Campus Cultural and Creative Design based on Narrative Concepts

Abstract

Campus cultural creation marks an essential part of cultural and creative design. Its innovative development is conducive to enhancing the campus brand image, spreading campus culture, and improving the reputation and popularity of universities. Campus cultural creation is a product of the integration of culture and design. Cultural products convey the intrinsic value of culture in the form of design and have dual symbols of culture and emotion. Creating campus cultural products by integrating narrative concepts can better arouse users' emotions, thereby in While giving cultural product design some special symbolic connotation and profound meaning, we can experience the social role and emotional power of design as spiritual culture.