{"title":"The Student Journey Map as a Tool for Effective University Communication Strategy Development in Digital Environment","authors":"Alla G. Trubnikova, L. Sharakhina","doi":"10.1109/comsds55328.2022.9769119","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769119","url":null,"abstract":"The world-wide growing competition for talented applicant to universities and digital transformation of the world forces public relation departments of education institutions to develop effective communication strategies, tactics and tools. Digitalization of communication helps to collect and analyze data from students on different \"stages\": when they are applicants, students, or alumni.The article introduces a Student Journey Map (SJM) as a tool for effective university communication strategy development in digital environment as far as it is learners’ experience oriented.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"53 47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123635719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Crisis with Undefined Delayed Damage: Definition and Communication Strategy","authors":"D. Gavra, E. Akimovich","doi":"10.1109/comsds55328.2022.9769115","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769115","url":null,"abstract":"The article is devoted to the definition and the parameters of a crisis with indefinite delayed damage/ The authors suggest the concept and propose recommendations for crisis communication strategies from the perspective of a case of oil spill in the Russian Arctic caused by the accident at Norilsk-Taimyr Energy Company’s TPP-3 on May 29, 2020.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115792590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Gorodishcheva, A. V. Gorodishchev, S. V. Uskova, D. Baigozhina, Georgy P. Kovalev
{"title":"The Value of Deeds in a Digital Society","authors":"A. Gorodishcheva, A. V. Gorodishchev, S. V. Uskova, D. Baigozhina, Georgy P. Kovalev","doi":"10.1109/comsds55328.2022.9769093","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769093","url":null,"abstract":"The act as a way of mastering the reality given to a person goes beyond stereotypical actions and is not recognized by modern AI as a necessary condition for human development. The act is connected by semantic fields with the world where it takes place and the dynamics of the multi-level components of natural language do not always correspond to the dynamics of the digital situation. Thus, they stimulate a person to commit acts to determine the boundaries of acceptability, ethics, and the norms of the digital space. AI acts as a representative of that other world, which is also not mirrored but is a reflection of a person in the digital space.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131846648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mythologization of Time in the Computer Games","authors":"D. Artamonov, S. Tikhonova","doi":"10.1109/comsds55328.2022.9769161","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769161","url":null,"abstract":"The article deals with the study of the phenomenon of the mythologization of time in computer games. The authors believe that computer games can be viewed in the context of digital mythology as a worldview system of a digital society. They use socio-philosophical and communication approaches to the study of the phenomenon of myth. The mythologization of time in computer games does not occur with the help of the narrative contained in them, but is determined by the technological conditions of the game. The reproduction of the myth in the digital mythology of computer games arises as a result of the interaction of users with technical means that make it possible to perceive different modes of time and temporal processes that differ in the real and virtual worlds.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133093298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ComSDS 2022 Cover Page","authors":"","doi":"10.1109/comsds55328.2022.9768990","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9768990","url":null,"abstract":"","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124386989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Positive Associations as a Universal Basis for a Public Figure Image in the Digital Environment","authors":"A. Mikhaylov, S. V. Uskova, E. Chizhova","doi":"10.1109/comsds55328.2022.9769101","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769101","url":null,"abstract":"There are various options for building a personal image: it can be built on the basis of the given communication goals or on the basis of the target audience preferences and perceptions. In this study, it is proposed to use positive associations connected with the festal occasions of the respondents as the basis of the image.The work is based on the material obtained as a result of online research and offline methods. The authors oppose direct questions about the ideal image of a media person. The optimal technique allows to determine the elements of the dynamic model of the image, suitable for a specific target audience. The image is built from the abstract to the specific: from determining the source of a festal (positive) event and its associations to constructing an ideal personal image.The personal image built on the basis of the proposed model is resistant to destruction and is applicable in various fields of activity.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116989547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategies of Russian Regional Public Chambers Promotion on the Internet","authors":"E. Isaeva, A. Sokolov","doi":"10.1109/comsds55328.2022.9769127","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769127","url":null,"abstract":"Digitalization of public relations actualizes the study of strategies for maintaining accounts in social network sites by institutions of people's representation. One of such institutions is the Institute of Russian Regional Public Chambers.Russian regional public chambers have websites, accounts in various social network sites, as well as sometimes Telegram channels. The three social network sites in which the largest number of accounts of public chambers have been created are VK, Facebook and Instagram. In order to study the promotion of Public Chambers and their activities on the Internet, an analysis of the representation of these institutions on social network sites (the presence of accounts, the number of subscribers, the number of posts for the period 25 October 2021 - 25 February 2022) were carried out. At this stage, all Russian regional public chambers were included in the sample.For a detailed analysis, 9 regional public chambers were selected from a special sample. The content of their accounts in social network sites was analyzed according to the following indicators: topic of the post (covered activity); emotional coloring of the post (positive, neutral or negative); the format of the covered activity; chronology; support for informational posts with likes; activity of comments posted posts; activity of reposts of posted posts and others.Based on these data, conclusions were done about the strategy of promoting of Russian regional public chambers on the Internet.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128396754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integrated Model of Professional Creative Development of Future Digital Space Communicators","authors":"A. Shimichev, M. Rotanova","doi":"10.1109/comsds55328.2022.9768947","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9768947","url":null,"abstract":"The article describes a model of interrelated education in the system of professional training of future specialists in public relations. The active development of innovative forms of media communication, such as social media, blogosphere, telegram channels etc. are implemented in the context of the explosive development of digital technologies. This process requires a high creative level of professional skill from modern communicators. It is highlighted a practice-oriented approach to the formation of key competencies based on the use of innovative digital and PR technologies in the educational process.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132624058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Metacompetences-Building for Students of Humanities Department on the Basis of Project Activity","authors":"A. Pryakhina, Irina U. Saveleva, E. Kamalitdinova","doi":"10.1109/comsds55328.2022.9769099","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769099","url":null,"abstract":"Nowadays particular attention is paid to self-education and the development of skills that help a person to perceive information faster and more efficiently. A change in the learning paradigm implies the development of metaskills and metaknowledge. Implementing Federal State Educational Standards (FSES) of the third generation also reinforces the need to study and develop metacompetences and metaskills for students in order to be competitive in the labor market and in demand as specialists. Metacompetences as some new qualities that develop on the basis of the basic professional and personal qualities necessary to improve efficiency, work capacity or learning ability are inextricably linked with metacognitive processes. The development of the ability to manage one’s cognitive processes can be implemented using teaching methods aimed at the student’s independent activity. The project method is one of these teaching methods. Project activity in higher education is a part of innovation activity. Implemented in different directions, project activity at the university contribute to the development of the required competences by students in terms of the ability to design and innovative activity, and can also be the basis for innovation in the areas of specialization of the university.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121972918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Formation of Representations in the Digital Information Space about the Functions of the Federal Service of the National Guard Troops of the Russian Federation","authors":"A. Zakharova","doi":"10.1109/comsds55328.2022.9769108","DOIUrl":"https://doi.org/10.1109/comsds55328.2022.9769108","url":null,"abstract":"The article analyzes the digital information space in order to identify the specifics of reflecting the process of creating the Federal Service of the National Guard Troops of the Russian Federation. The representation in the media of the functions and tasks of the powers of the National Guard is considered. Based on the analysis of the media, an assumption is made about errors in the information and communication activities of the press services of the department.","PeriodicalId":273205,"journal":{"name":"2022 Communication Strategies in Digital Society Seminar (ComSDS)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131172791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}