2022 Communication Strategies in Digital Society Seminar (ComSDS)最新文献

{"title":"Digital Turn in Communication Strategies for Motivating Modern University Applicants","authors":"E. Strogetskaya, Elina B. Avakova, I. B. Betiger","doi":"10.1109/comsds55328.2022.9769169","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769169","url":null,"abstract":"The presented sociological research aims to assess the prospects of universities' communication strategies concerning motivating the digital generation applicants to enroll in technical specialties. The authors of the paper relied on the results of the monitoring “Motives and factors for choosing a university by technical specialties applicants”, which they have been conducting since 2015 to the present. The paper presents the research results on the motives and factors of choosing universities and specific technical specialties by applicants belonging to the digital generation.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"443 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133567757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Network Mechanisms of Counter-Elite Legitimation: Perspectives of Analysis","authors":"Vera A. Achkasova, Nina Zhuravleva","doi":"10.1109/comsds55328.2022.9769113","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769113","url":null,"abstract":"The paper examines the features of political elite communication in the Internet space. Based on the studies of V. Pareto, G. Lakoff, R. Koopmans, N. Ponomarev, P. Tarusin and on the frame analysis technique, the authors discover the following contradiction that has been developed in Russian political environment and reveal the causes. The innovativeness of communication channels and forms should have helped speed up the process of legitimizing the counter-elites, in reality, the use of digital communication is often seen by electorate as a kind of formal or game element that replaces the essence of real problems.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"98 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126098621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Personification as a Communication Strategy in Digital Society","authors":"Julia D. Akhmedova, I. Bykov","doi":"10.1109/comsds55328.2022.9769159","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769159","url":null,"abstract":"In recent decades, the political game in democratic societies has become increasingly personalized. The role of political parties as representatives of public interests is gradually weakening, which is facilitated by the growing importance of social media. Personalization, as a strategy of political communication, manifests itself during the period of election campaigns, since the electorate chooses specific politicians based on their image recreated in the media. The purpose of this article is to test the hypothesis about the increasing role of social media and the personification of the political game during election campaigns. The research methods include analysis of bibliographic sources and content analysis. The authors studied the profiles from the social network VKontakte belonging to some candidates for deputies of St. Petersburg Legislative Assembly, nominated by the electoral association \"St. Petersburg regional branch of the All-Russian party \"Unity and Fatherland\" - \"United Russia\". Based on the analysis of the content from the profiles on the social network, the hypothesis we had put forward about the increasing role of media during the election campaigns was not confirmed. The authors conclude that political competition is a key factor in the personification of political discourse in mass media. It is shown that, if there is no political competition, politicians lose incentives to disclose personalized information and form a positive image of their personality in social media. The practical significance of the work for representatives of the political community lies in the fact that at present, in order to increase public loyalty to the dominant party and trust in the political activities of public leaders, politicians at all levels of government need to conduct a competent policy in social networks, based on the experience of leading democratic countries.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123399000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Media of Personal an Institutional Patient-Doctor Interaction Practice","authors":"M. V. Shutova, Y. Rocheva","doi":"10.1109/comsds55328.2022.9769160","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769160","url":null,"abstract":"Digital provokes new practices of patient and doctor interaction. According to the analysis of clinic-to-patient, doctor-to-patient media interaction are not well examined in Russia. Until recently attention of researchers was focused on the evaluation of patients’s satisfaction rating of the visit. Meanwhile there are two digital media discoursies whose goal is to attract patient’s attention - personal discourse of a doctor trying to promote himself and media discourse of a clinic competing for the patient. Qualitative sociological analysis of 10 in-depth interviews revealed the difference between existing individual and institutional practices of interaction with the patient in digital media","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126532558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Communication Practicies in the Information Space of City Residents Interested in the Improvement and Greening of Urban Areas (on the Example of St. Petersburg)","authors":"B. Nizomutdinov, A. Uglova","doi":"10.1109/comsds55328.2022.9769153","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769153","url":null,"abstract":"The paper considers the possibility of using the results of an automated analysis of the communicative practices of city residents in geoinformation social networks, as well as the results of a subjective assessment of the quality of life in the districts of St. Petersburg for the improvement and landscaping of urban areas. The most significant infrastructure facilities that the city residents lack were described, and a subjective assessment of the availability of green spaces in different districts of St. Petersburg was described. Significant correlations of subjective assessments of residents, objective indicators of landscaping and data from their geoinformation social networks were revealed, which allowed to substantiate the objectivity of using information content for the analysis of real ecological infrastructure. The article also describes a data collection model of their geoinformation services, which will be used in the future to specify the problems and resources of various ecological zones of the city.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124533324","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Professional Communications in the Problem Apea of \"New Ethics\" and Digital Transformation of Society","authors":"Liudmila V. Azarova, N. Shashkova, M. Kudryavtseva","doi":"10.1109/comsds55328.2022.9769064","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769064","url":null,"abstract":"The article examines and summarizes the experience of communication practitioners from the standpoint of value and communicative approaches in order to identify the risks associated with the use of the \"new ethics\" in the context of the society digital transformation. The theoretical basis of the article is the works of V.P. Rudnev, C. G. Christians and others.Expected results: the main risks and opportunities of the communication promotion identification in the problem area of the \"new ethics\".","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114253448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Problem of Organizing a Dialogue between a Company and Its Target Audience in Digital Society via Storytelling","authors":"L. Tyutelova, E. S. Shevchenko, V. N. Lisovitskaya, V. Shevchenko","doi":"10.1109/comsds55328.2022.9769047","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769047","url":null,"abstract":"The paper deals with the problem of constructing a dialogical relationship between a brand and its target audience based on the study of needs of both the brand and the consumer in a trusting relationship as a guarantee of the sustainability of the company’s development. Based on the study of storytelling as a technology for organizing communication in digital space, the difficulties of brand communication management are revealed. And at the same time, it is proved that it is stories that inspire more trust in the audience, since they allow to create conditions for understanding oneself and the \"Other\". For the target audience this is primarily understanding of oneself as the \"Other\".","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128377255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Cultural-Communicative Practices in the Conditions of Modern Digimodern","authors":"A. Pryakhina, A. Syrkina, Nicolay G. Pryakhin","doi":"10.1109/comsds55328.2022.9769112","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769112","url":null,"abstract":"The relevance of the research topic is beyond doubt. In the modern world, the role of various media projects that use auditory and visual channels of influencing the audience is increasing. Today they are used in various fields of activity of subjects of sociocultural communication (business, art, education, etc.). For example, museums, striving to remain a living part of society, are increasingly using auditory and visual communication formats, providing their visitors with the opportunity to interact with the cultural achievements of the present and the past. The article discusses examples of successful podcasting and visual communications in business.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128647230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategies for Bridging the Digital Divide by Enhancing Communication Competence","authors":"N. Pokrovskaia, Alexandre Garin","doi":"10.1109/comsds55328.2022.9769146","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769146","url":null,"abstract":"The digital divide reflects disparities in social status and well-being that depend on access to physical infrastructure, acquired skills in the use of hardware and software, ability to interact in cyberspace. The pandemic shifted all activities to a remote mode, prompting people to enhance their communicative competence. The survey shows a funnel of online-communication choices depending on the criteria of experience and education; higher the intensity of activity and education, narrower the scope and nature of the content for networking, less time spent online.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126122746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analysis of the Environmental Media Impact on the Youth Audience","authors":"Lidiya K. Lobodenko, O. Perevozova, Cheredniakova Anna, O. Kharitonova","doi":"10.1109/comsds55328.2022.9769052","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769052","url":null,"abstract":"The study provides the results of the Internet environmental information analysis. The article highlights the results of the study of environmental content perception using eye-tracking, survey, and content analysis methods. The respondents are young people between 18 and 21 years old. The results of the study based on the respondents’ data confirm the author’s assumptions about the literacy and accuracy of this kind of content presentation.The purpose of the research is to study the peculiar features of building headlines of environmental texts from Internet media resources to identify their impact on the target youth audience (Generation Z) and their subsequent behavioral response. The study of the environmental materials from Internet media was characterized by using a group of methods, including neuromethods (in particular, eye-tracking, which tracks the indirect reactions of respondents), as well as a survey and content analysis.The stimulus material for the study was environmental materials from Internet sites of risk bearing regions, namely, the Chelyabinsk region and Northern Kazakhstan. The paper reflects the results of the target youth audience’s responses to the stimulus material and shows the level of impact on the respondents’ behavior and emotions. It presents in detail the data of the content analysis, which significantly expand the scientific perspectives on the coverage of environmental issues in the media and the consequences of such coverage.To carry out the content analysis, we chose a quantitative and qualitative approach, which outlined the semantic and stylistic features of building environmental texts and helped to establish the connotative characteristics of such texts with their subsequent classification by topics, categories, and groups.The use of the survey method helped us to better understand the problem of perceiving environmental information and contributed to a more detailed study of the respondents’ behavior. The chosen methods contributed to the definition of \"active areas\" of the youth audience’s interests and made the authors more confident in the assumption that the texts of headlines harmoniously combined with the image significantly influence the perception of the youth audience, as well helped to understand the appropriate coverage of environmental issues in the Internet media.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124252203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}