Journal of Business & Retail Management Research最新文献

{"title":"Major concerns of FinTech (Financial Technology) services in the Korean market","authors":"kwangjong ahn, June-Suh Cho","doi":"10.24052/jbrmr/v14is01/art-11","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-11","url":null,"abstract":"Technological innovation is the driving force of FinTech's growth. FinTech (Financial Technology) provides easing payment processes, reducing fraud, saving user’s money, promoting financial planning, and moving a giant industry forward. FinTech is receiving a lot of attention in the finance and IT markets in the world. However, main concerns of FinTech services are regulations and technical problems such as government regulation, the security of customer's money and investments, protection of customer's data, cyber-attacks, lack of expertise, and so on. Especially, the major issues of FinTech are security and stability which are essential as well as ease of use. No matter how they introduce new technologies and user convenience, FinTech got the trust of our customers. As a leader of FinTech, we discuss the major concerns of the FinTech security with Korean market case. Also, regulation has slowed the development of the FinTech industry. With the unreasonable regulation system in Korea, FinTech is in a lot of controversies between finance and industry. People in Korea have already had a significant amount of experience with FinTech. The most prevalent examples of FinTech in Korea are Internet & Mobile Banking and shopping with the mobile payment market. In this paper, we discussed institutional and technical issues that should be considered for a successful settlement in Korea and suggested how to carry out an unprecedented financial regulation innovation for the activation of FinTech to activate and successfully establish FinTech. Corresponding author: June-Suh Cho Email addresses for the corresponding author: jscho@hufs.ac.kr First submission received: 6th August 2019 Revised submission received: 4th September 2019 Accepted: 9th September 2019 Introduction The platform that uses FinTech around the world is growing more and more over the years. Today, people do not visit banks to deal with their financial affairs. Mobile FinTech service enables you to check banking businesses anytime without being limited by time and space. In the global financial market, FinTech is evolving the financial industry, creating a mobile revolution that transcends time and space. FinTech is a combination of finance and technology. It covers financial services through the convergence of finance and IT, and changes in industries based on these services. FinTech's principle is to transform centralized financial services into P2P distributed services, which is a major distinction between electronic finance and FinTech. Recently, there are financial services such as mobile banking, app cards, personal property management, crowdfunding, robo-advisor, and so on. The industry changes include providing financial services such as payment and settlement systems, remittance directly to users using technology possessed by innovative nonfinancial corporations, such as Apple Pay and Samsung Pay. (Lee & Kim, 2015; Ma & Liu, 2017) If traditional financial services are conducted facing","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121067514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Investigating new consumer behaviour dimensions in grocery retailing: some evidence from Southern Italy","authors":"Vincenzo Basile","doi":"10.24052/jbrmr/v14is01/art-05","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-05","url":null,"abstract":"The post-modern consumer is an entirely new figure and represent one of the strategic factors in terms of consumer beahaviuor and purchase intentions. The studies on grocery retailing industry is considered constantly a priority in marketing research and in managerial practice. The retailers that operate in grocery retailing, in order to propose an adequate offering system to customers, want to know what drives a consumer to make their daily purchasing and what are the factors that fosters this process. Therefore, the aim of this paper is to investigate the purchasing behaviour and explore the factors of a local context. The research is based on an explorative approach on a sample of consumers residing in Campania Region. The qualitative methodology was administrated in the three following points: 1) first, data was collected through the diary tool; 2) subsequently, were conducted in depth interviews, on the same respondents of the diaries; lastly, 3) a content analysis was carried out on the results of the diaries and interviews. The research partially confirms the evidence emerging from recent studies on Marketing Performance Measurement (MPM) in Fast Moving Consumer Goods (FMCGs) industry, referred to share of wallet's creation. Moreover, offers a new interpretation of the conceptual model on MPM, in the perspective of consumer behaviour. The research methodology is based on the individual’s daily observation during his monthly purchasing process, influenced by cultural factors. The first evidences could be useful for grocery ratailing's managers to modify the business model, in the decisions on offering system, in the distribution format and in terms of pricing strategies (that is, HILO and EDLP strategy). Therefore, the future scenario is of a great interest, both for the evolutionary trends in purchasing behaviour than for the business model’s innovations in grocery retailing. Corresponding author: Vincenzo Basile Email addresses for the corresponding author: vincenzo.basile2@unina.it First submission received: 3rd May 2019 Revised submission received: 31st July 2019 Accepted: 12th August 2019","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128159144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of the E- CRM (expected security and convenience of website design) on E- loyalty field study on commercial banks","authors":"Hadeer Helal M. Rashwan, Abdelaty Lasheen M. Mansi, Heba E. Hassan","doi":"10.24052/jbrmr/v14is01/art-10","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-10","url":null,"abstract":"This study aimed to investigate the micro-linkages between electronic customer relationship management (E-CRM) and electronic loyalty of customers, through electronic banking satisfaction as a mediator variable. specifically, the neglected roles for expected security, convenience of website design. To achieve the objectives of the study, four basic hypotheses were formulated, it's were tested using preliminary data collected through the survey list, Data was collected by a convenience sample, the sample of study consisted of (370) customer who representative of the community of customers of Egyptian commercial banks who dealing electronically, Data analysis and hypothesis testing have been depended on use methods of a structural equation modeling, confirmatory factor analysis, path analysis, and direct and indirect analysis by using the Bootstrap method, The study found a significant correlation between the dimensions of the ECRM (expected security) and The intentions of repeat e-dealing and providing customers positive words to others, A significant correlation was found between the convenience of website design and providing customers positive words to others. While there is no significant relationship between convenience of website design and intentions of repeat e-dealing. And the electronic banking satisfaction does not play the role of mediator in influencing the relationship between E-CRM dimensions (expected security) and providing positive words to others, and the intentions to repeats electronic transactions. So, Managers are likely to increase customer's loyalty by providing technological protection mechanisms for electronic banking transactions and enhance convenience requirements on the website in terms of ease of use and immediate customer problem solving, predisposing positively Customer’s attitudes towards the banks. Corresponding author: Abdelaty Lasheen M. Mansi Email addresses for the corresponding author: al mansi oal. @ yahoo.com First submission received: 23rd May 2019 Revised submission received: 20th August 2019 Accepted: 29th August 2019","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127029187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The perception of Industry 4.0 in the managers of automobile distribution companies","authors":"Santos Ruíz Hernández, Marco Martinez, Herson Santos Ruiz Domínguez","doi":"10.24052/jbrmr/v14is01/art-07","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-07","url":null,"abstract":"Industry 4.0 is originated in Germany in 2011, it is focused on optimize value chain through autonomous manufacturing and through technological systems; it’s related with automotive sector as a product of international highly competitive. That is how the fourth industrial revolution started. The sector is very dynamic in Asia-Pacific, Mexico and United States. The goal of this investigation is to determinate three groups with respect to Industry 4.0, which allows them to identify new technology-based business strategies. The hypothesis shows that proposed methodology is useful to evaluate adopted strategies in the business to introduce the industry 4.0. A transverse quantitative study was realized, using multivariate statistic and a population of 16 automobiles distributors located in three adjacent cities. An instrument was designed with six variables: Process, Product, Persons, Technology, Business and Social Responsibility. With 30 items; it was validated by Cronbach's alpha and it was used SPSS V25. Three groups were determined with similarity shown in four indicator variables in the technology stage in industry 4.0. Groups were determined through ANOVA test. The most significant variables were analyzed by groups. A characterization of the variables was realized for their interpretation. “Process” variable got the highest value among the three groups; the perception about productive process, services that they offer, and continuous improvement are positively identified at interior of the business. Process, Persons and Social Responsibility are the highest variables of the group three. Corresponding author: Santos Ruiz Hernández Email addresses for the corresponding author: santos.ruiz@itspanuco.edu.mx First submission received: 20th May 2019 Revised submission received: 12th August 2019 Accepted: 21st August 2019","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128843310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Measuring brand loyalty of consumers towards chicken brands in the KwaZulu-Natal Province of South Africa","authors":"C. Bisschoff, M. Schmulian","doi":"10.24052/jbrmr/v14is01/art-08","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-08","url":null,"abstract":"Brand loyalty is regularly categorised as one of the most vital drivers for ensuring the long-term sustainability of any organisation. Advantages of having a brand loyal customer base include lower sensitivity to price increases, lower brand switching intentions, high level of customer word-of-mouth marketing exposure and increased consumer profitability. The main focus of this study is to measure the brand loyalty of the KwaZulu-Natal consumers towards their uncooked chicken brand of choice using a validated model and its measuring instrument. The model was developed to measure brand loyalty in the fastmoving consumer goods industry but also successfully applied in agriculture, financial services and other industries. The model measures twelve of the most important antecedents influencing brand loyalty, namely perceived value, brand relevance, brand trust, repeat purchase, switching cost, brand affect, brand commitment, involvement, brand performance, relationship proneness, customer satisfaction and culture. The empirical study was conducted amongst 112 consumers in the KwaZulu-Natal Province of South Africa. A convenience sample was used to collect data through a product-specific adapted questionnaire designed to test how strongly each of the twelve antecedents relates to KwaZulu-Natal’s consumer loyalty towards its chicken brand. The sample showed the appropriate adequacy, had low sphericity and were proved to be reliable as measured by Cronbach Alpha coefficients. The empirical results confirm the importance of each brand loyalty antecedent in chicken brands. This study offers the most important brand loyalty antecedents as a managerial guideline to chicken brands for consideration to implement in their customer loyalty marketing strategies. Corresponding author: Christo Bisschoff Email addresses for the corresponding author: christo.bisschoff@nwu.ac.za First submission received: 20th May 2019 Revised submission received: 9th August 2019 Accepted: 21st August 2019 Introduction The South African Agricultural Sector The South African National Development Plan 2030 has identified agriculture, mining and manufacturing as significant drivers of job creation and growth in South Africa’s economy. Agriculture has the most possibilities compared to the other two sectors. Furthermore, agriculture and agroprocessing are anticipated to create at least one million jobs by 2030. The South African agricultural sector is also vital regarding their role in food security, rural development and poverty alleviation (Department of Agriculture, Forestry and Fisheries, 2017:8). Employment in the agricultural segment increased by 5% to 849 000 employees in the third to last quarter of 2017 (Department of Agriculture, Forestry and Fisheries, 2017:9). South African agriculture is confronted by increasing costs of production attributed largely to the high prices of inputs (fertilisers, seed and pesticides), electricity, fuel, mechanisation and labour. There are also a","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121310489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe","authors":"morelight virima, M. Sandada, Tinashe Ndoro, T. Chuchu","doi":"10.24052/jbrmr/v14is01/art-09","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-09","url":null,"abstract":"The purpose of the research was to examine the impact of service quality on customer satisfaction amongst customers in the internet service provision sector of Zimbabwe. In the study, service quality consisted of six dimensions, namely, reliability, empathy, responsiveness, tangibles, location and price. The study employed a cross-sectional quantitative design from which a sample of 341 successfully completed questionnaires were obtained. Data analysis was performed using SPSS 23 software. Multiple regression was performed to ascertain the cause-effect relationship between the independent variables (namely, reliability, empathy, responsiveness, tangibles, location and price) and the dependent variable (customer satisfaction). The results of the study indicated that reliability, responsiveness and price displayed a positive statistically significant impact on customer satisfaction. On the other hand, empathy, tangibles and location were noted as not having a statistically significant positive impact on customer satisfaction. The main implication for internet service providers in Zimbabwe is that responsiveness and prices-sensitive offerings are key to satisfying customers. Corresponding author: Tinashe Chuchu Email addresses for the corresponding author: tinashe.chuchu@up.ac.za First submission received: 20th May 2019 Revised submission received: 9th August 2019 Accepted: 21st August 2019 Introduction Customer satisfaction has become an imperative subject, generating great interest within organisations, practitioners and researchers alike. The primary objective of organisations is to maximize profits whilst at the same time minimising costs. Profit maximisation can be achieved by increasing sales while reducing costs. Customer satisfaction is one of the most significant factors that can aid organizations to increase profits, customer satisfaction leads to customer loyalty which in turn leads to repeat purchases and referrals (Wilson, Zeithaml, Bitner & Gremler, 2008). The universal challenge for businesses today is to move from product orientation to customer orientation. This challenge is becoming more difficult because customers are becoming increasingly sophisticated, educated and well informed. Customers have knowledge and high expectations of the service they want to receive from organisations. They now want greater choices and involvement in the purchasing process. The focus on customers/consumers has increased more as the consumption era also shifts to post-consumption. In the post-consumption era organizations are obliged to render more services in addition to what they currently provide to their customers. In this vein, it is imperative to gain insight of the levels of customer satisfaction and service Journal of Business and Retail Management Research (JBRMR), Vol. 14 Issue 1 October 2019 www.jbrmr.com A Journal of the Centre for Business & Economic Research (CBER) 99 quality experienced by customers. The Internet Service Provision (ISP)","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132105080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Difference between consumer preferences to choose between the traditional retailing and modern retailing","authors":"Shaheera Amin, Syeda Shawana Mahasan","doi":"10.24052/jbrmr/v14is01/art-06","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-06","url":null,"abstract":"The aim of this study is to understand consumers’ choice and shopping preferences regarding retail format (traditional vs modern markets). Further, this study is conducted to understand the changes that are occurring in the consumers’ behaviour with respect to modern retailing and traditional retailing outlets. It is noted that due to change in demographics, and an increase in families’ income, urbanization, awareness through electronic and internet media has influenced the consumer behaviour to choose from modern retail outlets rather than the neighbourhood stores. Therefore, to empirically testing the phenomenon of retail format choice, a quantitative study is conducted by using a questionnaire. Collected data is analysed by using SPSS. Results has supported that there are fewer factors that favour traditional retailing and fewer which support modern retailing. However, the results show that there are many challenges that exist in modern markets and traditional markets based on consumer preferences. Corresponding author: Syeda Shawana Mahasan Email addresses for the corresponding author: syeda.shawana@lbs.uol.edu.pk First submission received: 18th July 2019 Revised submission received: 20th August 2019 Accepted: 23rd August 2019","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130599201","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Organisational factors influencing the application of age management","authors":"H. Urbancová, Adéla Fajčíková","doi":"10.24052/jbrmr/v14is01/art-01","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-01","url":null,"abstract":"There are currently significant differences in the approach to various age groups in many fields of human activity. Due to the global demographic trend of an increasing age of population and growing number of people in the 50+ category, it is necessary to adopt measures that take age into account on the social level and also in the process of organisational management; these measures are collectively referred to as age management. The aim of this paper is to identify and evaluate factors on the organisational level that influence the application of age management in organisations. The partial objective is then to determine the impact of these organisational factors. The data was collected through quantitative research, specifically a survey among n = 549 selected organisations in the Czech Republic. The results show that significant factors influencing the application of age management include the sector in which the company operates, size of the organisation and majority ownership. The article provides the formula for a logit function that can be used to determine the probability of various scenarios of the application of age management in organisations. The article is focused on organisational factors influencing the application of age management in practice to build the employer’s good brand and to attract knowledge workers. Corresponding author: Adéla Fajčíková Email addresses for the corresponding author: fajcikova@pef.czu.cz First submission received: 6th May 2018 Revised submission received: 21st August 2018 Accepted: 12th November 2018 Acknowledgement This contribution was supported by the Internal Grant Agency of the University of Life Sciences Prague (CIGA) No. 20171001, “Assessing the quality of instruction in the selected field at the Faculty of Economics and Management of the Czech University of Life Sciences Prague”.","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"2014 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132396947","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Differences between migrant owned and locally owned small business retail stores: the case of Delft and Eindhoven","authors":"Maphelo Malgas, Wellington. B. Zondi","doi":"10.24052/jbrmr/v14is01/art-02","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-02","url":null,"abstract":"This study aims to identify the core competitive factors that differentiate migrant owned small business retail stores from those that are owned by South African citizens. Primary research was conducted in two of Cape Town’s townships, Delft and Eindhoven. Data was collected through focus group interviews with open-ended questions. The findings revealed that South African citizen retailer’s lack funding to start or expand their businesses, they do not collaborate among themselves, and they lack pricing strategy. The findings also revealed that migrant small business retailers have strong business networks that enable them to collaborate in a number of business-related issues such as the buying of stock and they have networks that help them raise finance for their businesses. The researcher notes that there are agencies such as the Small Business Development Agency (SEDA) that aim to help Small and Medium Enterprises (SMME’s) but such agencies deal with all types of SMME’s. There is a need for a targeted support for the small business retail sector as it is a very unique sector in the South African small business market. The challenges faced by local small business retailers are unique when compared to those faced by their migrant trader counterparts. The foreign national small business retailers are more competitive than local South African small business retailers in the township retailing sector. The study recommends that the South African government department of Small Business Development should assist the South African citizen owners of small retail businesses to improve their competitiveness. Corresponding author: Maphelo Malgas Email addresses for the corresponding author: Malgasma@cput.ac.za First submission received: 14th March2019 Revised submission received: 12th August 2019 Accepted: 30th August 2019 Introduction In South Africa informal small business retailers are mainly found in township environments and the township residents buy from these informal retail stores known as “spaza shops”. In South Africa townships are residential areas predominantly occupied by the black population as previously designated by apartheid legislation until the dawn of democracy in 1994. South African townships were dominated by general dealer stores until the development of the shopping Malls in the township areas. In fact, it could be argued that the shopping Malls have led to the displacement of the general dealer stores and the rise of the “spaza shop” as township residents can now simply walk to a Mall which has a variety of offerings. Malls are dominated by national food chain franchises such as, Pick & Pay, SPAR or Shoprite where people can buy fresh products cheaply and the ambience of the Mall is far more attractive than your spaza shop. Residents then use the “spaza shop” as a convenience store when the Mall is yet to open in the morning or has closed in the evening. There were no spaza shops established during the apartheid years, long before","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132110460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"\"Impact of social network on purchase decision: a study on teenagers of Bangladesh\"","authors":"Md. Rakibul Hasan, Md. Ridhwanul Haq, M. Z. Rahman","doi":"10.24052/jbrmr/v14is01/art-03","DOIUrl":"https://doi.org/10.24052/jbrmr/v14is01/art-03","url":null,"abstract":"Social Network has enabled unique growth in our daily interaction with each other as it has become the modus operandi of the 21st century. With rapid development and acceptability of this platform, it now plays a big role in consumer purchase decision where teens are considered as the changing agent. This study attempts to reveal the factors of Social Network that influence the purchase decision among the teens of Dhaka considering Online Peer Communication, Social Networking Groups, Brand Fan Pages and Advertising on Social Network as antecedents; and Purchase Decision as outcome. Hypothesis have been developed accordingly and tested through applying Structural Equation Modeling with AMOS 20. Based on a survey among 381 college and university students across Dhaka city proves that the Social Networking Groups, Brand Fan Pages and Paid Advertising have positive influence on Purchase Decision whereas Online Peer Communication surprising came as insignificant. This research provides a guideline for the advertisers of Bangladesh who are willing to promote their product, and brand through Social Networking platform.","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130501221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}