Journal of Modern Competition最新文献

{"title":"Competitive Comparison of Advertising Channels under Influence of External Economic Factors","authors":"G. Deryabina, N. Trubnikova","doi":"10.37791/2687-0657-2022-16-5-53-65","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-5-53-65","url":null,"abstract":"External economic factors have a significant impact on the competitiveness of the companies. The Russian advertising market, which has gone through several periods of crisis and has not fully reached the stage of equilibrium, is becoming one of the most affected industries in the modern history of Russia. The purpose of the study is to analyze the advertising market in Russia in the context of the dynamics of competitiveness and forecast its development in 2022. The authors of the article provide an analysis of the main steps of the marketing strategy of companies in a competitive market, such as situational analysis, work with market dynamics and segment selection, including Porter’s main factors of competition, planning, organization and budgeting, marketing plan implementation and evaluation of its effectiveness, with a focus on the marketing communications tools that are most in demand on the Russian market, as well as analyze the situation of the spring of 2022, the impact of events on the competitive situation in the advertising market and present their forecast for its recovery and development. As part of this work, the authors conducted a small field study among representatives of manufacturing companies and advertising agencies to identify the actual changes in the advertising market. The main hypothesis of the authors: the suspension of marketing activities by 50 percent or more, was largely confirmed, under the influence of several global companies quitting the Russian market or the decision of brands to suspend activities in Russia until the situation stabilizes.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116417526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformation of Foreign Trade Business Strategies in the Face of Sanctions Pressure","authors":"I. Zhuckovskaya","doi":"10.37791/2687-0657-2022-16-5-130-143","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-5-130-143","url":null,"abstract":"The pandemic caused by the SARS-CoV-2 coronavirus (COVID-19) has not only led to economic stagnation, border closures and a serious reduction in cross-border activities, but has also effectively paralyzed international trade ties. In addition, the pandemic clearly showed that the world trading system was clearly not ready for such a global crisis. If by the end of 2021 – by the beginning of 2022, there were some positive trends, then the extremely aggravated international geopolitical situation (due to the special military operation conducted by the Russian Federation in Ukraine) had a significant impact on world trade and foreign economic activity of states, including Russia. The purpose of the study: analysis of the consequences of the COVID-19 pandemic and foreign economic sanctions on Russiaʼs foreign trade activities, determination of their likely consequences on the domestic economy. The objectives of the study are to identify trends and trends in the development of world trade and foreign trade activity of Russia over the past decade, to analyze the main factors determining the peculiarities of its development at the present time. Research methods: dialectical method, analysis, comparative analysis, graphical and tabular methods. The results of the study: the main factors affecting Russiaʼs international and foreign trade are highlighted (the pandemic, the growth of protectionist foreign trade restrictions and sanctions, the digitalization of the economy, the development of new production technologies). It is concluded that non-compliance with the rules of freedom and liberalization leads to the collapse of the international trading system and the development of regionalization processes.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127508243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Phenomenon of Corporate Conflict: Concept, Subjects, Interests","authors":"O. Osipenko","doi":"10.37791/2687-0657-2022-16-5-99-115","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-5-99-115","url":null,"abstract":"Based on the results of a study of current judicial law enforcement practice, the article examines the phenomenon of corporate conflict. The author compares the basic approaches to the definition of the concept, and highlights the qualifying signs of a corporate conflict. The author highlights the key (generic concept), essential (subjects and relations) and significant (interests) elements of the corporate conflict definition. The operation of this structure in the field of corporate governance, preparation for litigation, actual participation in arbitration proceedings and administrative proceedings is associated with certain applied problems associated with the lack of a definition of this concept not only in the text of the law, but also in the generalizing documents of the highest court country, the substantive discrepancy between the criteria of this institution proposed by judicial practice and the starting (legal) definition of a corporate conflict, the diversity of criteria that provide, in the author’s opinion, an excessively wide fairway for situational and evaluative judgments in the process of assessing evidence of interested parties in corporate discussions, administrative proceedings and litigation disputes. The author emphasizes the openness and intensity of the corporate conflict as qualifying features of its definition, and the author comes to the conclusion that a corporate conflict cannot be considered simply a disagreement of the parties, but only an active confrontation or dispute between the parties. The author separates the corporate conflict from other types of conflicts: operational, organizational, interpersonal and legal. The paper describes the types of possible participants in a corporate conflict. Referring to specific examples from the sphere of domestic arbitration practice, the author pays great attention to the society itself and stakeholders, as independent subjects of a corporate conflict. The author emphasizes the vagueness and ambiguity of some terms that qualify corporate conflict, such as “goals”, “interests”, “motives”. The work reveals the motivational, causal side of a corporate conflict, considers the diversity of interests of the parties that are the subject of a corporate conflict.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124646350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Organization of Public Catering as a Factor in the Competitiveness of Hotel Complexes","authors":"I. Sewruikov, O. Leushina, V. Z. Shurbe","doi":"10.37791/2687-0657-2022-16-5-33-52","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-5-33-52","url":null,"abstract":"The relevance of the study lies in the fact that in the context of the development of the regions of the country, the tourism and hotel business contributes to the activation of the national economy. The provision of hospitality services stimulates the creation of additional direct and indirect jobs, increasing the tourist attractiveness of the destination, intensifying incoming tourist and, accordingly, financial traffic. With the evolution of society, technical and technological progress, informatization and other ongoing processes, the requests and needs of the guests of collective accommodation facilities have changed significantly. In this regard, the service in the restaurant at the hotel comes to the fore and in terms of its quality, based on consumer assessments and judgments, guests and visitors actively form a subjective opinion in relation to the entire hotel complex, which, to a large extent, has a multidirectional impact on the results of commercial and financial activities, service market entity. This circumstance predetermines the need to revise the conceptual approaches of hotels to the organization of restaurant service and customer service in the system of relations “hotel – restaurant – guest”. The purpose of the study is to review, generalize and supplement the existing theoretical approaches to the organization of catering for tourists in hotel complexes and to conduct a comparative assessment of restaurants at hotels (on the example of Novosibirsk) to identify some advantages and disadvantages in their work for compiling a rating. In the process of research, general scientific methods of theoretical and empirical knowledge were used: analysis and synthesis, the method of comparative assessments, ranking (rating). In the study, the authors summarize theoretical approaches to the organization of public catering at hotels in order to form a holistic view and clarify its role in the modern tourism and hotel business, taking into account the transformation of consumer preferences and the existing competition in the service market. A review of approaches to the definition of the concept of “public catering” is carried out, the features of consumer behavior are determined when tourists choose food at the hotel, the logistics component of the hotel business is concretized and substantiated, in the context of the latest consumer requests, the principles of effective restaurant design are presented and supplemented as a response of hoteliers to modern challenges, are noted aspects of customer perception of the quality of service in a hotel restaurant. To test and confirm the research hypothesis, a comparative assessment of public catering establishments at hotel complexes (on the example of Novosibirsk) is carried out, which allows highlighting the range of problems and positive aspects of restaurants. Based on the results of the comparative assessment, a rating of restaurants is compiled, which clearly demonstrates the current positi","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129947102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unevenness of Digitalization as a Macroeconomical Source of Imbalanсe in a Business Environment","authors":"Alexander A. Fadeev, V. Khabarov","doi":"10.37791/2687-0657-2022-16-5-5-18","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-5-5-18","url":null,"abstract":"This article is devoted to the current problems related to the unevenness of digitalization process in economical branches in Russia, that means investment attractiveness imbalance in corresponding economical branches. The uneven involvement of economical sectors in the digitalization process entails far-reaching negative macroeconomic consequences, both for the economy as a whole and for the assessment of “non-digital economic” specifically. The article affects the analysis of investments value depending of current digitalization state of some economical branches, and grounded an existence of digital inequality in macroeconomic. The purpose of this study is to identify the negative consequences of the imbalance in the investment attractiveness of economic sectors, which manifests itself in excessive financing of the most digitalized sectors of the national economy to the detriment of the “real” sector of the economy. The objectives of this study include comparison and analysis of macroeconomic indicators of the sectors of the economy of the Russian Federation, substantiation based on the analysis of the existing industry “digital inequality”, as well as identification of its negative consequences. The achievement of the tasks set was carried out with the help of general analytical methods, as well as quantitative and qualitative methods of analysis. The paper substantiates the imbalance of investments, their economic results and financing needs depending on the degree of digitalization of individual economic sectors by the calculation method, substantiates the intersectoral “digital inequality”, expressed in the unequal access of organizations of a particular economic sector to economic resources of all types, and also identifies negative consequences the aforementioned phenomenon.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124068005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effective Data Management as a Competitive Advantage of Business Entity","authors":"N. N. Lyublinskaya, V. Korepanova, N. Rebus, G. T. Chanturiya, Andrey M. Nechaev","doi":"10.37791/2687-0657-2022-16-5-19-32","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-5-19-32","url":null,"abstract":"The relevance of the research lies in the increasing influence of data management efficiency on all spheres of the modern economy. Today, no one disputes the importance of information for ensuring effective management decision-making and sustainable business development. The activity of any organization is accompanied by the collection, accumulation, processing, transmission of data necessary for effective business management and the formation of a corporate interaction environment. The purpose of this study is to identify trends in the development of corporate data management systems that provide sustainable competitive advantages of business. In accordance with the goal, the following tasks were set: identify changes in data management approaches that will provide a sustainable competitive advantage; to develop a universal architectural concept of an effective big data management system at all levels of business interaction; to develop recommendations for the transition of business to the proposed architecture of a digital data management platform. In the process of research, the authors of the article used such methods as theoretical (analysis, generalization, synthesis, abstraction, formalization, concretization) and general philosophical analysis (system method, analysis, observation). The authors use legal methods (formal- logical) as the basis for drawing conclusions. The article discusses the issues of managing integration processes of data management in the context of the development of the digital economy. The problems related to the efficiency of corporate data management at the present stage of development are analyzed. It is shown that the influence of corporate data management functions is characterized by significant features, which is why the effectiveness of their management is evaluated ambiguously at the current stage of economic development. Solving these problems requires rethinking the existing approaches to data management, as well as developing a new architecture of the special tools used. As a result of the research, the concept of a multi-level architecture of a corporate data management system (ecosystem) at all levels of business in any field of activity has been developed, taking into account the economic conditions of the country. Recommendations on the transition of companies to the proposed architecture of the corporate data management system have been developed.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114136431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Impact of Innovations on the Competitive Balance in the Kontinental Hockey League","authors":"A.S Ugryumov, Á. Barajas, Fedor F. Kostov","doi":"10.37791/2687-0657-2022-16-4-122-132","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-4-122-132","url":null,"abstract":"The problem of competitive balance in the sports economy remains relevant and widely discussed both in the scientific community and among representatives of the sports services market around the world. This issue is widely considered in the world scientific literature. At the same time, there are practically no studies devoted to assessing the competitive balance in the leading sports leagues in Russia. The tasks required to achieve this goal are as follows, based on methods for assessing the competitive balance, characterize the innovations made by the top – KHL management and identify new factors that affect the level of competitive balance in the KHL. The study relies on previous works that examine the presence of a competitive balance in leading sports leagues. Including in the NHL, the model of which was used to create the Kontinental Hockey League and is very similar in many respects. This work makes it possible not only to evaluate the effectiveness of decisions made by the league, but also to study the impact innovations KHL policies on organizational results over time. In this article, for the first time, issues of the impact of innovations on competitive balance in hockey leagues until changes and after. Authors conclude that after making major changes to the KHL regulation, in all respects, the level of competitive balance has not changed than before. It means that the well-known and widely used tools for regulating the competitive balance in the sports leagues did not give the expected result in one of the leading sports leagues in Russia.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126799579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Ecological Expediency and Economic Problems of the Fuel Transition of Cars","authors":"V. Karginova-Gubinova","doi":"10.37791/2687-0657-2022-16-4-107-121","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-4-107-121","url":null,"abstract":"The vehicle fuel market are of high interest to many actors. The purpose of this study is to comprehensively identify the environmental feasibility and existing economic problems in the distribution of certain automobile fuels, to identify the fuel transition stakeholders and their influence on ongoing structural changes in the market. The study uses statistical data on the popularity of vehicles and certain fuels, as well as accounting and stock indicators of car manufacturers. Econometric methods, methods of financial statistics were used; regulatory impact analysis and content analysis of regulatory legal acts were carried out. In the course of the work, consumer, environmental and economic characteristics of different types of automobile fuel are systematized. It is shown that the prevalence of both more and less environmentally friendly fuels, both in the past and in the present, is explained primarily by the dominant economic interests of the actors rather than environmental ones. The complexity of coordination of interests in the fuel sphere and the gradual limitation of the possibility of opportunistic influence on the market of coalitions of interests are revealed. The directions of environmental standards adjustment for transport, measures and tools to increase the popularity of certain alternative fuels and reduce the exploitation of personal cars are proposed, with special attention paid to the specifics of the Russian market. The novelty of the study are the definition of environmental feasibility, distribution trends and existing problems associated with automotive fuels, taking into account a broad retrospective, natural and climatic and socio-economic characteristics of countries. Theoretical significance lies in identifying the role of environmental and economic interests in the past and ongoing fuel transitions. Of practical value are recommendations for solving existing environmental problems and ensuring the fuel transition in the world and the Russia, in particular.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122423691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digital Business Ecosystems as a Growth Driver for Startups","authors":"Maksim D. Ruban","doi":"10.37791/2687-0657-2022-16-4-85-94","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-4-85-94","url":null,"abstract":"Having appeared relatively recently, digital ecosystems have become an indispensable strategic tool for the development of large businesses by attracting new and retaining old consumers of digital services. The author of the article views digital business ecosystems as an opportunity for rapid economic growth for startups. The relevance of the work lies in the insufficient study in the scientific literature of the participation of startups in the activities of digital ecosystems of large businesses, as well as in their active influence on the business environment as creators of innovations. The aim of the work is to develop theoretical and practical knowledge for both startups and their counterparties, owners of digital business ecosystems. The main task is to develop management solutions for startups in terms of joining the ecosystem of a major partner. Business ecosystems in this paper act as a new direction for the implementation of the strategy of mergers and acquisitions for the owners of the considered digital business tool. The database of the study was compiled by the characteristics and features of the activity of large business ecosystems in Russia and the world in terms of activating the merger and acquisition strategy through a qualitative analysis of their non-financial statements and press releases. As a result, there are revealed the advantages and disadvantages of digital business ecosystems using this business model, there are highlighted the features of the economic development of startups, their characteristics required to enter the ecosystem of big business and carried out a SWOT analysis of the integration of a startup into a digital ecosystem, correlating all the results in a matrix (a tool for making strategic management decisions), which, depending on the orientation of the development of a startup, points to such decisions as integration (full merger), integration with intellectual property rights, dual leadership and corporate venture capital. The practical results of this work can be used by researchers of digital business ecosystems, as well as by owners of startups planning to enter large business ecosystems, and by owners of such ecosystems.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115880141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Effective Anti-corruption as a Competitive Advantage of a Modern University","authors":"A. Alaverdov","doi":"10.37791/2687-0657-2022-16-4-34-48","DOIUrl":"https://doi.org/10.37791/2687-0657-2022-16-4-34-48","url":null,"abstract":"The subject area of the article is the improvement of the competitive position of a modern Russian university due to such an important component of its image in the educational services market as an organization that effectively counteracts corruption by its own staff. The solution of this problem is provided by the introduction of new technologies implemented by the joint forces of the two headquarters instances represented by the personnel service and the security service. The thesis is argued that the degree of protection from the threat of corruption on the part of both the teaching staff and other officials can be legitimately considered as an additional competitive advantage of any subject of the national higher education or, accordingly, its competitive disadvantage. Possible forms of corruption actions by various categories of employees of an educational institution are specified. Threats to its reputational and property security are determined in case of insufficiently effective counteraction to corruption. The dangers and opportunities associated with the use of various anti-corruption measures already proposed by specialists in the researched field of ensuring personnel security in the field of higher professional education are analyzed. Innovations in personnel work are proposed and argued, which can significantly reduce the likelihood of corrupt actions on the part of teachers and managers of the university. The first of them involves the use of technology based on a collegial approach to assessing the knowledge of the student being examined. The second innovation is aimed at a sharp tightening of control over the “anti-corruption stability” of teachers by the security service of the university. The third innovation applies only to the activities of top managers of the university and their direct subordinates, who are authorized to prepare for the conclusion of any transactions that potentially have a corruption component, and is based on the mechanism of individual bonuses. Finally, the introduction of the fourth innovation should ensure that the faculty members and other university staff are fully aware of the composition of corrupt practices and possible sanctions if they are detected.","PeriodicalId":269031,"journal":{"name":"Journal of Modern Competition","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121829669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}