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Jurnal Media Wahana Ekonomika Pub Date : 2023-07-30 DOI:10.31851/jmwe.v20i2.12049

P. Nabila, Annio Indah Lestari Nasution, Muhammad Ikhsan Harahap

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引用次数: 0

摘要

抽象标记的当前经济发展非常迅速,现在随着科学和技术的进步。随着技术的快速发展，数字世界和互联网无疑已经对营销领域产生了影响。全球营销趋势从传统(离线)转变为数字(在线)。本研究旨在探讨SRC (Sampoerna数字零售创新的有效性在街道(社区)在杂货店Langkat县。这项研究采用定性研究的方法,而不是深入深度面试(面试)。在这项研究中使用还原分析数据分析技术。这4个人的研究样本是孟山都(monsanto) 3的杂货店老板的SRC (Sampoerna零售伙伴一起的Langkat县在街道(社区)三家商店和1名是SRC PT。嗯Sampoerna Tbk教练。研究结果是,SRC (Sampoerna数字零售创新社区)音量增加销售方面很有帮助,其中通过更好的管理教育行政管理的商店或庇护所SRC,根据适当的指标目标程序的有效性,包括清晰,提供工具和基础设施和操作程序。关键词:有效性，数字创新，SRC，杂货店。抽象《economy is developing非常急促,哪种是characterized by《science and technology)的当前进度。随着快速发展的技术，数字世界和互联网肯定影响了世界营销。全球营销趋势是shifting从传统(离线)到数码在线()。这个研究的目的是为了显示其》个重大SRC (Sampoerna零售社区)数字化创新在杂货店stores里(区、Langkat摄政。这个研究过去qqe研究方法与深入采访方法。研究数据分析技巧》这个过去减少数据分析。研究样本》这是一个杂货店Store owner世卫组织加入SRC (Sampoerna零售社区)定位在各区(Langkat丽晶,哪种amounted到3 stores。The results of The study, SRC (Sampoerna零售社区)’s数码创新很乐于助人,他们中的一个在条款的销售increasing音量通过更好的教育行政管理in The form of The store;管理或协助从SRC,哪种是appropriate改编自显示其indicators,清晰of objectives项目,provision of facilities在内的基础设施,和行动计划。安装:显示其数字化创新、SRC,杂货店Store。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Analisis Efektivitas Inovasi Digital SRC (Sampoerna Retail Community) Bagi Toko Kelontong Di Kecamatan Kuala Kabupaten Langkat

ABSTRAK Perekonomian saat ini berkembang sangat pesat, yang ditandai dengan kemajuan ilmu pengetahuan dan teknologi saat ini. Dengan pesatnya perkembangan teknologi, dunia digital dan internet tentunya telah berdampak pada dunia pemasaran. Tren pemasaran global bergeser dari tradisional (offline) ke digital (daring). Penelitian ini bertujuan untuk mengetahui efektivitas inovasi digital SRC (Sampoerna Retail Community) pada toko kelontong di Kecamatan Kuala Kabupaten Langkat. Penelitian ini menggunakan metode penelitian kualitatif dengan metode indepth interview(wawancara mendalam). Teknik analisis data dalam penelitian ini menggunakan analisis reduksi data. Sampel penelitian ini berjumlah 4 orang yang merupakan 3 pemilik Toko Kelontong yang tergabung dengan mitra SRC (Sampoerna Retail Community) yang berada di Kecamatan Kuala Kabupaten Langkat yang berjumlah 3 Toko dan 1 orang merupakan SRC Coach PT. HM Sampoerna Tbk . Hasil penelitian adalah, inovasi digital SRC (Sampoerna Retail Community) sangat membantu salah satunya membantu dalam hal peningkatan volume penjualan melalui pengelolaan administrasi yang lebih baik berupa edukasi manajemen toko atau pendampingan dari SRC, yang sesuai berdasarkan indikator efektivitas, termasuk kejelasan tujuan program, penyediaan sarana dan prasarana, dan operasi program. Kata Kunci: Efektivitas, Inovasi Digital, SRC, Toko Kelontong. ABSTRACT Today's economy is developing very rapidly, which is characterized by the current progress in science and technology. With the rapid development of technology, the digital world and the internet have certainly had an impact on the world of marketing. Global marketing trends are shifting from traditional (offline) to digital (online). The purpose of this study was to determine the effectiveness of SRC (Sampoerna Retail Community) digital innovation in grocery stores in Kuala District, Langkat Regency. This study used qualitative research methods with in-depth interview methods. The data analysis technique in this study used data reduction analysis. The sample of this study was a Grocery Store owner who joined SRC (Sampoerna Retail Community) located in Kuala District, Langkat Regency, which amounted to 3 stores. The results of the study, SRC (Sampoerna Retail Community)'s digital innovation is very helpful one of them in terms of increasing sales volume through better administrative management in the form of store management education or assistance from SRC, which is appropriate based on effectiveness indicators, including clarity of program objectives, provision of facilities and infrastructure, and program operations. Keywords : Effectiveness, Digital Innovation, SRC, Grocery Store.

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Jurnal Media Wahana Ekonomika

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