Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan最新文献_第2页

The Role Of Management Ownership In Moderating The Effect Of Liquidity On Firm Value 管理层持股对流动性对公司价值影响的调节作用

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-11-28 DOI: 10.35314/inovbizmik.v2i2.2820

Aprih Santoso

引用次数: 0

THE EFFECT OF PRODUCT UTILITARIAN ON SWITCHING OF PREMIUM TO PERTALITE PRODUCTS IN BENGKALIS 产品功利主义对孟加拉居民优质产品转向珍珠岩产品的影响

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-11-28 DOI: 10.35314/inovbizmik.v2i2.2818

A. Liyani, Hutomo Atman Maulana

{"title":"THE EFFECT OF PRODUCT UTILITARIAN ON SWITCHING OF PREMIUM TO PERTALITE PRODUCTS IN BENGKALIS","authors":"A. Liyani, Hutomo Atman Maulana","doi":"10.35314/inovbizmik.v2i2.2818","DOIUrl":"https://doi.org/10.35314/inovbizmik.v2i2.2818","url":null,"abstract":"This study aims to the effect of product utilitarian on switching of premium to pertalite products in Bengkalis. The independent variable is productutilitarian and the dependent variable is switching. The type of research used is associative research with a quantitative approach by collecting primary data through a survey method by distributing questionnaires to 100 consumers who have used pertalitein Bengkalis. Data processing uses the SPSS 23 application. The data analysis used is descriptive analysis, classical assumption, simple linier regression, and t-test. Based on the tests carried out, the results of this study indicate that the product utilitarian has a positive and significant effect on the switching of premium to pertalite products. The quality T value product utilitarian 11.805 which shows that utilitarian affect switching then can be seen with the analysis R square 0.587, which means that 58.7% variables of ProductUtilitariancan affect the variable of s Switching, and 41.3% Other variable that affect products switchingoutside of this study. Respondentsprefer to switch premium products to Pertalite because the quality of Pertalite is good for vehicles, it is more economical and the materials used are more environmentally friendly.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125023597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A COMPARATIVE STUDY THE EFFECTIVENEESS OF SHOPEE AND TOKOPEDIA INSTAGRAM SOCIAL MEDIA BY USING THE EPIC MODEL (A CASE STUDY AT THE COLLEGE STUDENT IN BENGKALIS) 基于epic模型的shopee和tokopedia instagram社交媒体有效性对比研究(以bengkalis大学生为例)

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-11-28 DOI: 10.35314/inovbizmik.v2i2.2807

Citra Ashira Forkan, Mohammad Alkadri Perdana

{"title":"A COMPARATIVE STUDY THE EFFECTIVENEESS OF SHOPEE AND TOKOPEDIA INSTAGRAM SOCIAL MEDIA BY USING THE EPIC MODEL (A CASE STUDY AT THE COLLEGE STUDENT IN BENGKALIS)","authors":"Citra Ashira Forkan, Mohammad Alkadri Perdana","doi":"10.35314/inovbizmik.v2i2.2807","DOIUrl":"https://doi.org/10.35314/inovbizmik.v2i2.2807","url":null,"abstract":"An advertisement can be said to be effective if the objectives of the advertisement can be achieved or not. The purpose of this study was to determine the difference between the effectiveness of Instagram ads on Shopee and the effectiveness of Instagram ads on Tokopedia. The type of research used in this study is a quantitative method with questionnaire data collection techniques. The research was conducted on Bengkalis district students which included State Polytechnic of Bengkalis, STAIN, and STIE who were still active in the 2020/2021 academic year as many as 100 respondents. The variables studied to measure effectiveness were empathy, persuasion, impact, communication including testing the validity and reliability test instruments and the EPIC scale as a measurement scale. The research method used is survey research with data description analysis to test differences in the effectiveness of Instagram ads. By calculating the EPICrate of respondents' opinions on statements that measure each dimension, we get a value of 3.9 for Shopee's EPICrate and 3.5 for Tokopedia. Based on these calculations, it shows that the effectiveness of Shopee's Instagram ads has a higher level of effective scale than Tokopedia's E-Commerce. Thus, Shopee Instagram ads are more effective in attracting consumers than Tokopedia Instagram ads.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"184 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125836749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Observation Study of Business Capital Factors, Business Location, and Marketing Strategies on the Succes of Culinary MSME Business in Dumai City 都麦市餐饮业中小微企业成功的商业资本要素、商业区位与营销策略观察研究

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-11-28 DOI: 10.35314/inovbizmik.v2i2.2825

Monica Putri, Wan Junita Raflah

{"title":"Observation Study of Business Capital Factors, Business Location, and Marketing Strategies on the Succes of Culinary MSME Business in Dumai City","authors":"Monica Putri, Wan Junita Raflah","doi":"10.35314/inovbizmik.v2i2.2825","DOIUrl":"https://doi.org/10.35314/inovbizmik.v2i2.2825","url":null,"abstract":"This study aims to determine the factors of venture capital, business location and marketing strategy on the success of MSME businesses in Dumai City. In this study, the author focuses his research on culinary SMEs. The type of research used is observational with a quantitative approach. The variables in this study include business capital, business location, marketing strategy and business success. The population in this study are people who have culinary businesses. The sample used in this study was 100 respondents who were taken by purposive sampling technique and the data collection method used a questionnaire. Analysis of the data used isdescriptive analysis. The results of this study indicate that the dominant factor of venture capital on business success with an average indicator of 3.22 with a medium category. The dominant factor of business location on business success with an average indicator of 4.08 in the high category. The dominant factor of marketing strategy on business success with an average indicator of 3.91 in the high category. And the dominant factor of business success with an average indicator of 3.51 in the high category.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134308728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE INFLUENCE OF BUSINESS LOCATION AND STORE ATMOSPHERE ON PURCHASING DECISIONS IN RUANG NAMU COFFEE & EATERY 黄娜木咖啡餐厅的营业地点和店铺氛围对购买决策的影响

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-11-28 DOI: 10.35314/inovbizmik.v2i2.2683

Fadikha Fahruriza, D. Akbari

引用次数: 0

Cover, Editor, Daftar Isi 封面，编辑，目录

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-06-30 DOI: 10.35314/inovbizmik.v2i1.2591

Editor Editor

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Café-Relevant Value and Brand Awareness on Purchase Intention: Empirical Study of Local Brand Cafe 咖啡<s:1>相关价值与品牌意识对购买意愿的影响:本地品牌咖啡馆的实证研究

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-06-21 DOI: 10.35314/inovbizmik.v2i1.2281

Roymon Panjaitan, Edwin Zusrony

引用次数: 0

The Influence Of Customer Perceived Value And Customer Trust On Customer Loyalty In J&T Delivery Services Bengkalis J&T快递服务中顾客感知价值和顾客信任对顾客忠诚的影响

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-06-21 DOI: 10.35314/inovbizmik.v2i1.2489

Mira Ernilawati, Hutomo Atman Maulana

{"title":"The Influence Of Customer Perceived Value And Customer Trust On Customer Loyalty In J&T Delivery Services Bengkalis","authors":"Mira Ernilawati, Hutomo Atman Maulana","doi":"10.35314/inovbizmik.v2i1.2489","DOIUrl":"https://doi.org/10.35314/inovbizmik.v2i1.2489","url":null,"abstract":"The development of the delivery service business is quite rapid with the presence of various shipping companies that are tough competitors for other shipping companies. This study aims to determine the effect of customer perceived value and customer trust on customer loyalty on J&T delivery services in Bengkalis. The type of research used is associative research with a quantitative approach. The variables in this study include the value of customer perception, customer trust and customer loyalty. The population of this research is people who use J&T delivery services in Bengkalis. The sample used in this study was 100 respondents who were taken using purposive sampling technique and the data collection method was using a questionnaire. The data analysis used is descriptive analysis, classical assumptions, multiple linear regression, T test, and F test. The results of this study indicate that the variable perceived value by customers partially has a positive and significant effect on customer loyalty, customer trust also has a positive and significant impact. significant to customer loyalty. And simultaneously the two independent variables have a significant effect on customer loyalty.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"391 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126742673","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

INNOVATION, ENTREPRENEURSHIP ORIENTATION, UTILIZATION OF E-COMMERCE, AND INTELLECTUAL CAPITAL ON MSME PERFORMANCE IN THE COVID-19 PANDEMIC 新冠疫情下，创新创业导向、电子商务利用、智力资本对中小微企业绩效的影响

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-06-21 DOI: 10.35314/inovbizmik.v2i1.2310

Muhammad Afrinaldi, Y. M. Basri, Aunnur Rafiq

引用次数: 0

The Application of a Cost Plus Pricing Method in Determining the Selling Price of Dried Lomek Products (Case Study at Bumdes Kuala Alam) 成本加成定价法在确定干罗梅克产品销售价格中的应用(以吉隆坡邦德斯为例)

Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2022-06-21 DOI: 10.35314/inovbizmik.v2i1.2483

Siti Nurhaliza

{"title":"The Application of a Cost Plus Pricing Method in Determining the Selling Price of Dried Lomek Products (Case Study at Bumdes Kuala Alam)","authors":"Siti Nurhaliza","doi":"10.35314/inovbizmik.v2i1.2483","DOIUrl":"https://doi.org/10.35314/inovbizmik.v2i1.2483","url":null,"abstract":"The determination of the selling price will affect the level of consumer purchasing power, specifically, if the price offered is too high, it will have an impact on the decline in consumer purchasing power. As a result, the product willbe unable to compete in the market and vice versa. Even though the products offered at low prices can compete in the market, the profit achieved by the company will not be maximized. This study aims to determine the selling price of dried lomek products at BUMDes Kuala Alam, as well as the selling price of dried lomek products using the cost plus pricing method. This study uses a quantitative descriptive research method by collecting data from BUMDes Kuala Alam, observing the data and displaying the results in the tables described. This study obtained the results that there are differences in determining the selling price of dried lomek between the methods used by BUMDes and the Cost Plus Pricing method. The difference in the inclusion of variable factory overhead costs and fixed factory overhead costs. The method of determining the selling price of Cost Plus Pricing is able to determine the selling price that is able to compete. Because the selling price is below the market selling price range for 100 Kg is Rp. 13,700/pcs and the selling price of 1000 Kg is Rp. 8,000/pcs. Keywords: Pricing Strategy, Selling Price, Cost Plus Pricing Method.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121876271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0