{"title":"黄娜木咖啡餐厅的营业地点和店铺氛围对购买决策的影响","authors":"Fadikha Fahruriza, D. Akbari","doi":"10.35314/inovbizmik.v2i2.2683","DOIUrl":null,"url":null,"abstract":"This research is a type of quantitative research with a data collection method using a questionnaire. The population used in this study was consumers of Ruang Namu Coffe & Eatery with a total sample of 110 respondents, using a simple random sampling technique. In this study, the analysis method used was multiple linear regression. Then based on the simulates test obtained, it can be found that the independent variables of business location (X1) and store atmosphere (X2) simultaneously have a significant influence on purchasing decisions (Y) with a Fhirung > Ftabel score of 84,830 > 0.08 with a significance value of 0.000 < 0.05","PeriodicalId":272612,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","volume":"2 8","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE INFLUENCE OF BUSINESS LOCATION AND STORE ATMOSPHERE ON PURCHASING DECISIONS IN RUANG NAMU COFFEE & EATERY\",\"authors\":\"Fadikha Fahruriza, D. Akbari\",\"doi\":\"10.35314/inovbizmik.v2i2.2683\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This research is a type of quantitative research with a data collection method using a questionnaire. The population used in this study was consumers of Ruang Namu Coffe & Eatery with a total sample of 110 respondents, using a simple random sampling technique. In this study, the analysis method used was multiple linear regression. Then based on the simulates test obtained, it can be found that the independent variables of business location (X1) and store atmosphere (X2) simultaneously have a significant influence on purchasing decisions (Y) with a Fhirung > Ftabel score of 84,830 > 0.08 with a significance value of 0.000 < 0.05\",\"PeriodicalId\":272612,\"journal\":{\"name\":\"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan\",\"volume\":\"2 8\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-11-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.35314/inovbizmik.v2i2.2683\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35314/inovbizmik.v2i2.2683","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE INFLUENCE OF BUSINESS LOCATION AND STORE ATMOSPHERE ON PURCHASING DECISIONS IN RUANG NAMU COFFEE & EATERY
This research is a type of quantitative research with a data collection method using a questionnaire. The population used in this study was consumers of Ruang Namu Coffe & Eatery with a total sample of 110 respondents, using a simple random sampling technique. In this study, the analysis method used was multiple linear regression. Then based on the simulates test obtained, it can be found that the independent variables of business location (X1) and store atmosphere (X2) simultaneously have a significant influence on purchasing decisions (Y) with a Fhirung > Ftabel score of 84,830 > 0.08 with a significance value of 0.000 < 0.05
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
