BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS最新文献

{"title":"GENERAL EVALUATION OF THE REFORM OF THE SUCCESS OF LOCAL SELF-GOVERNMENT REFORM IN UKRAINE","authors":"Kruhlyanko Andriy","doi":"10.34025/2310-8185-2022-4.88.03","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.03","url":null,"abstract":"The reform of local self-government in Ukraine was called decentralization. Community residents directly consuming medical, educational, administrative and other services received a real opportunity to influence these services. The processes of decentralization as a way of transferring powers to local self-government bodies in Ukraine have been studied for a long time and remain relevant today. The goal is to find and evaluate the success of local self-government reform in Ukraine at this stage of its implementation. Decentralization reform is called for by the need to bring the provision of most primary public services (security, medicine, education, infrastructure, etc.) closer to citizens as consumers of these services. Thus, the quality and efficiency of these services is formed. After all, in the conditions of the ongoing centralization of state power (in the period until 2014), these characteristics significantly worsened. Decentralization reform has become a tool to overcome these trends at the basic level. The strategy for the implementation of the decentralization reform was defined in 5 clear steps, which were completed with varying degrees of success in the period from 2014 to 2022. There is a clear understanding among practitioners that the reforms have given local officials more responsibility and resources, contributed to increasing the capacity, and especially the resilience and resistance of communities in the difficult circumstances of the martial law period, as well as the continuation of the provision of basic services to the people in communities that have been severely affected by the conflict. The effectiveness of the decentralization reform is confirmed by the fact that the vast majority of local self-government bodies continue to function, including being on the front lines and even under occupation. The application of the assessment of the overall success of local self-government reform makes it possible to evaluate the effectiveness of the reform in general, to see the directions of detailing the criteria for the success of the reform, and to create a basis for the development of a multi-criteria model for evaluating the effectiveness of the reform. Further research is aimed at finding and justifying a specific list of criteria for the success of local self- government reform, which could determine both internal efficiency (from the point of view of an individual community) and external efficiency (from the point of view of central authorities).","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128868133","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF THE ESSENCE AND CONTENT OF CONVERGENCE PROCESSES TAKING INTO ACCOUNT THE ECOLOGICAL COMPONENT","authors":"V. Andrii, V. Oksana","doi":"10.34025/2310-8185-2021-4.88.01","DOIUrl":"https://doi.org/10.34025/2310-8185-2021-4.88.01","url":null,"abstract":"The European Union is based on economic, social and territorial unity, as well as on balanced economic growth and convergence. As the European Foundation for the Improvement of Living and Working Conditions points out: \"convergence trends between member states have been achieved in recent decades in both economic and social dimensions\". After adoption of the \"Europe 2020\" strategy by the European Council in 2010, as well as of the European Green Deal, great attention have been paid to environmental problems in the development of the member countries. These strategies emphasize the need for joint actions by member states in the direction of sustainable development. Today, the governments of countries, politicians, scientists, public organizations and other interested parties are searching for effective ways of economic growth, taking into account the listed planetary and ecological limits, as well as its ecological consequences, which actualizes the teaching of ecological and economic growth. The purpose of the article is to define the conceptual foundations of ecological and economic convergence. The article examines a set of countries (regions) that are members of the so-called \"convergence club\". The indicator of CO2 emissions in these countries is highlighted, which reflects only a part of the cumulative consequences that are the result of extensive energy consumption. Ecological and economic convergence is analyzed, namely the analysis of foreign sources. The author proposed the ways to solve the issues of absolute and relative unevenness of development, as well as their comparison. It was confirmed that if a country (region) with a lower level of socio-economic development tries to get closer to the corresponding level of a leading country (region), then the standard of living in the first one will increase, and the gap between countries (regions) will also decrease. And corresponding growth in real income per capita will take place in the \"lagging\" countries.","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126455557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PR TOOLS IN THE IMPLEMENTATION OF A COMPANY BRAND LOYALTY PROGRAM","authors":"Chaplinskyі Yurii, Bozulenko Olena","doi":"10.34025/2310-8185-2022-4.88.05","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.05","url":null,"abstract":"Formation of an effective enterprise management system requires emphasis on the use of modern marketing tools. One of the priority elements of achieving the strategic and tactical goals of marketing activities of enterprises is the active use of marketing communications and their implementation in practical activities, including with the aim of creating a powerful brand. Among the main tools for achieving the company's marketing goals regarding branding, the formation and maintenance of the company's consumer loyalty to its brand should be considered. The effectiveness of the implementation of the brand loyalty program is based on the concept of integrated marketing communications, which involves the simultaneous application of individual elements of the marketing communication mix. Such integration is aimed at the use of basic and synthetic tools of marketing communications in the process of developing and implementing the company's brand loyalty program in the target market. Some of such tools of marketing communications, which are actively used in the practical activities of the enterprise in order to support the brand loyalty program, are means of public relations (Public relations, PR), the use of which allows to improve both the positive image of the enterprise in general, and the perception of individual programs brand loyalty. The main stages of PR support in the process of implementing a brand loyalty program are: research and definition of the basic elements of the PR strategy of information and communication support; development of a complete program of PR support for the brand loyalty program; practical implementation of the information and communication support program and evaluation of the effectiveness of the tools used in the implementation of the PR program. At the same time, both traditional and innovative tools and means of PR support of the brand loyalty program can be used. The implementation of the brand loyalty program will allow enterprises to improve their own image, which in the future will provide an opportunity to bring the management of marketing activities to a new high-quality level.","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122802835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MANAGERIAL PECULIARITIES OF STRATEGIC DEVELOPMENT OF THE TERRITORIAL COMMUNITY","authors":"Chychun Valentyna, Vdovichen Danylo","doi":"10.34025/2310-8185-2022-4.88.04","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.04","url":null,"abstract":"The topicality of the topic is due to the fact that the current state of the economy in Ukraine is characterized by crisis phenomena. After all, an incorrectly chosen strategy or its absence leads to a decrease in the effectiveness of community activity. In this connection, there is a need to manage the strategic development of territorial communities, which will enable communities to improve production and economic activity and get out of the crisis state. We all know that a territorial community is a voluntary association of residents of several villages, towns, and cities that have a single administrative center. Modern managers have to carefully analyze the external environment in order to make timely changes to the community's chosen course in the modern conditions of European integration. In the conditions of martial law, the sharp increase in the importance of management in relation to strategic development is also explained by the acceleration of changes in the socio-economic environment, in the conditions of the growing dynamism of the entrepreneurial environment, the internationalization and globalization of business, the emergence of new unexpected challenges and opportunities for business in communities, the achievement of science and technology, the development information networks and digitization processes, which make it possible to spread and receive information quickly, wide access to modern technologies, changing the role of human resources, as well as a number of other reasons. The purpose of the article is to clarify the essence of the strategic development of the territorial community in the period of instability and crisis phenomena and to substantiate recommendations for the development of appropriate development strategies. In the process of the research, the concepts of \"development\" and \"strategy\" were substantiated and clarified, namely, it was stated that the development of the territorial community includes the organizing influences of the environment, dynamic balance with it through self-organization, progressive and regressive processes. In order to create the proper conditions for the development of territorial communities, the factors influencing the formation of their development programs were determined, that is, under such conditions, the community will have the opportunity to develop progressively, if it meets the requirements for openness, dynamism, consistency of processes and imbalance. Recommendations for strategic needs and the need to take into account certain specific factors influencing the formation of strategic development were also substantiated: location, dynamics of its development, its potential; infrastructure development and diversification of economic activity in the community; behavior of investors and partners; characteristics of products or services produced by the TC economy; state of the local economy, cultural environment; health care and the level of quality and consideration of the int","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117200564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FINANCIAL CAPACITY OF LOCAL BUDGETS IN A DECENTRALIZED ENVIRONMENT: PROBLEMS AND WAYS TO SOLVE THEM","authors":"Roshylo Violetta","doi":"10.34025/2310-8185-2022-4.88.06","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.06","url":null,"abstract":"Topicality. Statement of the problem. Effective implementation of own and delegated powers by local self-government bodies depends on the ability to independently solve issues of local importance at the expense of own sources of funding. The modern system of allocation of budget resources does not ensure the necessary level of independence of local self-government bodies in solving socio-economic problems of territorial communities and needs to expand its own revenue base and introduce the decentralized principle of budgeting at the local level. The Aim of the study. Monitoring of problematic aspects of financial support of local self-government bodies and justification of ways to strengthen the financial capacity of territorial communities under conditions of budget decentralization. Methodology. In the process of carrying out the research, general and special methods of scientific research were used: scientific analysis and synthesis - for the theoretical generalization of the results of research by scientists on the issues of forming local budgets and strengthening the financial autonomy of local authorities; comparison, analytical and observation - to monitor the financial capacity of territorial communities of the Chernivtsi region; abstract-logical method of research - to substantiate proposals for the introduction of an effective model of financial equalization of the income base of local communities. The results. The article examines the peculiarities of financial provision of local self-government functions under conditions of budgetary decentralization. On the basis of the assessment of financial potential of territorial communities, problematic aspects of ensuring the financial independence of local authorities are singled out and ways of solving them are proposed. Practical meaning. As a result of the conducted research, the ways of strengthening the financial self- sufficiency of the budgets of territorial communities were substantiated and the conceptual foundations of the development of local self-government under the conditions of the reform of the decentralization of powers were outlined. Prospects for further research. Decentralization of the management of budget funds and the reform of the system of inter-budgetary relations determine the development of strategic priorities of budget policy regarding the formation of local budgets, which are aimed at ensuring financial stability and economic growth of territorial communities.","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130097476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INNOVATIONS IN THE EDUCATIONAL PROCESS OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS OF THE STATE UNIVERSITY OF TRADE AND ECONOMICS (ChITE SUTE) IN THE CONTEXT OF EUROPEAN INTEGRATION","authors":"Vdovichen Anatolii, Kyfyak Vasyl","doi":"10.34025/2310-8185-2022-4.88.08","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.08","url":null,"abstract":"In the conditions of global competition for human capital and talented specialists, higher education institutions need the changes in the educational process organization with strengthening of the practical component and directing it to integration into the European educational space and innovative development of the economy. The adopted Strategy for the Development of Higher Education in Ukraine should be implemented through the use of new and improved methods and practices (including digital technologies) for teaching, learning and assessment, which should be adapted to European requirements and carried out in close connection with scientific research. Educational institutions should diversify educational offers and update the content of education in order to meet the growing needs for the development of innovative and critical thinking, entrepreneurial and leadership skills, develop flexible educational trajectories based on a student-centered approach. Based on the analysis of the educational process organization at Chernivtsi Institute of Trade and Economics of the State University of Trade and Economics, the most effective innovative teaching methods have been determined, including case method, project method, interactive learning, information and communication technologies which provide fast communications, aimed at preparing students for a full-fledged life and activity under social digitalization. In general, higher education at ChITE SUTE is based on modern teaching methods and approaches that bring academic knowledge closer to economic reality and trains the Institute graduates to master corresponding abilities and skills necessary for entering the labor market and to become those, who are searched for by employers. The use of innovative methods and approaches in the educational process of ChITE SUTE contributes significantly to the improvement of the quality of education and practical training of students, as well as allows identifying the Institute as a modern higher education institution that corresponds to European principles, approaches and practices. The most important directions of further scientific research are the use of innovative approaches during practice and internships directly at enterprises, studying the possibilities of joint implementation of project works, fundamental and research studies, determining the effectiveness of the interaction of higher education institutions and business structures in the implementation of economic topics ordered and agreed upon by enterprises and organizations, etc.","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"100 3-5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120932216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"TECHNOLOGIES OF VIRTUAL AND AUGMENTED REALITY IN THE EXCURSION BUSINESS","authors":"Кhytrova Оlha, Dolha Halyna","doi":"10.34025/2310-8185-2022-4.88.07","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.07","url":null,"abstract":"The tourism business, during the crisis, is faced with a number of challenges caused by a decrease in tourist activity at both the national and international levels. Therefore, it becomes important to search for new alternative technological solutions to provide interactive tourist information applications, tours or to provide users with opportunities to create interesting content. The very essence of augmented reality is more than just a novelty or a new frontier in applications. It will be one of the driving forces behind innovation in sales and marketing over the next decade. By using AR, promising companies will be able to improve the product they offer to their customers, which will lead to increased business opportunities and sales. The main features of using augmented reality tools are the correct development of the software from the point of view of design and presentation. Also an important element is the combination of augmented and virtual reality, placement of special signs, codes and images for interaction, or adapted applications for mobile and stationary devices. Also, at this stage of the development of these technologies, in some areas, sufficiently large investments may be needed to introduce augmented reality into the production and sales process. In the conditions of the current growth of global competition, this issue becomes very important, in order to be able to compete in the markets and to have the opportunity to attract and interest the majority of the audience and bring a new one. The general result of this research is obtaining this information, and delivering it to the audience and reviewing this material among specialists.","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126000696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ROLE PLAY FOR TEACHING WOULD-BE ECONOMISTS FOREIGN LANGUAGE COMMUNICATION ON THE BASIS OF IMPLICIT SPECIALIZATION WITH VIDEO","authors":"Maksymiuk Nataliya","doi":"10.34025/2310-8185-2022-4.88.09","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.09","url":null,"abstract":"The relevance of the topic. One of the urgent problems of modern methods of teaching foreign languages is the organization of teaching students of non-philological majors with the help of games. The relevance of this problem is caused by a number of factors. First of all, the intensification of the learning process poses the task of finding means to support students' interest in the material and to activate their activities that are being studied throughout the lesson. Educational games are an effective means of solving this problem. Secondly, one of the most important problems of teaching a foreign language is learning the oral language, which creates conditions for revealing the communicative function of the language, which enables the learning process to be closer to the conditions of real learning, which increases the motivation to learn a foreign language. The purpose of the research is to develop a set of role-playing exercises for training future economists in foreign language communication based on the strategy of implicit professionalization using a video phonogram. Implicit professionalization – integrated mastering by students of the initial stage of education of commonly used vocabulary and a part of economically marked lexical units (LU) in non-professional spheres of communication. Methodology. Role-play is a technique that allows students to explore realistic situations by interacting with other people in a managed way in order to develop experience and trial different strategies in a supported environment. Role-plays give students the opportunity to demonstrate how to use English in real life situations and make them focus more on communication than on grammar. Role-play activities can be a lot of fun however a class full of shy students may be reluctant to participate so it is important to know your students. Regardless of what type of role-play you intend to do, it is imperative that students feel comfortable with the necessary structures and vocabulary. Mini-role plays can be done in any lesson as a practice activity. Role-plays can also take an entire lesson especially if students are put in groups instead of in pairs. Role-plays can be used as end of term projects for intermediate and advanced students. Practical meaning. The material for the development of a complex of role-playing exercises based on the content of the video phonogram mainly served as fragments of educational video courses, which is due to the typicality of the communication situations presented in them and the presence of lexical units specially selected for activation and assimilation. The results. Based on the results, it was found that the role play method can improve students' speaking skills, increase self-confidence, collaboration among students, and make the learning atmosphere fun and interesting. Firstly, various reasons for using role-play techniques in the research context have been found. Participants tend to use role-play techniques because it ","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122484830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTERNATIONAL ASPECTS OF COMMUNICATION MANAGEMENT AS A SUCCESS FACTOR OF BUSINESS PLANNING","authors":"Kormakova Inna, Kruhlyanko Andriy, V. Oksana","doi":"10.34025/2310-8185-2022-4.88.02","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-4.88.02","url":null,"abstract":"The topic of professional communication of entrepreneurs with their partners in the aspects of substantiating and promoting their business ideas, their detailed professional description, highlighting strengths, revealing uniqueness, innovative aspects, etc. remains beyond the scope of sufficient attention when planning a business both at the stages of its initiation and development . The use of international communication management standards is often episodic and does not have a systemic nature in the Ukrainian business environment. The practice of communicative management in Ukrainian enterprises is widespread mainly among those who work with international partners, and communication at the level of a separate direction of management is not so much an element of the internal culture of management but a requirement to communicate with international partners. At the same time, communication management is an important component of business success in any country, including Ukraine. Therefore, it is necessary to highlight a number of communication management tools that are widely used today in a Ukrainian business (PR strategies and media resources, social networks, email marketing, corporate journals). Similarly, a number of international communication management standards can be identified that directly or indirectly affect it: ISO 9001, ISO 14001, ISO 26000, ISO 31000, ISO 19600, as well as the Global Reporting Initiative (GRI) standard. Some other standards that can be useful for communication management and business planning are ISO 22301, ISO 22316 and ISO 9004. The introduction into practice of compliance with the requirements of the mentioned standards will significantly speed up the process of harmonization of requirements for communications and in the field of business planning, and as a result - to improve the quality of communication of business entities in Ukraine with international partners, which will definitely open new horizons for starting and developing business as in Ukraine and on international markets. After all, communication management is an important success factor in business planning, since effective communication is a key factor in successful interaction with clients, employees, and other stakeholders. The main goal of communication management in this aspect is to ensure correct understanding and information exchange between all interested parties.","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122898636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"UKRAINIAN BUSINESS DURING THE WAR: CURRENT CONDITION, PROBLEMS AND PROSPECTS","authors":"Ursakiі Yuliіa, Peniuk Valeriia","doi":"10.34025/2310-8185-2022-3.87.04","DOIUrl":"https://doi.org/10.34025/2310-8185-2022-3.87.04","url":null,"abstract":"Ensuring sustainable growth is based on the efficiency, stability and dynamism of the development of enterprises as objectively necessary conditions for their activity, which, in turn, contributes to the improvement of the economic results of industries and sectors of the economy of Ukraine. Entrepreneurship is an integral component of the market economy, which contributes to solving a number of social, economic, and scientific and technical problems of society. This is the socio-economic foundation without which any innovation-oriented economy of any European state cannot develop. A healthy business environment produces competition and brings entrepreneurial activity to a qualitatively new level. But the processes that took place with the beginning of the full-scale invasion of Ukraine violated all the norms and rules of the life of the entire society. Ukrainian business suffered immeasurable damage, the losses of which are estimated at 87 billion dollars. From the loss of demand and supply chains to complete physical destruction, these are the consequences of the Russian Federation's military aggression. Therefore, at present we are not talking about powerful competitive advantages that domestic companies possessed and could develop before the war. But the phenomenon not only of Ukrainian society, but also of Ukrainian business is worth noting: surviving enterprises are trying to adapt to current conditions, 93% of businesses participate in volunteer activities, new legal entities and individuals have been created. In the future, this will help create a strong, competitive economic system of Ukraine. The purpose of the study is to analyze business activity during the war, its problems and development prospects, which helps to qualitatively assess the current state of entrepreneurship. In the process of carrying out the research, general scientific theoretical methods were used: system analysis - to clarify the main categories of the research; the abstract-logical method - for making theoretical generalizations and conclusions about the state, problems and prospects of the development of entrepreneurial activity, the graphic method - for the visual presentation of theoretical and analytical material regarding the display of the state and characteristics of enterprises during the five months of the war. The study examines the current state of entrepreneurial activity in Ukraine. The number of enterprises that were physically ruined and the losses suffered by the business as a whole were determined. Factors that helped stabilize the activities of enterprises to some extent were investigated: the role of relocation in the preservation of enterprises; effective organization and personnel management; renewal of logistics chains. Graphical analysis made it possible to dynamically analyze the state of functioning of enterprises and determine their geographical affiliation. The problems faced by business in the conditions of war are also defined. Based ","PeriodicalId":269271,"journal":{"name":"BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126721187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}