Why technology is critical for breathing life into KAM

Abstract

Key account management (KAM) continues to develop as a critical business strategy for life sciences companies seeking to differentiate themselves and to create stronger customer value in an increasingly competitive marketplace. Fundamentally, KAM is a go-to-market strategy, not just a role within a field sales organization. Many life sciences companies have recognized this significant distinction and are defining the capabilities they need to enable their KAM go-to-market approach.