JMK (Jurnal Manajemen dan Kewirausahaan)最新文献_第8页

Pengaruh Promosi Melalui Media Sosial Terhadap Pengambilan Keputusan Kursus Bahasa Inggris Pare Dengan Viral Marketing Sebagai Variabel Intervening 社交媒体营销对爸妈的英语决策的影响，以及病毒营销作为变量的影响

JMK (Jurnal Manajemen dan Kewirausahaan) Pub Date : 2019-01-19 DOI: 10.32503/jmk.v4i1.361

Ahmad Farih, Ahmad Jauhari, E. Widodo

{"title":"Pengaruh Promosi Melalui Media Sosial Terhadap Pengambilan Keputusan Kursus Bahasa Inggris Pare Dengan Viral Marketing Sebagai Variabel Intervening","authors":"Ahmad Farih, Ahmad Jauhari, E. Widodo","doi":"10.32503/jmk.v4i1.361","DOIUrl":"https://doi.org/10.32503/jmk.v4i1.361","url":null,"abstract":"This study aims to determine the effect of promotion through social media on the decision of English language courses at CELL institutions Pare Kediri East Java - English Village with viral marketing as an intervening variable. The population in this study were course participants at the CELL institution Pare Kediri East Java - English Village. The sampling technique uses non-probability sampling technique which is accidental sampling and the number of samples is 100 respondents. This research is quantitative research. Data analysis is used using path analysis (path analysis) with the SPSS version 20.0 application. For the endogenous variable (Y) of this study is the purchase decision, for exogenous variables (X) is promotion through social media, and for intervening variables (Z) is viral marketing. The results of this study indicate that: (1) There is a positive significant influence between promotion through social media on purchasing decisions. (2) There is a positive significant influence between promotion through social media on viral marketing. (3) There is a significant positive influence between viral marketing on purchasing decisions. (4) Yes significant influence between promotion through social media on purchasing decisions with viral marketing as an intervening variable.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130223140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

Efektivitas Pelatihan Keterampilan Dalam Menumbuhkan Minat Wirausaha Wanita Melalui Motivasi Diri Berwirausaha 技巧训练的有效培养女性企业家兴趣通过自我激励

JMK (Jurnal Manajemen dan Kewirausahaan) Pub Date : 2019-01-18 DOI: 10.32503/JMK.V4I1.350

Vembri Aulia Rahmi, Roziana Ainul Hidayati

{"title":"Efektivitas Pelatihan Keterampilan Dalam Menumbuhkan Minat Wirausaha Wanita Melalui Motivasi Diri Berwirausaha","authors":"Vembri Aulia Rahmi, Roziana Ainul Hidayati","doi":"10.32503/JMK.V4I1.350","DOIUrl":"https://doi.org/10.32503/JMK.V4I1.350","url":null,"abstract":"The study intends to prove whether skills training (short courses), such as make up training can provide an effective role in fostering women's entrepreneurial intention.. Based on the latest data from IWAPI (Indonesian Women's Entrepreneurial Association), women have a significant role in contributing to the country's economy through its entrepreneurial activities. it is hoped that later it will provide understanding of how training can foster entrepreneurial intention for women. Path analysis with SPSS is used to test how the direct influence of training on entrepreneurial intentions and the indirect influence of training on entrepreneurial intentions through self-motivation in entrepreneurship. The results explained that the direct effect of skills training on entrepreneurial intentions showed a greater proportion than the indirect effect of skills training on entrepreneurial intentions through self-motivation in entrepreneurship. The effect of skills training with self-motivation of entrepreneurship simultaneously on entrepreneurial intentions shows that the skills training variable is not significant. It occurs because training is carried out in a short time, in which practice makeup skills require regular periodic training and assistance.","PeriodicalId":276739,"journal":{"name":"JMK (Jurnal Manajemen dan Kewirausahaan)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114390380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Pengaruh Laba Bersih, Arus Kas Dan Dividen Tunai Terhadap Volume Perdagangan Saham Pada Perusahaan Publik Sektor Barang Dan Konsumsi Di BEI 清洁利润、现金流和现金股利对企业企业商品和消费的总体交易的影响

JMK (Jurnal Manajemen dan Kewirausahaan) Pub Date : 2019-01-18 DOI: 10.32503/JMK.V4I1.356

Etty Susilowati, Hernawati Sinaga

引用次数: 0

Forecasting Sales Cotton and Polyester Yarn at PT. Agung Sejahtera Sukaraharja Karanganyar Agung Sejahtera Sukaraharja Karanganyar棉花和涤纶纱线销售预测

JMK (Jurnal Manajemen dan Kewirausahaan) Pub Date : 2019-01-18 DOI: 10.32503/JMK.V4I1.357

R. Rukmini

引用次数: 0