{"title":"Study of Cultural and Creative Design based on Narrative Design","authors":"Xia Wu","doi":"10.54097/10.54097/hiaad.v5n2.02","DOIUrl":"https://doi.org/10.54097/10.54097/hiaad.v5n2.02","url":null,"abstract":"Using narrative design method to combine campus culture for campus cultural and creative product design practice, based on the narrative research method, summarise its design key points and combine it with specific case studies to analyse, combine narrative design and campus cultural and creative products to prove the feasibility of the design practice. With the help of narrative design methodology for campus cultural and creative design, campus emotions are used to create emotional resonance with consumers, with narrative design as the entry point, campus culture as the theme, and campus cultural and creative products to express the final effect. Using narrative design as the theoretical basis and shape grammar as the design method to create cultural and creative products with campus culture will touch consumers' hearts, which will help them to be brought into the constructed narrative scenario, feel the narrative theme, and cause emotional resonance with consumers.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140420379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dilemma and Route Exploration of Cultural Heritage Conservation in the Context of Climate Change","authors":"Manyi Xu, Chenggang Xue","doi":"10.54097/10.54097/hiaad.v5n2.05","DOIUrl":"https://doi.org/10.54097/10.54097/hiaad.v5n2.05","url":null,"abstract":"Global climate change not only has a major and profound impact on human society, but also has an impact on cultural heritage that cannot be ignored. This article focuses on material cultural heritage. Under the current situation of cultural relics protection in China, it explores the impact of climate change on material cultural heritage such as movable cultural relics, immovable cultural relics, and buried undiscovered cultural relics, and briefly discusses the dilemma of protecting cultural relics and heritage under climate change, and put forward relevant protection countermeasures. It is anticipated that the research presented in this article will offer valuable guidance and serve as a reference for safeguarding cultural heritage and enhancing personnel training in response to climate change, while also laying the groundwork for preliminary explorations into cultural heritage preservation.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"114 24","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Campus Cultural and Creative Design based on Narrative Concepts","authors":"Xinyi Chen","doi":"10.54097/10.54097/hiaad.v5n2.04","DOIUrl":"https://doi.org/10.54097/10.54097/hiaad.v5n2.04","url":null,"abstract":"Campus cultural creation marks an essential part of cultural and creative design. Its innovative development is conducive to enhancing the campus brand image, spreading campus culture, and improving the reputation and popularity of universities. Campus cultural creation is a product of the integration of culture and design. Cultural products convey the intrinsic value of culture in the form of design and have dual symbols of culture and emotion. Creating campus cultural products by integrating narrative concepts can better arouse users' emotions, thereby in While giving cultural product design some special symbolic connotation and profound meaning, we can experience the social role and emotional power of design as spiritual culture.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"398 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140417352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Literature Review on Museum Merchandising and Branding based on Cultural Heritage Creative Design","authors":"Jiamin Wang","doi":"10.54097/hiaad.v5n2.01","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.01","url":null,"abstract":"The cultural and creative industries and the massive dissemination of information in the age of digital media provide new vehicles for the transmission and expression of cultural heritage and use the language of design to capture people's sensibilities, express cultural connotations, and bring the value of history to audiences through new media. Museums, as institutions of culture collection and dissemination, also want to increase their visibility by creating their brand. At the same time, as an important part of urban tourism, museum branding is also conducive to enhancing people's understanding and identification with local culture. For museums, the merchandising and branding of museum-based cultural heritage is an important part of museum marketing, in which museums' cultural heritage design products also tend to function as both consumer promotion and cultural expression. This paper is a literature review using methods that include analysis of literature database platforms and interdisciplinary research and discusses the impact of product design on the branding of museums' cultural heritage. Focusing on the relationship between museum branding and communication with audiences, as well as further study of dialectical thinking on the cultural dimensions of museum product expression, thus identifying key knowledge and research processes in this area.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"179 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421081","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Diseases and Conservation of Modern Residential Buildings in Macao: A Case Study of the Lou Family's Big House","authors":"Jing Zhang","doi":"10.54097/10.54097/hiaad.v5n2.03","DOIUrl":"https://doi.org/10.54097/10.54097/hiaad.v5n2.03","url":null,"abstract":"The Lo Family Building is a typical representative of modern residential architecture in Macao, which has its own characteristics in terms of architectural history, culture, spatial layout and fittings. In recent years, many scholars have been carrying out research on the Lu Family's Great House. At present, there is insufficient research and protection on the disease analysis and architectural protection related issues of the restored Lu Family's Great House. This paper through the literature research, field research methods on the Lu family house specific investigation and research, analysis of existing disease phenomena, concluded that the Zheng family house is currently the main external finishes discolouration, cracking, weathering, plant erosion and human factors and other types of disease, and its characteristics and causes of a brief collation of the analysis; and finally, based on the above materials, put forward the subsequent protection measures. To a certain extent, it provides some new thoughts for the conservation of modern residential buildings in Macao.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"41 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140422892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Campus Cultural and Creative Product Design based on Rooting Theory","authors":"Yuxuan Sun","doi":"10.54097/hiaad.v5n2.06","DOIUrl":"https://doi.org/10.54097/hiaad.v5n2.06","url":null,"abstract":"To address the problem of homogenization of campus cultural and creative products at this stage, and to build campus cultural and creative products that meet consumer needs by combining campus characteristics. This study conducted semi-structured interviews with teachers, students, and staff on campus and coded and analyzed the interview texts using the rooted theory method. Through the analysis, we obtained a demand value embodiment model containing 12 core concepts and three levels of functional value, experiential value, and innovation value. It enables the design of campus cultural and creative products to better trigger users' emotions, disseminate campus culture, become an important medium for interpreting campus culture and provide a new step-by-step reference and practical path for the application of campus cultural and creative product design.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"11 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140418725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Discussing the Ethnicity of Tchaikovsky's 1812 Overture through the Professional Lens of Musicology","authors":"Yangyanru Wang","doi":"10.54097/hiaad.v5n1.02","DOIUrl":"https://doi.org/10.54097/hiaad.v5n1.02","url":null,"abstract":"The scope of my dissertation is: the sections of the 1812 Overture that are characterized by Russian folk music; the connection between the Russo-French War of 1812 and the 1812 Overture; and the composer Tchaikovsky's inspiration and compositional process for writing the 1812 Overture. The purpose of the research is: to discuss the embodiment of Russian musical style in the 1812 Overture through the knowledge and understanding of folk music. In the process of writing the article, the first step is to listen to the audio of the 1812 Overture, watch the video of the 1812 Overture, and find out the characteristic passages of Russian music and the use of characteristic instruments in the video of the 1812 Overture, and combine them with the same passages in the score of the 1812 Overture. Next, collect literature on the 1812 Overture, Tchaikovsky, Russian folk music, and definitions of folk music. And begin to organize the framework of the thesis and categories the literature. Finally write the paper, revise the final draft and submit the course paper. The result is a discussion and critical response to the reasons for the controversy of the Russian national music of the composer Tchaikovsky by the people of Russia itself by analyzing the national character of the 1812 Overture. The conclusion is that the 1812 Overture is a strong confirmation of the composer Tchaikovsky's expertise in using not only Western European symphonic music, but also Russian musical styles in his musical compositions.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"63 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140440272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on Street Landscape Design Along Urban Rail Transit Lines","authors":"Wenjin Zhao, Khairun Nisa Mustaffa Halabi","doi":"10.54097/hiaad.v5n1.06","DOIUrl":"https://doi.org/10.54097/hiaad.v5n1.06","url":null,"abstract":"The study on the landscape design of urban streets along the rail transit lines is an important topic in urban planning and development. With the acceleration of urbanization, the construction and improvement of urban rail transit systems have become a top priority. However, there are numerous challenges and issues in the landscape design of streets along rail transit lines. In recent years, governments and relevant departments have actively promoted the construction of urban green streets and integrated ecological concepts into landscape design to address the pressures and challenges brought about by urbanization. Drawing on the experiences of ecological city construction, the establishment of urban green streets has become an effective approach to solving the functional and environmental problems of urban streets. By integrating green infrastructure into street design, it is possible to effectively manage stormwater and improve the street environment. Research indicates that the root cause of urban street flooding lies in the increase of impervious surface area, which alters the surface hydrological conditions and impedes the collection and utilization of rainwater. Therefore, the design of urban green streets should focus on functional zoning, awareness of stormwater management, and integration of urban cultural landscapes. Through the application of these design methods, not only can the existing problems of urban streets be solved, but valuable design experience and guidance can also be provided for future urban green street construction.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"18 s1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140439391","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Value of Folk Belief in Chinese Films","authors":"Zhen Zhang","doi":"10.54097/hiaad.v5n1.01","DOIUrl":"https://doi.org/10.54097/hiaad.v5n1.01","url":null,"abstract":"Folk belief is closely related to people's life, and it is the value crystallization of the agglomeration and evolution of human society and culture. Folk beliefs are also presented in literary and artistic works, and diversified social and cultural values are constructed together with the texts, showing the cultural pattern based on folk beliefs. In Chinese films, the folk custom also constructs the special value and cultural connotation of the film art based on the video text, and the folk belief in the film art echoes each other, establishing the dual value of the film art and the folk belief.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"40 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140440244","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Converting the Intangible Cultural Heritage into the Economical Value in the Perspective of Creative Economic: A Case Study of \"Tantou New Year Prints\"","authors":"Qiwei Huang","doi":"10.54097/hiaad.v5n1.04","DOIUrl":"https://doi.org/10.54097/hiaad.v5n1.04","url":null,"abstract":"Based on the Chinese intangible cultural heritage \" Tantou New Year Prints \" as the research subject, within the perspective of the \"creative economy\" in the cultural and creative industries, the basic paths of cultural exploration, focusing on pain points, form translation, and urban regeneration are employed to explore its contemporary value. In the research process, a model is constructed to theoretically innovate and regenerate the \"art\" of the \" Tantou New Year Prints \" era. In practice, it hones the \"skills\" of the era, achieving a mutually reinforcing and winning convergence. Through this exploration, a feasible pathway is established within the perspective of the \"creative economy\" for the intervention of traditional handicrafts in a corner of the contemporary creative industry network. This provides an effective path and practical validation for the innovation and inheritance of excellent traditional culture in the new era.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"11 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140438929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}