{"title":"KAM Program Office: Marshalling the internal support required for results","authors":"Michael Moorman","doi":"10.4324/9781003226512-7","DOIUrl":"https://doi.org/10.4324/9781003226512-7","url":null,"abstract":"","PeriodicalId":232622,"journal":{"name":"Key Account Management Excellence in Pharma & Medtech","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126417901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The rise of the organized customer and KAM in healthcare","authors":"B. Chapman, Pratap Khedkar","doi":"10.4324/9781003226512-2","DOIUrl":"https://doi.org/10.4324/9781003226512-2","url":null,"abstract":"","PeriodicalId":232622,"journal":{"name":"Key Account Management Excellence in Pharma & Medtech","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121142241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bringing value to account planning and management","authors":"Namita Powers, M. Powers, Alex Simon","doi":"10.4324/9781003226512-10","DOIUrl":"https://doi.org/10.4324/9781003226512-10","url":null,"abstract":"","PeriodicalId":232622,"journal":{"name":"Key Account Management Excellence in Pharma & Medtech","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126343221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Value strategy: Evolving from basic offerings to advanced solutions","authors":"J. Stevens, Matthew Ruple, Michael Moorman","doi":"10.4324/9781003226512-4","DOIUrl":"https://doi.org/10.4324/9781003226512-4","url":null,"abstract":"","PeriodicalId":232622,"journal":{"name":"Key Account Management Excellence in Pharma & Medtech","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115848059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}