Journal of Business & Retail Management Research最新文献

{"title":"\"Factors affecting the nature of alliance governance and competitiveness \"","authors":"Viput Ongsakul, Nakul Parameswar, Sanjay Dhir","doi":"10.24052/JBRMR/V13ISSP/ART-2","DOIUrl":"https://doi.org/10.24052/JBRMR/V13ISSP/ART-2","url":null,"abstract":"Coordination needs in alliances; nature of alliance governance and competitiveness of alliances are interdependent dimensions in alliances. Coordination needs are affected by technology transfer and strategic complexity which might result in alterations in the nature and background of the alliance. This research examines the effect of complexity in technological transfer, strategic specifications of the partners and prior experience of the firm in the target country on the nature of alliance governance and alliance competitiveness. Total Interpretive Structural Model (TISM) has been developed to determine the hierarchy amongst these factors. The findings provide important inferences on the factors that affect competitiveness of contractual alliances. Results suggest that nature of alliance – being contractual agreement or a joint venture influences the competitiveness of the alliance. Corresponding author: Sanjay Dhir Email addresses for the corresponding author: sanjaydhir.iitd@gmail.com First submission received: 22nd February 2019 Revised submission received: 9th April 2019 Accepted: 23rd April 2019 Introduction Alliance governance has the options in the form of choice between contractual alliances (CA) and Joint Ventures (JV) that could determine its competitiveness (Harrigan, 1985; Doz and Hamel, 1998). These two forms lead to variations in the administration and form of governance proceedings of the collaboration (Culpan, 2009; Dhir and Mital, 2013a). Alliances help the firm gain access to knowledge and other resources while gaining legitimacy and therefore push the firm towards success (Glaister, 1998; Dhir and Mital, 2013b; Parameswar, Dhir and Ongsakul, 2018). The gravity of making these decisions has led a part of the firm’s management devoting their time to making plans for future partnerships. The choice between the two forms of governance have already been studied by (Gulati and Singh, 1998; Oxley and Sampson, 2004). However, previous research has not followed a structured approach to examine the effect of factors on alliance governance system and its competitiveness. The factors affecting the choice of equity contribution by parent firms in alliance and further its impact on competitiveness. This study explores the effects of different factors in the nature of alliance i.e. contractual agreement or joint venture and on the shaping the competitiveness of the alliance. Journal of Business and Retail Management Research (JBRMR), Volume 13, Special Issue May 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 10 The paper presents the literature review of the factors and build the need to examine these factors for their influence on nature of alliance and alliance competitiveness. Next, we discuss the methodology, data and results. We then conclude with discussion, implications and future work. Governance and competitiveness in alliances Prior research has explored the role of diverse factors on the natu","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122468699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The sustainability aligned mandate on retail infrastructure: with respect to redesign, retrofit, rejuvenation","authors":"Salil K. Sen, Viput Ongsakul","doi":"10.24052/JBRMR/V13ISSP/ART-1","DOIUrl":"https://doi.org/10.24052/JBRMR/V13ISSP/ART-1","url":null,"abstract":"","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"6 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116818866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Promoting responsible service policy: The impact of complaint invitation on perceived service recovery performance","authors":"Phimai Nuansi, Piya Ngamcharoenmongkol","doi":"10.24052/JBRMR/V13ISSP/ART-3","DOIUrl":"https://doi.org/10.24052/JBRMR/V13ISSP/ART-3","url":null,"abstract":"Given that developing effective, accountable and transparent institutions are the targets of sustainable development goals (SDGs), a shift toward more responsible actions are required for service providers. The present study attempts to establish the role of complaint invitation as the service providers’ responsibilities on the advancement of customer complaint handling performance. A scenario-based experiment was carried out in a retail banking service setting. Two types of the service providers’ response to service failure (invited complaint vs. customer-self complaint) are compared in terms of customer perceived justice and satisfaction of service recovery. Results from multivariate analysis of variance (MANOVA) suggest that inviting customer to complain can result in higher perceived justice and satisfaction than when the complaint is raised by the customer. Furthermore, invited complaint has a greater impact on perceived interactional justice and satisfaction for customers with low coping potential. This study suggests that understanding the role of service provider’s accountability, service managers can more effectively develop and execute customer complaint management policy which contributes to business sustainability. Corresponding author: Phimai Nuansi Email addresses for the corresponding author: phimai.nua@stu.nida.ac.th First submission received: 28th February 2019 Revised submission received: 5th April 2019 Accepted: 20th April 2019","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133380343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The influence of sustainable development goals (SDGs) on customer-based store equity (CBSE)","authors":"boonyawat soonsiripanichkul, Piya Ngamcharoenmongkol","doi":"10.24052/JBRMR/V13ISSP/ART-5","DOIUrl":"https://doi.org/10.24052/JBRMR/V13ISSP/ART-5","url":null,"abstract":"The sustainable development goals (SDGs) commenced globally in 2015. The execution of the SDGs is described as \"Localizing the SDGs\" to emphasize the role of local establishments and local players. The concern of SDG-related issues and concepts appears to be rising and is in line with the appreciation of its considerable potential. During the last decade, the concept of brand equity has been considerably utilized (or localized) in the context of the store, which is termed customer-based store equity (CBSE). We contribute to this localizing viewpoint by studying how the inclusion of the SDGs, particularly corporate social responsibility (CSR), influences local store equity. We propose eight major means by which the SDGs play a key role in creating CBSE, including 1) building store awareness; 2) developing consumer-self imagery; 3) engaging with store personality; 4) enhancing perceived store credibility; 5) enriching store reputation; 6) evoking store feeling; 7) cultivating store trust and loyalty; and 8) improving store perceived quality. We discuss the implications of our research propositions and provide directions for future research. Corresponding author: Boonyawat Soonsiripanichkul Email addresses for the corresponding author: b_soonsiri@hotmail.com First submission received: 28th February 2019 Revised submission received: 10th April 2019 Accepted: 20th April 2019 Introduction There is a growing interest for implementing social actions related the sustainable development goals (SDGs) (Drumwright 1996; File and Prince, 1998; Varadarajan and Menon, 1988). Research indicates that the SDG-related activities can be used to satisfy multiple objectives; and thus several outcomes could be expected from successful implementation of the SDGs, including differentiating firms from the competition (e.g., Burt and Sparks, 2002; Pivato, Misani, and Tencati, 2008); building an emotional, even spiritual bond with consumers (Lichtenstein, Drumwright, and Braig, 2004; Meyer, 1999); improving employee morale (Lee et al., 2012); and increasing sales revenue (Hoeffler and Keller, 2002). Moreover, SDG-related initiatives could lead to the construction of a positive corporate/brand image/equity (Godfrey, 2005; Hsu, 2012; Melo and Galen, 2010), and they may provide a reservoir of goodwill that would protect negative publicity and criticism from an unexpected event or tragedy (Dawar and Piliutla, 2000). By engaging in SDG-related activities, it can be seen that the SDGs are not only the “right thing to do but also the smart thing to do” (Smith, 2003, p. 52). Many studies have linked firms’ sustainable actions (e.g., social responsibilities and environmental concerns) with consumer behaviors at the product level (e.g., brand preferences and willingness to pay a price premium) (Creyer and Ross, 1997). However, the discussion on how such actions may contribute to customer-based store equity is varied and limited. The aim of this paper is to study how the inclusion of t","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128358970","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“How brand personality can assist in achieving the sustainable development goals (SDGs) for small and medium-sized enterprises (SMEs) in developing countries”","authors":"Piyaporn Auemsuvarn","doi":"10.24052/JBRMR/V13ISSP/ART-6","DOIUrl":"https://doi.org/10.24052/JBRMR/V13ISSP/ART-6","url":null,"abstract":"Small and medium-sized enterprises (SMEs) play a crucial role in a nation’s economy, particularly in developing countries. Brand personality has been studied extensively in the literature and adopted almost exclusively by major global brands of large corporations in developed countries. A well-established brand personality allows firms to gain a sustainable competitive advantage. However, brand personality is not widely used across SME product categories, partially because investment in brand personality requires a long-term commitment. Drawing upon anthropomorphization theory and customer-brand relationship theory, this paper proposes two major ways that brand personality plays a key role in fulfilling the SDGs, including 1) building customer-brand relationships and 2) developing competitive advantage for SMEs in developing countries. Implications for future research and managerial practice are provided. Corresponding author: Piyaporn Auemsuvarn Email addresses for the corresponding author: piyaporn.auemsuvarn@gmail.com First submission received: 28th February 2019 Revised submission received: 5th May 2019 Accepted: 9th May 2019 Introduction In an ever-changing world economy, businesses struggle to gain an advantage over the competition. To help maintain economic stability, the United Nations included two specific goals in the 2030 plan for Sustainable Development (UNSDGs, 2019a). Goal 8 promotes work and economic growth (sustainable competitive advantage), to achieve higher levels of economic productivity (higher company/brand performance) through diversification (differentiation) that focuses on a high valueadded activity (creating brand personality). Goal 9 aims to increase the access of small-scale industrial and other enterprises, especially in developing countries, to fundamental factors affecting capability and sustainability. Given that small and medium-sized enterprises (SMEs) account for more than 70 percent of total manufacturing establishments in much of the developing world (Chittithaworn, Islam, Keawchana, and Yusuf, 2011; Jenkins, 2009; Krake, 2005), these entities are vital to a nation’s economy (Arbor and Quartey, 2010; Bakiewicz, 2005; Jenkins, 2009; Poole, 2018; Sakolnakorn, 2010). If the world economy is disrupted, the nation’s economy would be disrupted as well. Therefore, the high failure rate among well-established small businesses and enterprises is a matter of major concern (Bekele and Worku, 2008). SMEs’ competitive advantages are often promoted in marketing strategies such as Corporate Social Responsibility (CSR) (Jenkins, 2009) and brand equity (Selase Asamoah, 2014). However, discussion of how brand personality may enhance competitive advantages for SMEs is very limited. Brand personality is a marketing strategy to humanize a brand (Aaker, 1997; Azoulay and Kapferer, 2003; Geuens, Weijters, and Wulf, 2009). When consumers attribute human characteristics to a brand, they bond and connect better with the brand; and thu","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122300486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sustainable Development in Practice: Case Study of L’Oréal","authors":"Pradit Withisuphakorn, Ishita Batra, Nakul Parameswar, Sanjay Dhir","doi":"10.24052/JBRMR/V13ISSP/ART-4","DOIUrl":"https://doi.org/10.24052/JBRMR/V13ISSP/ART-4","url":null,"abstract":"Purpose: This paper attempts to analyze sustainable development initiatives undertaken by businesses and discuss them in relation to the literature on sustainable development and triple bottom line. Extant literature lacks studies that provide a detailed account of the application of sustainable development initiatives in the real business case. Methodology: The paper utilizes a case study methodology to understand the method by which sustainable development is efficiently pursued by an organization. The case of sustainable development efforts pursued by L’Oréal is discussed. Findings: L’Oréal effectively pursues sustainable development initiatives without compromising on its economic prosperity. Moreover, it is evident that organizations must embed sustainable development principles in all their activities in order to achieve the triple bottom line. Practical Implications: The paper contributes to the practitioners by providing a detailed account of the ways and means by which sustainable development is efficiently pursued by an organization. This can act as a guideline for decision making in a different business context for taking up sustainable development initiatives. Research Implications: The paper provides a practical approach for taking up research on sustainable development forward and suggests that future research must incorporate business cases as a method to discuss the implementation of sustainable development activities. Social Implications: This paper attempts to bring forward a business case wherein sustainable development is pursued and provide evidence to demonstrate that sustainable development is possible. Originality/Value: This paper is amongst the few papers that go beyond the theoretical and empirical assessment of sustainable development. The case analysis determines that sustainable development must be an organization-wide initiative and requires a long-term commitment to being successful. Corresponding author: Ishita Batra Email addresses for the corresponding author: ishita.iitdelhi@gmail.com First submission received: 14th February 2019 Revised submission received: 20th April 2019 Accepted: 23rd April 2019 Introduction Corporate sustainable development is an important area of research ever since the World Commission on Economic Development called for Sustainable Development (Bansal, 2005; Diamond, 1996; Dubey et al., 2017). Sustainable development has three guiding principles – Environmental Integrity, Social Equity and Economic Prosperity that make up the important concept of ‘Triple Bottom Line’ that Journal of Business and Retail Management Research (JBRMR), Volume 13, Special Issue May 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 36 governs business in the 21st Century (Chavan, 2005; Gimenez, Sierra, & Rodon, 2012; Hacking & Guthrie, 2008; Jamali, 2008; Norman & Macdonald, 2004). Businesses are striving to gain economic prosperity through value creation, social equity by cor","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124519940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Training practices and Organizational Commitment in the Yemeni Islamic Banking Sector: The Mediating Role of Tribalism","authors":"A. Emam, J. Jais, M. Tabash","doi":"10.24052/JBRMR/V13IS03/ART-26","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-26","url":null,"abstract":"This study conducted in the Yemeni Islamic banking sector. The purpose of this study is to determine the relationship between Training practices as independent variables and Organizational Commitment as a dependent variable through Tribalism Relations as a mediating variable. The search focuses on employees, departmental guidelines and career development practices and their relationship to the level of commitment displayed by the employees. The quantitative design was used in this study to test hypotheses. 450 questionnaires were distributed to various employees in four Islamic banks in Yemen. 292 valid questionnaires were collected, representing 65%, which is acceptable in scientific research. Smart PLS-SEM technique is used to validate the measurement model and structural model which significantly contributes to the methodological aspect. The findings reveal that there is a significant impact on Training practices, and Organizational Commitment. Moreover, the results show that Tribalism is playing an important role as mediator on the relationship between Training practices and Organizational Commitment in the Islamic banking sector in Yemen. Corresponding author: Ali Salman Emam Email addresses for the corresponding author: ali.salman808@yhoo.com The first submission received: 12th May 2018 Revised submission received: 20th September 2018 Accepted: 10th October 2018","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122197172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Sustainability intent transforming staple food in the Greater Mekong Sub-region: Qualitative study of Low Input and Niche Rice Value Chain","authors":"Piya Ngamcharoenmongkol, Salil K. Sen, Viput Ongsakul","doi":"10.24052/jbrmr/v13is03/art-01","DOIUrl":"https://doi.org/10.24052/jbrmr/v13is03/art-01","url":null,"abstract":"Low-input, niche rice value chain in contexts of Cambodia, Myanmar, Thailand and Vietnam has potential for sustainability intent to transform the Greater Mekong agri-retail consumer behavior. Creative communications for Sustainability or true-green advertising framework test-beds input-side optimization through rationalization of scaled-down water and off-grid-energy. This paper builds on retail mindset that drives sustainability intent, proactively. The research probes the research gap on lack of co-evolution of ruralurban aligned, rurbanization, through hierarchical levels of three sets of metrices of entrepreneurial potential. Literature prompts that the latent spirit of ownership evolves from trust. The potential of shared value entrepreneurship is a possibility for heritage rice-cuisine-driven family-led bottom-up businesses. To galvanize this spirit of ownership for folklore rice-based culinary delights spanning Cambodia, Laos, Myanmar, Vietnam and Thailand (CLMVT) is an interesting proposition. The vibrant Eastern Economic Corridor (EEC) is the test-bed here and this paper unfurls the theory leading to practice on issues of sustainability amid disaster vulnerability, floods, droughts and climate disruption. Key take-aways are (i) low input niche rice value chain serves as a sustainability enabler of tourism pivoted through heritage culinary traditions (ii) entrepreneurial ventures at community-scale can integrate the folklore heritage rice-cuisinedriven tourism with economic infrastructure of EEC through the spirit of ownership. Hierarchical Bayesbased sustainable entrepreneurship metric assesses the viability. Corresponding author: Piya Ngamcharoenmongkol Email addresses for the corresponding author: dr.piya.n@hotmail.com First submission received: 9th October 2018 Revised submission received: 6th December 2018 Accepted: 18th January 2019 Introduction The spirit of ownership evolves from trust. Given the literature supported interfirm familial networks to sustain entrepreneurship, this paper proposes ‘rurbanization’ to galvanize the spirit of ownership for heritage cuisine for Cambodia, Laos, Myanmar, Vietnam and Thailand (CLMVT). The paper contributes to the EEC to usher rural – urban connect, described here as rurbanization, through heritage culinary tourism. The value proposition secures sustainable use of resources as it addresses a vital research gap for blending rural with urban tourist destinations. The outcome of this paper blends tourism leveraged on heritage rice-based multi-cuisine in C-L-M-V-T given the milieu of habitat development through EEC. The added feature is to posit low resource input niche rice value chain, that Journal of Business and Retail Management Research (JBRMR), Vol. 13 Issue 3 April 2019 www.jbrmr.com A Journal of the Academy of Business and Retail Management (ABRM) 2 would nurture heritage for well-being. The EEC infrastructural fabric is predominantly rural with rapid clustering urban hot-spots. Hierarchi","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"12 30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124642626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A model of political leadership characteristics leading to country development","authors":"Sathit Pitutecha, Thanin Silpcharu","doi":"10.24052/JBRMR/V13IS03/ART-10","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-10","url":null,"abstract":"At present, overall dimensions of leadership quality in Thailand tend to decrease dramatically. When considering political context in Thailand, it was found that Thailand is facing crisis in political leadership. This study aimed to investigate political leadership characteristics leading to country development and to develop a structural equation model. The researchers collected qualitative data by interviewing experts in the field and collecting quantitative data by interviewing 500 political leaders at the local and national levels. The data analysis yielded the political leadership model consisted of 5 aspects; namely, Interpersonal Building related to thinking and implementing projects beneficial to society at large; Individualized Consideration in relation to utilizing personnel according to their ability; Intelligence concerning having ability to analyze problems and having courage to make right decisions in every situation; Integrity involving loving and being faithful to the nation, religion, the king and the organization; Interpersonal Attribution including persistence, devotion and sacrifice. After testing the hypotheses, it was found that political leaders at the national and local levels differently emphasized overall leadership characteristics for country development. The analysis of the structural equation model developed by the researcher revealed that the model passed the assessment criteria and accorded with the empirical data with Chi-square value of 0.722, relative Chi-square value of 0.948, IOC value of 0.961, and RMSEA of 0.000. The hypotheses testing of the model showed that Intelligence had direct effect on Interpersonal Building, while Integrity had direct effect on Intelligence and Interpersonal Building. However, Interpersonal Building had direct effect on Individualized Consideration and Interpersonal Attribution also had direct effect on Integrity. The statistical significance level of this study was set at 0.05. Corresponding author: Sathit Pitutecha Email addresses for the corresponding author: sunee.w@fba.kmutnb.ac.th First submission received: 3rd April 2018 Revised submission received: 5th June 2018 Accepted: 17th August 2018","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128885382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Socio-demographic correlation with Organisational performance among Automobile sales professional of Pakistan","authors":"Hassan Rao, Professor Uzma Zaidi","doi":"10.24052/JBRMR/V13IS03/ART-08","DOIUrl":"https://doi.org/10.24052/JBRMR/V13IS03/ART-08","url":null,"abstract":"The purpose of the research paper is to analyse the impact of some socio-demographic variables on the organisational performance. The influence of these socio-demographic variables was evaluated in the context of sales professionals working in the automobile sector of Pakistan. Conclusive research design has been adopted in the study by using quantitative techniques. Responses were gathered by the sample of 500 sales professionals. The results generated from Pearson correlation, Oneway ANOVA, and descriptive statistics have been used to understand the relationship of socio-demographic variables with organisational performance and to measure the differences between various designations on performance. Responses were tested by conducting statistical tests by using SPSS. The findings of the study demonstrated that some of the socio-demographic variables have a significant impact on the organisational performance among sales professionals. It was noticed from the correlation that age, education, designation, and income have a strong relationship with organisational performance, whereas, tenure and perceived socio-economic status and incentive has a moderate relationship. Gender, language, and perceived health status were found having no relationship with organisational performance. There was the difference in the performance of sales management and staff members. This depicts the fact that designation influences the working criteria. In order to improve organisational performance, the socio-demographic variables that must be considered are age, income, education, and designation. The findings demonstrate that there is the no difference in the performance of managers due to their focus, while, the staff members performance differ from each other. This study is providing analysis for the organisations to understand the factors that must be considered in order to improve overall performance. Corresponding author: Hassan Mahfooz Rao Email addresses for the corresponding author: projectbwp@gmail.com First submission received: 14th April 2018 Revised submission received: 5th June 2018 Accepted: 3rd August 2018 Introduction The automobile industry of Pakistan has witnessed growth in the recent years due to increasing demand among people (Finance Division, Government of Pakistan, 2017). The increase in the demand of the sector has made it essential for the concerned authorities to focus on the aspects that contribute towards organisational performance. Therefore, the purpose of this article is to evaluate the impact of socio-demographic variables on the organisational performance among automobile sales professionals. This study is focused on evaluating the influence of some of the socio-demographic variables on the performance of the organisation among automobile sales professionals. It will provide specific and relevant information and data about the relationship that will assist organisations in understanding the factors that are important. With the help o","PeriodicalId":236465,"journal":{"name":"Journal of Business & Retail Management Research","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125099706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}