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Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports最新文献

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Using Experiential Client-Based Projects in Sport Sales Courses 在体育销售课程中使用体验式客户项目
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/IJMSE.2018010101
D. Pierce
{"title":"Using Experiential Client-Based Projects in Sport Sales Courses","authors":"D. Pierce","doi":"10.4018/IJMSE.2018010101","DOIUrl":"https://doi.org/10.4018/IJMSE.2018010101","url":null,"abstract":"Sales has gradually gained traction in the sport management programs over the past 15 years. This article examines the extent to which client-based experiential projects are used in sport sales courses and determines if teaching practices are different in client-based and non-client-based courses. Online survey responses were received from 36 of 85 sport management programs that offer a sport sales course. Results indicated that 58.3% of sport sales courses utilized a client-based experiential sales project. The sports properties that partner with sales classes the most are college athletics, minor league teams, and Big Five professional sports teams. Clients provided students with leads in 55% of the projects. The most popular organizational model was the independent model, which was employed by 70% of the courses engaging in a client-based project, followed by the on-campus and in-venues models. Client-based courses were more likely to use mock sales calls, guest speakers, and the Sales Huddle game. Implications for teaching client-based experiential courses are addressed.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130245400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Golden Medals 得金牌
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-7617-4.CH002
Verónica Baena, M. Mattera
{"title":"Golden Medals","authors":"Verónica Baena, M. Mattera","doi":"10.4018/978-1-5225-7617-4.CH002","DOIUrl":"https://doi.org/10.4018/978-1-5225-7617-4.CH002","url":null,"abstract":"This chapter conducts an in-depth study regarding European football clubs' marketing strategies and brand management approaches in order to evaluate customers' perceived ethicality and how consumers value corporate social responsibility activities. Specifically, the case of European football clubs is evaluated during the 2013-2018 period. The evolution of the value of the top 20 football teams in 2013 were considered as they are the most valuable ones, and most renowned in terms of worldwide supporters and revenues. Furthermore, the success of the top three teams, Manchester United, FC Barcelona, and Real Madrid FC, were studied. The findings highlight how European football clubs should incorporate corporate social responsibility into their marketing strategy, combining it with their own players' approaches, in order to increase their value and reputation.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122655491","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Nutraceuticals for Healthy Sporting 健康运动营养品
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-2970-5.CH004
Harish Mudila, P. Prasher, B. Khati, Satyendra Kumar, H. Punetha
{"title":"Nutraceuticals for Healthy Sporting","authors":"Harish Mudila, P. Prasher, B. Khati, Satyendra Kumar, H. Punetha","doi":"10.4018/978-1-5225-2970-5.CH004","DOIUrl":"https://doi.org/10.4018/978-1-5225-2970-5.CH004","url":null,"abstract":"Sport nourishment is one of the most promptly and constantly evolving area, these dietary supplements are marketed for muscle building, recovery or to improve athletic performance. Consumers use nutraceuticals as fat burners and to find competitive edge in sports. These supplements may include plant extract, carbohydrates, proteins, etc. For elite sport person, energy expenditure during heavy drill may be enormous thus nutritive supplements or sports drink acts as an ergogenic aid in augmenting performance, recovery and improve rough training adaptations. Apart from regular consumption of nutraceuticals/drugs it is mandatory for a individual to maintain an energy balance through strategic food habit, prudent training and refueling. Apart from health benefits drugs can generate various side effects like hypertension, addiction, dependency on supplements, etc., so it is obligatory for the sport professionals to have through awareness of scientific value of articles and endorsements regarding nutraceuticals and workouts so as to keep themselves isolated from marketing puff.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"88 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115657441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Following the Trail of eSports 跟随电子竞技的脚步
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch025
José Agustín Carrillo Vera, J. Terrón, S. García
{"title":"Following the Trail of eSports","authors":"José Agustín Carrillo Vera, J. Terrón, S. García","doi":"10.4018/978-1-7998-7707-3.ch025","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch025","url":null,"abstract":"Despite eSports' relatively long history, the attention paid by academia to this phenomenon has been much more recent and is still in an embryonic state in all of the views. The scientific production has grown because of the global success associated with the widespread growth of live events and the large following of competitions retransmitted via streaming. This article aims to offer a literature review of the research carried out on eSports to date, based upon a systematic review on the sample of selected research. The results confirm the growing variety of approaches to the issue, but also a clear dominance of computer science perspectives rather than to sport science or game studies. While showing some balance between qualitative and quantitative approaches, the prevalence of theoretical perspectives may be taken as a sign of struggle for consolidation as a field. Finally, a discussion about main matters and an author and institution average profile are also provided.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115308323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Reflections of the Use of Technology on Sports Education and Sports Products 技术在体育教育和体育产品中的应用思考
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-3383-3.ch011
Neslihan Arikan
{"title":"Reflections of the Use of Technology on Sports Education and Sports Products","authors":"Neslihan Arikan","doi":"10.4018/978-1-7998-3383-3.ch011","DOIUrl":"https://doi.org/10.4018/978-1-7998-3383-3.ch011","url":null,"abstract":"Because of the rapid technological developments taking place today, it is inevitable that these developments will show themselves in every aspect of human life. These rapid transformations constitute many changes in the structure and living conditions of society. Technology, having started to show itself with all of its aspects especially in the present century, is important in terms of making people reach whatever there is in the field of technology and innovation as soon as possible through mass media. In this context, many countries create systems that produce sports technology by integrating technology into sports. These technologies, which are not limited only to sports products, have also shown their effect on the materials used by referees who are the head of decision mechanisms in sport. The aim of the study is to evaluate the effects of sports, sports education, technological uses, and their effects on sports education. The study is a descriptive one based on qualitative research methods. Document review has been implemented as a data collection method.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131558823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
e-Sport as Leverage for Growth Strategy 电子竞技作为增长战略的杠杆
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch026
Myriam Davidovici-Nora
{"title":"e-Sport as Leverage for Growth Strategy","authors":"Myriam Davidovici-Nora","doi":"10.4018/978-1-7998-7707-3.ch026","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch026","url":null,"abstract":"While e-Sport today becomes a big business and a highly publicized industry, a big business and a highly-publicized industry, it is still studied from a descriptive perspective rather than from an analytical one. In this paper, the author proposes to analyze the relationship between e-Sport and the growth strategy of the game League of Legends (LoL) developed by Riot Games. How competitive community and casual community evolve together? What are the conditions for a virtuous growth? The author deepens the link between the traditional free-to-play dynamics based on acquisition-retention-monetization of players and the dynamics of e-Sport based on managing audience, pro-gamers, competitive events and broadcasting. The author finds that casual players and pro-gamers have specific roles that, combined with an active policy centered on player's experience developed by Riot Games and with a growing media ecosystem, create externalities on each other.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125297539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“The Leaver” and “The Left” 《离开者》和《左派》
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch016
N. J. Rodriguez
{"title":"“The Leaver” and “The Left”","authors":"N. J. Rodriguez","doi":"10.4018/978-1-7998-7707-3.ch016","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch016","url":null,"abstract":"The study of parasocial relationships has surged in recent years, as fans use new media to access even more information about various media personae. Most work involving sports fans has examined behavior at a particular time rather than over time. This article investigates how Kansas basketball fans reacted to the departure of former head coach Roy Williams over a period of nine years. Opinions were culled from reader responses to articles mentioning Williams on KUsports.com. Each comment was analyzed thematically and then coded by an expressed grief state using the Kubler-Ross (1969) model. The notion of parasocial divorce is introduced to describe the depth of parasocial relationships for highly motivated fans. The findings reveal an ebb and flow of affection and antipathy toward Williams over time. Results demonstrate how quickly fans may grow to loathe a former group member, but also how rapidly and under what conditions that parasocial relationship may be repaired.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124441507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From Rivalry to Antipathy Amid Sports Enthusiasts in Individual Sports 个人运动爱好者从竞争到反感
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-8125-3.CH005
Sushma Nayak, Sebin B. Nidhiri
{"title":"From Rivalry to Antipathy Amid Sports Enthusiasts in Individual Sports","authors":"Sushma Nayak, Sebin B. Nidhiri","doi":"10.4018/978-1-5225-8125-3.CH005","DOIUrl":"https://doi.org/10.4018/978-1-5225-8125-3.CH005","url":null,"abstract":"The main focus of the chapter is to bring out the extremes—immoderations and intemperance—in sports rivalry by primarily considering the case of Monica Seles' stabbing on court by a crazy Steffi Graf fan in 1993. Rivalries among players eventually extend to fans to bring about diverse dark shades (hostility and violence) among the latter. An outcome of being a part of a fan base is extreme devoutness and fervor towards one's own favorite player while considering partisans of an adversary group as an “outgroup.” Sports rivalries customarily create a safe environment to support the creation of ingroup and outgroup, although in fanatical situations, real fights do break out among rival fans. The chapter shall delve into these aspects and consider a distinct case of extreme fan behavior as an upshot of arch rivalry in sports world. The authors shall further examine the role of different stakeholders in bringing about a healthy playing environment and fostering positive fan behavior that shall bring laurels to the game.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130542765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Legal Validity of E-Sports as a Sport 电子竞技作为体育运动的法律效力
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5387-8.CH005
Reyhan Mir
{"title":"The Legal Validity of E-Sports as a Sport","authors":"Reyhan Mir","doi":"10.4018/978-1-5225-5387-8.CH005","DOIUrl":"https://doi.org/10.4018/978-1-5225-5387-8.CH005","url":null,"abstract":"The chapter aims to investigate the e-sports phenomenon and analyze its legal relevance and validity with the traditional sports world. The chapter looks to provide the current framework of the e-sports field and its potential to be a sport, followed by the legal challenges it faces towards being possibly recognized as one. The second segment of this chapter additionally looks into the regulations currently in place as well as analyzes the minimum changes required in order to ensure the growth of this field. The chapter eventually concludes by analyzing the possible future for the field and suggestions to help facilitate its development.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132166767","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan 日本社区体育俱乐部儿童体育活动支出意识
Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-7707-3.ch024
Yoshifumi Bizen, Keisuke Kishida, Shoji Nogi, Koji Kawakami, Hisashi Yoshida
{"title":"Consciousness of Spending on Children's Sports Activities in a Community Sports Club in Japan","authors":"Yoshifumi Bizen, Keisuke Kishida, Shoji Nogi, Koji Kawakami, Hisashi Yoshida","doi":"10.4018/978-1-7998-7707-3.ch024","DOIUrl":"https://doi.org/10.4018/978-1-7998-7707-3.ch024","url":null,"abstract":"In recent years, comprehensive community sports clubs have offering several kinds of sports classes for children. However, there are no clear criteria about the prices charged for these classes. At the same time, to meet members' satisfaction levels, it is very important for managers of comprehensive community sports clubs to understand the fair value of the classes. The purpose of this article is to clarify parents' internal reference price of the monthly fee for their children's sports activities through price sensitivity measurement. As a part of the research, a survey of parents whose children participate in sports classes at the comprehensive community sports clubs was conducted. Over a period of two weeks, 327 questionnaires were distributed and 219 were collected. The results revealed that the range of acceptable price is between 3,372 yen and 5,212 yen, and that a price range between 3,372 yen and 4,672 yen is considered affordable.","PeriodicalId":270281,"journal":{"name":"Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131655119","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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