The Impact of Data Strategy and Emerging Technologies on Business Performance

This study investigates the intricate relationship between data strategy implementation, the adoption of emerging technologies, and business performance across diverse sectors. This comprehensive analysis of 228 cases reveals significant positive correlations between data strategy implementation and business performance, emphasizing the crucial role of data strategy in enhancing operational efficiency and gaining a competitive edge. However, the impact of adopting emerging technologies on business performance varies by sector, highlighting the need for a tailored approach to technology integration. Thematic analysis uncovers common challenges in data strategy implementation and technology adoption, offering valuable insights applicable to organizations across industries. This study provides a holistic perspective on data-driven transformations, yielding practical implications for organizations striving to navigate the complexities of modernization, and enhance their performance in an evolving business landscape.