USER EXPERIENCE ANALYSIS OF SMART PHONE USERS IN EXPLORING AND READING NONFICTION BOOKS

Business Review and Case Studies Pub Date : 2021-04-30 DOI:10.17358/BRCS.2.1.49

F. Muhibuddin, Popong Nurhayati, Mohamad Sahid Rahman

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引用次数: 1

Abstract

: Indonesia has a high penetration users of smart phone occupied 4th position behind China, India, and US. The utilization of smart phone should be contributed positive matter to its users, once increasing reading habbit. We argued that so important to user to find some nonfiction books information related to their needs and desires, and high potential platform business model development. This paper aims to map a relation between users experience in exploring and reading of nonfiction books to platform business development opportunities. The study was human centre and qualitative approach, conducted by user experience analysis with empathy mapping canvas and customer journey mapping approach, then conducted mind mapping for synthesis problems as user experiences. The result shown the frequently user problems are lacked of nonfiction books information, lacked of reading motivation, constrained on purchasing or rent the book, lacked of book reading management. By solving those problems should drive to ideate developing platform based human centered design and shown highly potential market platform for special user book reader and generally smart phone users.

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智能手机用户探索和阅读非虚构类书籍的用户体验分析

:印度尼西亚的智能手机普及率很高，排在中国、印度和美国之后，排名第四。智能手机的使用应该为其用户贡献积极的事情，一旦增加阅读习惯。我们认为，寻找一些与用户需求和愿望相关的非虚构类图书信息非常重要，并且平台商业模式发展潜力很大。本文旨在将非虚构类图书的用户探索和阅读体验与平台业务发展机会之间的关系映射出来。本研究采用以人为中心的定性方法，采用共情映射画布和客户旅程映射方法对用户体验进行分析，然后将综合问题作为用户体验进行思维导图。结果表明，用户经常遇到的问题是缺乏非虚构类图书信息、缺乏阅读动机、购书或租书受限、缺乏图书阅读管理。通过解决这些问题，推动以人为本设计的开发平台的构想，为特殊用户图书阅读器和一般智能手机用户展示极具潜力的市场平台。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Business Review and Case Studies

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