Converting the Intangible Cultural Heritage into the Economical Value in the Perspective of Creative Economic: A Case Study of "Tantou New Year Prints"

Abstract

Based on the Chinese intangible cultural heritage " Tantou New Year Prints " as the research subject, within the perspective of the "creative economy" in the cultural and creative industries, the basic paths of cultural exploration, focusing on pain points, form translation, and urban regeneration are employed to explore its contemporary value. In the research process, a model is constructed to theoretically innovate and regenerate the "art" of the " Tantou New Year Prints " era. In practice, it hones the "skills" of the era, achieving a mutually reinforcing and winning convergence. Through this exploration, a feasible pathway is established within the perspective of the "creative economy" for the intervention of traditional handicrafts in a corner of the contemporary creative industry network. This provides an effective path and practical validation for the innovation and inheritance of excellent traditional culture in the new era.