2018 International Conference on Multidisciplinary Research最新文献

{"title":"The Impact of COVID-19 on Consumer Behavior in the Luxury Industry","authors":"Benedetta De Maio, Ivan Coste-Manière","doi":"10.26803/myres.2020.12","DOIUrl":"https://doi.org/10.26803/myres.2020.12","url":null,"abstract":"The following paper is aimed at understanding how the COVID-19 pandemic has changed consumers’ attitude towards consumption of luxury and discretionary goods, what are the consequences of these disruptions, and what strategies brand can employ in order to survive in a post-pandemic future. This situation served as a catalyst to accelerate some of the True Luxury Consumer trends that were beginning to gain popularity in the past few years, such as the prioritization of experiences over physical items, resulting in a tendency towards minimalism; the increased interest in sustainability, ethics, and the Corporate Social Responsibility commitments of brands; the enhanced use of online distribution channels, and the consequential need for a seamless omnichannel strategy which could effortlessly and efficiently replicate the offline, in-store experience on digital platforms; and, finally, the emergence of new ways to experience luxury goods which prioritize accessibility over ownership, such as the second-hand market for luxury as well as luxury rental services, like Rent The Runway. The pandemic has highlighted a series of issues in society, healthcare, and businesses; the consequences of these issues have beentragic, but also eye-opening for brands as well as consumers. In the clients’ perspective, big companies hold the responsibility to not only provide a product or a service, but also to be helpful assets to their communities. Brands should live up to these expectations, not just to survive in the “new normal”, but also to genuinely help build a better future once the dust settles.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"262 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133246328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Teacher Narratives of Social (in)justice: Early Experiences Shaping Pedagogy","authors":"Zakeeya Limbada, L. Kajee","doi":"10.26803/myres.2020.07","DOIUrl":"https://doi.org/10.26803/myres.2020.07","url":null,"abstract":"This paper explores a sample of English language teachers’ perceptions and practices of social justice in Johannesburg, South Africa. These teachers teach substantial numbers of learners who are not mother tongue speakers of English, learning exclusively through an English medium. This accounts for injustices that face learners regarding access to and performance in education. These learners are of various linguistic backgrounds and require support to meet the basic promotion and pass requirements for English proficiency. Guided by critical pedagogy, social justice education and multilingualism, this study explored teachers’ narratives of their experiences of justice/injustice. In examining teachers’ narratives this study explored whether these experiences of justice/injustice shaped teachers’ perceptions of social justice and if teachers actively took up positions as agents of change through their teaching practices. Using a qualitative exploratory case study method, data in the form of written narratives was elicited from ten English teachers from two secondary school sites. This study found that teachers’ views, values, and attitudes were shaped by their own experiences of injustices and marginalization. All teachers believed they play a critical role in the personal and academic growth of their learners and acknowledged the potential role they possibly play as agents of individual and social transformation. Curriculum demands and contextual factors for some made the enactment of social justice pedagogy challenging. Language was highlighted as a key area where learners were disadvantaged in the learning process and further support was needed.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127375251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Gendered and Gender-Neutral Communication on Brand Equity: A Study on Children Apparel Industry","authors":"M. Coggiola, Ivan Coste-Manière","doi":"10.26803/myres.2020.11","DOIUrl":"https://doi.org/10.26803/myres.2020.11","url":null,"abstract":"This work wants to analyze the impact of communication on Brand Equity, comparing a gendered and an ungendered type of advertising relative to a brand of children apparel. The idea of this work comes from the acknowledgment that, to the current situation, there is little research on the pro/cons of the usage of a type of communication alternative to the traditional one and free of gender stereotypes, and on its objective consequences on brand dimensions. The study was conducted using posttest-only control group design: participants were randomly assigned to two groups, control and intervention, and were presented with two different stimuli (a gendered and a gender-neutral one). Convenience sampling has been adopted for this research and an online close-ended response questionnaire was used for data gathering. A total of 152 responses were ultimately used in the study. The study challenges the argument that gender stereotypes are efficient tools to be used in communication to elicit a positive response and generate clearer brand associations in the viewer. The results showed how a gender-neutral type of communication has an overall positive effect on Brand Equity dimension, and how this result varies according to the age range of respondents.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122618441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Valuation ofDesirable Affective Dispositionsby Primary Teacher Education Leadersin AmharaRegion,Ethiopia","authors":"Negash Melese, Bishaw Alemayehu, Lechissa Meskerem","doi":"10.26803/myres.2020.02","DOIUrl":"https://doi.org/10.26803/myres.2020.02","url":null,"abstract":"The purpose of this study was to examine whether primary teacher education leaders in Amhararegion value prospective teachers’ Desirable Affective Dispositions (DADs) or not. To achieve this purpose, a mixed concurrent triangulation design was employed. Data were collected from 30 college leadersof which 27were selected comprehensively, whereasthree of them were selected purposively. Semi-structured interviewand questionnaire were used to collect data from leadersfrom three and 27 leaders, respectively. Qualitative data were analyzed using thematic analysis, whereasquantitative data were analyzed using aone-sample t-test. Both the qualitative and quantitative data disclosed that leaders are in better a state of valuing DADs ofprospective teachers for different reasonsthat are revolving aroundeffectiveness, professional love, professional stay, andknowledge and skill development of prospective teachers.The study shows that the valuation of DADs by leaders is an excellentopportunity to cultivate prospective teachers’ DADs in the course of their training.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130874007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Affecting Digital Transformation in the Retail Supply Chain","authors":"Nuraan Daniels, Osden Jokonya","doi":"10.26803/myres.2020.09","DOIUrl":"https://doi.org/10.26803/myres.2020.09","url":null,"abstract":"The digital transformation, introduced by the fourth industrial revolution, has significantly transformed the value proposition of supply chain organisations. However, there is limited extant literature based on factors that influence the adoption of digital supply chain within the retail industries. The objective of the study was to explore the factors that influence digital transformation in retail supply chain. The study adopted systematic literature review of all pertinent articles, published during the period 2010-2019. The study adopted Technology-Organizational-Environmental (TOE) framework as a lens to explore factors that influence the adoption of digital supply chain within the retail industries. The study results suggest that most technological factors influence the adoption of digital supply chains within the retail industries compared to organisational and environmental factors. The study contribute to the body on knowledge on the factors that influence the adoption of digital supply chain within the retail industries.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"90 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123455138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors that Affect Efficiency in the Utilisation of Performance Management Data Sets at Tshwane University of Technology","authors":"M. J. Pieterse, Z. Worku, M. Muchie","doi":"10.26803/myres.2020.06","DOIUrl":"https://doi.org/10.26803/myres.2020.06","url":null,"abstract":"The research explores the conflicts in the management information systems within the South African Higher Education Institutions (HEIs). Research done on the quality of data that has been assessed and evaluated is still very limited and scanty. This study aims to fill the gap by conducting an empirical study on the performance management data with a geographical demarcation by selecting a specific university of technology Tshwane University of Technology (TUT). An explanatory design was used to determine why there are so many data errors to discover and suggest solutions to the problem. The units of analysis are individuals. The reasons why individuals make mistakes and why from the on-set data is not captured accurately. This is a crosssectional study and data was collected from respondents over a period between two and seven months. Questionnaires were distributed over a period of seven months and interviews were conducted over a period of two months. The primary causes for inaccurate data are identified as data managers are not sufficiently trained; and staff members are not always aware of where he or she fits into the organization. Data capturers are not adequately trained to prevent data errors and a lack of communication also contribute to data errors. Research confirms that user resistance can cause the implementation of a new MIS system to fail. There is still a gap in understanding how users evaluate changes related to a new information system. It is further confirmed that there exists a relevance between colleques opinions, self-efficacy for change and user resistance (Kim & Kankanhalli, 2009). The following training modules are suggested to be included in the training programme: the importance of data accuracy and consequences of data errors; basic management skills, the value chain of the university as well as targeted training to address specific ITS data errors.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"212 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128782295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Affecting the Adoption of Smart Waste Management","authors":"Bulileni Silwana, Osden Jokonya","doi":"10.26803/myres.2020.15","DOIUrl":"https://doi.org/10.26803/myres.2020.15","url":null,"abstract":"In recent years, there has been minimal research on the adoption of smart waste management in organizations. The study objective, therefore, is to explore factors affecting the adoption of smart waste management in organizations. The study adopted a systematic review based on quantitative content analysis to explore factors affecting the adoption of smart waste management in organizations using the TOE(Technological, Organizational, and Environmental) Framework as a theoretical lens. The quantitative content analysis helped examine literature using qualitative data quantitatively using a statistical package. The study results indicate the technological factors affect smart waste management more in organizations than organizational and environmental factors. The study contributes to the body of knowledge of factors affecting the adoption of smart waste in an organization.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122779678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Affecting the Adoption of Smart Technologies for Traceability of Raw Materials in the Retail Industry","authors":"Kyle M. Gertze, Osden Jokonya","doi":"10.26803/myres.2020.14","DOIUrl":"https://doi.org/10.26803/myres.2020.14","url":null,"abstract":"The effect of contaminated raw materials within food products has great effects on both the organizations who produce them and the customers who consume them. Some businesses have nearly gone bankrupt due to contamination issues, and there have been fatal cases of consumers who digest these contaminated products. The study objective is to explore the factors affecting the adoption of smart technologies for traceability of raw materials in the retail industry. The study used a systematic literature review to explore factors affecting the adoption of smart technologies in the traceability of raw materials in the retail industry. The TOE framework has adopted the lens to understand the factors affecting the adoption of smart technologies. The study results indicate technological, and environmental factors affect the adoption of emerging technologies in the traceability of raw materials in the retail industry The study contributes to the body of knowledge on factors that affect the adoption of emerging technologies for raw material traceability in the retail industry.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123781313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Updates in Luxury Purchase Motivation in East Asia: China, Japan & South Korea","authors":"M. Che, Qianxi Hou, Haoyu Wang, Ivan Coste-Manière, Francois Le Troquer","doi":"10.26803/myres.2020.10","DOIUrl":"https://doi.org/10.26803/myres.2020.10","url":null,"abstract":"Japan and South Korea have always had an important influence in the East Asian luxury goods market. In recent years, Chinese consumers have also arisen extensive attention from luxury brands and consumer markets in various countries. Although the three countries have the common Confucian and Zen culture which brought a certain degree of commonalities, such as collectivism and aesthetic preferences, at the same time, they have developed their own national characters, such as China's \"benevolence\", Japan's \"loyalty\" and South Korea's \"righteousness\"—accompanying the evolution of aesthetic consciousness in the thousands of years' history, all of these impact profoundly on today's consumer motivation. However, the international and national economy, politics, society and communication gradually evolved different consumption motivations. \"Luxury\" has undergone tremendous changes among consumers in the three countries. A total of 405 respondents (of which 325 respondents answered all questions) in the three countries received our questionnaire. The questionnaire contained two parts: basic information and consumption motivation, based on the impression of the word \"luxury\" and the 36 questions which divided into five levels (Strongly Agree, Agree,Neutral, Disagree, Strongly Disagree). Impression keywords helped us to understand the changes in consumers' attitudes towards \"luxury\". Besides, we analyzed 36 consumer motivations and behaviour issues through relative importance index (RII) analysis and classified and grouped these factors to determine the importance of motivation ranking. The results show that Chinese consumers are more concerned about the practical value of luxury goods, such as quality and price. Japanese consumers regard craftsmanship and quality as the most important consumption motives, while pleasure and quality are factors that Korean consumers value more. Through the analysis of the results, combining with the uncertainty caused by the Covid-19 epidemic this year, we could see that luxury brands not only need to strengthen customer relationship management, but also consumer segmentation, behaviour and sentiment analysis, as well as the predictive analysis in order to provide customers with personalized, high-quality services. At the same time, as ethics and sustainable values become more and more important in consumer awareness, and even affect their purchasing decisions, they hope that the brands they buy can reflect their own value. Therefore, how to use science and technology to enhance transparency and authenticity will also be the new focus of luxury brands.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"6 43","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132747515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analyzing the Performance of Identical PV Modules in a Semi-Arid Region over a 2-year Period","authors":"A. Swart","doi":"10.26803/myres.2018.08","DOIUrl":"https://doi.org/10.26803/myres.2018.08","url":null,"abstract":"It is assumed that similar PV modules are expected to perform equally well under the same atmospheric conditions, especially with regard to their rated output power. However, this is not always the case due to a number of factors, which include cell degradation overtime and cell manufacturing. It has been reported that PV modules within arrays need to be identical. This is required to have equal currents flow through the branches of an array in order to prevent power mismatches, hot spots and a lower overall output power. The purpose of this paper is to analyze the performance of three identical 10 W PV modules which were used over a 2-year period in a semi-arid region, in order to identify any anomalies. An experimental research design is employed where three identical 10 W PV modules were each connected to its own power loads that were to extract more than 90% of the rated power of the module over a 2-year period. A data logging circuit is included that provides power conditioning between the PV modules and an Arduino UNO board, which serves as the data logger. This logger relays the measured data to LabVIEW where the processing, display and recording is done. Two key anomalies that were identified relate to the abnormal degradation in output power of one of the modules and the abnormal improvement in output power when a newly manufactured module is introduced into the system.","PeriodicalId":269540,"journal":{"name":"2018 International Conference on Multidisciplinary Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115034585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}