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Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan最新文献

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The Effect of Convenience Benefits, Consumer Knowledge, And Promotion on Interest in Using E-Money (Studies in the City of Bengkalis) 便利利益、消费者知识和促销对电子货币使用兴趣的影响(以孟加拉市为例)
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2021-05-17 DOI: 10.35314/INOVBIZMIK.V1I1.1875
Deby Rahmadona, Yunelly Asra
{"title":"The Effect of Convenience Benefits, Consumer Knowledge, And Promotion on Interest in Using E-Money (Studies in the City of Bengkalis)","authors":"Deby Rahmadona, Yunelly Asra","doi":"10.35314/INOVBIZMIK.V1I1.1875","DOIUrl":"https://doi.org/10.35314/INOVBIZMIK.V1I1.1875","url":null,"abstract":"This research aims to analyze the benefits, consumer knowledge, and promotion of interest using e-money in Bengkali city. Type of research is quantitative associative research which aims to see: The effect of benefits on the interest using e-money, the effect of consumer knowledge on use of e-money, the effect of promotion on interest using e-money, the influence of dominant influence from the effect of appropriate benefits, consumer knowledge, and promotion on interest using e-money. The population this study of Bengkalis city. Sampling selected based on population elements whose data easily obtained by researchers. Data analysis used was multiple regression analysis and hypothesis testing the T test and F test. The researcher suggests the providers and their supporting factors for e-money; increase the number of merchants to serve e-money users, increase number of advertisements to increase the e-money users, cooperate with SMEs order to become new trend of transaction tools.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121210098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis 服务质量、价格、品牌忠诚度对经销商购买决策的影响。Andalas Motor Bengkalis
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2021-05-17 DOI: 10.35314/INOVBIZMIK.V1I1.1873
Malika Nefti Budi Asih, Hutomo Atman Maulana
{"title":"The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis","authors":"Malika Nefti Budi Asih, Hutomo Atman Maulana","doi":"10.35314/INOVBIZMIK.V1I1.1873","DOIUrl":"https://doi.org/10.35314/INOVBIZMIK.V1I1.1873","url":null,"abstract":"This study aims to determine the effect of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decisions at dealer CV.Andalas Motor Bengkalis. This research is associative research. The population used by consumers who buy motorbikes at dealer CV Andalas Motor Bengkalis with a sample size of 100 respondents. The technique used is multiple linear regression with the regression model Y=1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e. The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions with tcount 2.466, price has a positive and significant effect on purchasing decisions with tcount 4.045. Brand loyalty has a positive and significant effect on purchasing decisions with tcount 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at dealer CV.Andalas Motor Bengkalis with Fcount 67.837 seen from the coefficient of determination 67.9%.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122446458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Packaging Design on Impulsive Buying Behavior (Case Study on Mentos Products) 包装设计对冲动性购买行为的影响(以曼妥思产品为例)
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2021-05-17 DOI: 10.35314/INOVBIZMIK.V1I1.1874
Kurnia Sari, A. Pratama
{"title":"The Effect of Packaging Design on Impulsive Buying Behavior (Case Study on Mentos Products)","authors":"Kurnia Sari, A. Pratama","doi":"10.35314/INOVBIZMIK.V1I1.1874","DOIUrl":"https://doi.org/10.35314/INOVBIZMIK.V1I1.1874","url":null,"abstract":"This study aims to determine the influence of packaging design on implusive buying behavior. This research uses the quantitative approach to explain the connection between two variables, with aims to know: 1) The effect of packaging design on implusive buying behavior. 2) How much the packaging design affect on implusive buying behavior. This research examines the effect of Mentos products at Indomaret Jalan Antara. The data was collected through questionnaires filled out by implusive buyers of Mentos candy. A total of 100 respondents are examined using non-probability sampling. The data analysis used simple regression analysis and hypothesis testing using t test. The result of research showed that: 1) The packaging design has positive significant affect on implusive buying behavior. 2) Packaging design has impluisive buying behavior about 12,5%. Based on the results of research that has been done, reseracher suggest the packaging design is an important thing on marketing aspect.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129092890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influence Of Consumer Perceptions About Price, Product Quality And Service Quality Towards Purchasing Decisions (at Janji Jiwa Bengkalis) 消费者对价格、产品质量和服务质量的认知对购买决策的影响(Janji Jiwa Bengkalis)
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Pub Date : 2021-05-17 DOI: 10.35314/INOVBIZMIK.V1I1.1877
Y. Sitta, M. Perdana
{"title":"The Influence Of Consumer Perceptions About Price, Product Quality And Service Quality Towards Purchasing Decisions (at Janji Jiwa Bengkalis)","authors":"Y. Sitta, M. Perdana","doi":"10.35314/INOVBIZMIK.V1I1.1877","DOIUrl":"https://doi.org/10.35314/INOVBIZMIK.V1I1.1877","url":null,"abstract":"This study aims to determine the relationship and influence of price variables, product quality, service quality on purchasing decisions at the Janji Jiwa cafe in Bengkalis partially and simultaneously, to determine the magnitude of the influence of the price variable, product quality, and service quality on purchasing decisions. This type of research is associative. From the test results using partial and simultaneous tests that the variable price, product quality and service quality have a relationship and influence on purchasing decisions. The test results of the coefficient of determination variable price, product quality and service quality affect purchasing decisions with a value of price (22.8%), product quality (44.5%) and service quality (36.7%). This shows that the influence of price, product quality and service quality variables affect purchasing decisions by 60.8%. While the remaining 39.2% (100% - 60.8%) is explained by other causes.","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132150919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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