Jurnal Manajemen Maranatha最新文献_第2页

The factors that shape green buying behavior of eco-friendly shopping bags 影响环保购物袋购买行为的因素

Jurnal Manajemen Maranatha Pub Date : 2023-05-28 DOI: 10.28932/jmm.v22i2.5633

Tri Adi Nugraha, Y. Soelasih

{"title":"The factors that shape green buying behavior of eco-friendly shopping bags","authors":"Tri Adi Nugraha, Y. Soelasih","doi":"10.28932/jmm.v22i2.5633","DOIUrl":"https://doi.org/10.28932/jmm.v22i2.5633","url":null,"abstract":"Environmental pollution that is happening is increasingly creating awareness on the consumer side. One of the causes of environmental pollution is the use of plastic bags. The use of plastic bags that are not environmentally friendly causes environmental damage. Therefore, it is necessary to change the use of inorganic plastic bags into environmentally friendly shopping bags. Changes in the use of environmentally friendly shopping bags can reduce the impact of environmental pollution. The purpose of this study was to investigate changes in green buying behavior in using eco-friendly shopping bags. Sampling used was purposive sampling and data collection using the G-form via Line and WhatsApp. The number of respondents who were taken was as many as 190 people. Hypothesis testing using the Structural Equation Model (SEM) with Smart-PLS software. The results of the study show that environmental concerns, perceived prices, and green products have an influence on green buying behavior. Meanwhile, perceived environmental responsibility has no influence on green buying behavior. The gender variable cannot moderate environmental concerns, perceived prices, green products, and perceived environmental responsibility towards green buying behavior. The results of this study indicate that environmental concern causes consumer buying behavior to change to products that are environmentally friendly. That the price perception for environmentally friendly products is felt by consumers accordingly so that their behavior changes to environmentally friendly products. Nevertheless, the variable perceived environmental responsibility cannot change consumer buying behavior. Changes in green buying behavior are not distinguished by gender. Companies engaged in the field of eco-friendly shopping bags have opportunities due to consumer awareness of using environmentally friendly shopping bags.","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128061976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Eco-label, kepedulian lingkungan, dan perilaku pembelian hijau: Sebuah sudut pandang Generasi Z tentang semen ramah lingkungan 生态标签、环境意识和绿色采购行为:对Z代环保水泥的观点

Jurnal Manajemen Maranatha Pub Date : 2023-05-28 DOI: 10.28932/jmm.v22i2.6363

Putri Rahmi Mardius, S. Sulastri, M. S. Shihab, Yuliani Yuliani

引用次数: 0

Minat beli skincare: Peran electronic word of mouth di Tiktok

Jurnal Manajemen Maranatha Pub Date : 2023-05-28 DOI: 10.28932/jmm.v22i2.6399

Alodia Lastri Dwiputri, S. Syahputra

{"title":"Minat beli skincare: Peran electronic word of mouth di Tiktok","authors":"Alodia Lastri Dwiputri, S. Syahputra","doi":"10.28932/jmm.v22i2.6399","DOIUrl":"https://doi.org/10.28932/jmm.v22i2.6399","url":null,"abstract":"Produk skincare yaitu produk perawatan kulit dan sebagai bagian dari produk yang paling banyak diperdagangkan secara internasional dan mempunyai proporsi total ekspor dan impor produk sebesar 36,1% pada kosmetik dunia termasuk ke Indonesia. Terdapat banyak perusahaan skincare yang melakukan pemasaran dan memanfaatkan electronic word of mouth (e-WOM) di sosial media. Dengan tujuan untuk mencari tahu pengaruh dari e-WOM (quality, quantity, dan credibility) di Tiktok pada purchase intention produk skincare X, maka dilakukan penelitian dengan mengumpulkan data penelitian melalui penyebaran kuesioner dan melakukan pengambilan sampel sebanyak 445 orang responden dengan metode metode purposive sampling. Metode analisis untuk penelitian ini yaitu uji analisis regresi berganda dan diproses oleh software SPSS 26. Dari hasil penelitian, analisis deskriptif menunjukkan bahwa e-WOM quality serta credibility berada pada kategori “baik” sementara e-WOM quantity “sangat baik”. Dilihat dari data mengenai analisis regresi linear berganda, maka secara simultan e-WOM (quality, quantity, dan credibility) berpengaruh secara positif dan signifikan terhadap minat beli produk skincare X, namun secara parsial hanya e-WOM quantity yang tidak berpengaruh secara signifikan. Berdasarkan uji koefisien determinasi, menunjukkan pengaruh electronic word of mouth (e-WOM) quality, quantity, dan credibility pada purchase intention sebesar 48,5%. Penelitian ini dapat digunakan oleh perusahaan untuk meningkatkan minat beli konsumen dengan cara melakukan promosi dengan e-WOM dan memfokuskan pada quality, quantity, dan credibility dari e-WOM.","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"310 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131969131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Faktor penentu loyalitas penumpang kereta api antarkota lintas Pulau Jawa 决定因素的因素是，铁路乘客对爪哇岛各大城市的忠诚度

Jurnal Manajemen Maranatha Pub Date : 2023-05-28 DOI: 10.28932/jmm.v22i2.6277

Hernita Effendi, Yenita Yenita

{"title":"Faktor penentu loyalitas penumpang kereta api antarkota lintas Pulau Jawa","authors":"Hernita Effendi, Yenita Yenita","doi":"10.28932/jmm.v22i2.6277","DOIUrl":"https://doi.org/10.28932/jmm.v22i2.6277","url":null,"abstract":"PT Kereta Api Indonesia (KAI) merupakan perusahaan monopoli yang tidak memiliki pesaing di bidang jasa angkutan kereta api, namun di Pulau Jawa rentan terhadap pesaing di bidang jasa angkutan darat lainnya. Tahun 2022 jumlah penumpang kereta api antarkota se-Jawa non Jabodetabek nampak fluktuatif, hal ini dimungkinkan karena masyarakat belum merasa puas terhadap jasa kereta api. Penelitian ini dimaksudkan untuk mengurai pengaruh customer experience, trust, dan satisfaction yang dapat memengaruhi customer loyalty. Partial Least Square (PLS) digunakan untuk mengolah data dalam penelitian ini. Sampel dalam penelitian ini adalah pelanggan kereta api antarkota lintas Pulau Jawa dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa customer experience memengaruhi satisfaction. Customer trust juga memengaruhi satisfaction, kemudian customer experience terbukti berpengaruh terhadap customer loyalty, tetapi customer trust tidak terbukti berpengaruh terhadap customer loyalty. Selanjutnya, trust terbukti memengaruhi customer loyalty. Customer experience yang dimediasi oleh satisfaction juga terbukti memengaruhi customer loyalty. Customer trust juga terbukti mampu memengaruhi customer loyalty melalui satisfaction. Analisis membuktikan bahwa experience and trust memengaruhi customer satisfaction pelanggan kereta api antarkota lintas Pulau Jawa, lalu experience and satisfaction memberikan pengaruh terhadap customer loyalty pelanggan kereta api antarkota lintas Pulau Jawa, namun tidak dengan trust, dan juga customer loyalty pelanggan kereta api antarkota lintas Pulau Jawa dipengaruhi oleh experience and trust melalui pemediasi customer satisfaction. Bagi PT KAI, penelitian ini berimplikasi pada vitalnya loyalitas penumpang dengan menciptakan pengalaman yang baik dan kepercayaan penumpang.","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123738984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of transformational leadership styles, organizational citizenship behaviors, and work stress towards turnover intention 变革型领导风格、组织公民行为和工作压力对离职倾向的作用

Jurnal Manajemen Maranatha Pub Date : 2023-05-28 DOI: 10.28932/jmm.v22i2.5433

Gabrielle Tania Suhardi, Mei Ie

引用次数: 0

Drivers of green brand experience and its impact on pro-environmental behavioural intentions 绿色品牌体验的驱动因素及其对亲环境行为意向的影响

Jurnal Manajemen Maranatha Pub Date : 2023-05-28 DOI: 10.28932/jmm.v22i2.6080

Sucipto Asan, Ferdi Antonio

{"title":"Drivers of green brand experience and its impact on pro-environmental behavioural intentions","authors":"Sucipto Asan, Ferdi Antonio","doi":"10.28932/jmm.v22i2.6080","DOIUrl":"https://doi.org/10.28932/jmm.v22i2.6080","url":null,"abstract":"Researchers have worked hard for many years to investigate the factors that influence pro-environmental behavior and still found inconsistent result of the predictors. Therefore, there is a need to identify other potential environmental behavior predictors. The intention of this study is to investigate the drivers of green brand experience and its impact on pro-environmental behavioural intentions. This study analyzes 229 customers of green beauty and personal care brand in Indonesia using quantitative method with non-probability purposive sampling technique. This study found that only interactivity and green informativeness in social media marketing management activities have positive and significant influence on the green brand experience. While entertainment, customization, and WOM have entertainment, customization, and WOM insignificant influence. This study also found that green brand experience has positive and significantly influenced customer co-creation participation, repurchase, as well as green word of mouth intention. The findings contribute to the development theory of brand experience and Technologies for the Pro-Ecological Action Model. This study also contributes to the management of social media activities in enhancing green brand experience and promoting pro-environmental behavioural intentions that benefit both the brand and the environment.","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124470721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Faktor-faktor penentu niat beli produk pakaian 购买服装产品的决定因素

Jurnal Manajemen Maranatha Pub Date : 2023-05-28 DOI: 10.28932/jmm.v22i2.5999

Vinka Vanlia Sianata, K. Keni

{"title":"Faktor-faktor penentu niat beli produk pakaian","authors":"Vinka Vanlia Sianata, K. Keni","doi":"10.28932/jmm.v22i2.5999","DOIUrl":"https://doi.org/10.28932/jmm.v22i2.5999","url":null,"abstract":"Bisnis pakaian mengalami perkembangan pesat mengikuti tren yang sedang berlangsung, kreativitas, dan lifestyle, sehingga mengakibatkan ketatnya persaingan di antara para pelaku bisnis ini. Salah satu hal yang dapat menciptakan penjualan yang tinggi untuk mengungguli para pesaing adalah tingginya niat beli konsumen. Tujuan dari penelitian ini adalah untuk menguji pengaruh estetika, kesadaran nilai, dan citra toko pada niat beli produk pakaian suatu merek yang dimediasi oleh nilai emosional dan sikap. Sebanyak 252 data dikumpulkan melalui kuesioner online dan dianalisis dengan PLS-SEM. Hasilnya menunjukkan bahwa (1) Estetika memengaruhi niat beli secara positif dan signifikan, (2) Nilai emosional memengaruhi niat beli secara positif dan signifikan, (3) Sikap memengaruhi niat beli secara positif dan signifikan, (4) Estetika memengaruhi nilai emosional secara positif dan signifikan, (5) Citra toko memengaruhi sikap secara positif dan signifikan, (6) Nilai emosional secara positif dan signifikan memediasi hubungan antara estetika dan nilai beli, serta (7) Sikap secara positif dan signifikan memediasi hubungan antara citra toko dan niat beli. Temuan dalam penelitian ini mengonfirmasi bahwa tingginya estetika produk pakaian dapat memotivasi nilai emosional dan niat beli. Citra toko yang baik dapat memengaruhi sikap dan niat beli. Temuan tersebut mendorong para produsen dan toko retail pakaian perlu memperhatikan faktor-faktor tersebut dalam menjual produk-produk pakaiannya untuk menciptakan keunggulan kompetitif.","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131699868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social media and impulse buying behavior: The role of hedonic shopping motivation and shopping orientation 社交媒体与冲动购买行为:享乐购物动机和购物取向的作用

Jurnal Manajemen Maranatha Pub Date : 2022-11-28 DOI: 10.28932/jmm.v22i1.5450

Irene Deborah, Y. Oesman, R. Yudha

{"title":"Social media and impulse buying behavior: The role of hedonic shopping motivation and shopping orientation","authors":"Irene Deborah, Y. Oesman, R. Yudha","doi":"10.28932/jmm.v22i1.5450","DOIUrl":"https://doi.org/10.28932/jmm.v22i1.5450","url":null,"abstract":"The high number of internet users and the development of social media such as Instagram and Tiktok currently one of the factors in the developmeny of high consumption of fast fashion products that are slowly changing people’s lifestyle. Consumers make undirected purchases which result in increased hedonic motivation and shopping orientation. This study to examine whether social media affects impulse buying behavior through hedonic shopping motivation and shopping orientation in purchasing fast fashion products. This study uses descriptive and verification quantitative research methods using structural equation model (SEM) analysis which is processed using SmartPLS on 239 respondents of generation Y and Z in West Java. The result showed that (1) social media have a positive and significant effect on impulsive buying behavior, (2) social media have a positive and significant effect on hedonic shopping motivation, (3) social media have a positive and significant effect on shopping orientation, (4) hedonic shopping orientation have a positive and significant effect on impulsive buying behavior, (5) shopping orientation have a positive and significant effect on impulsive buying behavior, (6) positive and significant hedonic shopping motivation and shopping orientation able to mediate the effect between social media on impulsive buying behavior. This study shows that social media usage can influence impulse buying behavior, especially in buying fast fashion products. Hedonic shopping motivation and shopping orientation can be influenced by social media and affect impulsive buying behavior so that requires attention for producers in selling which products will be sold or not. On other hand, consumers also need to pay attention to products that they are going to buy so that their purchasing patterns are more focused.","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116961483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Organizational commitment through core self-evaluation, social support, and motivation 通过核心自我评价、社会支持和动机来实现组织承诺

Jurnal Manajemen Maranatha Pub Date : 2022-11-28 DOI: 10.28932/jmm.v22i1.5223

Rony Setiawan, A. Aprillia

{"title":"Organizational commitment through core self-evaluation, social support, and motivation","authors":"Rony Setiawan, A. Aprillia","doi":"10.28932/jmm.v22i1.5223","DOIUrl":"https://doi.org/10.28932/jmm.v22i1.5223","url":null,"abstract":"Humans are main actors in achieving organizational success. Every institution seems to be forced to adapt to changes due to the pandemic. The current situation requires that every aspect of employee life in almost every industry is carried out online, including education corporations. Campus Z faces extra challenges as a well-known private university to consistently demonstrate excellent transformational service performance. In achieving an excellent organization, various collaborations of qualified resources are needed, one of which is the ownership of administrative staffs who are highly dedicated to the organization. The positive attitude of employees is determined by the quality of their perspective on themselves and their assessment of their work and organization enviroment. By collecting data through a context review and Google Forms, the research team wanted to analyze the relationship between core self-evaluation, social support, extrinsic motivation, and intrinsic motivation as determinants of organizational commitment. Through multiple linear regression analysis, it has been proven that organizational commitment is positively influenced by extrinsic motivation and negatively influenced by intrinsic motivation. The research team hopes that the results of this study can provide constructive feedback on the leadership and management development of Campus Z in the long term.","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"222 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115536327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Faktor-faktor penentu minat beli produk di e-commerce 在电子商务中购买产品兴趣的决定因素

Jurnal Manajemen Maranatha Pub Date : 2022-11-28 DOI: 10.28932/jmm.v22i1.4850

Margie Sabina Ranti, Arifah Setiyaningrum

引用次数: 1