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How to Build a Leading So-Called Neobank and Pursue Its Growth? 如何打造领先的所谓“新银行”并实现增长?
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch008
J. Rocchi
{"title":"How to Build a Leading So-Called Neobank and Pursue Its Growth?","authors":"J. Rocchi","doi":"10.4018/978-1-7998-1630-0.ch008","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch008","url":null,"abstract":"Compte-Nickel, a brand of La Financière des Paiements Electroniques (FPE), is a FinTech founded in 2012 by Ryad Boulanouar and Hugues Le Bret. After an extremely promising start of operations in France in February 2014, the so-called neobank was acquired in 2017 by BNP Paribas, and its integration was successfully achieved thanks to good cooperation with the founders due to the preservation of its independence. Since the beginning, the key factor of its success has been an electronic terminal that allows to open a banking account in a few minutes, which is deployed in a network of partner tobacconists. In 2018, the FinTech became profitable conversely to most of its local competitors. The same year its name was shortened to Nickel, and in accordance with initial plans, development in Europe is being prepared. In December 2020, Nickel opens its doors in Spain. Will the policy of internationalization in Europe undertaken by the parent company BNP Paribas be as successful as in France?","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134504039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors 实时内容营销对消费者情绪和行为的影响
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch013
Hayat Ayar Senturk, Ece Ozer Cizer, Tugce Sezer
{"title":"The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors","authors":"Hayat Ayar Senturk, Ece Ozer Cizer, Tugce Sezer","doi":"10.4018/978-1-7998-1630-0.ch013","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch013","url":null,"abstract":"This study, carried out during the COVID-19 pandemic in Turkey, aimed to provide suggestions for creating a successful real-time content marketing strategy. For this purpose, data were collected from 319 participants using the online questionnaire technique. Outcomes of the analysis indicate that while positive perception toward real-time content marketing campaigns can lead to positive emotions, negative perception toward real-time content marketing campaigns can lead to negative emotions. It was also found as an important result that both positive and negative emotions affect negative consumer behavior during the pandemic period. In addition, negative emotions as a mediator variable strengthen negative consumer behavior. As a result, it can be said that real content marketing campaigns also have negative consequences on consumer behavior during pandemics. Consequently, marketing authorities should continue their real-time content marketing activities with this result in mind.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125191913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Adoption of a CRM Strategy Based on the Six-Dimensional Model 基于六维模型的CRM战略的采用
Cases on Digital Strategies and Management Issues in Modern Organizations Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-1630-0.ch011
J. D. Santos, José Pita Castelo
{"title":"The Adoption of a CRM Strategy Based on the Six-Dimensional Model","authors":"J. D. Santos, José Pita Castelo","doi":"10.4018/978-1-7998-1630-0.ch011","DOIUrl":"https://doi.org/10.4018/978-1-7998-1630-0.ch011","url":null,"abstract":"If the definition of CRM is not consensual, the model for incorporating or analyzing the concept within an organization is also not. In this chapter, considering the ‘Six-Dimensional Model CRM Strategy', which integrates 65 critical success factors, the authors analyze how these manifest themselves in an organization. Thus, the case studied is presented and described following the six dimensions (CRM strategy formulation, relational marketing philosophy, best practices, organizational and human resources, CRM processes, CRM technology) and also synthesizes in a table how the company analyzed reacted to critical success factors.","PeriodicalId":264174,"journal":{"name":"Cases on Digital Strategies and Management Issues in Modern Organizations","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124877962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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