Jurnal Manajemen Maranatha最新文献

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PENGARUH KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN GADGET DI SHOPEE INDONESIA 客户信任的影响，在SHOPEE INDONESIA购买小玩意的意图

Jurnal Manajemen Maranatha Pub Date : 2018-11-14 DOI: 10.28932/jmm.v18i1.1094

Maria Regina Picaully

{"title":"PENGARUH KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN GADGET DI SHOPEE INDONESIA","authors":"Maria Regina Picaully","doi":"10.28932/jmm.v18i1.1094","DOIUrl":"https://doi.org/10.28932/jmm.v18i1.1094","url":null,"abstract":"Along with the development of e-commerce in Indonesia, customers are increasingly fond of shopping online to meet their needs including the needs of gadget products. However, despite the many benefits of online shopping, online shopping also has many risks to be faced. Meanwhile, whether or not a person's desire to shop online depends on the amount of benefits he receives when shopping compared to the risks he or she may encounter. One factor that can affect customers in shopping for gadgets online is the trust of customers towards online sellers. This is due to the difficulty of building trust between customers and sellers because they can not meet face to face and the product being sold can not be seen or held in the real way. This research uses descriptive and correlational method. Technique of collecting data of this research is spreading of questionaire to sample of research. After getting the data from the research sample then do the validity and reliability test data. Data that is valid and reliable then processed to know the respondent's assessment of customer trust and purchase intentions. To know the influence of customer trust on purchasing intention done linear regression analysis and t test. After doing these tests then make conclusions and suggestions. From the results of research can be concluded that Shopee Indonesia’s customers trust to gadget products are less good so affecting the intention of purchasing gadget products in Shopee Indonesia is not good . Keywords: word of mouth, customer trust, purchase intention","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117246501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 20

PENGUKURAN KUALITAS LAYANAN DALAM BIDANG PENDIDIKAN TINGGI 高等教育服务质量的衡量

Jurnal Manajemen Maranatha Pub Date : 2018-11-14 DOI: 10.28932/jmm.v18i1.1092

Ariesya Aprillia, Nonie Magdalena

{"title":"PENGUKURAN KUALITAS LAYANAN DALAM BIDANG PENDIDIKAN TINGGI","authors":"Ariesya Aprillia, Nonie Magdalena","doi":"10.28932/jmm.v18i1.1092","DOIUrl":"https://doi.org/10.28932/jmm.v18i1.1092","url":null,"abstract":"The service industry plays an important role in a nation's economy including higher education services. The performance of the quality of higher education services is determined by the quality of service delivery provided to the students. Quality of service in education is determined by the extent to which student needs and expectations can be met. How well students will later perceive the quality of their educational services will greatly contribute to the continuity of universities in the dynamics of long-term competition. The purpose of this study was to examine and analyze how the quality of service of Maranatha Christian University is viewed from the gap between the service experienced and the expected service. The service quality measurement instrument uses seven factors: contact personnel (faculty/ lecturer), reputation, physical evidence, contact personnel (administration), curriculum, responsiveness, and access to facilities. The technique used is simple random sampling with 418 respondents. Measurement instruments are tested using validity test, reliability test, and Importance and Performance Analysis (IPA). Based on the results of data processing using IPA five things that have not been matched as expected by the student when the five things are considered important by students. These are classroom arrangement, classroom comfort, immediate announcement notice, availability of parking space, and availability of access to nonclassroom learning. \u0000Keywords: IPA; Service Quality","PeriodicalId":276184,"journal":{"name":"Jurnal Manajemen Maranatha","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131446864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

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