{"title":"NAVIGATING BUSINESS TRANSFORMATION WITH FUTURE-READY MINDSET","authors":"Muhammad Azman, Intan Delia Rustandi, P. Gayatri","doi":"10.17358/BRCS.1.2.69","DOIUrl":"https://doi.org/10.17358/BRCS.1.2.69","url":null,"abstract":": VUCA Era drives the current business ecosystem significantly to be more complex and experience strong turbulence. This ecosystem also brings the business process based on the customer transformation needs (vibrant, unreal, crazy, and astounding). This condition requires a new way of working to face future challenges. However, most business practitioners still use conventional approaches (fixed mindset) rather than agile mindset. The paper aims to navigate business entities to compound with business ecosystem in era 4.0. The methods used to construct the paper are meta-analysis and integrating simplification theory (IST). To navigate its transformation path, the future ready mindsets – curiosity, explorer, empathy, transformative, experimental, and open mindset - will play a crucial part. Sub-concepts for each of the future-ready mindset have already been mapped and matched up with each VUCA characteristic.","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134129651","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE BLANKON: UNIQUE BEVERAGE WITH DISTINCTIVE AROMA FROM KAWISTA","authors":"Khinsa Naura Nisrinathira, L. Megawati, M. Maarif","doi":"10.17358/BRCS.1.2.51","DOIUrl":"https://doi.org/10.17358/BRCS.1.2.51","url":null,"abstract":": Kawista is a fruit that belongs to oranges, it has round shape with thick and hard skin and special aroma. The purpose of this research is to identify customer needs for non-coffee beverage and produce The Blankon. The method used was customer development that is focused on customer discovery by using canvas model. The study conducted in coffee shops in Bogor City from February to March 2020. The results showed that The Blankon answered the customers’ wants. The sweet levels classified as adequate (not too sweet) and not leaving traces of sweetness in the mouth. The Blankon has distinctive aroma, and refreshing as drinks. Based on the result, about 92% of respondents were potential to choose The Blankon as their beverages.","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132631363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"TROPHY SMOOTHIES FOR TEEN BREAKFAST: A BUSINESS MODEL CANVAS APPROACH","authors":"Novsa Fakhira, Andina Oktariani, N. Zulbainarni","doi":"10.17358/BRCS.1.2.77","DOIUrl":"https://doi.org/10.17358/BRCS.1.2.77","url":null,"abstract":": Most teenagers in Indonesia ignore breakfast as an important activity and fulfill breakfast with a low quality. Consumption patterns on teenagers today also like practicality and type of food is not monotonous. The aim of this study is to provide solutions to overcome breakfast for teenagers who like practicality with smoothies. The solution offered by a smoothie’s business model is right to be used as a business opportunity in fulfilling the need for breakfast. This study uses a customer discovery approach with the Business Canvas model. The results of this study found that 100% of teenagers claimed to be interested in buying smoothies for breakfast with the value proposition of smoothies offered, which is a practical breakfast made from tropical fruits and vegetables mixed with milk and without artificial sweeteners. With positive responses from teenagers, the sale of smoothies can be done through collaboration with schools and colleges for the availability of smoothies for students and college students. The financial results of the smoothie’s business show that this business is profitable.","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122626165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Asep Taryana, Fitri Kinasih Husnul Khotimah, N. Achsani, Bustanul Arifin
{"title":"Innovative Food System Risk Management of The Baduy Tribe","authors":"Asep Taryana, Fitri Kinasih Husnul Khotimah, N. Achsani, Bustanul Arifin","doi":"10.17358/brcs.1.1.1","DOIUrl":"https://doi.org/10.17358/brcs.1.1.1","url":null,"abstract":"This study aimed to identify and analyze the food system risk management of the Baduy Tribe and its managerial implications for food security. The scope of this study was limited to the huma rice food system. The research method utilized was the ethnographic study to obtain primary data. The data were analyzed using the ISO 31000 risk management process approach. Based on this study’s results, the creative and innovative determination in Baduy Tribe did not lead to the modernization of technology but referred to a facilitated way of life in achieving goals. The risks associated with the development of science and technology, as well as its dependence on nature, were in the high category for the Baduy’s indigenous ban (pikukuh) did not accept the use of technology and formal education. The risks associated with food availability and post-harvest food access were in the low category due to the risk management process implemented by the Baduy Tribe hereditarily through the leuit storage system. The findings on an innovative food system risk management of the Baduy Tribe is expected to provide a managerial perspective on the food system to achieve national food security. \u0000Keywords: Baduy Tribe, ethnographic study, food security, food system, risk management","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"82 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122550163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Bachtiar, Raden Isma Anggraini, Fithriyyah Shalihati
{"title":"Using The Important Performance Analysis To Improve Product and Service Attribute Performance in Regional-Owned Enterprise","authors":"M. Bachtiar, Raden Isma Anggraini, Fithriyyah Shalihati","doi":"10.17358/brcs.1.1.14","DOIUrl":"https://doi.org/10.17358/brcs.1.1.14","url":null,"abstract":"This study aimed to analyze the performance level and importance level according to customer perceptions as well as the priority of product and service attribute improvement. The data were analyzed using descriptive analysis of the Importance Performance Analysis (IPA) and Customer Service Index (CSI) approach with 1980 respondents out of 157,270 customers selected through Cluster Stratified and Systematical Unproporsional Sampling (CSUS) technique. The result showed that there was no product attribute with significantly low performance. It was supported by the CSI result with a value of 0.74, which meant SATISFACTORY or VERY GOOD. However, there were still negative gaps between the performance level and importance level, with an average value of 0.36. Product attribute (P2) water supply quality, (P3) water continuity, (P4, P5, and P6) water quality were quite a concern. This study also found a product attribute with a positive gap in (P7)water quality (sediment), which meant that this ROE could reallocate its utilized resources to improve other product attributes of concern. In terms of service attributes, there was no significant attribute that needed an immediate follow-up. It was supported by the overall CSI score of 0.76, which meant SATISFACTORY or VERY GOOD. Even so, service attributes were important and deserved attention in the aspects of (J2) bill payment process, (J6) the capability of call center officers and (J7) social media admins, and (J10) dispute settlement with customers. Five service attributes, which were (J1) administrative services, (J3) complaint services, (J4) fairness to obtain services, (J5) the capability of customer service officers, and (J11) service interruption information, were recommended to be reallocated to other service attributes that were more important. \u0000Keywords: customer satisfaction, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), regional-owned enterprise","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"123 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126930417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Do Rebranding and Relocation Affect Marketing Strategy in Culinary Business; A Lesson from \"Kedai Lobster\"","authors":"Nada Maharani Wiradarya, Idqan Fahmi","doi":"10.17358/brcs.1.1.42","DOIUrl":"https://doi.org/10.17358/brcs.1.1.42","url":null,"abstract":"Since Kedai Lobster did a rebranding and relocation, sales has been decreasing. Are there any relation between rebranding and relocation with sales decrease and how to increase the sales volume is the problem that will be investigated. This research was conducted with the aim to: analyse respondents assessment of the importance level of restaurant marketing mix attributes in general, analyse the level of performance of the Kedai Lobster marketing mix and formulate marketing strategy for Kedai Lobster. This research will be analysed using descriptive analysis and Importance Performance Analysis (IPA). Based on the results of the IPA diagram, strategies that can be formulated are adjusting the product price with the portion, stocking the ingredients, creating Kedai Lobster neon box, increasing the quality and intensity of social media promotions, replacing the restaurant lighting, adding air conditioners, and providing music (non live). \u0000Keywords: Marketing mix, IPA, rebranding, relocation, marketing strategy","PeriodicalId":230974,"journal":{"name":"Business Review and Case Studies","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132758571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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