{"title":"Analysis of Picture Composition in Teaching Contemporary Photographic Art","authors":"Wei Pang","doi":"10.54097/hiaad.v4i1.12002","DOIUrl":"https://doi.org/10.54097/hiaad.v4i1.12002","url":null,"abstract":"The study of photographic composition is a transitional stage from the basic course to the creative course, and it is required to cultivate students' photographic consciousness and photographic means of expression in the process of teaching composition. Through the description of the basic theory of photographic composition elements, this paper focuses on the three main characteristics of contemporary photographic art picture composition, from what problems need to be solved in photographic picture composition to the elaboration of the connotation and purpose of photographic picture composition, and analyzes the research method and basis of picture composition. The photography course mainly teaches the general rules of picture composition, mainly cultivates students' observation ability and the ability to instantly organize the picture, and requires students to focus on the use of the subject to tell the content of the work, to convey the idea, and to make clear how to make all-round modeling of the subject, so as to lead the viewers' sights to the subject that the photographer wants to express. It emphasizes that picture composition is the process of reproducing the thoughts of the photographer.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Comparative Study of the Publicity Strategies of the Japanese Animated Film “Suzume” from the Perspective of Cross-cultural Communication","authors":"Jinbo Wang","doi":"10.54097/hiaad.v4i1.11855","DOIUrl":"https://doi.org/10.54097/hiaad.v4i1.11855","url":null,"abstract":"As a special narrative medium, films play an indispensable role in cross-cultural communication of excellent local culture and obtaining cultural identity. From the perspective of cross-cultural communication, this paper compares and analyzes the content of the publicity of the Japanese animated film “Suzume” in Japanese and Chinese media platforms, and explores the characteristics of the film's publicity in China. By comparing the publicity bias in different countries, this paper looks at the way the film is publicized, and ultimately analyzes the appropriate path for the film's transnational cross-cultural communication.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Research on the Design of Rural Red Culture Theme Exhibition Space based on Scene Creation","authors":"Furong Dong","doi":"10.54097/hiaad.v4i1.11660","DOIUrl":"https://doi.org/10.54097/hiaad.v4i1.11660","url":null,"abstract":"Deep interpretation of situational design is the foundation for studying the display space of red culture. Based on the situational model, it is possible to design a red culture display space that meets modern requirements. The article analyzes the current development status of red culture display space design, interprets the relevant concepts of situational design, explores the relationship between situational design and red culture display space, discusses the design expression of red culture display space under situational mode, summarizes the development significance of red culture display space design under situational mode, in order to achieve better integration of modern display space and red culture under situational mode, Create a display space that is more in line with modern aesthetics.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study on the Optimization and Renewal Design of Campus Cultural and Creative Products Based on the Emotion Mapping Approach","authors":"Xueting Wang","doi":"10.54097/hiaad.v4i1.11661","DOIUrl":"https://doi.org/10.54097/hiaad.v4i1.11661","url":null,"abstract":"This paper takes the current situation of the campus cultural and creative products of the City University of Macau as the starting point, focuses on analyzing the characteristics and deficiencies of the existing campus cultural and creative products, and explores the emotional and cultural aspects of the campus cultural souvenir design from the emotional aspect, and through a large number of field surveys and analyses of the existing products, it sums up the design implementation procedure and design methodology of \"emotion mapping\" to better guide the design practice. Based on the analysis of the characteristics and needs of campus cultural souvenirs, the prototype extraction of tangible images and intangible meanings in the campus using the emotion mapping method is proposed to propose three design techniques, namely, taking meaning from shape, picturing shape with meaning, and symbiosis between shape and meaning, and a complete design program is constructed through the emotional fusion of expression. To inherit and disseminate the campus characteristics of culture from the purpose of enhancing the feasibility of innovative design of cultural and creative products; teachers and students at the University's emotions into the concept of product design, and further promote the innovative design of cultural and creative products on campus.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"395 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135134584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Practical Exploration of the Inheritance of Shanghai Marine Intangible Cultural Heritage Campus","authors":"Feifei Ma","doi":"10.54097/hiaad.v4i1.12001","DOIUrl":"https://doi.org/10.54097/hiaad.v4i1.12001","url":null,"abstract":"The marine intangible cultural heritage of Shanghai contains unique marine history and cultural information, and has rich creative attributes and industrial development and utilization value. Starting from the marine intangible cultural heritage culture in Shanghai, this project will hold the marine intangible cultural heritage season through the university campus platform, and use this as a basis to attract more people to pay attention to the marine intangible cultural heritage culture and achieve the purpose of inheritance.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"2012 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135135623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Preliminary Study on Landscape Design of Street Front Area in Commercial Block","authors":"Mengting Li, Han Liu","doi":"10.54097/hiaad.v3i3.10823","DOIUrl":"https://doi.org/10.54097/hiaad.v3i3.10823","url":null,"abstract":"In the current situation of social development, the design of commercial blocks has gradually become a trend, and is also the key area of People's Daily life. The research should adhere to the principle of harmonious coexistence with the ecology, and establish the relationship between human and nature, architecture and so on. The landscape design of the frontage area of commercial blocks is inconsistent with the development of the current commercial space design. In order to realize the development of landscape design of the frontage area of commercial blocks, the relationship between man and nature and architecture is further discussed, and the landscape design of the frontage area of commercial blocks is studied for a more reasonable innovative development. Taking the reconstruction project of Juxinghui Commercial Plaza in Hengqin, Zhuhai, Guangdong as an example, this paper summarizes the landscape design of commercial street fronting area in Lingnan area. It is suggested that the landscape design of commercial street frontage area should pay attention to the balance of ecosystem and reduce the damage to the ecology as far as possible. While reflecting local characteristics, the influence of Lingnan climate on plant landscape should be combined, and the principles of commercial street design and landscape design should be followed in the whole design. Under the premise of satisfying the material culture, this paper explores the landscape design of the commercial street fronting area which is most suitable for people's leisure and entertainment from multiple perspectives.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127700135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Xinyang Maojian Series Packaging Design with Natural Tea Garden Theme","authors":"Zhuofan Li","doi":"10.54097/hiaad.v3i3.11175","DOIUrl":"https://doi.org/10.54097/hiaad.v3i3.11175","url":null,"abstract":"Xinyang Maojian is one of the top ten famous teas in China and one of the cultural characteristics of the Central Plains. Its main producing areas are located in Shihe District, Pingqiao District, and Luoshan County in Xinyang City. However, there is still a certain gap in the influence of Xinyang Maojian compared to other famous teas, and there are also certain shortcomings in itself.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114607572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of the Influence of Land Art on Fiber Art","authors":"Jiajing Hao","doi":"10.54097/hiaad.v3i3.11159","DOIUrl":"https://doi.org/10.54097/hiaad.v3i3.11159","url":null,"abstract":"Land art uses nature as a creative medium, combining art and nature to form a visual art form rich in artistic integrity. Land art is integrated with the aesthetic concepts of different periods, broadening people's horizons for exploring art, and allowing people to clearly express the relationship between human beings and nature in their thinking. By analyzing the background of the production of land art, the characteristics and cases of land art, this paper explores the influence of land art on fiber art.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129750874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dunhuang Dreamscape: A Study and Exploration of Dunhuang Art in Modern Interior Design based on Virtual Reality Technology","authors":"Yanxi Su, Suzhen Bai, Pengfei Deng","doi":"10.54097/hiaad.v3i3.11157","DOIUrl":"https://doi.org/10.54097/hiaad.v3i3.11157","url":null,"abstract":"In the context of the national initiative of the \"Belt and Road\" policy and the vigorous promotion of cultural soft power, interior design products infused with cultural creativity have emerged as significant carriers of cultural development and heritage. This paper explores the innovative application of virtual reality technology in the field of interior design, with a special focus on the integration of Dunhuang elements in design practices. By combining virtual reality technology with Dunhuang art, a novel paradigm for interior design is proposed, blending ancient murals, patterns, and colors with modern computer graphics technology, infusing spaces with a unique historical charm and cultural significance. From the perspectives of virtual reality technology, inheritance of Dunhuang artistic elements, Dunhuang-style spatial design based on virtual reality, user experience, and emotional resonance, this paper delves into an in-depth exploration. Its aim is to expand innovative paths within interior design, while simultaneously providing new ideas and methods for cultural heritage and spatial perception domains.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127593967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Postmodernism and Logo Design: Take the Memphis Style as an Example","authors":"Yiyuan Wang","doi":"10.54097/hiaad.v3i3.10826","DOIUrl":"https://doi.org/10.54097/hiaad.v3i3.10826","url":null,"abstract":"In the context of the post-industrial era, the comprehensive development process of transforming the design purpose into a design concept is particularly prominent in terms of breadth and depth of the impact on product design. Its postmodernism aims to better adapt to the material foundation and spiritual needs of human spiritual and cultural development, and between manufacturing and design. the intersection of the product is the core, so that the performance between the product and the design becomes more and more profound. Using the literature research and analysis method, the comparative research method is used to analyze the changes in the performance of art symbols in postmodernism and summarize the expression methods of Memphis design. The humanization, diversification, personalization, color, etc. of the performance have the characteristics of Memphis style, which fully reflects the needs of human life diversity. The pursuit and performance are also in line with the characteristics of the popularization of art ubiquitous in society. At the same time, the logo performance constantly draws on and adopts the orthogonal spirit of humanism, which closely combines traditional art theory and real cultural life, and closely combines the theory of traditional art with the actual life of modern art, so as to fully oppose Reflecting the pursuit of the universal life of mankind and the increasing needs of social material civilization and real cultural survival.","PeriodicalId":262395,"journal":{"name":"Highlights in Art and Design","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126548295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}