Business Review and Case Studies最新文献_第6页

Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee) 提高顾客满意度的营销组合(7P)分析(以卡图胡咖啡为例)

Business Review and Case Studies Pub Date : 2021-08-31 DOI: 10.17358/brcs.2.2.70

Muhammad Fauzan Abdurrahman, A. Daryanto, Ani Nuraisyah

{"title":"Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee)","authors":"Muhammad Fauzan Abdurrahman, A. Daryanto, Ani Nuraisyah","doi":"10.17358/brcs.2.2.70","DOIUrl":"https://doi.org/10.17358/brcs.2.2.70","url":null,"abstract":"In the 4.0 era, coffee consumption during the 2016–2021 period is predicted to grow an average of 8.22 percent per year. Coffee milk is the best-selling product in the industry. Meanwhile, the development of technology and online transportation allows consumers to order food and beverages from home. This brings the concept of a new coffee shop business model; it is called Coffee to Go. There are so many Coffee to Go in Bogor City, which makes the industry more competitive. This study aims to know Katuhu Coffee's consumer target's characteristics and consumer behavior, customer satisfaction index of Katuhu, importance and performance index of Katuhu Coffee's marketing mix, and formulate marketing strategies for Katuhu Coffee. This research uses the importance-performance analysis (IPA) and customer satisfaction index (CSI) method. The CSI of Katuhu Coffee is 77.2 percent with menu variants, convenient place, doing endorsement, and doing promos in online stores are the attributes need to be fixed. The resulting strategy based on priority includes (1) Innovative menus and product size for coffee and non-coffee menus; (2) Increasing online store promos; (3) Increasing doing endorsement and Instagram ads; (4) Increasing convenience in offline store services; and (5) Expanding Katuhu Coffee sales channel. \u0000Keywords: coffee in era 4.0, coffee to go, coffee milk, consumer satisfaction, CSI, IPA","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"243 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116160043","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Family Business Continuance: A Review for Future Research 家族企业延续:未来研究述评

Business Review and Case Studies Pub Date : 2021-08-31 DOI: 10.17358/brcs.2.2.98

Annisa Ramadanti, Nyayu Lathifah Tirdasari, W. Dhewanto

{"title":"Family Business Continuance: A Review for Future Research","authors":"Annisa Ramadanti, Nyayu Lathifah Tirdasari, W. Dhewanto","doi":"10.17358/brcs.2.2.98","DOIUrl":"https://doi.org/10.17358/brcs.2.2.98","url":null,"abstract":"The process of changing leaders from the previous leaders to the recent leaders is a critical moment in family business continuance. The complex issue of succession needs an in-depth understanding of researches. This paper's objective was to review several works of literature with regards to succession in the family business. Moreover, this study discovered future research potentials concerning family business succession. This study reviewed, summarized, and combined the past and extant works of literature. China, Malaysia, Pakistan, Slovenia, and Tunisia emerged as the locus of study. This study performed a review using keywords of family business and succession to look for a comprehensive database. This study found that each country has a different culture in doing their family business succession. The most influential factor was the belief of the predecessor. For instance, the Chinese families were following Confucian rules, the Pakistani and Malaysian families were following Islamic laws, and the predecessors influenced the Tunisian families in involving their children in their family business. Meanwhile, the first generation still dominated the family business in Slovenia without any succession plan. The results show opportunities for a new research agenda. First, the comparison of family business succession between various ethnic groups. Second, the reason(s) for a family business to not set its succession plan. \u0000Keywords: business continuance, family business research, literature review, succession","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133081577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Can Ecotourism Succeed a Sustainable Livelihood: The Importance of Fishermen’s Involvement in Ciletuh Geopark 生态旅游能否实现可持续生计:渔民参与西列图地质公园的重要性

Business Review and Case Studies Pub Date : 2021-08-31 DOI: 10.17358/brcs.2.2.80

D. Sari, Fitri Dewi Raswatie, D. Pramudita, Leonita Dwiyanto, A. Fauzi, Osmaleli Osmaleli

{"title":"Can Ecotourism Succeed a Sustainable Livelihood: The Importance of Fishermen’s Involvement in Ciletuh Geopark","authors":"D. Sari, Fitri Dewi Raswatie, D. Pramudita, Leonita Dwiyanto, A. Fauzi, Osmaleli Osmaleli","doi":"10.17358/brcs.2.2.80","DOIUrl":"https://doi.org/10.17358/brcs.2.2.80","url":null,"abstract":"Ciletuh in Sukabumi area was inaugurated as a Global Geopark by UNESCO in 2017, and has many potential natural resources such as Palangpang Beach as a leading tourism area of Ciletuh Geopark. Palangpang Beach in Ciletuh Bay is also an estuary area used by fishermen to collect fish in Fish Auction (TPI). Fishermen on Palangpang Beach are categorized as small fishermen according to the size of the capture fishery units, which results in the fishermen on Palangpang Beach prefer to take part in tourist activities by chartering boats for tourists to increase their income. The objectives of the study were to investigate the impact of Geopark establishment on fishermen’s livelihood and to establish ecotourism development strategies in supporting the sustainable livelihood. The method used for sustainable livelihood analysis was descriptive analysis. The results showed that increased sustainable livelihood assets of fishermen were found in human capital, social capital, physical capital, and economic and financial capital, while natural capital assets declined. The Geopark Ciletuh development strategy to improve the sustainable livelihood can be performed through the fishermen involvement in capture fishery and Geopark tourism management such as by becoming a tour guide, a fishing trainer, an educator who educates on fishing weather in fisheries, a mangrove planter, and a coral reef educator. \u0000Keywords: capital asset, geopark, descriptive analysis, ecotourism, fish auction","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115021072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

KEYS TO SUCCESSFUL IMPLEMENTATION OF FLEXIBLE WORKING SPACE AS A NEW RORMALITY IN PUBLIC ORGANIZATIONS 灵活办公空间作为公共组织新常态成功实施的关键

Business Review and Case Studies Pub Date : 2021-04-30 DOI: 10.17358/BRCS.2.1.24

A. Rifai, M. Maarif, A. Sukmawati

{"title":"KEYS TO SUCCESSFUL IMPLEMENTATION OF FLEXIBLE WORKING SPACE AS A NEW RORMALITY IN PUBLIC ORGANIZATIONS","authors":"A. Rifai, M. Maarif, A. Sukmawati","doi":"10.17358/BRCS.2.1.24","DOIUrl":"https://doi.org/10.17358/BRCS.2.1.24","url":null,"abstract":"COVID-19 caused a health crisis that prompted the acceleration of implementing the new \"new normal\" paradigm at work. Employees are forced to work from home without preparation and face-to-face supervision from superiors. In this regard, the Ministry of Finance is implementing a Flexible Working Space. This study aims to analyze studies related to crisis communication, internal communication, Flexible Working Space, and their application in the Ministry of Finance. The scope of this research focuses on literature references related to crisis communication, internal communication, and Flexible Working Space in the COVID-19 pandemic conditions, which can be applied to the government sector. This research uses secondary data through literature studies related to organizational communication, Flexible Working Space, and the latest data related to COVID-19. The results show that crisis communication in the Ministry of Finance has adopted the Crisis and Emergency Risk Communication (CERC) model, which consists of six principles: be first, be right, be credible, express empathy, promote action, and show respect. Flexible Working Space at the Ministry of Finance is one of the strategic initiatives whose implementation is accelerated due to the impact of COVID-19. Therefore, internal communication is needed regarding the application of Flexible Working Space. Besides, it is necessary to formulate policies, feasibility, availability, schedule arrangements, response speed, productivity measures, office equipment, technical support, employee layoffs, and a physical environment to support Flexible Working Space's successful implementation.","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126707275","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

DIGITAL MARKETING CHANGES OF MICRO-SMALL ENTERPRISES BEFORE AND DURING COVID-19 PANDEMIC IN BOGOR, INDONESIA 印度尼西亚茂物市小微企业在2019冠状病毒病大流行前后的数字营销变化

Business Review and Case Studies Pub Date : 2021-04-30 DOI: 10.17358/BRCS.2.1.1

Alfa Chasanah, S. Jahroh, Febriantina Dewi

{"title":"DIGITAL MARKETING CHANGES OF MICRO-SMALL ENTERPRISES BEFORE AND DURING COVID-19 PANDEMIC IN BOGOR, INDONESIA","authors":"Alfa Chasanah, S. Jahroh, Febriantina Dewi","doi":"10.17358/BRCS.2.1.1","DOIUrl":"https://doi.org/10.17358/BRCS.2.1.1","url":null,"abstract":": The advance of information technology has opened up the digital marketing which spreads and is adopted fast. Micro-small Enterprises (MSEs) has also adopted this technology, especially during the Covid-19 pandemic due to the restricted movement policy. This paper aims to analyze digital marketing used by MSEs during this Covid-19 pandemic in Bogor, Indonesia. Specifically, the objectives are (1) to identify digital marketing used by MSEs before and during Covid-19 pandemic, and (2) to analyze the obstacles and challenges in utilizing digital marketing by MSEs in Bogor, Indonesia. Questionnaire survey was conducted online to MSEs in Bogor in August-September 2020 with 27 respondents filled up the form. The respondents of MSEs in this study realized the importance of digital marketing, which the majority has already utilized, and its use has even increased during the pandemic. The results of this study showed that firstly, the majority of MSEs utilized social media and WhatsApp group as their digital marketing before and during the pandemic, in which around 11 percent of respondents started to utilize digital marketing to increase their sales during the pandemic. Secondly, the respondents were aware of their limited time and skills in presenting good content marketing in their social media. However, they realized digital marketing offers an opportunity to expand their market.","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134390349","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

MSMEs RATTAN BUSINESS MODEL IN PULANG PISAU REGENCY IN SUPPORTING SUSTAINABLE MANAGEMENT OF PEATLAND ECOSYSTEMS 中小微企业在PULANG PISAU的藤商业模式支持泥炭地生态系统的可持续管理

Business Review and Case Studies Pub Date : 2021-04-30 DOI: 10.17358/BRCS.2.1.36

W. Widyastutik, D. Djaenudin, S. Sahara

{"title":"MSMEs RATTAN BUSINESS MODEL IN PULANG PISAU REGENCY IN SUPPORTING SUSTAINABLE MANAGEMENT OF PEATLAND ECOSYSTEMS","authors":"W. Widyastutik, D. Djaenudin, S. Sahara","doi":"10.17358/BRCS.2.1.36","DOIUrl":"https://doi.org/10.17358/BRCS.2.1.36","url":null,"abstract":"In supporting the sustainable management of the peat ecosystem, the participation of the community around the peat ecosystem is needed. The challenge faced is how to encourage local communities with sustainable peatland-based economic activities. Rattan is one of the paludicultural commodities that is endemic to habitat that can grow on peatlands and has economic potential and even export orientation. This study aims to [1] analyze the development of a rattan handicraft business model in peatlands [2] Evaluation of the rattan handicraft business on peatlands. The types of data used in this study are primary and secondary. Secondary data were obtained through interviews and FGDs with respondents of MSMEs Rattan in Gohong, Garung and Pilang Villages, Pulang Pisau Regency, and related agencies. The analytical method used is the business model canvas (Business Model Canvas) and the NPV business valuation, IRR, BC Ratio and Payback Period. Based on the analysis, 9 elements of the canvas business were identified as several critical points in the existing canvas business model of rattan MSMEs in Pulang Pisau Regency. Some of these critical points include: [a] technical aspects of improving skills, especially making up to date rattan handicraft designs which still need guidance, [c] access and market reach that are still not broad, (d) difficulties in access to banks (e) constraints on export procedures, (f) ability to do branding. Business valuation shows a positive Net Present Value which indicates that this business has a significant economic impact with a high positive value. IRR has a value greater than the rate of return, Net B / C above 1 and a payback period that is less than the life of the project (assuming the project life is 5 years).","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115414082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MOBILE PHONE BRANDS PREFERENCES AMONG STUDENTS: COMPARATIVE STUDIES IN INDONESIA AND MALAYSIA 学生对手机品牌的偏好:印度尼西亚和马来西亚的比较研究

Business Review and Case Studies Pub Date : 2021-04-30 DOI: 10.17358/BRCS.2.1.10

Silvia Andik, Jono M. Munandar, M. Najib, A. Rashid

引用次数: 0

USER EXPERIENCE ANALYSIS OF SMART PHONE USERS IN EXPLORING AND READING NONFICTION BOOKS 智能手机用户探索和阅读非虚构类书籍的用户体验分析

Business Review and Case Studies Pub Date : 2021-04-30 DOI: 10.17358/BRCS.2.1.49

F. Muhibuddin, Popong Nurhayati, Mohamad Sahid Rahman

{"title":"USER EXPERIENCE ANALYSIS OF SMART PHONE USERS IN EXPLORING AND READING NONFICTION BOOKS","authors":"F. Muhibuddin, Popong Nurhayati, Mohamad Sahid Rahman","doi":"10.17358/BRCS.2.1.49","DOIUrl":"https://doi.org/10.17358/BRCS.2.1.49","url":null,"abstract":": Indonesia has a high penetration users of smart phone occupied 4th position behind China, India, and US. The utilization of smart phone should be contributed positive matter to its users, once increasing reading habbit. We argued that so important to user to find some nonfiction books information related to their needs and desires, and high potential platform business model development. This paper aims to map a relation between users experience in exploring and reading of nonfiction books to platform business development opportunities. The study was human centre and qualitative approach, conducted by user experience analysis with empathy mapping canvas and customer journey mapping approach, then conducted mind mapping for synthesis problems as user experiences. The result shown the frequently user problems are lacked of nonfiction books information, lacked of reading motivation, constrained on purchasing or rent the book, lacked of book reading management. By solving those problems should drive to ideate developing platform based human centered design and shown highly potential market platform for special user book reader and generally smart phone users.","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"218 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114983585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

ONLINE BUSINESS OPERATIONAL STRATEGIES (GLORY ONLINE STORE CASE STUDY) 在线业务运营策略(荣耀在线商店案例研究)

Business Review and Case Studies Pub Date : 2020-08-31 DOI: 10.17358/BRCS.1.2.60

Rahmi Jamza, N. Achsani, D. Indrawan

{"title":"ONLINE BUSINESS OPERATIONAL STRATEGIES (GLORY ONLINE STORE CASE STUDY)","authors":"Rahmi Jamza, N. Achsani, D. Indrawan","doi":"10.17358/BRCS.1.2.60","DOIUrl":"https://doi.org/10.17358/BRCS.1.2.60","url":null,"abstract":": The rapid development in the fashion industry due to the increasing use of technology shifts conventional methods of selling to online methods. Glory Online Store is one of the online stores that took the opportunity by selling fashion products for women via Instagram. To compete and gain more customers, Glory changed their operation strategy from drop shipper and reseller systems into an independent production. Hence, Glory requires the right operating strategy to maximize its business performance. This study aimed to: (1) identify the business processes on Glory ’s Business internal environment, (2) identify the organizational structure on Glory ’s Business internal environment, (3) formulate the Glory business operation strategy based on the results of the SWOT analysis evaluation and (4) redesign business processes on Glory ’s Business internal environment. The research employed BPMN and SWOT analysis. In-depth interviews were used to collect the data. This study analyzed the operations and seek for improvements to its business processes through BPMN. The mapping of internal and external factors was completed to find the operational strategy. Furthermore, also business processes redesign was performed based on the strategies that have been formulated.","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132136710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

VEGETABLE CONSUMER BEHAVIOR IN MARKET AREA OF JEMBER CITY 余州市菜市场区域蔬菜消费行为

Business Review and Case Studies Pub Date : 2020-08-31 DOI: 10.17358/BRCS.1.2.84

Kukuh Iswahyudi, Henik Prayuginingsih, S. Hadi, R. M. Muliasari

{"title":"VEGETABLE CONSUMER BEHAVIOR IN MARKET AREA OF JEMBER CITY","authors":"Kukuh Iswahyudi, Henik Prayuginingsih, S. Hadi, R. M. Muliasari","doi":"10.17358/BRCS.1.2.84","DOIUrl":"https://doi.org/10.17358/BRCS.1.2.84","url":null,"abstract":": Consumer behavior is needed as information material for traders in order to meet consumer needs. Vegetables have important for comsumers, therefore these commodities have great economic value for the agribusiness sector. The research aims to identify consumer behavior, determine the purchasing decision making process and analyze the factors that influence the buying behavior of vegetables in the Jember Regency area market. Data obtained from 100 respondents using a convenience sampling method and researched with attitude analysis (Ab), subjective norm analysis (SN), analysis of consumer behavior (B ~ BI) and factor analysis. The results of the analysis show that consumer behavior in buying vegetables in the Jember Regency City market area is as follows: (1) in traditional markets, is in neutral behavior, which is influenced by vegetable attributes; (2) In the modern market, it is likely behavior, which is influenced by the attributes of vegetables. Factors that influence consumers in making vegetable purchasing decisions in the Jember Regency region in a row are individual factors (age, education, income and lifestyle), psychological factors (beliefs, motivations and perceptions), social factors (family, close friends and coworkers), price factors (prices according to benefits and more affordable prices), distribution factors (product availability, seller services and location) and cultural factors (consumption habits).","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"13 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114032668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0