Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan最新文献

Business Development of Air Tebu (Sugarcane Water) in Sungai Alam Village Air Tebu(甘蔗水)在Sungai Alam村的业务发展

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3182

Kartika Alfira, A. Pratama

{"title":"Business Development of Air Tebu (Sugarcane Water) in Sungai Alam Village","authors":"Kartika Alfira, A. Pratama","doi":"10.35314/inovbizmik.v3i1.3182","DOIUrl":"https://doi.org/10.35314/inovbizmik.v3i1.3182","url":null,"abstract":"The purpose of this final project is to develop this business by creating product diversification, business branding, packaging, new booths, logos, Standard Operating Procedures (SOP), marketing mix, constraints and solutions encountered during the implementation of this final project to increasing income. This final project uses 3 methods consisting of a project preparation plan, project implementation plan and project accomplishment plan. The results of the implementation of this final project are diversified products in the form of Kasturi Sugarcane and Ginger Sugarcane, a business brand in the form of \"Es Tebu Pak De Ren\", the packaging using PP injection Cup 500 ml, new booths with wood and aluminum materials, logos with Letter Mark Only type, setting the Standard Operating Procedure (SOP) for production and service, marketing mix using the 4P method: Products in the form of Tebu Jahe and Tebu Kasturi, pricing using the cost plus pricing method of variable costing approach, promotion using social media (Whatsapp, Facebook and Instagram), location marketing in Sungai Alam Village. The obstacles faced during the implementation of the project were the weather conditions and running out of packaging supplies, the solution was to pay attention to the weather conditions first and use a replacement cup in the form of a 16 oz plastic cup. The implementation of this final project will start from October 1 to November 25, 2022.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125235838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bos Salad Competitive Advantages Analysis Using Strategic Position and Action Evaluation (SPACE) Matrix Analysis 基于战略地位与行动评价(SPACE)矩阵分析法的波斯沙拉竞争优势分析

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3194

Viky Octaviyona

引用次数: 0

Leadership Quality in the Millennial Era in Achieving Organizational Goals 千年时代的领导素质在实现组织目标中的作用

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3316

Abdul Aziz

{"title":"Leadership Quality in the Millennial Era in Achieving Organizational Goals","authors":"Abdul Aziz","doi":"10.35314/inovbizmik.v3i1.3316","DOIUrl":"https://doi.org/10.35314/inovbizmik.v3i1.3316","url":null,"abstract":"Becoming a leader in the era of the industrial revolution and the evolution of society or better known as the millennial era requires a different leadership style. George Bradt said, \"Don't even try to manage Millennials but lead them\". The basic concept of this journal is extracted from the results of a review of 5 (five) International Journals and is supported by articles and other relevant journals. The important thing that a leader needs to understand is knowledge which includes science, morals and art. Science will determine what is right and wrong, morals will determine good and bad, and art will determine what is beautiful and ugly. All of that will be a good aesthetic if a leader collaborates with each other, especially in carrying out work programs in achieving organizational goals. Schnatterly et al. (2018) says that a good leader is an ethical servant who arouses high commitment from his followers. Meanwhile, Oboh et al. (2020) states that honesty, integrity, trust, and courtesy are some of the manifestations of ethical values that must be owned and carried out by leaders, including when the leader runs a business.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"633 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116081086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Comparative Analysisi Of Export Competitiveness Of Indonesia Cocoa Beans To Malaysia Before And After The Export Duty Policy 出口关税政策前后印尼可可豆对马来西亚出口竞争力的比较分析

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3315

Elda Septia

{"title":"Comparative Analysisi Of Export Competitiveness Of Indonesia Cocoa Beans To Malaysia Before And After The Export Duty Policy","authors":"Elda Septia","doi":"10.35314/inovbizmik.v3i1.3315","DOIUrl":"https://doi.org/10.35314/inovbizmik.v3i1.3315","url":null,"abstract":"The purpose of this study is to determine the comparative analysis of the competitiveness of Indonesian cocoa bean exports to Malaysia before and after the export duty policy. The research method used is descriptive quantitative method. The period studied is 2001 - 2020 or for twenty years. The data used for analysis in this study were obtained from the official website of the Central Bureau of Statistics, the United Nation Commodity Trade Statistics, the Food and Agriculture Organization of the United Nations, the Directorate General of Horticulture, and the Ministry of Trade of the Republic of Indonesia. The data analysis method used is Revealed Comparative Advantage (RCA), and the least square dummy variable (LSDV). The results of the RCA analysis of Indonesian cocoa exports to Malaysia before and after the export duty policy in 2001-2020 had a comparative competitiveness of >1. It can be concluded that overall the RCA of Indonesia's cocoa exports to Malaysia before and after the implementation of the export duty policy had differences, which can be seen from the average value of the RCA exports","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124725217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of the Influence of Service Quality and Customer Satisfaction on Consumer Loyalty (Case Study on the Berlian Hotel Restaurant) 服务质量和顾客满意度对消费者忠诚的影响分析(以柏林酒店餐厅为例)

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3199

Putri Julianti Tampubolon, M. Perdana

{"title":"Analysis of the Influence of Service Quality and Customer Satisfaction on Consumer Loyalty (Case Study on the Berlian Hotel Restaurant)","authors":"Putri Julianti Tampubolon, M. Perdana","doi":"10.35314/inovbizmik.v3i1.3199","DOIUrl":"https://doi.org/10.35314/inovbizmik.v3i1.3199","url":null,"abstract":"Di era globalisasi saat ini, industri jasa yang terdiri dari berbagai industri seperti telekomunikasi, transportasi, perbankan, dan khususnya perhotelan berkembang pesat. Hospitality merupakan upaya melayani konsumen dengan menggabungkan produk dan jasa. Dengan desain bangunan, interior dan eksterior kamar hotel, suasana yang tercipta di kamar hotel dan restoran, serta makanan dan minuman yang dijual beserta segala fasilitas yang ada dan produk yang ditawarkan. Dalam penelitian ini peneliti menganalisis pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan di Rumah Makan Berlian Hotel Bengkalis. Penelitian ini menggunakan metode kuantitatif dengan menggunakan metode non probability sampling dengan purposive sampling. Sampel dalam penelitian ini sebanyak 100 responden, pengolahan data menggunakan aplikasi IBM SPSS versi 26 dengan pengujian analisis regresi linier berganda yang meliputi uji validitas, uji reliabilitas, uji T, uji F, dan koefisien determinasi (R2). Hasil penelitian ini menunjukkan bahwa: 1) kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Restoran Berlian Hotel Bengkalis, 2) kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Restoran Hotel Berlian Bengkalis, 3) koefisien determinasi (R2) adalah 0,829. Artinya kualitas pelayanan dan kepuasan pelanggan mempengaruhi loyalitas pelanggan pada Restoran Berlian Hotel Bengkalis sebesar 82,9% sedangkan sisanya sebesar 17,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Kata Kunci : Kualitas Pelayanan, Kepuasan Pelanggan, Loyalitas Pelanggan.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131085776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Performance of Fighting Brands in Maintaining Market Share in Cement Trading during Oversupply 供过于求时期水泥贸易中竞争品牌维持市场份额的表现

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3320

Abdul Aziz

{"title":"Performance of Fighting Brands in Maintaining Market Share in Cement Trading during Oversupply","authors":"Abdul Aziz","doi":"10.35314/inovbizmik.v3i1.3320","DOIUrl":"https://doi.org/10.35314/inovbizmik.v3i1.3320","url":null,"abstract":"Since March 2020 there has been a slowdown in infrastructure development which has resulted in a slowdown in the cement trade. The actual production of the Indonesian national cement company in 2021, which is under the BUMN Ministry, is 52.6 million tonnes. In the same year, sales realization until the end of December 2021 was only 40.469 million tonnes or only 76.94% of production capacity. At the end of 2021, there was an excess of national cement production capacity in Indonesia of 53.8 million tonnes. The purpose of the review is to find references for the application of fighting brands as a strategy to maintain market share in cement sales to cement producers. It was found the potential to use fighting brands in the cement trading sector in conditions of oversupply to maintain market share and loyal customers so as not to switch to other brands considering the cement trading market is a market with perfect competition. Even though the concept of fighting brand or fighter brand strategy was developed in the 1980s by Al Ries and Jack Trout, fighting brands are still widely used by manufacturing companies and service companies to win competition in the global market when there is oversupply. The ten reputable articles we have selected for this review have provided marketing managers with insights from research results on the positive effect of fighting brands in maintaining and increasing sales performance. We advise marketing managers in the cement industry and cement distributors to explore how to implement the use of fighting brands in the cement sector business when oversupply","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121223193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Business Development Strategy of Nii Kutchen Bakery Bengkalis Using Business Model Canvas and SWOT Analysis 利用商业模式画布和SWOT分析的孟加拉Nii Kutchen面包店的商业发展战略

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3202

Feby Sisca, Hutomo Atman Maulana

引用次数: 0

Factor Affecting Indonesian Charcoal Export To China 影响印尼向中国出口木炭的因素

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3324

Nurul Hidayah

{"title":"Factor Affecting Indonesian Charcoal Export To China","authors":"Nurul Hidayah","doi":"10.35314/inovbizmik.v3i1.3324","DOIUrl":"https://doi.org/10.35314/inovbizmik.v3i1.3324","url":null,"abstract":"The purpose of this study was to determine the effect of Gross Domestic Product (GDP) and the Rupiah Exchange Rate on the Volume of Indonesian Shell Charcoal Exports to China. The data used in this study is secondary data that is time series. In this study, the method used as an analytical tool is Ordinary Least Square (OLS) to determine changes in the value of the dependent variable, namely the Export Volume of Indonesian Shell Charcoal which is influenced by the independent variable, namely China's Gross Domestic Product (GDP) and Exchange Rates using multiple linear regression techniques. The method used in this research is descriptive quantitative, namely explaining the results of computerization using the E-Views 9 program.The results of the analysis show that simultaneously China’s GDP and the Exchange Rate have a significant effect on the Export Volume of Indonesia Shell Charcoal to China in 2001 – 2020. The results of the analysis show partially China’s Gross Domestic Product (GDP) had no effect on the Export Volume of Indonesia Shell Charcoal to China in 2001 – 2020 and the Exchange Rate had a positive and significant effect on the Export Volume of Indonesia Shell Charcoal to China in 2001 – 2020.The result of the Coefficient of Determination (R2) is carried out to see how big the proportion of the influence of the independent variable on the dependent variable is. In this case, the value of the coefficient of determination used is Adjusted R-Squared which is the coefficient of determination that has been corrected by the number of variables and sample size. It is known that the Adjusted R-Squared value is 0,366601 or 36.66%. This indicates that a 36.66% change in the Volume of Indonesian Shell Charcoal Exports to China was caused by changes in China's Gross Domestic Product (GDP) and the Exchange Rate. While the remaining 63.34% changes in the Volume of Indonesian Shell Charcoal Exports to China were caused by changes in other variables that were not used in the study.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126053268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Cafe Atmosphere and Menu Variations toward Customer Revisit Behavior (Case Study at Zoom Café & Resto Bengkalis) 咖啡馆氛围和菜单变化对顾客回访行为的影响(以Zoom cafe&resto Bengkalis为例)

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2023-06-30 DOI: 10.35314/inovbizmik.v3i1.3190

N. Nabilah

{"title":"The Influence of Cafe Atmosphere and Menu Variations toward Customer Revisit Behavior (Case Study at Zoom Café & Resto Bengkalis)","authors":"N. Nabilah","doi":"10.35314/inovbizmik.v3i1.3190","DOIUrl":"https://doi.org/10.35314/inovbizmik.v3i1.3190","url":null,"abstract":"Zoom Cafe & Resto is a restaurant and cafe that not only prioritizes product menu variants but has the advantage of presenting a comfortable atmosphere. This study aims to determine the partial and simultaneous effect of cafe atmosphere and menu variations on customer revisit behavior. In this study, the sample used is customers of Zoom Cafe & Resto Bengkalis as many as 100 respondents. The sampling technique used is nonprobability sampling with the type of purposive sampling technique. The analysis used includes validity and reliability tests, descriptive statistics, classic assumption tests, correlation analysis, multiple linear regression analysis, F test, t test, and the coefficient of determination. The results of the study show that cafe atmosphere has a positive effect on customer revisit behavior with value tcount>ttable is 2.152>1.984 and the significant number of 0.034<0.05. Menu variations have a positive effect on customer revisit behavior with value tcount>ttable is 10.047>1.984 and the signifcant number of 0.000<0.05. In the simultaneous test, Fcount>Ftable or 142.757>3.89 and a significant level of 0.000<0.05 with adjusted R square value of 0.741 (74,1%). Which shows that the cafe atmosphere variable and the menu variation variable simultaneously have a significant effect on customer revisit behavior at Zoom Cafe & Resto by 74.1%.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127851937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Product Quality and Price on Purchase Intention Alfamart Private Label Products 产品质量和价格对Alfamart自有品牌产品购买意愿的影响

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-11-28 DOI: 10.35314/inovbizmik.v2i2.2821

Devi Nopita Sari, Yunelly Asra

{"title":"The Influence of Product Quality and Price on Purchase Intention Alfamart Private Label Products","authors":"Devi Nopita Sari, Yunelly Asra","doi":"10.35314/inovbizmik.v2i2.2821","DOIUrl":"https://doi.org/10.35314/inovbizmik.v2i2.2821","url":null,"abstract":"This study aims to determine the effect of product quality and price on the purchase intention of Alfamart Private Label products in Bengkalis. This type of research is causal associative research using a quantitative approach. Associative causal research is research that aims to determine the effect between two or more variables. The type of data used is primary data and secondary data obtained from questionnaires and literature study. The population in this study was the entire Bengkalis community who had purchased private label Alfamart products. The sample in this study was 100 people. The sampling method used nonprobability sampling method with purposive sampling technique. The data analysis method used is associative statistical analysis, classical assumptions, correlation and regression analysis. With a determination coefficient of 0.705, so that product quality and price influence the purchase intention of Alfamart private label products by 70.5%, while the remaining 29.5% is not influenced by other factors examined in this study. The results showed that to determine the effect of product quality on the purchase intention of private label Alfamart products partially, the effect of price on purchase intentions of private label Alfamart products partially, the effect of product quality and price on purchase intentions of private label Alfamart Bengkalis products simultaneously","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125075642","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0