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Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports最新文献

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Legal, Ethical, and Integrity Issues in Sports Industry 体育产业中的法律、道德和诚信问题
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5387-8.CH009
I. Ponkin, O. Shevchenko, A. Redkina
{"title":"Legal, Ethical, and Integrity Issues in Sports Industry","authors":"I. Ponkin, O. Shevchenko, A. Redkina","doi":"10.4018/978-1-5225-5387-8.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-5387-8.CH009","url":null,"abstract":"This chapter focuses on the issues of the sports industry. Since sport, in addition to its other aspects, is a fast-growing industry, the chapter considers the importance of sports industry for the sector as a whole. The chapter shows the basic elements of sports industry structure, together with the peculiarities of Russian sports industry legal support in general and in some particular directions. The authors give definitions of “sports industry,” “sports product,” “sports entertainment product,” “professional sports,” “professional athlete,” “sports ethics,” and “sports integrity.” Being a good basis for sports business development, the legislation of the Russian Federation in the sphere of legal services for business and commercial activities within the sports industry takes into account sports-specific features and its principal functions enabling professional sports sector to provide benefits to economy and society. However, there is still space for further development.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"15 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113979610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Gamification and Advergaming 游戏化和广告游戏
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6064-7.CH002
Aanchal Aggarwal, N. Arora
{"title":"Gamification and Advergaming","authors":"Aanchal Aggarwal, N. Arora","doi":"10.4018/978-1-5225-6064-7.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-6064-7.CH002","url":null,"abstract":"This chapter will expound on the concept of gamification and its adoption by various brands. It will be focusing on advergaming, which is one of the very famous applications of gamification. The chapter will elucidate the various launch details of advergaming applications by various firms and brand websites including online games, social network sites, and interactive digital television. It will also discuss the techniques underlying gamification, which include game mechanics and game dynamics, which will also reveal the impact of advergaming on consumer engagement and decision making to buy a product or not and also the benefits to the brand site. The chapter will also explain the techniques and strategies of advergaming used by various product websites nationally and internationally and their effect on consumers and the product or brand websites.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"192 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122390022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Infrared Thermography in Swimming 游泳中的红外热成像
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch044
A. Domingues, Filipa Barbosa, A. Seixas, Márcio Borgonovo-Santos, Eduardo M. Pereira, R. Vardasca, J. Gabriel, R. Fernandes, J. P. Vilas-Boas
{"title":"Infrared Thermography in Swimming","authors":"A. Domingues, Filipa Barbosa, A. Seixas, Márcio Borgonovo-Santos, Eduardo M. Pereira, R. Vardasca, J. Gabriel, R. Fernandes, J. P. Vilas-Boas","doi":"10.4018/978-1-7998-7707-3.ch044","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch044","url":null,"abstract":"In order to verify whether there is a considerable increase in body skin temperature during different swimming techniques (crawl and backstroke) and identifying the most affected regions. The athlete's thermal symmetry was also analyzed, as well as its modification after the swimming, according to the performed technique. The accuracy of thermography as a method to identify and distinguish these different styles was also evaluated. Ten male swimmers were recruited and two different swimming techniques were assessed, crawl and backstroke. After a 10 minute acclimatization period in the pool, the swimmers were quickly dried with microfiber towels. The thermograms were taken before and after the swimming task, which consisted in a 7x200m protocol in crawl or backstroke. Infrared thermography revealed an increase of temperature after exercise and no significant differences were found between both techniques. Thermal symmetry was not affected by exercise.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127632401","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing the Brain and the Ethics of Sport 提高脑力与体育道德
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5094-5.CH002
Jose-Luis Perez-Trivino
{"title":"Enhancing the Brain and the Ethics of Sport","authors":"Jose-Luis Perez-Trivino","doi":"10.4018/978-1-5225-5094-5.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-5094-5.CH002","url":null,"abstract":"Doping, or in more morally neutral terms, enhancement, has always been present in sport practice and not only at the present time, which is marked by professionalism and competitiveness. The latest development in doping seems linked to biotechnological advances, and one of the techniques that will apparently be particularly important in the near future is neuroscience, notably through pharmacological enhancers and transcranial stimulators. These devices promise to improve not only physiological aspects in sport performance, but also mental and emotional ones. On the other hand, they can seriously affect sport ethics insofar as they can be economically accessible to professional and amateur athletes. This chapter explores these issues.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130217301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Innovative Aspects of Virtual Reality and Kinetic Sensors for Significant Improvement Using Fireworks Algorithm in a Wii Game of a Collaborative Sport 虚拟现实的创新方面和动态传感器的显著改进使用烟花算法在Wii游戏的协作运动
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1659-1.ch015
Alberto Ochoa-Zezzatti, José Mejía, Saúl González, I. Rodríguez, Jose Peinado, J. Bahena, V. Zezatti
{"title":"Innovative Aspects of Virtual Reality and Kinetic Sensors for Significant Improvement Using Fireworks Algorithm in a Wii Game of a Collaborative Sport","authors":"Alberto Ochoa-Zezzatti, José Mejía, Saúl González, I. Rodríguez, Jose Peinado, J. Bahena, V. Zezatti","doi":"10.4018/978-1-7998-1659-1.ch015","DOIUrl":"https://doi.org/10.4018/978-1-7998-1659-1.ch015","url":null,"abstract":"A new report on childhood obesity is published every so often. The bad habits of food and the increasingly sedentary life of children in a border society has caused an alarming increase in the cases of children who are overweight or obese. Formerly, it seemed to be a problem of countries with unhealthy eating habits, such as the United States or Mexico in Latin America, where junk food is part of the diet in childhood. However, obesity is a problem that we already have around the corner and that is not so difficult to fight in children. In the present research the development of an application that reduces the problem of the lack of movement in the childhood of a smart city is considered a future problem which it is the main contribution, coupled with achieving an innovative way of looking for an Olympic sport without the complexity of physically moving to a space with high maintenance costs and considering the adverse weather conditions.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123709147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of the Approach to Online Advertising of Leading Sportswear Brands 知名运动品牌网络广告策略分析
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch012
Álvaro Jiménez Sánchez, Eliza Carolina Vayas Ruiz, Víctor Hugo Guachimbosa Villalba, María Rosa Frontera Sánchez
{"title":"Analysis of the Approach to Online Advertising of Leading Sportswear Brands","authors":"Álvaro Jiménez Sánchez, Eliza Carolina Vayas Ruiz, Víctor Hugo Guachimbosa Villalba, María Rosa Frontera Sánchez","doi":"10.4018/978-1-7998-7707-3.ch012","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch012","url":null,"abstract":"Brands like Nike or Adidas are predominant in almost every country. One of the keys of their success is due to the investment in advertisement and to their different strategies of promotion. This research analyzed 117 ads of five important sports brands (Nike, Adidas, Puma, Reebok, and Converse) with the higher number of views in YouTube. Within the numerous variables, the study of the main important characters, the duration of the advertising, the year or decade of creation, the presence of violence, the context or environment where they were developed, the gender that is predominant (masculine or feminine), or the character's age stand out. The results showed that women still have a secondary role in sport advertisement and that younger and celebrities have the leading role, especially in the football scope, in the majority of the observed videos. It is concluded that brands are increasingly stand up for the feminine public and gradually are spreading out in the search of new market niches in order to keep innovation in promoting youth trends with this sport brands as promoters.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125214530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Well-Being, Motives and Experiences in Live and Online Game Settings 幸福，动机和经验在生活和在线游戏设置
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch050
Tihana Brkljačić, L. Lučić, Ines Sučić
{"title":"Well-Being, Motives and Experiences in Live and Online Game Settings","authors":"Tihana Brkljačić, L. Lučić, Ines Sučić","doi":"10.4018/978-1-7998-7707-3.ch050","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch050","url":null,"abstract":"Traditional mind sports are extremely suitable for online environment, so various specialized platforms, were developed for this purpose. Although online games are technically superior and popular, many players argue that online play lacks “the game spirit”. The aim of this article was to compare motives and experiences of live and online games of Bridge. The authors conducted ten semi-structured online interviews with bridge players. All participants confirmed that Bridge significantly improved their quality of life. The participants reported benefits in accordance with Major (2001) serious leisure benefits and partially in accordance with the DRAMMA model of five factors related to leisure activities (Newman, Tay and Diener, 2014). Results showed that online bridge was generally perceived as less challenging and demanding, but appropriate for training purposes. The most important difference in motivation is related to boredom – frequent motive of online bridge, while not existent in live settings.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128261388","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of Brand Familiarity on Sponsor Recall 品牌熟悉度对赞助商召回的影响
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch005
H. Leng, Xinran Wu, Deping Zhong
{"title":"Effect of Brand Familiarity on Sponsor Recall","authors":"H. Leng, Xinran Wu, Deping Zhong","doi":"10.4018/978-1-7998-7707-3.ch005","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch005","url":null,"abstract":"The aim of this study was to examine the effect of brand familiarity on sponsor recall. 196 respondents in China and Singapore were exposed to video clips from the 14th FINA World Championships held in Shanghai, China in 2011, and the 28th South East Asian (SEA) Games held in Singapore in 2015. It was found that respondents were more likely to recall familiar brands. The findings provided empirical evidence that commercial organisations should first consider the level of brand familiarity in the target market before embarking on sports sponsorship. This is because sports sponsorship is more effective when the brand is familiar with the target spectators. In addition, this study suggests that it may be more effective for commercial organisations that are not established internationally to consider sponsoring events that targets spectators from regions that they are already operating in. This will allow their sponsorship to be more effective.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131936534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Entertainment and Physical Activities 娱乐及体育活动
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2015-4.ch005
Mateus David Finco
{"title":"Entertainment and Physical Activities","authors":"Mateus David Finco","doi":"10.4018/978-1-7998-2015-4.ch005","DOIUrl":"https://doi.org/10.4018/978-1-7998-2015-4.ch005","url":null,"abstract":"It is possible to observe that gameplays are a big success in many different places. From arcade games to the most recent games, users have been trying different games to entertain and lately exergames are supporting users to enhance physical activities level in their daily basis. This chapter analyzes how players of Pokémon GO are producing new connections for social benefits and an active lifestyle meanwhile or after using the game. This study involved 176 players in the cities of Pelotas and João Pessoa (Brazil). As a result, it was evident that users had changed many habits, specially regarding physical activity gains, such as running, walking, or cycling more frequently, and many of players were getting into an active lifestyle, practicing exercises with friends and family. Authors conclude that Pokémon GO is a successful mobile-based gameplays that can be used to promote a healthier lifestyle with a new way of interaction, changing lifestyles with a big potential to be used to motivate people to be more active and healthy.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133180886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sport Atmospherics' Influence on the Event Experience 体育氛围对赛事体验的影响
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7617-4.CH009
M. Palmero, Kelly Price
{"title":"Sport Atmospherics' Influence on the Event Experience","authors":"M. Palmero, Kelly Price","doi":"10.4018/978-1-5225-7617-4.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-7617-4.CH009","url":null,"abstract":"This chapter discusses traditional and online atmospherics as a sport marketing strategy. Though with traditional retail roots, atmospherics have emerged as a strategy that may be utilized in the physical, online, and mobile sport environments. A comprehensive review of major traditional and sports atmospheric variables, online atmospheric variables including augmented and virtual reality, and applications to sport are discussed. In addition, the spectator experience cycle is introduced with atmospheric correlations. The purpose of the chapter is to explain why traditional and online atmospherics are important to the sport industry and to demonstrate how sport marketers may use physical, online, or mobile atmospherics to enhance spectator experience, increase loyalty, impact attitude, consumer choice, and impact purchase behavior. In addition, the chapter is meant to emphasize the importance of atmospherics to ultimately achieve sport promotional/marketing objectives. Finally, future research directions are recommended.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"300 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131639377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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