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Key Account Management Excellence in Pharma & Medtech最新文献

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KAM is a business strategy, not a role KAM是一种商业策略，而不是一个角色
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-1
Michael Moorman, Namita Powers
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引用次数: 0
Why technology is critical for breathing life into KAM 为什么科技对为KAM注入生命至关重要
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-14
Ankit Jain, M. Powers, Pratap Khedkar
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引用次数: 0
KAM organization design: Form follows function KAM组织设计:形式服从功能
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-5
Michael Moorman, Jude Konzelmann
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引用次数: 0
Customer engagement process: The secret to agile execution 客户参与过程:敏捷执行的秘密
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-9
Michael Moorman, Namita Powers
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引用次数: 0
Context is king: Laying the foundation for a comprehensive KAM talent strategy 情境为王:为全面的KAM人才战略奠定基础
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-11
Tania J. Lennon, Namita Powers, B. Maher
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引用次数: 0
The future of KAM in life sciences KAM在生命科学中的未来
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-16
Michael Moorman, Namita Powers, J. Stevens, R. Agni
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引用次数: 0
Where to play: Key account segmentation and selection 在哪里玩:关键客户细分和选择
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-3
J. Stevens, Konzelmann Jude
{"title":"Where to play: Key account segmentation and selection","authors":"J. Stevens, Konzelmann Jude","doi":"10.4324/9781003226512-3","DOIUrl":"https://doi.org/10.4324/9781003226512-3","url":null,"abstract":"","PeriodicalId":232622,"journal":{"name":"Key Account Management Excellence in Pharma & Medtech","volume":"89 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129723207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Executive alignment and engagement: It's make or break for life sciences KAM programs 高管的一致性和参与度:生命科学KAM项目的成败在于此
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-6
Michael Moorman, Namita Powers
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引用次数: 0
KAM in the United States versus Europe: Are we headed to the same place? 美国与欧洲的KAM:我们走向了同一个地方吗?
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-15
Falko Graf-Meisner, C. Morgan
{"title":"KAM in the United States versus Europe: Are we headed to the same place?","authors":"Falko Graf-Meisner, C. Morgan","doi":"10.4324/9781003226512-15","DOIUrl":"https://doi.org/10.4324/9781003226512-15","url":null,"abstract":"","PeriodicalId":232622,"journal":{"name":"Key Account Management Excellence in Pharma & Medtech","volume":"119 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130005232","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The long and short of KAM metrics KAM指标的长短
Key Account Management Excellence in Pharma & Medtech Pub Date : 2022-02-04 DOI: 10.4324/9781003226512-8
Michael Moorman, Jude Konzelmann, Namita Powers
{"title":"The long and short of KAM metrics","authors":"Michael Moorman, Jude Konzelmann, Namita Powers","doi":"10.4324/9781003226512-8","DOIUrl":"https://doi.org/10.4324/9781003226512-8","url":null,"abstract":"","PeriodicalId":232622,"journal":{"name":"Key Account Management Excellence in Pharma & Medtech","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124777802","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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