JESI (Jurnal Ekonomi Syariah Indonesia)最新文献

{"title":"Peran Zakat Produktif dalam Pemberdayaan Ekonomi Mustahiq (Studi Kasus Lembaga Amil Zakat Dompet Dhuafa Republika Yogyakarta 2017)","authors":"Richa Angkita Mulyawisdawati, Imas Rosi Nugrahani","doi":"10.21927/jesi.2019.9(1).30-41","DOIUrl":"https://doi.org/10.21927/jesi.2019.9(1).30-41","url":null,"abstract":"Indonesia with a majority Muslim population has a large zakat potential. Consumptive zakat distribution will only make mustahiq as recipients. Required distribution of zakat productively to empower mustahiq in order to improve its economy to become muzakki. Productive zakat management carried out by an agency or professional amil zakat institutions, such as the Amil Zakat Dompet Dhuafa Republika Yogyakarta that has been instrumental not only in the country but also abroad. This study aims to determine the role of zakat productive economic empowerment mustahiq in Amil Zakat Dompet Dhuafa Republika Yogyakarta 2017. This research is a descriptive qualitative study using the methods of observation, interview and documentation. Data were analyzed using three inductive data analysis process is the process of data reduction, data presentation and conclusion. The results of this study stated that the role of zakat productive economic empowerment mustahiq in Amil Zakat Dompet Dhuafa Republika Yogyakarta is through the provision of programs of economic empowerment that funds be taken from the fund of  productive zakat, the program Kampung Ternak and Institute Mentas Unggul, as well as the provision of socialization, counseling, motivation and ongoing coaching for partners who are being empowered. The program had a positive impact for the economic empowerment mustahiq. Keywords:Zakat Productive, Economic Empowerment, Mustahiq","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129014643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Zakat Produktif Terhadap Kesejahteraan Mustahik (Studi Pada Lembaga Amil Zakat Infaq Shodaqoh NU Yogyakarta)","authors":"Abdul Salam, D. Risnawati","doi":"10.21927/jesi.2018.8(2).96-106","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(2).96-106","url":null,"abstract":"<p><em>P</em><em>enelitian ini bertujuan untuk mengetahui dan menganalisa pengelolaan zakat produktif serta dampaknya terhadap peningkatan kesejahteraan mustahik.</em></p><p><em>A</em><em>dapun metode penelitian yang peneliti gunakan adalah deskriptif kualitatif dengan penelitian </em><em>l</em><em>apangan. Informasi dan sumber data dalam penelitian ini adalah LAZISNU Yogyakarta dan 42 mustahik yang menerima dana zakat. Alat pengumpulan data yang digunakan adalah triangulasi (observasi, wawancara dan dokumentasi). Teknik analisis data penelitian ini melalui tiga tahapan yakni reduksi data, penyajian data, dan penarikan kesimpulan  .</em></p><p><em>H</em><em>asil analisis menunjukan bahwa pengelolaan zakat produktif LAZISNU Yogyakarta tidak hanya menerima, mengumpulkan dan mendistribusikan dana zakat produktif, akan tetapi juga memberikan pengawasan dan pendampingan kepada mustahik. Sedangkan dampak kesejahteraan mustahik pada tingkat keluarga sejahtera I mencapai 38,5%, tingkat keluarga sejahtera II mencapai 28,5%, tingkat keluarga sejahtera III mencapai 16,5% dan tingkat keluarga sejahtera III Plus mencapai 16,5%.</em></p><p><strong><em>K</em></strong><strong><em>eywords : Zakat Produktif, Analisis Zakat, Kesejahteraan Mustahik</em></strong><strong></strong></p>","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115834586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Models of Village Fund’s Management at Wukirsari, Imogiri, Bantul, Yogyakarta","authors":"A. Nugraha, S. Kurniawati","doi":"10.21927/jesi.2018.8(2).89-95","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(2).89-95","url":null,"abstract":"Tujuan penelitian ini adalah Pertama, untuk mengkaji sistem pengelolaan dana desa yang dilaksanakan di desa Wukirsari. Kedua, untuk mengetahui apakah dana desa berpengaruh pada pencapaian kesejahteraan yang berdasarkan pada Mashlahah. Metode penelitian ini menggunakan metode kombinasi dengan model analisis Concurrent Triangulation Model yaitu dengan menggabungkan antara metode penelitian kualitatif dengan kuantitatif secara seimbang.  Pengumpulan data menggunakan interview dan kuesioner. kesimpulan penelitian ini adalah; pertama, bahwa pengelolaan dana desa diawali dengan musyawarah program pembangunan dengan masyarakat tingkat dusun yang nantinya akan dibentuk ke dalam RJPMDes, adapun pelaksanaan pembangunan dilaksanakan oleh Ka. Sie. Kesejahteraan yang didampingi oleh Tim Pelaksana Kegiatan (TPK) dan masyarakat. Kegiatan pembangunan desa yang dilaksanakan di Desa ini secara penuh diawasi oleh Kepala Desa beserta beberapa Tim Monitoring dari Kabupaten dan BPD. Kedua, dana desa sudah mencapai kesejahteraan masyarakat yang mencakup lima aspek Mashlahah. Berdasarkan hasil penghitungan analisis regresi sederhana menghasilkan nilai koefisien dana desa yaitu 10,739 dengan t tabel 1,661 yang berarti thitung > ttabel (10,739>1,661). coefficient determination juga menunjukkan hasil adjusted R Square 0.538 yang berarti dana desa memiliki pengaruh yang signifikan terhadap kesejahteraan masyarakat dalam konsep mashlahah sebesar 53,8%. Sedangkan sisanya dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini.Kata kunci: Dana desa, Kesejahteraan masyarakat, Konsep Mashlahah.","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127889807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Bank Syariah dalam Meningkatkan Literasi Keuangan Syariah pada Masyarakat (Studi Kasus pada BPRS Madina Mandiri Sejahtera)","authors":"Safaah Restuning Hayati","doi":"10.21927/jesi.2018.8(2).129-137","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(2).129-137","url":null,"abstract":"The research aims to find out the strategy which is conducted by BPRS Madina Mandiri Sejahtera for improving sharia financial literacy on the society, to analyse implementation of SEOJK Number 1/SEOJK.07/2014 regarding the education and improving financial literacy to the society, and to know the level of literacy on the society who had received the educational literacy program from BPRS Madina Mandiri Sejahtera. The research uses qualitative and quantitative method (mixed-method). Using of questionnaires distributed to 51 respondents. The results show that the strategy which is used BPRS Madina Mandiri Sejahtera for improving sharia financial literacy on the community is managed with through several programs such as educate and introduce product to the public using the social media, and to educate people who come to the office directly. The implementation of educational program which is conducted by BPRS Madina Mandiri Sejahtera enormously accord with the regulation SEOJK Number 1/SE.OJK.07/2014 with inclusive, systematic, measurable, accessibility, and collaboration principles. The leveling of Islamic financial literacy for the people who had obtained an educational program of literacy by BPRS Madani Mandiri Sejahtera has counted to 82.42 percent, it is the high category level.Keywords: Islamic financial literacy, BPRS, Society.","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131836931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF THE EFFECT OF EMPOWERING PRODUCTIVE ZAKAT FUNDS ON WELFARE OF THE PEOPLE","authors":"Sabik Khumaini","doi":"10.21927/jesi.2018.8(2).81-88","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(2).81-88","url":null,"abstract":"<p align=\"center\"><strong><em>Abstract</em></strong></p><p><em>Zakat is one of the Islamic characteristics of the economic system, </em><em>it</em><em> is </em><em>also </em><em>one of the most effective instruments to unite humanity to help each other </em><em>against </em><em>the problems of poverty </em><em>t</em><em>hrough respective social lives. This research was conducted to examine the effect of empowerment of Productive Zakat Funds, managed by BAZNAS, on the welfare of the people.</em><em>   </em><em>  </em><em>T</em><em>he </em><em>use of </em><em>analysis technique is Simple Regression and Hypothesis Testing using T-Statistics to test the Partial Regression coefficient with a level of significance of 5%. In addition, a Classic Assumption test that includes Normality Test, Heteroscedasticity Test, and Autocorrelation Test is also carried out.</em><em> </em><em></em></p><p><em>During the observation period for </em><em>July </em><em>2015-</em><em> December </em><em>2017, the results of the study did not find any deviation from classical assumptions, this indicates that the available data have fulfilled the requirements to use the Simple Regression Equation Model. The results of the analysis show that Productive Zakat Funds have a positive and insignificant effect on the welfare of the people as measured by the </em><em>CIBEST</em><em> Welfare Index, with a level of significance greater than 5%</em><em>. </em></p><p><strong><em> </em></strong></p><p><strong><em>Keywords</em></strong><strong>: </strong><em>Zakat, Productive, Welfare, People</em></p><p><em> </em></p><p align=\"center\"><strong>Abstrak</strong></p><p>Zakat merupakan salah satu ciri dari sistem ekonomi Islam, Zakat adalah salah satu instrumen yang paling efektif untuk menyatukan umat manusia untuk saling membantu permasalahan kemiskinanan dalam kehidupan sosial masing-masing. Penelitian ini dilakukan untuk menguji pengaruh pemberdayaan dana zakat produktif yang dikelola oleh BAZNAS terhadap kesejahteraan umat.</p><p>Teknik analisis yang digunakan adalah regresi sederhana dan uji hipotesis menggunakan t-statistik untuk menguji koefisien regresi parsial dengan <em>level of significance</em> 5%. Selain itu juga dilakukan uji asumsi klasik yang meliputi uji normalitas, uji heteroskedastisitas dan uji autokorelasi.</p><p>Selama periode pengamatan periode Juli 2015- Desember 2017 hasil penelitian tidak ditemukan adanya penyimpangan asumsi klasik, hal ini menunjukkan bahwa data yang tersedia telah memenuhi syarat untuk menggunakan model persamaan regresi sederhana. Dari hasil analisis menunjukkan bahwa dana zakat produktif berpengaruh positif tidak signifikan terhadap kesejahteraan umat yang diukur dengan Indeks Kesejahteraan CIBEST dengan <em>level of significance</em> lebih besar dari 5%.</p><p> </p><p>Kata Kunci: <em>zakat, produktif, kesejahteraan, umat</em></p>","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129296730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kajian Literatur Efektifitas Pemasaran Produk Dengan Menggunakan Sistim Online Marketing di Era Disruption","authors":"Teguh Suripto","doi":"10.21927/jesi.2018.8(2).120-128","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(2).120-128","url":null,"abstract":"Era disruption adalah suatu era yang akan mengubah bukan hanya cara bisnisnya akan tetapi sampai dengan fundamental bisnisnya, dimulai dari struktur biaya sampai budayanya, bahkan sampai dengan idielogi industrinya.(Renald Kasali, 2017). Pada era disruption perubahan bisnis sangat nampak, cara berbisnis yang dulunya sangat menekankan owning (kepemilikan) menjadi sharing (saling berbagi peran, kolaborasi resources). Salah satu unit dalam perusahaan yang sangat terpengaruh dalam discruption adalah bidang pemasaran. Bidang pemasaran tersebut menjadi ujung tombak perusahaan yang paling cepat terpengaruh. Salah satu bentuk pengaruh discruption dalam pemasaran adalah hadirnya sistem pemasaran Online. Sistim pemasaran tersebut disebut online, karena menggunakan jaringan internet sebagai sarana memasarkan produk barang atau jasa kepada konsumen. Beberapa permasalahan penting yang seringkali dihadapi dalam pemasaran produk secara online adalah, perlunya pemahaman konsep pemasaran secara jelas, kemudian juga pemahaman tentang media yang dapat digunakan, serta strategi pemasaran yang baik. Penelitian dilakukan dengan menggunakan metode diskriptif kualitatif, yaitu menggunakan studi pustaka atau literatur, dengan menggunakan jurnal, buku, majalah, dan web yang relevan dengan penelitian. Kesimpulan dalam penelitian ini adalah Era discruption adalah suatu era yang akan mengubah bukan hanya cara bisnisnya akan tetapi sampai dengan fundamental bisnisnya, permasalahan penting yang seringkali dihadapi dalam pemasaran produk secara online adalah, perlunya pemahaman konsep pemasaran secara jelas, kemudian juga pemahaman tentang media yang dapat digunakan, serta strategi pemasaran yang baik, online marketing memberikan dampak yang positif bagi perusahaan, karena perusahaan memiliki strategi pemasaran produk yang baik, sehingga dapat meraih goal atau tujuan perusahaan dengan mudah. Keyword  : Disruption, Pemasaran, online marketing","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"193 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115632882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGARUH INFLASI, PRODUK DOMESTIK BRUTO (PDB), DAN NILAI TUKAR TERHADAP TABUNGAN MUDHARABAH PADA BANK UMUM SYARIAH (PERIODE 2013-2017)","authors":"Rita Nur Wahyuningrum, Aan Zainul Anwar","doi":"10.21927/jesi.2018.8(2).138-147","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(2).138-147","url":null,"abstract":"This study aims to analyze the effect of inflation, gross domestic product (GDP) and rupiah exchange rate on Mudharabah savings in Islamic banking in Indonesia. The data used is time series data for the period March 2013 to September 2017, which was published by Bank Indonesia from the Islamic Banking Statistics Report and the Central Statistics Agency. The technique of analyzing the research is qualitative with the method of Multiple Linear Regression. The results of this study indicate that simultaneously the Inflation, Gross Domestic Product (GDP) and Exchange Rate variables together have a significant effect on Mudharabah Savings. While partially only the Exchange Rate variable has a significant effect on Mudharabah Savings. Inflation Variables and Gross Domestic Product (GDP) have no significant effect on Mudharabah Savings. Keyword: inflation, gross domestic product, exchange rate, mudharabah saving","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124601566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pendayagunaan Zakat Mal dalam Mengentaskan Kemiskinan (Study kasus Mustahiq kelurahan Batua kecamatan Manggala kota Makassar)","authors":"Syarifudin Syarifudin","doi":"10.21927/jesi.2018.8(1).14-22","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(1).14-22","url":null,"abstract":"This study aims to determine the use of zakat mal (productive and commercial) influence on poverty alleviation in Kelurahan Batua, Manggala District, Makassar City.The research method used is descriptive quantitative research methods with econometric and Syar'i approaches.   The sample used in this study were 100 respondents and this data was analyzed using chi-square test analysis and crostab analysis. The results of the chi-square test results show that 0,000 is greater than the significance level of α = 0.05, this shows that there is an effect of productive and com- mercial zakat utilization on poverty alleviation.  The value of P (Risk) is 13.167%, this means that mustahiq which utilizes its zakat on target is likely to increase its welfare by 13.167%.   Suggestions for BAZNAS of South Sulawesi Province should focus the program on one area that is favored to alleviate poverty through the empowerment of the community's economy so that the visible results of the utilization of zakat funds are visible.Keywords: Utilization, Zakat Mal, Proverty","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124248462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peningkatan Kompetensi Frontliners dalam Memberikan Layanan Prima: Studi Kasus pada BPRS MCI Yogyakarta","authors":"Nur Ellyanawati","doi":"10.21927/jesi.2018.8(1).1-13","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(1).1-13","url":null,"abstract":"<p><em>Perkembangan industri perbankan syariah yang menunjukkan </em><em>pertumbuhan </em><em>positif </em><em>dari tahun ke tahun tentu menyebabkan makin meningkatnya persaingan antar bank syariah. Agar dapat bertahan, di</em><em>butuhkan st</em><em>r</em><em>ategi </em><em>yang salah satunya adalah </em><em>meningkatkan kualitas layanan </em><em>S</em><em>umber </em><em>D</em><em>aya </em><em>I</em><em>nsani</em><em> (SDI)</em><em> yang dimiliki. </em><em>Berbagai </em><em>upaya </em><em>dapat </em><em>dilakukan </em><em>mulai dari </em><em>penerimaan pegawai, pelatihan, penempatan, motivasi, dan  evaluasi. </em><em>Sebagai salah satu BPRS yang ada di Wilayah Yogyakarta, SDI </em><em>BPRS </em><em>MCI </em><em>haruslah memiliki keunggulan </em><em> dalam memberikan layanan </em><em>dibandingkan dengan  BPR </em><em>maupun bank lainnya baik </em><em>bank syariah</em><em> maupun konvensional</em><em>. Manajemen BPRS  </em><em>MCI </em><em>menyadari betul bahwa tanpa adanya layanan prima yang diberikan kepada nasabah akan menyulitkan perusah</em><em>a</em><em>an untuk mendapatkan loyalitas nasabah dan target bisnis yang ditetapkan oleh manajemen akan sulit tercapai. Penelitian ini bertujuan untuk mengetahui </em><em>bagaimana proses pemberian layanan kepada nasabah di BPRS MCI dan untuk mengetahui bagaimana strategi manajemen BPRS  MCI dalam meningkatkan kompetensi fronlinernya. </em><em>Teknik pengumpulan data pada penelitian ini </em><em>dilakukan melalui observasi, pengamatan, dan wawancara.</em><em> Hasil penelitian menunjukkan secara keseluruhan layanan yang diberikan oleh B</em><em>PRS Mitra Cahaya Indonesia sudah cukup baik namun masih memerlukan perbaikan di beberapa item.  Untuk meningkatkan kompetensi fronliner agar dapat memberikan layanan yang prima (excellence) kepada nasabah,  manajemen memberikan pelatihan yang relevan, pelaksanaan role play rutin, sharing session  layanan bagi fronliner</em><em>s</em><em> dan menyediakan  SOP layanan agar terdapat panduan pedoman dalam memberikan layanan prima kepada nasabah. </em><em></em></p><p><em>Kata kunci = Bank Syariah, Frontliners, Kualitas Layanan, Layanan Prima, Standar O</em><em>perational Prosedur (SOP)</em></p>","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121847945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Kelayakkan Bisnis Kuliner dan Strategi Pemasaran pada Usaha Waroeng Spesial Sambal Yogyakarta","authors":"Mufti Afif, Isna Arifa","doi":"10.21927/jesi.2018.8(1).37-49","DOIUrl":"https://doi.org/10.21927/jesi.2018.8(1).37-49","url":null,"abstract":"The process of business feasibility analysis is certainly closely related to the management of a business, which will analyze the prospects of market share, future prospects of the product especially to the appropriate marketing strategies to achieve the goals of a business. Waroeng SS is one of the culinary business unit known by the people in Yogyakarta area. This culinary business unit offers products that are different from other food stalls, sambal with various variants but still embed the characteristic of Javanese tongue. And now has earned billions of rupiah in turns per month, and outlets have reached 80 branches in the Java-Bali region. Therefore this paper should like to examine the business feasibility of SS owner in their begining and also to know about their product marketing strategy recently.The type of research in this work uses a qualitative approach by digging data through direct interviews, both to the management of Waroeng SS and some of its customers.The results conclude that business feasibility analysis is well planned; from the process of market determination, market segmentation, location, price and product have all been analyzed. While the marketing strategy which is done just make the customers trusty as their priority then they will certainly share the information to their colleagues.Keywords: Business Feasibility, Strategy, Marketing, Waroeng SS","PeriodicalId":284504,"journal":{"name":"JESI (Jurnal Ekonomi Syariah Indonesia)","volume":"62 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120934499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}