数字商业生态系统是创业公司的增长动力

Maksim D. Ruban
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引用次数: 0

摘要

数字生态系统是最近才出现的,它通过吸引新的和留住旧的数字服务消费者,已经成为大型企业发展不可或缺的战略工具。这篇文章的作者将数字商业生态系统视为创业公司快速经济增长的机会。这项工作的相关性在于科学文献中对初创企业参与大型企业数字生态系统活动的研究不足,以及它们作为创新创造者对商业环境的积极影响。这项工作的目的是为创业公司及其交易对手(数字商业生态系统的所有者)提供理论和实践知识。主要任务是为初创公司开发管理解决方案,以加入主要合作伙伴的生态系统。本文中的商业生态系统为所考虑的数字商业工具的所有者实施并购战略提供了一个新的方向。该研究的数据库是根据俄罗斯和世界大型商业生态系统在激活并购战略方面的特征和特征编制的,通过对其非财务报表和新闻稿进行定性分析。结果,揭示了使用该商业模式的数字商业生态系统的优势和劣势,突出了创业公司的经济发展特征,它们进入大企业生态系统所需的特征,并对创业公司融入数字生态系统进行了SWOT分析,将所有结果关联在一个矩阵中(制定战略管理决策的工具),其中,根据创业公司的发展方向,可以指出整合(完全合并)、知识产权整合、双重领导和企业风险投资等决策。这项工作的实际结果可以被数字商业生态系统的研究人员使用,也可以被计划进入大型商业生态系统的初创企业所有者使用,也可以被这些生态系统的所有者使用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital Business Ecosystems as a Growth Driver for Startups
Having appeared relatively recently, digital ecosystems have become an indispensable strategic tool for the development of large businesses by attracting new and retaining old consumers of digital services. The author of the article views digital business ecosystems as an opportunity for rapid economic growth for startups. The relevance of the work lies in the insufficient study in the scientific literature of the participation of startups in the activities of digital ecosystems of large businesses, as well as in their active influence on the business environment as creators of innovations. The aim of the work is to develop theoretical and practical knowledge for both startups and their counterparties, owners of digital business ecosystems. The main task is to develop management solutions for startups in terms of joining the ecosystem of a major partner. Business ecosystems in this paper act as a new direction for the implementation of the strategy of mergers and acquisitions for the owners of the considered digital business tool. The database of the study was compiled by the characteristics and features of the activity of large business ecosystems in Russia and the world in terms of activating the merger and acquisition strategy through a qualitative analysis of their non-financial statements and press releases. As a result, there are revealed the advantages and disadvantages of digital business ecosystems using this business model, there are highlighted the features of the economic development of startups, their characteristics required to enter the ecosystem of big business and carried out a SWOT analysis of the integration of a startup into a digital ecosystem, correlating all the results in a matrix (a tool for making strategic management decisions), which, depending on the orientation of the development of a startup, points to such decisions as integration (full merger), integration with intellectual property rights, dual leadership and corporate venture capital. The practical results of this work can be used by researchers of digital business ecosystems, as well as by owners of startups planning to enter large business ecosystems, and by owners of such ecosystems.
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