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International Journal of Business Strategy and Automation最新文献

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The Impact of Data Strategy and Emerging Technologies on Business Performance 数据战略和新兴技术对企业绩效的影响
International Journal of Business Strategy and Automation Pub Date : 2023-11-28 DOI: 10.4018/ijbsa.334022
Subbarao Pothineni
{"title":"The Impact of Data Strategy and Emerging Technologies on Business Performance","authors":"Subbarao Pothineni","doi":"10.4018/ijbsa.334022","DOIUrl":"https://doi.org/10.4018/ijbsa.334022","url":null,"abstract":"This study investigates the intricate relationship between data strategy implementation, the adoption of emerging technologies, and business performance across diverse sectors. This comprehensive analysis of 228 cases reveals significant positive correlations between data strategy implementation and business performance, emphasizing the crucial role of data strategy in enhancing operational efficiency and gaining a competitive edge. However, the impact of adopting emerging technologies on business performance varies by sector, highlighting the need for a tailored approach to technology integration. Thematic analysis uncovers common challenges in data strategy implementation and technology adoption, offering valuable insights applicable to organizations across industries. This study provides a holistic perspective on data-driven transformations, yielding practical implications for organizations striving to navigate the complexities of modernization, and enhance their performance in an evolving business landscape.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139227636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Internationalization of Enterprise Resource Planning Vendors 企业资源规划供应商的国际化
International Journal of Business Strategy and Automation Pub Date : 2023-07-20 DOI: 10.4018/ijbsa.326515
Shijie Li
{"title":"Internationalization of Enterprise Resource Planning Vendors","authors":"Shijie Li","doi":"10.4018/ijbsa.326515","DOIUrl":"https://doi.org/10.4018/ijbsa.326515","url":null,"abstract":"International business theory suggests that multinational corporations are usually disadvantaged compared to local firms when competing in a host market. However, we find that foreign enterprise resource planning (ERP) vendors in the Chinese high-end ERP market perform significantly better than local vendors. To understand this gap, the authors first analyze the ERP business model and its four characteristics as a service and use Dunning's OLI paradigm to specify the ownership-specific, internalization-incentive, and location-specific advantages (O-, I-, and L-advantages) required for foreign ERP vendors to compete in the host country's high-end market. Then, after conducting case studies of the two foreign vendors with the highest share in the Chinese high-end ERP market, SAP and Oracle, they confirm that the O-advantages from strong brand and reputation, high research and development capabilities, professional partners, I-advantages from wholly owned subsidiaries, and L-advantages from economically developed regions cause SAP and Oracle to excel in the Chinese high-end ERP market.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133346995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing Information and Marketing Intelligence 营销信息和营销智能
International Journal of Business Strategy and Automation Pub Date : 2023-01-13 DOI: 10.4018/ijbsa.316235
Pratap Chandra Mandal
{"title":"Marketing Information and Marketing Intelligence","authors":"Pratap Chandra Mandal","doi":"10.4018/ijbsa.316235","DOIUrl":"https://doi.org/10.4018/ijbsa.316235","url":null,"abstract":"Companies cannot make decisions without proper information about their customers. The study discusses the various ways that companies collect customer information, store the information, and analyze the information. The study focuses on the role of customer relationship management (CRM) in making proper usage of the information and the intelligence gathered from the information in building better relationships with customers. The study emphasizes that building fruitful relationships with customers will help companies grow their businesses in the long run. Although CRM implementation helps companies in developing customer relationships, CRM has its own drawbacks. Companies should realize that CRM is a tool that is used to develop customer relationships. However, implementation of CRM will not solve all issues related to customers. Companies need to be aware about all these aspects while implementing CRM. Once implemented properly, CRM helps companies in growing their businesses and achieve business excellence in the long run.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124600406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Celebrities on the Buying Behaviour of Consumers 名人对消费者购买行为的影响
International Journal of Business Strategy and Automation Pub Date : 2022-01-01 DOI: 10.4018/ijbsa.309376
Shradha Gupta, Subodh Kumar Dwivedi
{"title":"Impact of Celebrities on the Buying Behaviour of Consumers","authors":"Shradha Gupta, Subodh Kumar Dwivedi","doi":"10.4018/ijbsa.309376","DOIUrl":"https://doi.org/10.4018/ijbsa.309376","url":null,"abstract":"Buying behaviour process goes through many steps which involves many factors affecting its decisions to purchase a good for which final consumption. Here, the recommendation of celebrities has more considerable emotional impact which affects the buying behaviour of a consumer. Nowadays a consumer is very fascinated towards the thing which is popular among the high demand society which is used and recommended by upper-class people and so-called celebrity. A consumer is inquisitive, which are being used by the celebrities and price to follow their reviews. The consumer feels more sympathetic towards a brand if their products were promoted by a celebrity they admire. The purpose of the study is to know how people get more attracted towards the recommendation of the celebrities and how he tries to adopt it in his daily routine. In this research, questioner was sent to the total 200 respondents through social media platforms among which most of them were between the age group of 20-30. The data analyzed by making graph and diagram through the response collected from the questionnaire.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130820158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Excellence and Customer Delight in Services Marketing 服务营销中的卓越与顾客愉悦
International Journal of Business Strategy and Automation Pub Date : 2021-10-01 DOI: 10.4018/ijbsa.287619
Pratap Chandra Mandal
{"title":"Excellence and Customer Delight in Services Marketing","authors":"Pratap Chandra Mandal","doi":"10.4018/ijbsa.287619","DOIUrl":"https://doi.org/10.4018/ijbsa.287619","url":null,"abstract":"Innovation, differentiation, and e-adoption are imperative for companies to sustain in the competition. It is difficult to innovate and differentiate physical products. Service companies gain in importance because of higher scope of innovation and differentiation with the help of e-adoption. The importance of innovation in services, initiatives taken by service companies, and the roles of e-adoption and technology as enablers to achieve excellence and customer delight are discussed. The initiatives include a strategic orientation, commitment from the top management, maintaining high standards, having profit tiers, monitoring service performance, and prompt action on customer complaints. The study focuses on the differentiation incorporated in services, adoption of the internet, and the roles of the internet in the differentiation of services. The study discusses about those companies which excel in providing superior services and analyses the strategies adopted by them. Proper implementation and execution of strategies enable companies to delight customers and achieve excellence.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129215177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Toward An Ontology of Strategy in an Enterprise Context 企业环境下的战略本体论
International Journal of Business Strategy and Automation Pub Date : 2021-10-01 DOI: 10.4018/ijbsa.288040
N. Kemp
{"title":"Toward An Ontology of Strategy in an Enterprise Context","authors":"N. Kemp","doi":"10.4018/ijbsa.288040","DOIUrl":"https://doi.org/10.4018/ijbsa.288040","url":null,"abstract":"What is meant by \"strategy\" and what concepts are involved in its creation are not well understood, and there is significant inconsistency in the way they are all used. It was hypothesised that current tools and techniques for ontology development and semantic analysis could be effectively applied to understand better what is meant by the term strategy and understand their nature and relationships. A literature review was conducted to identify how practitioners and academia view the subject, and the results organised using structured analysis. The result is a more complete, internally consistent view of the features of strategy definition. By applying structured analysis, the components and relationships used to form strategy and therefore the requisite structure of strategy in the enterprise context are uncovered. In this way, the specification that makes up a strategy is better understood using conceptual and systems dynamics models. In this way, the nature, and relationships necessary and sufficient to describe the multiple dimensions of strategy are exposed.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"64 42","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120817343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Tweaking Business Planning With Artificial Intelligence 用人工智能调整商业计划
International Journal of Business Strategy and Automation Pub Date : 2021-10-01 DOI: 10.4018/ijbsa.288541
Jingyi Chen, P. S. J. Ng
{"title":"Tweaking Business Planning With Artificial Intelligence","authors":"Jingyi Chen, P. S. J. Ng","doi":"10.4018/ijbsa.288541","DOIUrl":"https://doi.org/10.4018/ijbsa.288541","url":null,"abstract":"Griffith AI&BD is a technology company that uses big data platform and artificial intelligence technology to produce products for schools. The company focuses on primary and secondary school education support and data analysis assistance system and campus ARTIFICIAL intelligence products for the compulsory education stage in the Chinese market. Through big data, machine learning and data mining, scattered on campus and distributed systems enable anyone to sign up to join the huge data processing grid, and access learning support big data analysis and matching after helping students expand their knowledge in a variety of disciplines and learning and promotion. Improve the learning process based on large data sets of students, and combine ai technology to develop AI electronic devices. To provide schools with the best learning experience to survive in a competitive world.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131712802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Marketing Information, Analytics, and Intelligence 营销信息、分析和智能
International Journal of Business Strategy and Automation Pub Date : 2021-10-01 DOI: 10.4018/ijbsa.287618
Pratap Chandra Mandal
{"title":"Marketing Information, Analytics, and Intelligence","authors":"Pratap Chandra Mandal","doi":"10.4018/ijbsa.287618","DOIUrl":"https://doi.org/10.4018/ijbsa.287618","url":null,"abstract":"Companies collect customer information, store the information in databases, and analyze it to generate customer insights. The study focuses on the roles of customer relationship management (CRM) in making proper usage of the information, marketing analytics, and the marketing intelligence generated to develop fruitful customer relationships. Companies employ advanced marketing analytics and big data to understand customers and implement CRM effectively. The customer insights generated should be distributed and used properly. Although companies benefit from implementation of CRM, the implementation has its own drawbacks. Implementation of CRM will not solve all issues related to customers. It has its own drawbacks. However, proper implementation and effective utilization of CRM will help companies in developing customer relationships, in growing their businesses, and in achieving business excellence in the long run.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133627037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Retail Workforce Sizing Strategy for Enhancing Service Delivery and Store Performance 提高服务交付和商店绩效的零售劳动力规模策略
International Journal of Business Strategy and Automation Pub Date : 2021-07-01 DOI: 10.4018/IJBSA.20210701.OA1
Pankaj M. Madhani
{"title":"Retail Workforce Sizing Strategy for Enhancing Service Delivery and Store Performance","authors":"Pankaj M. Madhani","doi":"10.4018/IJBSA.20210701.OA1","DOIUrl":"https://doi.org/10.4018/IJBSA.20210701.OA1","url":null,"abstract":"The retail workforce is a strategic lever of the retailer for improving sales growth, market share, and profitability. With optimal retail workforce sizing and structure, customers would get prompt sales assistance and service, shelves should be replenished in a timely manner, store employees should be neither idle nor overstretched, and compensation costs should be managed effectively. Undersizing may hurt retailers in the long run as it affects merchandising capability and customer services, which ultimately hurt store sales and profits. Retail workforce optimization keeps store employees happy, improves customer service, and reduces opportunity costs of lost sales. The research provides various frameworks that outline the impact of undersizing in retail stores on sales and profitability and provides a methodology to determine the optimal workforce size. The research also provides an illustration with various scenarios to investigate whether a retail store is understaffed and calculates the financial impact of undersizing on revenue and profitability.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132159873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Adoption of E-Commerce and M-Commerce Marketing Practices 采用电子商务和移动商务营销实践
International Journal of Business Strategy and Automation Pub Date : 2021-07-01 DOI: 10.4018/IJBSA.20210701.OA2
Pratap Chandra Mandal
{"title":"Adoption of E-Commerce and M-Commerce Marketing Practices","authors":"Pratap Chandra Mandal","doi":"10.4018/IJBSA.20210701.OA2","DOIUrl":"https://doi.org/10.4018/IJBSA.20210701.OA2","url":null,"abstract":"E-commerce has become an important marketing channel with the increasing usage of internet by customers. Companies use both physical intermediaries and online distribution channels for selling their products and services. The study discusses about pure-click companies which sell products online and about brick-and-click companies which sell products both online and through intermediaries. The study focuses on m-commerce which is becoming an important distribution channel and preferred mode of transaction with the increasing usage of smart phones. Companies practicing e-commerce and m-commerce adopt a number of strategies to delight their customers and these strategies are discussed. Both e-commerce and m-commerce have a number of privacy and security issues. Companies should be aware of these issues and formulate measures to ensure privacy and security of information shared by customers. All these will help companies in adopting e-commerce and m-commerce, delighting their customers, building long-term relationships, and in achieving business excellence.","PeriodicalId":244465,"journal":{"name":"International Journal of Business Strategy and Automation","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121082674","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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