{"title":"Analysis of Using Black Color as a Brand Identity on Brand Renewal Process","authors":"김경주","doi":"10.18852/bdak.2018.16.4.33","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.33","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123578492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Brand Association by Bilingual Typefaces","authors":"최인영","doi":"10.18852/bdak.2018.16.4.151","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.151","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126055494","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Development of an Olfactory Identity Utilizing the OIMS Matching System","authors":"이재림, 정연자","doi":"10.18852/bdak.2018.16.4.195","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.195","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131880854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Sport Brand Personality on Brand Attitude and Purchase Intention","authors":"이사일, Minjung Park","doi":"10.18852/bdak.2018.16.4.47","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.47","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133879134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Efficient Package Design Direction for Increasing Companion Animal Food Consumption","authors":"최은영","doi":"10.18852/bdak.2018.16.4.93","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.93","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123162183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Store Design Environment on Emotional Response and Revisit Intention","authors":"Mintaek Kwon, Kwang Jin Na","doi":"10.18852/bdak.2018.16.4.115","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.115","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114420115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on the Experience of Post-modern Sublime in Formlessness of Typography Expression","authors":"Dongbin Kim","doi":"10.18852/bdak.2018.16.4.217","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.217","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114462894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Experiential Marketing Elements on Cosmetics Brands’ Facebook Fan Pages","authors":"신미옥, 박지선","doi":"10.18852/BDAK.2018.16.4.171","DOIUrl":"https://doi.org/10.18852/BDAK.2018.16.4.171","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"307 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121161861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Appropriateness of Design Process in Untact Design Business","authors":"SungWhan Chung","doi":"10.18852/bdak.2018.16.4.229","DOIUrl":"https://doi.org/10.18852/bdak.2018.16.4.229","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122902561","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Study on Digital Signage Utilization for Improvement of Engagement Based on Brand Touch Points","authors":"허소영","doi":"10.18852/BDAK.2018.16.3.281","DOIUrl":"https://doi.org/10.18852/BDAK.2018.16.3.281","url":null,"abstract":"","PeriodicalId":232588,"journal":{"name":"A Journal of Brand Design Association of Korea","volume":"453 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131473704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}