JMK (Jurnal Manajemen dan Kewirausahaan)最新文献

{"title":"University Partnership Sebagai Akselerator Transformasi Digital Usaha Mikro Perempuan","authors":"Ghaling Achmad Abdul Ghonisyah, Irly Artiara Irawan","doi":"10.32503/jmk.v8i1.3224","DOIUrl":"https://doi.org/10.32503/jmk.v8i1.3224","url":null,"abstract":"The partnership built by the university is one of the drivers of efforts to accelerate the digital transformation of women's micro-enterprises. The resources owned by the university can function as social capital to help micro-enterprises owned by women who experience gaps in access to opportunities for transformation, one of which will be the focus of this research is inequality in gaining entry to digital literacy. In this context, research on the role of university partnerships is compelling as an accelerator for inclusively advancing digital literacy for women micro-entrepreneurs in Indonesia, especially in the Tasikmalaya area. We used a qualitative approach conducting In-Depth Interviews with six informants who split up into 4 (four) clusters, specifically 1) University Cluster, 2) The Expert Cluster, 3) Micro-Entrepreneur Cluster, and 4) The Business Incubator Cluster. Our contribution shows that adopting an integrated learning initiative can accelerate the mastery and use of digital skills among female micro-entrepreneurs. This study contributes to understanding how the university partnership model is implemented according to the capacity and business model of women's microenterprises.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114760552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengembangan Entrepreneurship di Kalangan Pelajar","authors":"Samsul Ma'arif, Naily El Muna, Muhammad Charis Darmawan","doi":"10.32503/jmk.v8i1.3170","DOIUrl":"https://doi.org/10.32503/jmk.v8i1.3170","url":null,"abstract":"Ada sebuah transformasi dalam mewujudkan lembaga unggul tidak hanya dari dana komite, akan tetapi juga melalui kemandirian ekonomi dan kebersamaan lembaga Ma’arif Sidoarjo. Terlebih lagi siswa SMA/MA/SMK, sebagai usia pra produktif diharapkan jika sudah lulus mempunyai ketrampilan yang cukup untuk memenuhi kebutuhan hidup. Lebih lanjut lagi di era cetak biru MEA, semua bidang diarahkan untuk lebih produktif dan berbasis wirausaha. Penelitian ini berusaha mengeksplorasi pengembangan entrepreneurship di kalangan pelajar, yang dalam penelitian ini sebagai objek penelitian adalah lembaga Ma’arif Sidoarjo, dan diwakili oleh SMK NU plus Sidoarjo. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Untuk memvalidasi keabsahan data, peneliti mempunyai peran terlibat langsung untuk proses wawancara, observasi, dan dokumentasi. Peneliti menggunakan teknik snowball sampling dalam proses pengambilan data. Peneliti mewawancarai guru, wakil kepala sekolah, pengurus koperasi Annahdliyah, penanggung jawab wirausaha sekolah, dan siswa yang terlibat praktek. Penelitian ini menemukan ada feedback pengembangan entrepreneurship yang mampu dirasakan semua lapisan di antaranya; peningkatan mutu sekolah, meningkatkan kesejahteraan guru/pegawai, peningkatan kualitas lulusan dan juga kepercayaan kolega (alfamart, indomaret) \u0000Kata kunci: Pengembangan entrepreneurship, kemandirian ekonomi, lembaga unggul. \u0000 ","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130591320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Penggunaan Informasi Akuntansi Diferensial dalam Pengambilan Keputusan Harga Perolehan Bahan Baku Guna Efisiensi Biaya Produksi di CV. Anara Kota Kediri","authors":"M. A. Niam","doi":"10.32503/jmk.v8i1.3165","DOIUrl":"https://doi.org/10.32503/jmk.v8i1.3165","url":null,"abstract":"Dalam penelitian ini membahas masalah yaitu menganalisisa efisiensi biaya produksi yang menggunakan informasi akuntansi deferensial. Langkah yang dilakukan yaitu membandingkan biaya produksi antara membeli atau menanam bahan baku sebagai dasar pengambilan keputusan memperoleh bahan baku pada CV. Anara Kota Kediri melalui identifikasi pelaporan biaya kebutuhan bahan baku, biaya kebutuhan tenaga kerja, Biaya over head (BOP) tetap dan variabel serta biaya penolong. Data yang dijadikan pengamatan adalah laporan bulanan pada periode tahun 2019. Dalam penelitian ini menggunakan data primer yaitu laporan biaya-biaya produksi, biaya bahan baku, laporan biaya tenaga kerja serta laporan BOP perusahaan, melalui observasi, wawancara dan dokumentasi. Hasil perbandingan yang menggunakan informasi akuntansi diferensial didapatkan bahwa memproduksi sendiri merupakan alternatif yang lebih memberikan keuntungan dibandingkan dengan membeli bahan baku dari pihak lain yang membutuhkan biaya lebih. Mananjemen disarankan mengambil keputusan untuk dapat memproduksi sendiri bahan baku abon jamur.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129235928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"SOSTAC sebagai Strategi Pemasaran Digital pada Start-Up Picnicker untuk Meningkatkan Merchant","authors":"Indana Nazulfa, Rudi Santoso","doi":"10.32503/jmk.v8i1.3053","DOIUrl":"https://doi.org/10.32503/jmk.v8i1.3053","url":null,"abstract":"This study examines and reveals that digital marketing strategies using SOSTAC are more effectively applied to startups during the post-pandemic compared to strategies that are already mainstream. The novelty of this research lies in the application of the SOSTAC strategy for start-up businesses. The research method used is SOSTAC or short for Situation Analysis, Objective, Strategy, Tactic, Action, and Controlling. In the early days before implementing SOSTAC, the startup had difficulty increasing merchants. Even though the number of merchants who join this startup is one indication of the success of the business. The Key Performance Indicators used are 12 digital marketing dimensions plus 1 target increase in merchants. The results showed a significant increase in each component of the indicators used. Performance improvement based on the smallest percentage is 14% and the highest is 500%. This study at the same time reinforces previous research that the application of SOSTAC is more effective when compared to using the usual strategy.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128566439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Pimpinan Pizza Hut Delivery Kediri untuk Meningkatkan Kinerja Karyawan","authors":"Edwin Agus Buniarto","doi":"10.32503/jmk.v7i3.2560","DOIUrl":"https://doi.org/10.32503/jmk.v7i3.2560","url":null,"abstract":"Penelitian ini di latar belakangi hasil pengamatan peneliti di Pizza Hut Delivery Cabang Kediri. Permasalahan penelitian ini adalah (1) Bagaimana strategi pemimpin untuk mengatasi strengths dan opportunities? (2) Bagaimana strategi pemimpin untuk mengatasi strengths dan threats (3) Bagaimana strategi pemimpin untuk mengatasi weaknesses dan threats? (4) Bagaimana strategi pemimpin untuk mengatasi weaknesses dan opportunities? Penelitian ini memakai pendekatan kualitatif dengan teknik wawancara. Teknik ini merupakan teknik pengumpulan data dengan mengajukan pertanyaan langsung kepada narasumber atau informan terkait dengan topic penelitian secara langsung. Subjek penelitian pada penelitian ini yaitu pemimpin dan karyawan Pizza Hut Delivery Cabang Kediri. Hasil penelitian ini adalah (1) Cara mengatasi strategi kekuatan (strengths) mampu mengambil keuntungan dari sebuah peluang (opportunities) dengan strategi yang dilakukan oleh pemimpin adalah: pemimpin memberikan sikap tegas, disiplin dalam memberikan contoh kepada karyawan secara internal sedangkan secara eksternal memberikan kuaitas pelayanan kepada customer, (2) Cara mengatasi kekuatan (strengths) mampu menghadapi ancaman (threats) dengan strategi yang dilakukan oleh pemimpin adalah: menfasilitas aplikasi-aplikasi yang dapat membantu customer dalam melakukan pemesanan agar lebih mudah. (3) Strategi pemimpin mengatasi kelemahan (weaknesses) yang mampu membuat ancaman (threats) menjadi nyata atau menciptakan sebuah ancaman baru yaitu strategi kelemahan dalam membuat ancaman tersebut dengan ide yang kreatif dan inovatif dilakukan oleh pemimpin dan karyawan lain dengan solusi yang cerdas yang berguna untuk meningkatkan pendapatan perusahaan. (4) Cara mengatasi kelemahan (weaknesses) mampu mengambil keuntungan dari sebuah peluang (opportunities) dengan Strategi mengatasi kelemahan (weaknesses) mampu mengambil keuntungan dari sebuah peluang (opportunities) yang ada","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131724472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Pengaruh Faktor-Faktor Keputusan Konsumen Membeli Produk Air Mineral Darusslam Gontor (AMIDAS)","authors":"Ahmad Bayu Arista Arsyadi, Dhika Amalia Kurniawan","doi":"10.32503/jmk.v7i3.2903","DOIUrl":"https://doi.org/10.32503/jmk.v7i3.2903","url":null,"abstract":"Abstract \u0000One of the human primary needs is water. Water is used for various purposes of human life, one of which is for drinking The increasing demand for water has become an opportunity for business people to use water as a business medium, by producing bottled drinking water. In line with the changes in people’s lifestyles in consuming drinking water without boiling it manually, the demand for bottled mineral water is also increasing. However, Muslim consumers need special considerations to make before buying bottled drinking water such as the considerations of cleanliness, production processes, prices, industries that produce, and guarantee the mineral water quality. The purpose of this study was to determine the effect of Islamic Brand  and price perception on consumer decisions to buy Darussalam Gontor Mineral Water (AMIDAS) products. This research was conducted by quantitative descriptive  method using multiple linear regression analysis. Informants in this study were consumers who have purchased AMIDAS products more than twice, 100 respondents in total. The data were collected by distributing questionnaires. The results showed that AMIDAS brand image had an effect of 3.291 with a significant value of 0.001, while the price perception variable showed an effect of 8.825 with a significant value of 0.000. These results indicated that the price perception variable was the most influencing factor for consumers in buying Darussalam Gontor Mineral Water (AMIDAS) products. \u0000Keywords: Amidas Gontor , Brand, Price Perception, Consumer decision, Islamic Brand. \u0000Abstrak \u0000Salah satu kebutuhan primer manusia adalah air. Air digunakan untuk berbagai keperluan hidup manusia, salah satunya untuk air minum. Semakin tingginya kebutuhan air, sehingga menjadi peluang bagi pelaku bisnis untuk memanfaatkan air sebagai media bisnis, yaitu dengan memproduksi air minum dalam kemasan.  Diiringi perubahan gaya hidup masyarakat dalam mengkonsumsi air minum tanpa harus mengolah secara manual atau merebus, menjadikan permintaan terhadap air mineral dalam kemasan semakin meningkat. Sebagai konsumen masyarakat muslim, tentu perlu pertimbangan khusus sebelum membeli air minum kemasan yang beredar dipasaran, seperti pertimbangan terhadap kebersihan, proses produksi, harga, industri yang memproduksi hingga jaminan kualitas dari air mineral tersebut. Tujuan dari penelitian ini adalah mengetahui pengaruh Islamic Brand  dan Persepsi Harga terhadap keputusan konsumen membeli produk Air Mineral Darussalam Gontor (AMIDAS). Penelitian ini dilakukan dengan metode analisis deskriptif kuantitatif dengan menggunakan analisis regresi linier berganda. Informan dalam penelitian adalah konsumen yang telah membeli produk AMIDAS lebih dari dua kali pembelian yang berjumlah 100 responden. Penggambilan data menggunakan teknik penyebaran kuesioner. Hasil penelitian menunjukkan bahwa Brand Image AMIDAS berpengaruh sebesar 3.291 dengan nilai signifikan sebesar 0,001, sedangkan variabel Persepsi ","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127234106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Factors that Influence Customer Purchase Intention: The Tale of Zalora Malaysia","authors":"Lu Man Hong, Pillo Anak Alisliza Perak","doi":"10.32503/jmk.v7i3.2645","DOIUrl":"https://doi.org/10.32503/jmk.v7i3.2645","url":null,"abstract":"Since Zalora Malaysia was designated as the top fashion specialised online retailer based on iPrice's Map of e-commerce, this study was done to investigate the factors that impact consumer buying intention in Zalora Malaysia. As a result, brand image, site design, and service quality are the independent variables for those elements. The intention to buy among Zalora Malaysia clients is the dependent variable of this study. Furthermore, the goal of this research is to look at the interaction between elements that impact customers' purchasing intentions in Zalora Malaysia. To confirm the research hypothesis, the researcher gathered 237 responses via a google form created by the researcher and distributed them online to any Malaysian citizen who only purchased from Zalora Malaysia and answered the questionnaire in general via Facebook or Instagram to obtain respondents aged 21 to 50 years and above. Only one hypothesis is validated and approved in this research study, according to the findings, and it is connected to the relationship between site design features and purchase consumers in the Zalora Malaysia application. The brand image and service quality elements that impact customers' purchasing intentions in the Zalora Malaysia application are two hypothetical relationship factors that are not approved and have no value. In the Zalora Malaysia application, this reveals simply the site design variables that are important and the link between client purchase intents.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127573499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kompensasi Karyawan dan Budaya Perusahaan terhadap Motivasi Kerja","authors":"Ahsya Ainus Shifak, Yudithia Dian Putra, Ilyas Indra","doi":"10.32503/jmk.v7i3.2702","DOIUrl":"https://doi.org/10.32503/jmk.v7i3.2702","url":null,"abstract":"This study aims to measure the extent to which compensation and work culture affect work motivation. This study finds new facts where compensation is an important factor in encouraging employee motivation. In addition, this study also reveals a new fact that a work culture consisting of discipline, good cooperation, organizational communication, identity in the form of uniforms is also a factor in employee work motivation. The method used in this research is descriptive quantitative with independent variables X1 Compensation and X2 Work Culture. The dependent variable (Y) of this study is work motivation. The results of the F test showed that the independent variables had a simultaneous effect on the dependent variable with a significance value of 0.037 or less than 0.05. Meanwhile, the results of the t-test or partial shows that both variables X1 and X2 have an effect on variable Y. The significance value of X1 is 0.034 and X2 is 0.025 or less than 0.05.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115465658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengelolaan Sumber Daya Manusia melalui Rekrutmen dan Seleksi","authors":"Fatika Febrilia Kusumastuti, Gita Aulia Nurani","doi":"10.32503/jmk.v7i3.2528","DOIUrl":"https://doi.org/10.32503/jmk.v7i3.2528","url":null,"abstract":"Dalam suatu perusahaan maupun instansi sumber daya manusia (SDM) yang berkualiatas sangatlah penting, hal tersebut bisa terwujud dengan adanya proses rekrutmen dan seleksi yang benar. Tujuan penelitian ini adalah untuk mengetahui pengelolaan sumber daya manusia melalui proses rekrutmen dan seleksi. Subjek dari penelitian ini terdiri dari 3 orang yaitu Direktur Operasional, Personalia dan Kepala Produksi, dengan menggunakan teknik pengambilan data sampel berupa purposive sampling. Metode penelitian yang dipakai dalam penelitian ini adalah pendekatan kualitatif dengan alat pengumpulan data berupa wawancara dan observasi. Dari penelitian tersebut didapatkan hasil bahwa proses rekrutmen dan seleksi ini sangat menentukan perusahaan dalam memperoleh sumber daya manusia (SDM) yang berkualitas. Kesalahan yang terjadi ketika adanya proses rekrutmen dan seleksi akan mengakibatkan perusahaan mendapatkan sumber daya manusia (SDM) yang tidak sesuai dengan yang dibutuhkan.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"66 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130243032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kualitas Produk dan Harga Mempengaruhi Keputusan Pembelian Smartphone Vivo di Magelang","authors":"Dewi Rosita, Andhatu Achsa, Yacobo P. Sijabat","doi":"10.32503/jmk.v7i3.2553","DOIUrl":"https://doi.org/10.32503/jmk.v7i3.2553","url":null,"abstract":"Pertumbuhan smartphone di Indonesia diprediksi mengalami peningkatan sampai tahun 2026, sehingga bisa memberikan peluang bagi perusahaan smartphone untuk terus mengembangkan strategi pemasaran serta melakukan inovasi produknya agar makin dikenal dan diminati oleh konsumen. Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian pada smartphone Vivo di Magelang. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada responden. Sampel yang digunakan sebanyak 100 responden berdasarkan metode purposive sampling. Kriteria responden yang digunakan yaitu responden sedang atau pernah menggunakan smartphone Vivo minimal tiga bulan pemakaian, responden berusia 15 tahun keatas baik laki-laki maupun perempuan, serta responden berdomisili di Magelang. Uji yang dilakukan dalam penelitian ini yaitu Regresi Linier Berganda menggunakan software pengolah data SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh signifikan terhadap keputusan pembelian, variabel harga berpengaruh signifikan terhadap keputusan pembelian Smartphone Vivo. Secara bersamaan variabel kualitas produkdan harga berpengaruh signifikan terhadap keputusan pembelian smartphone Vivo di Magelang.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"15 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114108595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}