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Cases on Digital Strategies and Management Issues in Modern Organizations最新文献

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Digital Transformation 数字转换
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch001
Irene Ciccarino, Carla Diniz dos Santos da Silva
{"title":"Digital Transformation","authors":"Irene Ciccarino, Carla Diniz dos Santos da Silva","doi":"10.4018/978-1-7998-1630-0.ch001","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch001","url":null,"abstract":"The COVID-19 pandemic has intensified the digitization of traditional businesses. In the retail sector, e-commerce played a fundamental role and promoted major changes in the consumer pattern. This evolution and its impact can be studied through the digital transformation lens, which is a multidisciplinary and holistic concept that encompasses a new strategy and new ways of strategizing. The present study aims to describe the digital transformation strategy implementation path at a Brazilian pre-digital retail company and discusses the role the COVID-19 pandemic had played. Moreover, the case highlights important strategic issues and provides the opportunity to analyze whether it is a strategic process or a strategic practice. Thus, it can enlighten which theory best supports DTS studies. This study also increases the understanding of the strategic configuration of digital transformation embracing context, process, and outcomes. And it also sheds light on the dilemma between brick-and-mortar stores and digital ones.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129059406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rose-Patisserie and Coffee House 玫瑰糕点店和咖啡屋
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch005
Paulo Botelho Pires, A. Barros
{"title":"Rose-Patisserie and Coffee House","authors":"Paulo Botelho Pires, A. Barros","doi":"10.4018/978-1-7998-1630-0.ch005","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch005","url":null,"abstract":"This case traces the life of a new endeavor, starting with a small patisserie and coffeehouse and the subsequent development of the business, considering three alternatives, namely optimizing the concept, expanding through a franchise network, and building a network of company-owned stores. The story of Rui and Joana raises a wide range of issues that managers need to address. After reading and working through the case, students will be able to evaluate the product portfolio, based on actual sales data, and to evaluate and propose strategic options using classical models.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"265 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114458288","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use 通过利益多元化和使用强度对品牌重新定位的消费者感知
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch004
Francisca Quintas Rodrigues, Beatriz Casais
{"title":"Consumer Perception of Brand Repositioning Through Benefit Diversification and Intensity of Use","authors":"Francisca Quintas Rodrigues, Beatriz Casais","doi":"10.4018/978-1-7998-1630-0.ch004","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch004","url":null,"abstract":"A company's positioning strategy is focused on how the company wants its brand to be perceived in the market. However, the constant change of markets has led many companies to carry on repositioning strategies to deliberately change their strategic positioning, namely by widening its product or service benefits to attract a wider market audience. As product or service positioning is always defined by the consumer, there is the need to understand the extent to which each company is able to communicate its new intended positioning and actually make it perceived. This chapter presents the case of Pedras, a Portuguese brand of naturally sparkling water which ramped up its communication efforts regarding the extension of its product's benefits in order to minimize the potential gap between intended and perceived positioning. Digital communication strategies are discussed to engage young consumers.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"113 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124730768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Competitive Strategies Affect Organizational Structure 竞争策略如何影响组织结构
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch012
Muhammed Seyda Akdag, Y. Bal
{"title":"How Competitive Strategies Affect Organizational Structure","authors":"Muhammed Seyda Akdag, Y. Bal","doi":"10.4018/978-1-7998-1630-0.ch012","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch012","url":null,"abstract":"Organizational structures can change according to the strategy determined by the businesses. The purpose of this chapter is to extend that research by analyzing the relationship between Porter's competitive strategies and Burns and Stalker's structure types. The authors conduct their research on the enterprises in Technology Development Zones in Istanbul, Turkey. One hundred sixty of 5,506 enterprises participated in the research. Then, to search deeper, the authors conducted a qualitative research on the 25 enterprises in Technology Development Zones. Results show that, while the mechanical structure tendency is observed in the enterprises following the cost leadership strategy, the mechanical or organic structure tendency is not observed in the enterprises following the differentiation and focus strategies. Also, according to the interviews, results show that the organizational structures in the enterprises in Technology Development Zones are affected by the size of the organization or the strategic awareness level of the senior managers rather than the competitive strategies.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122265803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Purpose-Driven Marketing Wars 目标驱动型营销战
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch009
E. Gülmez
{"title":"Purpose-Driven Marketing Wars","authors":"E. Gülmez","doi":"10.4018/978-1-7998-1630-0.ch009","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch009","url":null,"abstract":"Purpose is a definitive statement about the difference that a brand is trying to make in the world. It is becoming more and more popular every day, especially because Gen Y and Gen Z are more interested in economic, political, environmental, and social problems in the world. The interest and sensitivity of these issues have also been reflected in marketing and brand communication. In this context, purpose-driven marketing is a marketing perspective and trend that aims to connect brands with their consumers through their brand purpose. The implications of all these in the field of marketing have begun to be seen in Turkey, too. In particular, brands in the dishwashing detergent market have entered a purpose-driven marketing war with each other, so to speak. Finish, Fairy, and Pril have made purpose-driven marketing campaigns in Turkey. So, in this chapter, Water of Tomorrow by Finish, Don't Waste by Fairy, and Together at the Table by Pril campaigns are examined within the scope of purpose-driven marketing as case studies.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"28 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116593792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Be Like Amazon 像亚马逊一样
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch002
Anna Tarabasz
{"title":"Be Like Amazon","authors":"Anna Tarabasz","doi":"10.4018/978-1-7998-1630-0.ch002","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch002","url":null,"abstract":"Gaining competitive advantage requires a detailed benchmark of performance against other market players, and profound gap analysis in comparison to the best practice applies to the audit of the digital presence (online footprint analysis), which, based on scripting codes, is done easily on its premises. SEO software and social medial listening tools allow for a comprehensive understanding of the digital performance of the company. Unfortunately, some businesses underestimate the potential dormant in different types of live analytics and performance trackers and being unaware of the analysis capacity to be performed on competitors and market leaders completely off cost. The case presents a study of a digital footprint template analysis performed for Amazon in the United Arab Emirates and shows the comparison with local and global market players like Noon.com, eBay, or Alibaba using software like SEMrush, SimilarWeb, and Brand24 to showcase how to leverage on gathered insights and gain competitive advantage.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"301 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128622313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SWOT Analysis and a Case Study at Kayseri Airport SWOT分析与开塞利机场案例研究
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch010
Sabiha Annaç Göv
{"title":"SWOT Analysis and a Case Study at Kayseri Airport","authors":"Sabiha Annaç Göv","doi":"10.4018/978-1-7998-1630-0.ch010","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch010","url":null,"abstract":"In this study, Kayseri Airport, which operates under Dhmi in Kayseri, is discussed within the scope of SWOT analysis. As a result, the most powerful aspect of Kayseri Airport is its proximity to the city, and the weakest dimension of Kayseri Airport is the low frequency of flights during the daytime. The outstanding features of Kayseri Airport regarding the opportunities arising from the external environment are tourism potential of the city, transport modes supporting each other, investments around the airport, supporting civil aviation nationwide, development of trade volume of the city. The most important feature of Kayseri Airport regarding the threats arising from the external environment are that it is not seen as a direct departure/destination point for international flights and distorted construction around the airport land.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133578529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THEIA
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch006
Paulo Botelho Pires, A. Barros, J. D. Santos
{"title":"THEIA","authors":"Paulo Botelho Pires, A. Barros, J. D. Santos","doi":"10.4018/978-1-7998-1630-0.ch006","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch006","url":null,"abstract":"THEIA provides technical solutions for the construction industry, specializing in materials for thermal insulation. It is positioned in the middle of the distribution channel, between manufacturers and construction companies, and the profound changes that occurred in the sector had repercussions on the company's activity, forcing it to rethink its business strategy. THEIA repositioning was studied according to a specific methodology, combining analysis techniques to assess organizations' internal capacity and the exploration of external conditioning factors. The strategic plan used financial and commercial information from THEIA and from the sector where it operates, according to the following steps: analysis of THEIA's internal situation, external positioning of THEIA in the national market, definition of strategic objectives, elaboration of scenarios and recommendations.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127616395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Bonduelle Group's Distribution Strategy Bonduelle集团的分销策略
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch007
Véronique Boulocher-Passet, Randall D. Harris, Sabine Ruaud
{"title":"The Bonduelle Group's Distribution Strategy","authors":"Véronique Boulocher-Passet, Randall D. Harris, Sabine Ruaud","doi":"10.4018/978-1-7998-1630-0.ch007","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch007","url":null,"abstract":"This case study discusses the distribution strategy of the Bonduelle Group and the ability to and value of becoming a retail brand for the world's leading producer and supplier of ready-to-eat processed vegetables. In 2010, the family business opened its first flagship store named ‘Bonduelle Bienvenue'. It was entirely dedicated to processed vegetables and offering a big range in the same selling space. The objective of this prototype was not to substitute the company's existing distribution network, or even to hinder it, but to complement it by providing brand visibility and enabling an increase in Bonduelle Group's market share within households. Introducing the reader to the company, the first steps of the concept store back in 2012, and the following other D2C initiatives of the group, this case aims to address the advantages and drawbacks for a food processing brand to engage in selling directly to end consumers.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116510262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan Adyar Ananda Bhavan的数字价值创新和战略管理实践
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch003
S. Chaturvedi, Meenakshi Verma, S. Purohit, Raghava Reddy Varaprasad
{"title":"Digital Value Innovation and Strategic Management Practices of Adyar Ananda Bhavan","authors":"S. Chaturvedi, Meenakshi Verma, S. Purohit, Raghava Reddy Varaprasad","doi":"10.4018/978-1-7998-1630-0.ch003","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch003","url":null,"abstract":"This case focuses on the strategic management practices of Adyar Ananda Bhavan (prevalently known as A2B), a quickly developing contemporary sweet chain of Chennai in South India that is currently proclaiming a target of 900 crores turnover from 2021 onwards with 8,000 employees. The case has a close theoretical association with the famous strategic management models, for instance Michael E. Porter's model, Ansoff Matrix, Blue Ocean Strategy, Balanced Scorecard, and Resource-Based View and explains how an organization can strategically grow its business through digital value-based innovation. Contending sources of data, for example print and electronic media, have been utilized to accumulate and report raw facts and figures. The authors analyzed based on insights gained from various academicians from different universities across India, some mid-level managers from industry, and some unofficial conversations with A2B staff in Bangalore. This case is planned to be utilized in the strategic management subject for both undergraduate and postgraduate courses.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125614019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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