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A Journal of Brand Design Association of Korea最新文献

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도시브랜드 구성요소로서 평택시 캐릭터 활용방안 연구 研究平泽市角色运用方案作为城市品牌的构成要素
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/BDAK.2019.17.1.89
이광호
{"title":"도시브랜드 구성요소로서 평택시 캐릭터 활용방안 연구","authors":"이광호","doi":"10.18852/BDAK.2019.17.1.89","DOIUrl":"https://doi.org/10.18852/BDAK.2019.17.1.89","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"2015 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121331890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
마켓 4.0 시대의 브랜드 경험 향상을 위한 터치포인트 연구- 화장품 브랜드를 중심으로 - 市场4.0时代为提高品牌经验的触摸屏研究——以化妆品品牌为中心——
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.157
정수인
{"title":"마켓 4.0 시대의 브랜드 경험 향상을 위한 터치포인트 연구- 화장품 브랜드를 중심으로 -","authors":"정수인","doi":"10.18852/bdak.2019.17.1.157","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.157","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114907323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Creation Urban Regeneration and the Urban Brand of Donuimun Museum Village 东义门博物馆村的创意、城市更新与城市品牌研究
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/BDAK.2019.17.1.203
choi mun yong, M. Kim
{"title":"A Study on Creation Urban Regeneration and the Urban Brand of Donuimun Museum Village","authors":"choi mun yong, M. Kim","doi":"10.18852/BDAK.2019.17.1.203","DOIUrl":"https://doi.org/10.18852/BDAK.2019.17.1.203","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130710479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
한국전통문화도시의 정체성 및 지역브랜드자산 비교연구- 안동, 공주, 전주를 중심으로 - 韩国传统文化城市的整体性及地区品牌资产比较研究——以安东、公州、全州为中心——
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/BDAK.2019.17.1.5
Kwon Ki Baek, Si-Jung Kim, Kwon， Kidae
{"title":"한국전통문화도시의 정체성 및 지역브랜드자산 비교연구- 안동, 공주, 전주를 중심으로 -","authors":"Kwon Ki Baek, Si-Jung Kim, Kwon， Kidae","doi":"10.18852/BDAK.2019.17.1.5","DOIUrl":"https://doi.org/10.18852/BDAK.2019.17.1.5","url":null,"abstract":"오늘날 국민소득 3만불시대가 도래 하면서 물질적풍요로 움보다 정신적 휴식과 치유를 위한 전통문화에 관심이 고조 되고 있다. 이를 치유(Healing)하는 마중물은 바로 조상의 숨 결이 담긴 전통문화를 오감으로 체험하는 길이다. 이러한 맥 락에서 안동, 공주 그리고 전주를 중심으로 전통문화도시의 정체성과 그 지역에 소재한 브랜드자산을 비교ㆍ연구하였다. 도시선정은 3개 도시가 자매결연도시이고, 방법은 현장답사, 지역의 선행연구, 매스컴의 보도자료 그리고 도시의 홈페이 지 등 2차 자료를 활용하였다. 이론적 토대는 박철희ㆍ이정수 (2010)의 전통문화도시 기준, Proshansky et. al.(1983)의 도 시정체성, Aaker(1992)의 브랜드자산을 적용하였다. 결과는, 첫째, 안동은 유네스코 세계문화유산 ‘10년 하회마을, ’15년 기록유산 영가지 등의 유교책판, ‘18년 봉정사 등을 보유하고 있어, 한국전통문화도시로서의 지속가능한 역량을 확인할 수 있었다. 둘째, 공주는 ‘15년 공산성과 송산리 고분군, ’18년 마 곡사 산사의 세계문화유산 등재는 백제고도로서의 저력을 보 았다. 셋째, 전주는 문화유산이 곳곳에 산재해 있었지만, ‘12년 유네스코가 창의도시로 전주의 비빔밥을 세계 4번째로 선 정되었다. 3개 지역을 지역브랜드자산맥락에서 볼 때, 안동은 다른 두 개지역보다 우리 민족을 대표하는 정신적 유산을 가 진 전통문화도시의 원형을 구비하고 있었고, 공주는 찬란한 백제라는 브랜드자산과 먹거리 공동브랜드 활용을 통한 역동 적 이미지를 추구하고 있었다. 반면 전주는 3한(韓)의 한옥ㆍ 한식ㆍ한지 등 한국의 전통문화, 한국의 먹거리 비빔밥, 한옥 마을의 지역적 매력요인을 보완한 신바람 나는 이미지로 포 지셔닝(Positioning) 되어져야 한다. 본 연구의 결과는 이들 3 개 도시로의 선순환되어 지속가능한 경쟁우위를 위한 정책으 로 활용되기를 기대하며, 둘째, 유관 도시에게 전통문화도시 의 학습기회를 제공한다는데 큰 의미를 둘 수 있다.","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133581981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of CEO's Unethical Activity in Franchise Company on Consumers' Brand Preference and Purchase Intention 特许经营公司CEO不道德行为对消费者品牌偏好和购买意愿的影响
A Journal of Brand Design Association of Korea Pub Date : 2018-12-01 DOI: 10.18852/bdak.2018.16.4.5
진용주
{"title":"The Effect of CEO's Unethical Activity in Franchise Company on Consumers' Brand Preference and Purchase Intention","authors":"진용주","doi":"10.18852/bdak.2018.16.4.5","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.5","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124465940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Case Study of University Brand Strategy Development Using BSM 基于BSM的大学品牌战略开发案例研究
A Journal of Brand Design Association of Korea Pub Date : 2018-12-01 DOI: 10.18852/bdak.2018.16.4.161
이용재
{"title":"A Case Study of University Brand Strategy Development Using BSM","authors":"이용재","doi":"10.18852/bdak.2018.16.4.161","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.161","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128454389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis on Value Factors Making One Use Design Sharing Platform 设计共享平台的价值因素分析
A Journal of Brand Design Association of Korea Pub Date : 2018-12-01 DOI: 10.18852/bdak.2018.16.4.137
이세리, Tae-yim Kang
{"title":"Analysis on Value Factors Making One Use Design Sharing Platform","authors":"이세리, Tae-yim Kang","doi":"10.18852/bdak.2018.16.4.137","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.137","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122212020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on The Development and Verification of a Design Creative-Convergence Educational Model for the Improvement of Creative Thinking 设计创意融合教育模式的发展与验证
A Journal of Brand Design Association of Korea Pub Date : 2018-12-01 DOI: 10.18852/bdak.2018.16.4.241
송영은, 이정현
{"title":"A Study on The Development and Verification of a Design Creative-Convergence Educational Model for the Improvement of Creative Thinking","authors":"송영은, 이정현","doi":"10.18852/bdak.2018.16.4.241","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.241","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125985723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Research on the Development of Designing a University's Symbol Mark and Logo by Considering Its Image and Historical Traits 从形象与历史特征看大学标志与标志设计的发展
A Journal of Brand Design Association of Korea Pub Date : 2018-12-01 DOI: 10.18852/bdak.2018.16.4.73
박인성
{"title":"A Research on the Development of Designing a University's Symbol Mark and Logo by Considering Its Image and Historical Traits","authors":"박인성","doi":"10.18852/bdak.2018.16.4.73","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.73","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123441796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of Smartphone User Experience(UX) on the Perceived Enjoyment, Perceived Immersion, and Reuse Intention 智能手机用户体验(UX)对感知享受、感知沉浸和重用意图的影响
A Journal of Brand Design Association of Korea Pub Date : 2018-12-01 DOI: 10.18852/bdak.2018.16.4.105
장성복
{"title":"The Effects of Smartphone User Experience(UX) on the Perceived Enjoyment, Perceived Immersion, and Reuse Intention","authors":"장성복","doi":"10.18852/bdak.2018.16.4.105","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.105","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123783546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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