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A Journal of Brand Design Association of Korea最新文献

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A Study on the Style of Television Broadcasting Program Identity- Focusing on Cooking Entertainment Program - 电视广播节目风格认同研究——以烹饪类娱乐节目为例
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.105
이다정, Kimsujeung
{"title":"A Study on the Style of Television Broadcasting Program Identity- Focusing on Cooking Entertainment Program -","authors":"이다정, Kimsujeung","doi":"10.18852/bdak.2019.17.1.105","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.105","url":null,"abstract":"방송시장이 커지면서 국제적으로 포맷 거래와 포맷 표절 분쟁이 이슈가 되고 있다. \u0000논의의 초점은 포맷에 대하여 저작권법적 보호가 가능한가 하는 점이다. 과거 미국 캘리포니아 주에서는 라디오 포맷을 저작물로 보호하기도 하였다. 여전히 다수 분쟁은 포맷의 저작물성을 부인하고 있다고 보이나, 포맷의 저작물성을 인정하되 다만 구체적인 분쟁 상황을 보건데 아이디어의...","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127116512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
뱅크시 그라피티의 예술적 감성 연구 班克西涂鸦艺术感性研究
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.131
Kim Hye Kyun
{"title":"뱅크시 그라피티의 예술적 감성 연구","authors":"Kim Hye Kyun","doi":"10.18852/bdak.2019.17.1.131","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.131","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128298878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
브랜드 적합성과 관계감정을 고려한 챗봇 브랜드캐릭터 표현 연구- 유통분야를 중심으로 - 考虑品牌适合性和关系感情的聊天机器人品牌形象表现研究——以流通领域为中心——
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.169
Jeon, Seo Young, 이연준
{"title":"브랜드 적합성과 관계감정을 고려한 챗봇 브랜드캐릭터 표현 연구- 유통분야를 중심으로 -","authors":"Jeon, Seo Young, 이연준","doi":"10.18852/bdak.2019.17.1.169","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.169","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115069140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on Kineticism in Interactive Print Advertising Forms 互动平面广告形式的运动主义研究
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/BDAK.2019.17.1.213
강로빈, Suk-il Hong
{"title":"A Study on Kineticism in Interactive Print Advertising Forms","authors":"강로빈, Suk-il Hong","doi":"10.18852/BDAK.2019.17.1.213","DOIUrl":"https://doi.org/10.18852/BDAK.2019.17.1.213","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124917279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
비선형 콘텍스트 융합 브랜딩 개발 프로세스 연구 非线性上下文融合品牌化开发过程研究
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.237
신석규
{"title":"비선형 콘텍스트 융합 브랜딩 개발 프로세스 연구","authors":"신석규","doi":"10.18852/bdak.2019.17.1.237","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.237","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"2005 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129635741","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
도시재생을 위한 지역브랜드 디자인 프로젝트 기획 연구- 성수 소셜패션 프로젝트를 중심으로 - 城市再生地区品牌设计项目规划研究——以圣水社交时尚项目为中心——
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.141
Lee Kyoung Jae, 김일
{"title":"도시재생을 위한 지역브랜드 디자인 프로젝트 기획 연구- 성수 소셜패션 프로젝트를 중심으로 -","authors":"Lee Kyoung Jae, 김일","doi":"10.18852/bdak.2019.17.1.141","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.141","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115738728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
뉴레트로 패키지 디자인의 소비자 색채 반응 분석 新复古包装设计的消费者色彩反应分析
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.249
박선영
{"title":"뉴레트로 패키지 디자인의 소비자 색채 반응 분석","authors":"박선영","doi":"10.18852/bdak.2019.17.1.249","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.249","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122380365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
농산물 공동브랜드의 글로벌네이밍 전략- 경상북도 기초지방자치단체를 중심으로 - 农产品共同品牌的全球命名战略——以庆尚北道基础地方自治团体为中心——
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.37
김신애, KIDAE KWON
{"title":"농산물 공동브랜드의 글로벌네이밍 전략- 경상북도 기초지방자치단체를 중심으로 -","authors":"김신애, KIDAE KWON","doi":"10.18852/bdak.2019.17.1.37","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.37","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116166449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
발신자의 감정 깊이 및 수신자와의 관계에 따른 이모티콘 표현유형과 선호도에 관한 연구 根据发信人的感情深度及与收件人的关系，表情表达类型及喜好度的研究
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.223
Ma Yena, Lee, Kang Hyun, Qingxia Li, 이현주
{"title":"발신자의 감정 깊이 및 수신자와의 관계에 따른 이모티콘 표현유형과 선호도에 관한 연구","authors":"Ma Yena, Lee, Kang Hyun, Qingxia Li, 이현주","doi":"10.18852/bdak.2019.17.1.223","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.223","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121224451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Study on Color Preference of Flower Tea for Brand Development 花茶品牌发展的色彩偏好研究
A Journal of Brand Design Association of Korea Pub Date : 2019-03-01 DOI: 10.18852/bdak.2019.17.1.191
최칼라, Jongeun Song, 박석근, Y. Park
{"title":"A Study on Color Preference of Flower Tea for Brand Development","authors":"최칼라, Jongeun Song, 박석근, Y. Park","doi":"10.18852/bdak.2019.17.1.191","DOIUrl":"https://doi.org/10.18852/bdak.2019.17.1.191","url":null,"abstract":"This paper examines the color preferences for interior parts of rooms in geriatric hospitals by surveying elderly patients, nurses and common elderly people. The core of the research is the comparison of these groups which may lead to figure out the better color conditions for geriatric hospitals. The survey was conducted in 8 hospitals in China and South Korea, and IRI 120 color chart and color image scales were used for its questionnaire. In general color preference survey, warm colors were generally preferred while the aged selected Vivid-Red color the most and nurses preferred Bright-Yellow. For more precise results, the research produced 6 pairs of color groups, and 5 interior elements such as ceiling, wall, floor, furniture and fabric. The respondents preferred 'light', 'pure', 'natural', 'classical', 'organized', and 'delightful' colors, and especially patients group showed some different results from other groups. This paper with various results and differences would be used as a helpful data for more advanced color studies and interior designs for geriatric hospitals.","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115943465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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