游戏化和广告游戏

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports Pub Date : 1900-01-01 DOI:10.4018/978-1-5225-6064-7.CH002

Aanchal Aggarwal, N. Arora

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引用次数: 0

摘要

本章将阐述游戏化的概念以及不同品牌对游戏化的采用。它将专注于广告游戏，这是游戏化非常著名的应用之一。本章将阐明各种公司和品牌网站的广告游戏应用程序的各种启动细节，包括在线游戏，社交网站和交互式数字电视。本文还将讨论游戏化背后的技术，包括游戏机制和游戏动态，这也将揭示广告游戏对消费者粘性和购买产品决策的影响，以及对品牌网站的好处。本章还将解释国内外各种产品网站使用的广告游戏技术和策略，以及它们对消费者和产品或品牌网站的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Gamification and Advergaming

This chapter will expound on the concept of gamification and its adoption by various brands. It will be focusing on advergaming, which is one of the very famous applications of gamification. The chapter will elucidate the various launch details of advergaming applications by various firms and brand websites including online games, social network sites, and interactive digital television. It will also discuss the techniques underlying gamification, which include game mechanics and game dynamics, which will also reveal the impact of advergaming on consumer engagement and decision making to buy a product or not and also the benefits to the brand site. The chapter will also explain the techniques and strategies of advergaming used by various product websites nationally and internationally and their effect on consumers and the product or brand websites.

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Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

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