{"title":"University brand management in the conditions of education digitalization","authors":"E. Zhadko, O. Popova, N. Gagarina","doi":"10.18267/pr.2019.los.186.174","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.174","url":null,"abstract":"Digitalization of education being an integral part of digital transformation is also the process of adapting the educational system to the target audience of the “digital natives” generation. Transition to a digital university means introducing more flexible processes to manage the university's brand, changing the corporate culture and optimizing the processes. This will definitely increase the university competitiveness in the education market, create additional value and attract students. The purpose of the article is to identify the specific elements of the brand and look at the managerial aspects of university branding in the conditions of digitalization of education. The theoretical part of the article provides the literature review, clarifies the essence and directions of digitalization of education, focuses on the specifics of developing and managing the university brand. In the empirical part of the article, the authors summarize and compare the secondary data which illustrate how the elements of the brand affect the consumer perception. The article provides the results of the students opinion survey, as they are the main consumer group. These findings helped to identify the specific elements of the brand and the key areas of brand management, considering the digital knowledge and consumer preferences.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133499440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Demographic determinants of parental labor motivation types","authors":"A. Voroshilova","doi":"10.18267/pr.2019.los.186.165","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.165","url":null,"abstract":"Rapid development of information society was followed by pluralism of cultures and tendencies influencing formation of axiological society pillars, including the family culture formation. It results in transformation of different types of parenthood motivation, which determines reproductive strategies and domestic life forms. Therefore, study of social and demographic determinants, associated with parental motivation and reproductive behaviour types has become the current line of research. Relationship between social and demographic characteristics of respondents and their motivation content was determined with the help of Cramer, Kruskal-Wallis and Chi-square tests. Thereby it was found that the content-related motivation type is independent of gender, age and marital status of a respondent. The sibship size has appeared to be the only social and demographic characteristic significantly related to the motivation type. In this case, the age of children is unrelated to the parental motivation in content. However, it was found that respondents with the “pure” motivation types had fewer children as compared to respondents with the “mixed” or the “undetermined” motivation types.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131057173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Modelling of the distribution of the material deprivation index based on SHARE data","authors":"I. Malá","doi":"10.18267/pr.2019.los.186.104","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.104","url":null,"abstract":"","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114973606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Veselovsky, T. Pogodina, M. Rybin, J. Šafránková
{"title":"The Innovative Development of Russian regions with Use of Marketing Tools","authors":"M. Veselovsky, T. Pogodina, M. Rybin, J. Šafránková","doi":"10.18267/pr.2019.los.186.160","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.160","url":null,"abstract":"The goal of the paper is to present the use of specific marketing tools in promoting the innovative development of Russian regions in order to make Russia one of the most technologically advanced countries in the world. Achieving the goal of the paper is based on the trend analysis and comparative assessment of marketing tools used in promoting the innovative development of Russian regions. Based on these results the paper discusses marketing evolution of different territories in Russia and in the world, summarizes tendencies of innovative development in Russia and in foreign countries, and presents problems and perspectives of using specific marketing tools in promoting the innovative development of Russian regions. The results support research assumption that using specific marketing tools (particularly tools of brand and sensor marketing) can promote the innovative development of Russian regions. It allows formulating proposals for the development and implementation of regional marketing strategies for promoting the innovative development of specific Russian regions.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"62 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114103335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of implementation of new accounting standard IFRS 9 (Financial instruments) on selected Czech banks and comparison with the EBA report – “First observations on the impact and implementation of IFRS 9 by EU institutions”","authors":"Antonin Kubicek","doi":"10.18267/pr.2019.los.186.83","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.83","url":null,"abstract":"","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128158532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Validation approaches for FCM algorithm","authors":"E. Říhová, David Ríha","doi":"10.18267/pr.2019.los.186.128","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.128","url":null,"abstract":"Clustering techniques can be used to organize into groups based on similarities among the individual data. In other words, clustering techniques are tools for discovering the previously hidden structure in a set, where the objects from one cluster are as similar as possible and objects from different clusters are dissimilar as possible. There are many different coefficients for estimating the optimal number of clusters. Each of these coefficients has its strengths and weaknesses. In this research, several coefficients for estimating the optimal number of clusters (for fuzzy clustering techniques) are examined. Also, their strengths and weaknesses are studied. And finally, the new coefficient for evaluating the fuzzy C-means clustering results is presented. The proposed coefficient is compared with a number of popular validation indices on nine datasets. The experimental results show that the effectiveness and reliability of the proposal is superior to other indices. The main advantage of this new coefficient is that, it works correct on data sets with large and small number of clusters. This characteristic of the new coefficient is very significant, as this algorithm require the number of clusters as an input, and the analysis result can vary greatly depending on the value chosen for this variable.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134282237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ownership Structure Impact on Corporate Governance and Performance","authors":"M. Malý, E. Velinov","doi":"10.18267/pr.2019.los.186.105","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.105","url":null,"abstract":"Ownership structure is one of the most important factors influencing the system of corporate governance as well as firm performance in general. Main aim of the paper is to analyse the ownership structure development in different countries in the years 2015-2017. Following countries were selected for comparative analysis of this issue: United States, Germany, United Kingdom, Belgium, France, Sweden, Russia and Czech Republic. The main reason for selection of these countries was to cover in this sample the most important country characteristics like size (big, small), economical level (developing, developed), territorial position (West, East) etc. It aims to find out the causes and dependences, which enable carrying out development predictions. Based on this approach, methodological instruments are created to facilitate ownership structure development on country level. Paper elaborates methodological instruments in order to find out the relationships between ownership structure and corporate governance and performance using macroeconomic data on country level. Comparative analysis of existing ownership structures in selected countries shows interesting differences. Research results are applied as incentives influencing government strategy in future development of ownership structure and corporate governance structure.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130746450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ageing and Longevity in Czechia and other European Countries","authors":"T. Fiala, J. Langhamrová","doi":"10.18267/pr.2019.los.186.38","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.38","url":null,"abstract":"In economically developed countries life expectancy has been permanently growing in last decades and according to all population projections it is expected to grow until the end of the present century. Long life has become a reality for more and more people. The paper presents an analysis of the population ageing and increasing longevity in Czechia and other countries of the European Union up to now and also the overview of expected development until 2080 according to the population projection presented by Eurostat in 2015. The development will be analyzed by several indicators of population ageing and longevity, e.g. average and median age, proportion of seniors and the oldest-old persons, old-age dependency ratio, index of ageing, index of longevity and other indexes of the population age structure. Not only the development of indicators in individual countries in the period investigated, but also differences between countries in selected years will be presented.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133727687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Youth volunteering: variability assessment of participation in different practices and levels of engagement","authors":"A. Kuzminchuk, A. Tarasova","doi":"10.18267/pr.2019.los.186.87","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.87","url":null,"abstract":"In this article, we attempted to assess the level of engagement and immersion into volunteering of young people in a large Russian region – the Sverdlovsk region. The study results demonstrate that variability and engagement level are based on different motives. The basic motive determining willingness of people to spend their time on volunteering is “opportunity to help people.” When motive lacks, the respondents' motivation system has the lowest engagement in volunteering. The main reasons for determining engagement of a person in volunteering constantly are “a favorite thing, a hobby”. The decision tree model identified “communication with interesting people”, “interesting work” and “experience in social and political activity” as the main motives determining the variability of participation. Not only a certain combination of motives (as typical, for example, for regularity or duration of participation in volunteer activities) but the number of actualized motives involved (the greater their number, the higher the variability of participation) helps the variation grow.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"139 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121792955","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Product Management and Marketing Innovation Strategy","authors":"Petra Jílková","doi":"10.18267/pr.2019.los.186.58","DOIUrl":"https://doi.org/10.18267/pr.2019.los.186.58","url":null,"abstract":"The digital transformation has changed the corporate reality and main product management principles. The purpose of this paper is to investigate the product management theory in the context of marketing innovation strategy. The new agile framework has shifted the work of product manager from a relatively stable and controllable system to a relatively open and agile environment. First, the paper begins with the discussion of the concept of the marketing mix development and elements that constitute the product, it summarizes the theoretical aspects related to product management. Second, the paper discusses the innovation strategy in the context of banking product management based on customer satisfaction. In this paper, the influence of new trends on product innovation is examined. Finally, it is discussed the theoretical and practical implications of research results.","PeriodicalId":235267,"journal":{"name":"International Days of Statistics and Economics 2019","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114686064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}