dari Parametric Statistic One Way Anova dan memperoleh nilai signifikan sebesar 0,776 atau lebih besar dari taraf nyata 0,05 yang berarti hipotesis nol diterima dan tidak terdapat perbedaan secara signifikan Economic Value Added (EVA) dan Market Value Added (MVA) pada perusahaan subsektor batu bara yang terdaftar di Bursa Efek Indonesia.  \u0000Kata Kunci : Economic Value Added, Market Value Added, Kruskal Wallis \u0000  \u0000  \u0000ABSTRACT \u0000  \u0000This study aims to test the hypothesis of differences in Financial Performance with the method of Economic Value Added (EVA) and Market Value Added (MVA) through the independent variable Financial Performance. The population of this study are companies engaged in the coal sub-sector and listed on the Indonesia Stock Exchange. The sampling technique is purposive sampling with the criteria of coal sub-sector companies listed on the Indonesia Stock Exchange and having published the 2020 Financial Statements, the number of samples is 18 companies. The research data analysis technique uses a comparative method with the Test of Homogeneity of Variances and Parametric Statistics One Way Anova which is then continued using Kruskal Wallis Non Parametric Statistics. The results of the hypothesis test conclude that the significant value obtained from the Test of Homogenity of Variance is 0.007 or less than 0.05, which means the null hypothesis is rejected and there are differences in companies so that the assumptions used for Parametric Statistics One Way Anova are that there are valid variance equations and hypothesis testing. cannot be done which is then continued with Kruskal Wallis Non Parametric Statistics which is a substitute for Parametric Statistics One Way Anova and obtains a significant value of 0.776 or","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125734662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Independensi, Kompetensi, Program, Pelaksanaan Dan Laporan Audit Auditor Internal Terhadap Pemasaran Dan Penjualan Pada PT Pegadaian Kantor Wilayah III Palembang","authors":"Analisis Independensi, Program Pelaksanaan Dan Kompetensi, Laporan Audit Auditor Internal Terhadap, Pemasaran Dan, Penjualan Pada, PT Pegadaian, Kantor Wilayah, Iii Palembang, Nurmala, Aryo Arifin","doi":"10.31851/jmwe.v20i2.12730","DOIUrl":"https://doi.org/10.31851/jmwe.v20i2.12730","url":null,"abstract":"ABSTRAK \u0000        \u0000Penelitian ini bertujuan untuk menganalisis independensi, kompetensi, program, pelaksanaan dan laporan auditor internal terhadap pemasaran dan penjualan pada PT Pegadaian Kantor Wilayah III Palembaang, dimana data penelitian berupa kuesioner yang di isi oleh 40 responden merupakan pegawai PT Pegadaian Kantor Wilayah III Palembang. Variabel independen ada lima yaitu independensi, kompetensi, program, pelaksanaan dan laporan audit, variabel dependen pemasaran dan penjualan. Analisis data menguji asumsi klasik, regresi linear dan hipotesis dengan program SPSS. Hasil Penelitian menunjukkan independensi, kompetensi, program, pelaksanaan dan laporan audit mempengaruhi pemasaran sebesar 43,8% dan mempengaruhi penjualan sebesar 40,4%. Secara simultan independensi, kompetensi, program, pelaksanaan dan laporan audit berpengaruh terhadap pemasaran dan penjualan. Secara Parsial Pelaksanaan audit berpengaruh signifikan terhadap pemasaran dan penjualan sedangkan independensi, kompetensi, program dan laporan audit tidak berpengaruh signifikan. \u0000  \u0000Kata Kunci : Independensi, kompetensi, program, pelaksanaan, laporan audit, pemasaran dan penjualan. \u0000ABSTRACT \u0000  \u0000This study aims to analyze independence, competence, programs, implementation and reports of internal auditors on marketing and sales at PT Pegadaian Regional Office III Palembang, where the research data is in the form of a questionnaire filled out by 40 respondents who are employees of PT Pegadaian Regional Office III Palembang. There are five independent variables, namely independence, competence, programs, implementation and audit reports, the dependent variable marketing and sales. Data analysis tested the classical assumptions, linear regression and hypotheses with the SPSS program. Research results show independence, competence, programs, implementation and audit reports affect marketing by 43.8% and affect sales by 40.4%. Simultaneously independence, competence, programs, implementation and audit reports affect marketing and sales. Partially the implementation of audits has a significant effect on marketing and sales while independence, competence, programs and audit reports have no significant effect. \u0000Keywords: Independence, competency, program, implementation, audit report, marketing and sales.","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127665428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Likuiditas, Profitabilitas, Ukuran Perusahaan, dan Struktur Modal Terhadap Nilai Perusahaan (Studi Kasus Pada Perusahaan Sub Sektor Pariwisata, Hotel, dan Restoran yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2017-2021)","authors":"Selly Arsita Dewi Permana, Bambang Sudiyatno","doi":"10.31851/jmwe.v20i1.11516","DOIUrl":"https://doi.org/10.31851/jmwe.v20i1.11516","url":null,"abstract":"ABSTRAK \u0000  \u0000Tujuan dari dilaksanakan kegiatan penelitian ini yakni guna melakukan sebuah analisis dan mengetahui sebuah efek atau pengaruh dari profibilitas, likuiditas, ukuran perusahaan, serta struktur modal di sebuah instansi atau perusahaan sub sektor pariwisata pada sebuah nilai instansi atau perusahaan, hotel serta restoran yang terdaftar pada BEI atau disebut dengan Bursa Efek Indonesia di periode 2017 sampai dengan 2021. Data sekunder dengan berbentuk sebuah laporan keuangan dengan perolehannya didapatkan dari BEI atau Bursa Efek Indonesia merupakan sebuah sumber data dari kegiatan penelitian ini. Didalam kegiatan penelitian ini teknik yang dipakai ialah teknik purposive sampling dengan sampel penelitiannya sejumlah 22 perusahaan. Sedangkan analisis regresi linier berganda ialah teknik analisis yang dipakai didalam kegiatan penelitian ini. Dari kegiatan penelitian ini hasilnya menyatakan bahwasannya dengan cara parsial likuiditas (CR) memberikan sebuah pengaruh baik serta signifikasi pada suatu nilai instansi, dengan cara parsial profitabilitas (ROA) serta struktur modal (DAR) memberikan sebuah pengaruh baik serta tidak tersignifikasi pada suatu nilai instansi, serta dengan cara parsial ukuran perusahaan (SIZE) tidak menimbulkan pengaruh negative serta signifikasi pada suatu nilai instansi. \u0000  \u0000Kata Kunci: Likuiditas, Profitabilitas, Ukuran Perusahaan, dan Struktur Modal dan Nilai Perusahaan \u0000  \u0000ABSTRACT \u0000  \u0000The purpose of carrying out this research activity is to carry out an analysis and find out an effect or influence of profitability, liquidity, company size, and capital structure in an agency or company in the tourism sub-sector on an agency or company value, hotels and restaurants listed on the IDX or known as the Indonesia Stock Exchange in the period 2017 to 2021. Secondary data in the form of a financial report obtained from the IDX or the Indonesian Stock Exchange is a source of data from this research activity. In this research activity, the technique used was a purposive sampling technique with a sample of 22 companies. While multiple linear regression analysis is the analysis technique used. From this research activity the results state that partially liquidity (CR) has a significant positive effect on a firm's value, by means of a partial profitability (ROA) and capital structure (DAR) provides a not significant positive influence on a firm's value, and by means of partial firm size (SIZE) does not have a significant negative effect on firm value. \u0000  \u0000Keywords: Liquidity, Profitability, Company Size, and Capital Structure and Company Value","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126142460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Penjualan Terhadap Minat Beli Konsumen Pada The Hungry Burger","authors":"Ermini, Suryati, M. Najib, Dina Sri Nindiati","doi":"10.31851/jmwe.v20i1.9814","DOIUrl":"https://doi.org/10.31851/jmwe.v20i1.9814","url":null,"abstract":"ABSTRAK\u0000 \u0000Penelitian ini dilakukan dengan tujuan untuk mengetahui “Pengaruh Kualitas Produk, Kualitas Pelayanan dan Promosi Penjualan Terhadap Minat Beli Konsumen Pada The Hungry Burger”. Metode pengumpulan data yang digunakan untuk memperoleh data dalam penelitian ini adalah field research atau studi lapangan, yaitu penelitian yang dilakukan secara langsung dengan membagikan kuesioner kepada responden yang dianggap memenuhi syarat. Sumber data yang digunakan adalah data primer dikumpulkan melalui kuesioner yang dibagikan pada responden.Kuesioner ini digunakan untuk mengukur kualitas produk, kualitas pelayanan  dan promosi penjualan serta minat beli konsumen. Hasil penelitian berdasarkan pengolahan data dengan bantuan program SPSS versi 26 for window, diperoleh hasil secara simultan (Uji F) menunjukan bahwa Fhitung sebesar 39.044 > Ftabel 2.68 dengan tingkat signifikan sebesar 0.000 < 0.05, maka dapat disimpulkan ada pengaruh antara kualitas produk (X1), kualitas pelayanan (X2), dan promosi penjualan (X3) secara bersama-sama (simultan) terhadap minat beli konsumen (Y). Dan hasil koefisien determinasi seperti yang terdapat pada tabel 29, bahwa nilai R2 sebesar 0,700, hal ini berarti sebesar 70%. dapat dijelaskan oleh variable kualitas produk, kualitas pelayanan dan promosi penjualan, sedangkan 30 % (100% - 70%) dipengaruhi oleh variabel lain yang tidak diteliti.\u0000 \u0000Kata Kunci: Kualitas Produk, Kualitas Pelayanan, Promosi Penjualan, Minat Beli Konsumen\u0000 \u0000 \u0000ABSTRACT\u0000 \u0000This research was conducted with the aim of knowing \"The Effect of Product Quality, Service Quality and Sales Promotion on Consumer Buying Interest in The Hungry Burger\". The data collection method used to obtain data in this study is field research, which is research conducted directly by distributing questionnaires to respondents who are considered qualified. The data source used is primary data collected through questionnaires shared with respondents. This questionnaire is used to measure product quality, service quality and sales promotion as well as consumers' buying interest. The results of the study based on data processing with the help of the SPSS program version 26 for window, simultaneous results were obtained (Test F) showing that Fhitung was 39,044 > Ftabel 2.68 with a significant level of 0.000 < 0.05, it can be concluded that there is an influence between product quality (X1), service quality (X2), and sales promotion (X3) together (simultaneously) on consumer buying interest (Y). And the result of the coefficient of determination as shown in table 29, that the value of R2 is 0.700, this means that it is 70%. can be explained by the variables of product quality, service quality and sales promotion, while 30% (100% - 70%) is influenced by other variables that are not studied.\u0000 \u0000Keywords: Product Quality, Service Quality, Sales Promotion, Consumer Purchase Interest","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129571861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Model Struktural Kompetensi Dan Budaya Kerja Untuk Motivasi Kerja Dan Dampaknya Pada Kinerja Pegawai","authors":"Edduar Hendri, Erfan Robyardi, Mursalin, Suhada","doi":"10.31851/jmwe.v20i1.11509","DOIUrl":"https://doi.org/10.31851/jmwe.v20i1.11509","url":null,"abstract":"ABSTRAK \u0000  \u0000Penelitian ini bertujuan ingin mengkaji apakah kompetensi dan budaya kerja berpengaruh terhadap kinerja pegawai dimediasi oleh motivasi pada Dinas Perhubungan Provinsi Sumatera Selatan. Sampel yang diambil berjumlah 109 orang pegawai dengan teknik purposive sampling. Selanjutnya untuk memperoleh kualitas data yang baik dan akurat, maka dilakukan metode pengujian berupa uji validitas dan reliabilitas. Sedangkan untuk memperolah nilai koefisien yang tidak bias, maka digunakan persyaratan uji analisis yaitu datanya harus normal, tidak terdapat gejala heteroskedasitas dan multikolinieritas. Metode analisis yang digunakan adalah metode Path Analysis. Studi ini menghasilkan temuan (1). Variabel kompetensi dan budaya kerja berpengaruh positif dan signifikan terhadap motivasi, dan yang paling berpengaruh terhadap motivasi kerja adalah variabel budaya kerja. (2) Kompetensi, budaya kerja dan motivasi kerja berpengaruh signifikan terhadap kinerja, dan variabel kompetensi merupakan variable terpenting yang mempengaruhi kinerja pegawai. (3) Motivasi kerja menjadi variabel perantara hubungan antara kompetensi dan budaya kerja terhadap kinerja. \u0000Kata Kunci: Kompetensi, Budaya Kerja, Motivasi, dan Kinerja Pegawai \u0000  \u0000ABSTRACT \u0000  \u0000This study aims to examine whether competence and work culture affect employee performance mediated by motivation at the Department of Transportation of South Sumatra Province. The samples taken amounted to 109 employees with purposive sampling technique. Furthermore, to obtain good and accurate data quality, a testing method is carried out in the form of validity and reliability tests. Meanwhile, to obtain an unbiased coefficient value, the analytical test requirements are used, namely the data must be normal, there are no symptoms of heteroscedasticity and multicollinearity. The analytical method used is the Path Analysis method. This study yields findings (1). Competency and work culture variables have a positive and significant effect on motivation, and the most influential variable on work motivation is work culture. (2) Competence, work culture and work motivation have a significant effect on performance, and competency variables are the most important variables that affect employee performance. (3) Work motivation is an intermediary variable for the relationship between competence and work culture on performance  \u0000Keywords: Competence, work culture, motivation, and employee performance","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132406480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kapabilitas Dinamik, Kompetensi Sumber Daya Manusia, dan Kinerja Inovasi: Studi Empiris dalam Pengembangan Industri Halal di Sumatera Selatan Selama Pandemi Covid-19","authors":"M. Hadjri, Badia Perizade, W. Wk, Parama Santati, Farisha Sestri Musdalifah","doi":"10.31851/jmwe.v20i1.11103","DOIUrl":"https://doi.org/10.31851/jmwe.v20i1.11103","url":null,"abstract":"ABSTRAK\u0000 \u0000Salah satu kendala dalam pengembangan industri halal di Indonesia yaitu sumber daya manusia (SDM), di mana masih banyaknya SDM yang belum kompeten dalam pengembangan industri halal, terutama pada pelaku usaha kecil. Mengembangkan SDM unggul menjadi salah satu kunci utama pengembangan industri halal. Pengembangan industri halal di Indonesia harus dilakukan dengan inovatif dan kompetitif. Pelaku usaha industri halal diharapkan memiliki standar kinerja inovasi yang mumpuni agar dapat memanfaatkan momentum masa pasca pandemi Covid-19 sebagai titik kebangkitan industri halal pasca pandemi Covid-19. Untuk mendukung adanya inovasi dan terwujudnya kinerja inovasi bagi pengembangan industri halal di Indonesia, dibutuhkan SDM yang memiliki kompetensi. Pengembangan kompetensi SDM sangat tergantung dengan komitmen dan kapabilitas dinamik dari pelaku industri halal. Dalam persaingan bisnis global khususnya pemulihan pasca pandemi Covid-19, pelaku industri halal selain memerhatikan struktur industri, juga harus melihat perspektif internal dengan menelaah secara seksama sumber daya yang dimilikinya dan bagaimana mengombinasikannya untuk memperoleh kompetensi inti dan keunggulan kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh kapabilitas dinamik yang terdiri dari adaptive capabilities, absorptive capabilities, dan innovative capabilities secara langsung terhadap kinerja inovasi maupun secara tidak langsung melalui kompetensi sumber daya manusia sebagai variabel mediasi. Grand Theory yang digunakan dalam penelitian ini adalah teori resource-based view. Sampel dalam penelitian ini sebanyak 170 pelaku industri halal skala kecil di Sumatera Selatan. Penelitian ini diolah dengan teknik analisis Structural Equation Modeling. Hasil Penelitian menunjukkan bahwa adaptive capabilities berpengaruh signifikan terhadap kompetensi SDM dan kinerja inovasi. Sedangkan absorptive capabilities berpengaruh signifikan terhadap kompetensi SDM, namun tidak berpengaruh signifikan terhadap kinerja inovasi. Selanjutnya innovative capabilities berpengaruh signifikan terhadap kinerja inovasi, namun tidak berpengaruh signifikan terhadap kompetensi SDM. Kompetensi SDM hanya menjadi variabel intervening antara pengaruh adaptive capabilities dan absorptive capabilities terhadap kinerja inovasi.\u0000 \u0000Kata Kunci: Kapabilitas Dinamik, Kompetensi Sumber Daya Manusia, Kinerja Inovasi, Industri Halal, Pandemi Covid-19\u0000 \u0000ABSTRACT\u0000 \u0000One of the obstacles in the development of the halal industry in Indonesia is human resources (HR), where there are still many HR who are not competent in developing the halal industry, especially small business entrepreneurs. Developing superior human resources is one of the main keys to developing the halal industry. The development of the halal industry in Indonesia must be carried out in an innovative and competitive manner. Halal industry business entrepreneurs are expected to have qualified innovation performance standards so they can take adv","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126332625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Sikap Kerja dan Keterampilan Kerja Terhadap Produktivitas Kerja Kayawan pada PT. Perusahaan Perdagangan Indonesia (PPI)","authors":"M. Maliah, Reina Damayanti, Heryati Heryati, E. Saputra","doi":"10.31851/jmwe.v20i1.11513","DOIUrl":"https://doi.org/10.31851/jmwe.v20i1.11513","url":null,"abstract":"ABSTRAK \u0000  \u0000Penelitian ini bertujuan untuk mengetahui dan menguji hipotesis pengaruh  sikap kerja dan  terhadap produktivitas kerja karyawan secara \u0000parsial dan simultan. Populasi penelitian ini adalah seluruh karyawan PT. Perusahaan Perdagangan Indonesia. Teknik pengambilan sampel adalah rumus Sampling jenuh didapatkan hasil jumlah sampel pada penelitian ini 36 responden dengan kriteria karyawan yang bekerja di bagian lapangan. Teknik pengumpulan data penelitian menggunakan kuesioner dan dokumentasi. Skala pengukuran menggunakan Skala Likert. Teknik analisis data yang digunakan yaitu uji coba instrumen, uji asumsi klasik, analisis linier berganda, analisis koefisien determinasi, analisis koefisien korelasi dan uji hipotesis menggunakan SPSS Versi 22. Hasil dari penelitian menunjukkan secara parsial variabel sikap kerja berpengaruh signifikan terhadap produktivitas kerja karyawan dan keterampilan kerja berpengaruh signifikan secara parsial terhadap prestasi kerja karyawan dan berdasarkan uji F bersama-sama (simultan) sikap kerja dan keterampilan kerja berpengaruh signifikan terhadap produktivitas kerja karyawan. \u0000  \u0000Kata kunci :Sikap Kerja, Keterampilan kerja, Produktivitas Kerja. \u0000  \u0000  \u0000ABSTRACT \u0000  \u0000This study aims to determine and test the hypothesis of the influence of work attitudes and work productivity on employees partially and simultaneously. The population of this study were all employees of PT.Perusahaan Perdagangan Indonesia. The sampling technique is the saturated sampling formula. The results obtained from the number of samples in this study were 36 respondents with the criteria of employees working in the field. Research data collection techniques using questionnaires and documentation. The measurement scale uses a Likert Scale. The data analysis techniques used are instrument testing, classical assumption test, multiple linear analysis, coefficient of determination analysis, correlation coefficient analysis and hypothesis testing using SPSS Version 22. The results of the study partially show that work attitude variables have a significant effect on employee work productivity and skills. work has a significant effect partially on employee performance and based on the F test together (simultaneous) work attitudes and work skills have a significant effect on employee work productivity. \u0000  \u0000Keywords: Work Attitude, Work Skills, Work Productivity.","PeriodicalId":285633,"journal":{"name":"Jurnal Media Wahana Ekonomika","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121595821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}